Caldwell County Alcohol Sales

Top Performers in April 2025

Leading the pack for April 2025, OLD PAL at 100 E Market St retains its top spot with total receipts of $58,077. This popular spot continues to excel in liquor sales, bringing in $37,338, while beer sales also remain strong at $20,110. Wine sales, however, are notably lower at just $629.

Following closely is LA NENA TAQUERIA Y MUCHO MAS, LLC, despite reporting $0 in liquor, wine, and beer sales. This suggests a reporting or data entry issue, or it may be a new establishment yet to fully ramp up its alcohol offerings.

Noteworthy Trends and Insights

LOOP AND LIL'S PIZZA LLC at 107 N Main St Ste A shows balanced sales with strong liquor ($20,366) and decent beer ($8,445) and wine ($2,204) sales. This balance may appeal to a diverse clientele, contributing to its solid position with $31,015 in total receipts.

EL REY NITE CLUB and GUADALAJARA MEXICAN RESTAURANT both exhibit a preference for liquor sales, with EL REY making $12,557 and GUADALAJARA leading with $18,310. Beer sales are also significant for these venues, indicating a robust nightlife culture in Caldwell.

Emerging Contenders

ODONNELLS CAFE AND PUB and EL GALLITO BAR AND GRILL are neck and neck with total receipts of $24,905 and $24,783, respectively. EL GALLITO's strategy seems heavily tilted towards beer, which accounts for $21,854 of its sales.

THE CASE ROOM stands out with an impressive $20,066 in liquor sales. This focus on liquor, paired with modest wine and beer sales, suggests a distinct business model that’s resonating well with its patrons.

Opportunities and Challenges

Several venues, like CASA JALISCO 4 and EL GALLITO BAR AND GRILL, show reliance on single product categories. CASA JALISCO 4, for instance, only reports beer sales, which could present challenges if consumer preferences shift.

On the other hand, THE LOUNGE SPORTS BAR demonstrates a balanced offering, with $12,577 in liquor and $8,040 in beer sales, positioning it well to cater to a broad audience.

Highest Concentration of Alcohol Sales

When we look at Caldwell's alcohol sales for April 2025, it's clear that Zip Code 78644 is the hotspot, raking in a whopping $345,641 from 23 establishments. This area alone accounts for about 75% of total sales, making it the go-to destination for alcohol purchases in Caldwell. The concentration of establishments here suggests a thriving market with a strong customer base.

Alcohol Sales Mix Across Zip Codes

The types of alcohol sold vary significantly between zip codes. In 78644, there's a balanced mix with liquor leading at 55%, followed by beer at 41%. On the other hand, Zip Code 78655 shows a preference for liquor at 72%, while beer and wine lag behind. Interestingly, 78616 has a distinct lean towards beer, making up 32% of its sales.

Opportunities for New Establishments

With only 3 establishments, Zip Code 78616 shows potential for growth, especially given its moderate sales of $75,381. There's an opportunity to capitalize on the area’s apparent preference for beer. Similarly, Zip Code 78648, despite having 5 establishments, might benefit from expanding its offerings, particularly in wine, which currently has a negligible share.

Interesting Patterns and Insights

One intriguing pattern is the dominance of liquor across most areas, except for 78616, where beer takes the spotlight. This suggests that while liquor is a staple, there's room to explore and perhaps expand beer selections in certain zip codes. The stark difference in sales concentrations also indicates potential for market expansion in less saturated areas like 78616 and 78648.

Overall Sales Growth

Over the past year, Caldwell's alcohol sales have shown a remarkable upward trend, culminating in the highest sales month recorded in April 2025 with total receipts hitting $477,921. This represents a significant 9.55% increase from March 2025, which itself saw a 9.45% rise from the previous month. The consistent upward trajectory in recent months signals robust market growth, likely fueled by an expansion in the number of establishments, which increased by 6.25% in April 2025 alone.

Establishment Dynamics

The number of establishments in Caldwell has been climbing steadily, with April 2025 seeing 34 active businesses, up from 25 in May 2024. This 36% increase over the year underscores a growing market capacity and could indicate a healthy entrepreneurial environment. Despite a minor fluctuation in February 2025, where establishments briefly dipped, the overall trajectory remains positive, suggesting new entrants are finding viable opportunities in this market.

Liquor vs. Beer vs. Wine

Liquor sales have consistently dominated the market, maintaining a strong lead throughout the year. April 2025 saw liquor sales at $225,690, slightly increasing from the previous month, indicating a stable demand. Beer, while not as dominant as liquor, has shown resilience with sales reaching $187,261 in April 2025, despite a slight dip in March. Wine sales, however, appear to be more volatile, with noticeable fluctuations such as a drop in January 2025 followed by a recovery in subsequent months. This may suggest a more niche market or shifts in consumer preferences.

Seasonal Patterns and Implications

Seasonal variations have a notable impact on sales. For instance, a significant dip in total receipts was observed in December 2024, down by 16.15% from November's high. This could be attributed to post-holiday seasonality where spending typically decreases. Conversely, the strong sales in April 2025 might be driven by spring festivities and increased social gatherings, indicating that businesses could strategically leverage these periods for promotions and new product launches.

Year-over-Year Insights

Comparing year-over-year data, the market in April 2025 shows a strong recovery and growth from the previous year's patterns. Notably, the number of establishments has increased by nearly nine since May 2024, reflecting a vibrant and expanding market. This growth, coupled with rising sales figures, suggests a favorable business climate and potential for new market entrants or expansion of existing businesses.