Wilson County Alcohol Sales

Top Performers: Who's Leading the Pack?

In June 2025, Taqueria La Tapatia Floresville topped the charts in Wilson with total receipts of $81,030. Their beer sales were particularly impressive at $20,642, slightly edging ahead of their liquor sales of $19,873. The focus here seems to be on a casual atmosphere where beer takes the lead.

Hot on their heels, The Den made a strong showing with $49,264 in total sales. This establishment displayed a well-rounded approach with liquor sales at $19,130 and beer sales surpassing that at $27,953. Wine sales added a modest $2,181, reflecting a diverse beverage offering.

Golf and Suds: A Winning Combo

The River Bend Golf Club showed that a day on the green pairs well with a cold one, boasting total receipts of $46,233. Beer was the star here, bringing in $28,454, while liquor sales added a respectable $15,981. Clearly, golfers enjoy unwinding with a drink post-game.

Surprises and Zeroes

Interestingly, the Stockdale Chamber of Commerce appeared in the top establishments list with $44,776 in total receipts, yet reported zero sales across liquor, wine, and beer. This anomaly suggests potential non-alcoholic events or an error in reporting.

Similarly, Donny's Brew Pub managed to secure $25,735 in total sales, with a healthy split between liquor and beer, while Double D's Tavern LLC reported no sales for any alcohol categories, despite total receipts of $24,560.

Smaller Players with Big Impacts

Smaller venues like Rabel's BBQ & Steakhaus and Melanie's Bar & Grill contributed to the local scene with strong liquor sales at $9,148 and $8,738, respectively. These establishments add a cozy, neighborhood feel with their focused offerings.

At the lower end, Brahma Brew Coffee Bar and Uncle Fatty's showed minimal or no activity in alcohol sales, indicating a niche or temporary lull. This could signal an opportunity for innovation or re-strategizing in their business models.

Trends and Observations

Overall, June 2025 highlighted a strong preference for beer across Wilson's top-selling establishments. With beer sales consistently leading or closely following liquor sales, business owners might consider expanding their beer selections or introducing new craft options to attract a larger crowd.

Additionally, the presence of zero sales figures in several top establishments suggests a need for further investigation or a potential shift in consumer preferences that savvy business owners could capitalize on.

Top Performing Zip Codes

In June 2025, Wilson's alcohol sales revealed some interesting trends across its three main zip codes. Leading the charge is Zip Code 78114, with a whopping $153,574 in sales. With five establishments, it boasts the highest concentration of liquor sales, making up 28% of its total sales mix. Beer is king here, contributing 36% to the overall sales.

Close on its heels is Zip Code 78121, with $141,489 in total sales spread across seven establishments. This area has a slightly higher preference for liquor at 39%, while beer still holds a substantial 40% share. Interestingly, this zip code also shows a modest inclination towards wine, albeit at 3%.

Opportunities for New Establishments

For those looking to tap into the market, Zip Code 78160 might present a golden opportunity. With the lowest total sales of $57,509 from four establishments, this area shows untapped potential. Despite lower sales, its balanced sales mix of 11% liquor and beer suggests room for growth, especially with a focus on more diverse offerings.

Key Insights

The data reveals a strong preference for beer across all zip codes, accounting for the largest share of sales. However, Zip Code 78121's higher liquor sales percentage indicates a potential niche market for premium or specialty liquor products. Meanwhile, the minimal contribution of wine across all areas suggests an opportunity for differentiation, especially in areas with less competition like Zip Code 78160.

Overview of Alcohol Sales in Wilson

Over the past year, Wilson's alcohol sales have seen some interesting fluctuations. The most noteworthy month was May 2025, with total receipts reaching a high of $358,274. This peak was driven largely by strong sales in liquor and beer, with liquor alone accounting for $148,822. However, this spike was short-lived as sales dipped slightly in June 2025 by 1.59% to $352,572, despite an increase in the number of establishments.

Seasonal Patterns and Establishment Dynamics

Seasonal trends are evident with noticeable peaks during spring and late summer. The late spring months from March to May saw a steady increase in sales, with March 2025 posting a significant 31.31% increase in receipts, likely due to the opening of new establishments that month. Interestingly, the number of establishments fluctuated, with a notable increase from 13 in March to 16 by June. This might suggest a growing market or increased business confidence in the area.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently leads the sales mix, particularly in months with higher overall sales like October 2024 and May 2025. Beer sales also play a critical role, showing resilience even as total receipts fluctuate. Wine, however, remains a smaller part of the mix, with relatively stable numbers throughout the year. The varying performance of these categories suggests that consumer preferences in Wilson lean heavily towards liquor and beer, potentially influenced by events or seasonal activities.

Market Implications

The ups and downs over the past 12 months indicate a dynamic market environment in Wilson. The boost in sales during certain months, coupled with establishment growth, suggests potential opportunities for new players or expansion of existing businesses. However, the slight decline in sales following peak months calls for cautious optimism. Businesses might benefit from focusing on robust marketing strategies during off-peak times to maintain momentum.