Caldwell County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in June 2025, OLD PAL at 100 E Market St dominated the alcohol sales scene with total receipts of $62,122, primarily driven by liquor sales of $42,069. Beer also contributed significantly, bringing in $19,606, while wine sales were modest at $447.

Unique Standouts

Another interesting entry is the RIVERBEND RV SMTX, LLC, which recorded $32,523 in total receipts. Unlike most establishments on the list, their sales were predominantly from wine at $17,693, followed by beer at $12,680, and liquor at $2,150. This suggests a unique beverage selection strategy that could appeal to wine enthusiasts.

Consistent Players

GUADALAJARA MEXICAN RESTAURANT and DUETTS TEXAS CLUB continue to hold their ground with total receipts of $28,190 and $27,501, respectively. Both establishments show a strong preference for liquor sales, with Guadalajara leading with $20,943, indicating a robust customer preference for their spirits offerings.

Beer-Centric Venues

CASA JALISCO 4 stands out for its exclusive focus on beer sales, with total receipts of $22,573 entirely from beer. This suggests a dedicated beer-loving customer base, possibly driven by their extensive beer selection or a themed environment that caters to beer enthusiasts.

Trends and Observations

Overall, liquor sales seem to be the primary driver for most top-selling establishments, except for a few like Riverbend and Casa Jalisco 4, which have carved out niches in wine and beer, respectively. The data highlights the diversity in customer preferences and the strategic responses from different businesses to cater to these tastes.

High Concentration of Alcohol Sales

In the Caldwell area, zip code 78644 is the clear leader in alcohol sales, raking in a whopping $407,863. This area hosts the majority of the establishments, with 23 out of the total 34, making it a hot spot for liquor enthusiasts. If you're looking to tap into the most lucrative market, 78644 is definitely the place to be.

Alcohol Preferences Across Zip Codes

Each zip code in Caldwell shows distinct preferences for types of alcohol. In 78644, liquor dominates the sales mix at 51%, while beer takes a considerable share at 33%. Interestingly, beer is the overwhelming favorite in 78616, making up 78% of sales. Meanwhile, 78655 and 78648 have a more balanced mix, but neither shows a strong inclination towards wine, with minimal to zero sales in that category.

Opportunities for New Establishments

With only two establishments in 78655 and three in 78616, these areas offer ripe opportunities for new businesses. While their current sales figures might be lower than 78644, the lack of competition could be a significant advantage. Entrepreneurs might find potential in catering to the unmet demand or diversifying the alcohol offerings, especially in these less saturated markets.

Interesting Patterns and Insights

An intriguing pattern emerges when we look at the sales mix: beer is a significant player in every zip code except for 78644, where liquor takes the lead. This suggests a cultural or demographic preference that businesses might capitalize on by tailoring their inventory. Additionally, the extremely low wine sales across all areas could indicate an opportunity for introducing niche wine offerings to capture an untapped segment of the market.

Overview of Alcohol Sales in Caldwell

Over the past year, Caldwell's alcohol sales have shown dynamic shifts, with notable peaks and troughs. The standout month was May 2025, which saw the highest sales figures, hitting a total of $611,946. This surge was driven largely by liquor sales, which spiked significantly. June 2025 followed closely but saw a slight dip in total receipts, highlighting a potential seasonal trend or market saturation post-May.

Shifts in Sales Mix

Across the year, liquor consistently dominated the sales mix, peaking at $296,952 in May 2025. Beer generally followed liquor in sales volume, with May also being a high point at $235,052. Wine, although the smallest contributor, experienced interesting fluctuations, notably increasing in June 2025 despite an overall decline in total sales. These figures suggest that while liquor remains a staple, there's growing interest and potential in wine, particularly during off-peak months.

Seasonal Patterns and Establishment Growth

Seasonality plays a significant role, with the holiday season in December 2024 seeing a dip in sales, contrary to typical expectations of a festive boost. However, the upward trend resumed in early 2025, indicating possible shifts in consumer behavior or promotional strategies. Notably, the number of establishments has grown, up by 5.88% in June 2025 compared to the previous year, suggesting a robust and expanding market that could cater to diverse consumer preferences.

Market Implications

For businesses eyeing the Caldwell alcohol market, these trends highlight opportunities and challenges. The strong performance in liquor suggests continued investment in this category could be rewarding. Meanwhile, the emerging interest in wine might present opportunities for niche marketing and product diversification. The increase in establishments hints at a competitive landscape, encouraging innovation and customer-centric approaches to capture market share.