McLennan County Alcohol Sales

Top Alcohol-Selling Establishments in McLennan for December 2025

Auntie Skinner's Riverboat Club, located at 107 W Austin St, tops the charts with total receipts of $43,298. This lively hotspot is particularly renowned for its liquor sales, totaling $25,989, while beer and wine sales contributed $15,952 and $1,357, respectively. It's clear that patrons are flocking here for the spirits.

In second place, Serenity Ranch Table at 6296 FM 2208 shows a strong preference for liquor as well, with $18,776 out of their $27,499 total receipts coming from this category. Wine is also a significant draw at $7,688, while beer lags behind at $1,035.

Haywood House Restaurant & Cocktail Bar at 202 S Market St takes the third spot with $21,512 in total sales. Liquor again leads the charge at $12,803, followed by wine at $5,603 and beer at $3,106. This establishment seems to strike a balance between offering a fine drink selection and a cozy dining atmosphere.

For those interested in a more theatrical experience, The Knightlight Theater & Wine Tavern at 202 N Walnut St offers a unique blend of entertainment and refreshment. With total receipts of $14,268, this venue sees its highest sales in liquor at $6,579, while wine and beer contribute $3,964 and $3,725, respectively.

Legends O' The Pines Inc., located at 8939 FM 729, is notable for its beer and liquor sales, totaling $13,431. Interestingly, they report no wine sales, with beer and liquor bringing in $5,722 and $7,709, respectively. This could be a point of interest for those looking into niche market strategies.

Though not among the top earners, Don Juan's Mexican Restaurant at 402 S Walcott St has liquor as its standout category, with $6,294 out of $8,542 in total sales. Beer accounts for the remaining $2,248, while wine does not feature at all.

At the lower end of the spectrum, Taste of Caddo Eatery at 201 W Austin St brings in $2,138, with liquor leading the way at $1,729. Their minimal wine and beer sales, at $135 and $274 respectively, suggest a more focused beverage menu.

Both 1852 on Austin at 124 E Austin St and Duncan Brothers Distillery at 990 FM 727 reported no sales in December 2025. These zero-revenue reports could be due to a variety of factors, such as renovations or seasonal closures, and might be worth investigating for those considering business opportunities in these locations.

Sales Concentration by Zip Code

In McLennan, the bulk of alcohol sales in December 2025 came from zip code 75657, which accounted for a whopping $117,257 out of the total $130,688. This area is bustling with 8 establishments, clearly making it the dominant player in the local alcohol market. With such a high concentration of sales, it’s no surprise that this zip code is leading the pack.

Alcohol Preferences by Area

When it comes to the type of alcohol being sold, both zip codes show a strong preference for liquor. In 75657, liquor makes up 62% of sales, with wine and beer trailing at 16% and 22% respectively. Meanwhile, in 75630, which has only one establishment, liquor also leads at 57% of sales, with beer making up the remaining 43%. Interestingly, wine doesn’t feature in the sales mix for 75630.

Opportunities for New Establishments

With such a high concentration of sales and establishments in 75657, there might be potential for new businesses to enter the market in 75630. This zip code has only one establishment, and its sales figures suggest there is room for more competition, especially if wine offerings are introduced, which are currently absent.

Insights and Patterns

The data shows a clear preference for liquor across both zip codes, suggesting that new businesses might want to focus on this category initially. The absence of wine sales in 75630 could indicate either a lack of demand or a gap in the market that could be filled by savvy entrepreneurs. Overall, these insights highlight the vibrant alcohol market of McLennan and suggest areas for potential growth and diversification.

Overall Sales Trends

Over the past year, alcohol sales in McLennan have seen quite the rollercoaster. The standout month was May 2025, with total receipts peaking at $157,300. This surge was largely driven by liquor sales, which hit a high of $92,212. In contrast, the lowest point came in September 2025, when sales dipped to $108,282. This pattern suggests strong seasonal influences, possibly linked to events or holidays in May.

Monthly Fluctuations and Patterns

Monthly sales varied significantly, with the most dramatic changes occurring in March and October. March saw a 21.03% increase in total receipts, despite a decrease in the number of establishments. October experienced a notable 35.8% increase, which may indicate a seasonal boost or successful promotional activities. The summer months also showed consistent strength, with sales remaining relatively high from July through September.

Category Breakdown: Liquor vs. Wine vs. Beer

Liquor consistently dominated the sales mix, contributing the largest share of total receipts each month. May's peak was heavily influenced by liquor's impressive sales numbers. Beer sales, while generally steady, saw their highest figures in March and April, suggesting a potential seasonal preference. Wine sales were more volatile, peaking in August, possibly due to targeted marketing or events.

Market Implications

The data indicates a robust market for liquor, with opportunities for growth in wine sales, especially during certain months. The stability in beer sales suggests a loyal customer base, though there's room to increase its market share. Businesses in McLennan should consider leveraging these insights for strategic planning, capitalizing on peak months like May and October for promotions and inventory adjustments.