McLennan County Alcohol Sales

Top Alcohol-Selling Establishments in McLennan for September 2025

At the top of the list, we have AUNTIE SKINNER'S RIVERBOAT CLUB on W Austin St, generating impressive total receipts of $39,714. This venue shows a strong preference for liquor sales, which make up a significant $24,246 of their total, with beer and wine trailing behind at $14,114 and $1,354, respectively.

SERENITY RANCH TABLE on FM 2208 comes in second, with total receipts of $19,291. Interestingly, this establishment sells a substantial amount of wine, totaling $7,658, surpassing their beer sales, which are quite low at $647. Liquor still leads the sales here with $10,986.

In third place is the HAYWOOD HOUSE RESTAURANT & COCKTAIL BAR on S Market St, showing a balanced sales distribution. Their total receipts hit $14,770, with liquor contributing $9,448, while wine and beer are nearly even at $2,528 and $2,794, respectively.

LEGENDS O' THE PINES INC. on FM 729 has an interesting profile with total receipts of $14,023. This establishment stands out for its beer sales, which slightly edge out liquor at $7,052 compared to $6,971. Wine sales are notably absent from their lineup.

Meanwhile, THE KNIGHTLIGHT THEATER & WINE TAVERN on N Walnut St shows a solid performance with $11,640 in total receipts. Here, beer sales lead at $4,525, with wine not far behind at $3,296, and liquor sales contributing $3,819.

DON JUAN'S MEXICAN RESTAURANT on S Walcott St, with total receipts of $8,277, focuses heavily on liquor, accounting for $6,267 of sales. Beer makes up the remainder, with no wine sales reported.

TASTE OF CADDO EATERY on W Austin St is a smaller player, bringing in just $567 overall. Their beer sales are highest at $264, with liquor and wine contributing $223 and $80, respectively.

Interestingly, 1852 ON AUSTIN and DUNCAN BROTHERS DISTILLERY reported no sales for this period. This could indicate closures or operational pauses, which are worth monitoring for future trends.

Top Areas for Alcohol Sales

In McLennan, zip code 75657 is the star of the show when it comes to alcohol sales, boasting a whopping $94,259 in total sales from eight establishments. This area is clearly the go-to spot for locals looking to purchase alcohol, accounting for the lion’s share of the market.

Meanwhile, zip code 75630 trails behind with total sales of $14,023 from just one establishment. This suggests a more limited market presence or possibly unmet demand in this area, offering potential opportunities for new businesses.

Alcohol Preferences by Zip Code

There are interesting variations in alcohol preferences between these two zip codes. In 75657, liquor is the most popular choice, making up 58% of sales, followed by beer at 26%, and wine at 16%. This diverse mix indicates a broad clientele with varied tastes.

Conversely, the lone establishment in 75630 shows a balanced preference between liquor and beer, each accounting for 50% of sales. Notably, there are no recorded wine sales, which might signal an opportunity to introduce wine offerings to cater to potential untapped interests.

Opportunities for New Establishments

With eight establishments in 75657, competition is likely higher, but the strong sales figures suggest there’s still room for growth, especially if a new business can carve out a niche or offer something unique. In 75630, the sole establishment signifies a gap in the market. Entrepreneurs might consider opening additional venues to capture and grow the local customer base, particularly in offering wine, which is currently absent.

Additional Insights

The significant disparity in sales and establishment numbers between the two zip codes highlights potential saturation in 75657 and opportunity in 75630. For businesses looking to expand or enter the market, targeting 75630 could provide a strategic advantage, tapping into an area with less competition and potentially unmet consumer demand.

Overview of Alcohol Sales in McLennan

Over the past year, McLennan's alcohol sales have shown some interesting trends and fluctuations. The total receipts hit their peak in October 2024, with a record-breaking $159,021. Since then, the numbers have been more volatile, with notable peaks and dips influenced by various factors that we'll explore.

Monthly Sales Trends and Seasonal Patterns

After the highest sales month in October 2024, there was a noticeable decrease in November 2024 by 11.53%, followed by a relatively stable period in December. The start of 2025 saw a sharp decline in January, with receipts dropping by 21.08%. However, there was a recovery in February and March, with increases of 17.24% and 21.03% respectively. This suggests a typical post-holiday slump with a rebound as the year progresses.

The spring months showed a mixed bag, with April experiencing a 19.9% drop, which then recovered dramatically by 24.85% in May. This may indicate seasonal variations where consumer spending increases as the weather warms up. However, the summer months saw more fluctuation, with a significant drop in June followed by gradual increases in July and August, only to dip again in September.

Changes in Sales Mix: Liquor vs. Beer vs. Wine

Throughout the year, liquor consistently led the sales mix, making up the largest portion of total receipts. Interestingly, while liquor sales showed significant fluctuations, the demand for wine and beer remained relatively stable. Beer sales peaked in October 2024, possibly due to seasonal events or sports seasons, while wine sales saw a notable high in August 2025.

The sales mix suggests that while liquor is a major driver of revenue, beer plays a significant role during specific times of the year, possibly due to social gatherings and events. Wine, while less dominant, maintains a steady presence, indicating a dedicated consumer base.

Market Implications

The data indicates a market that is responsive to seasonal trends and possibly influenced by local events or economic factors. The fluctuations in total receipts highlight the importance of strategic sales and marketing efforts, especially around peak seasons like October and May. Businesses may want to focus on leveraging these high-demand periods to maximize revenue.

Additionally, the stability in the number of establishments suggests a mature market where existing players need to innovate and adapt to changing consumer preferences to maintain or grow their market share. Understanding the nuances of liquor, beer, and wine sales can help businesses tailor their offerings to meet consumer demands more effectively.