Wilson County Alcohol Sales

Leading the Pack: The Den

The Den on Bluebonnet Road is dominating the alcohol sales scene in Wilson with an impressive total of $116,734 in receipts for April 2025. Their beer sales are particularly strong, contributing $64,384 to the total, while liquor sales add another $47,487. This establishment is clearly the go-to spot for beer enthusiasts.

Golf Club and Taqueria: Top Contenders

River Bend Golf Club comes in a distant second, with total receipts of $45,206. The club's beer sales lead the way at $29,427, showing a preference among patrons for a cold brew after a round of golf. Meanwhile, Taqueria La Tapatia Floresville focuses heavily on liquor, boasting $17,144 in sales, which is more than half of their total revenue.

Notable Performers

Donny's Brew Pub is making waves with nearly equal sales of liquor and beer, contributing to their total of $28,745. Interestingly, Double D's Tavern reported total receipts of $24,560 but showed zero sales in all categories, which might indicate a reporting error or a unique sales model.

Smaller Players and Interesting Insights

Melanie's Bar & Grill and The Copper Door both show a balanced mix of liquor and beer sales, with Melanie's leading on liquor at $10,845. The Copper Door, meanwhile, rounds out their offerings with both wine and beer contributing to their $18,329 total.

Unexpected Observations

Uncle Fatty's, surprisingly, reported no sales across liquor, wine, or beer, which might reflect a temporary closure or strategic pivot. In contrast, Brahma Brew Coffee Bar, despite its name, focused solely on liquor with $1,597 in sales.

Top Sales Areas

When it comes to alcohol sales in Wilson for April 2025, Zip Code 78121 is leading the pack with a whopping $227,661 in sales. This area has the most establishments, totaling seven, which likely contributes to its dominant sales figures. If you're looking to tap into a bustling market, this is the zip code to watch.

Alcohol Type Preferences

Each zip code in Wilson has its own unique preference when it comes to types of alcohol. In Zip Code 78121, beer is the top seller, making up 45% of sales, closely followed by liquor at 41%. Meanwhile, Zip Code 78114 also favors beer at 47%, but with a slightly lower liquor preference at 35%. Interestingly, Zip Code 78160 bucks the trend with liquor accounting for 53% of sales, suggesting a distinct consumer taste in this area.

Opportunities for New Establishments

Despite having the lowest sales figures, Zip Code 78160 presents a unique opportunity for new businesses. With only three establishments currently operating, there's less competition compared to other areas. Given the strong preference for liquor, a new establishment focusing on spirits could carve out a niche market here.

Insights and Patterns

Overall, Wilson's alcohol market shows a strong inclination towards beer and liquor, while wine sales remain minimal across all zip codes. This pattern indicates potential for growth in wine offerings if marketed effectively. Additionally, with total sales reaching $355,830 across just 15 establishments, there's clearly a robust market ready for expansion, especially in areas with fewer competitors.

Overview of Alcohol Sales in Wilson

Over the past year, Wilson's alcohol sales have shown some intriguing patterns. The most recent data from April 2025 highlights a significant milestone with sales peaking at $355,830, marking a 13.68% increase from March. This surge is partly attributed to the addition of two new establishments, bringing the total to 15, illustrating a robust growth in the local market.

Monthly Trends and Changes

Looking at the monthly fluctuations, sales in March 2025 also saw a substantial jump of 31.31% compared to February, despite a decrease in the number of establishments. This suggests that individual businesses were more productive or that consumer demand was particularly strong during that period. Notably, February experienced a dip, with sales dropping by 11.68%, indicating potential seasonal influences or market saturation at that time.

Seasonal Patterns and Market Dynamics

Throughout the year, seasonal patterns are evident, with notable peaks in sales during the warmer months of April and August. December, typically a high-demand month for alcohol due to holidays, saw a surprising 15.28% decline in sales from November, which may point to shifting consumer preferences or economic factors affecting spending habits.

Sales Mix: Liquor, Wine, and Beer

A closer look at the sales mix reveals that beer consistently leads in sales, with April 2025 recording $161,465, followed by liquor at $141,627. Wine, while still a player, trails behind significantly with April figures at $11,387. This consistent preference for beer and liquor suggests these categories are driving the market, with wine appealing to a more niche audience.

Market Implications

The data indicates a resilient market with opportunities for growth, particularly in beer and liquor sales. The addition of new establishments and fluctuating sales hint at a competitive landscape where businesses need to stay innovative to capture market share. The rise in total receipts despite the varying number of establishments underscores a strong consumer base, signaling potential for new entrants or expansion of existing businesses in Wilson.