Wharton County Alcohol Sales

Top Performer: El Campo Lost Lagoon

The standout in Wharton's alcohol sales for June 2025 is El Campo Lost Lagoon, located at 665 County Road 451. With total receipts of $173,696, it's clear this venue is a local favorite. A significant portion of their sales comes from liquor, totaling $111,894, complemented by $61,045 in beer sales.

Strong Performers: Los Cucos and Dawg House

Los Cucos Mexican Cafe and Dawg House Saloon & Grill also made their mark with significant sales figures. Los Cucos, at 805 E Jackson St, brought in $59,119, with liquor sales dominating at $44,620. Meanwhile, Dawg House Saloon & Grill achieved $22,966 in total receipts, with a nearly balanced split between liquor and beer.

Noteworthy Trends

It's interesting to note the variance in wine sales across establishments. For instance, Lupe's Mexican Cafe leads with $13,635 in liquor sales despite minimal wine sales at $31. Similarly, Greek Bros Oyster Bar & Saloon shows a balanced mix of liquor, wine, and beer, making it a versatile choice for patrons.

Emerging and Specialty Spots

Prairie Switch Distillery, LLC is a standout for those interested in spirits, reporting $9,611 solely from liquor sales, indicating a focus on distilled beverages. Meanwhile, Jalapenos Cantina, with $9,525 in total receipts, leans heavily on liquor with $7,047, suggesting a popularity for cocktails.

Lower-Performing Venues

While Wharton Country Club and Christine Ocean Seafood & Grill reported no alcohol sales, other venues like La Chiquita and Jackson Street Coffee & Market have modest sales, indicating potential growth areas. These spots might benefit from strategic marketing or diversifying their offerings to boost future sales.

Top-Selling Zip Codes

When it comes to alcohol sales in Wharton for June 2025, Zip Code 77437 is the clear front-runner, pulling in a whopping $299,234 from its 11 establishments. This area accounts for the majority of the sales with a strong preference for liquor, making up 65% of the sales mix.

In contrast, Zip Code 77488 is the runner-up but with a significantly lower total of $41,777 across six establishments. Here, liquor is still the top choice at 55%, but there is a slightly higher demand for wine compared to 77437, albeit still small at 7%.

Alcohol Preferences

Across the zip codes, there's a noticeable variation in the types of alcohol that are most popular. For instance, Zip Code 77435 shows a strong inclination towards liquor and beer, with 59% of sales coming from liquor and 41% from beer, and no wine sales.

Interestingly, Zip Code 77420 presents a balanced preference with 47% liquor and 53% beer, while Zip Code 77443 leans heavily towards beer at 71%, the highest percentage among all the zip codes, with liquor sales trailing at 29%.

Opportunities for New Establishments

With only one establishment, Zip Code 77420 and Zip Code 77443 might present opportunities for new businesses to tap into the market. Given the strong beer sales in 77443, a new venture focusing on craft or specialty beers could find a ready audience.

Meanwhile, the dominance of liquor in 77437 suggests that additional establishments offering a diverse range of spirits could capitalize on existing consumer preferences.

Additional Insights

Overall, there's a strong preference for liquor across all zip codes, but the presence of wine is surprisingly low, indicating a potential gap in the market. Establishments looking to diversify might consider introducing wine options to test their appeal.

The data also highlights that despite having fewer establishments, some zip codes like 77420 and 77443 maintain a healthy sales volume, suggesting a loyal customer base that could be further developed with targeted marketing strategies.

Overall Sales Trends

Over the past year, Wharton has seen some interesting shifts in alcohol sales, with the highest sales recorded in May 2025 at a whopping $474,910. This was a significant jump from the preceding months, particularly April, which saw sales of $263,943. The May surge could be attributed to seasonal events or promotions that boosted consumer spending. However, June 2025 experienced a notable decline of 12.7% in total receipts, suggesting a potential cooling off after May's peak.

Liquor, Wine, and Beer Breakdown

When we break down the sales into liquor, wine, and beer, liquor consistently leads the pack, with the highest liquor sales in May at $287,459. Beer sales also saw a significant boost in May at $177,357, indicating a potential preference for beer during warmer months. Wine sales remained relatively stable across the year, hovering around the $9,000 mark, with minor fluctuations.

Seasonal and Establishment Changes

Seasonal patterns are quite evident, with peaks in sales during the summer months, notably in August 2024. Interestingly, the number of establishments fluctuated slightly, peaking at 26 in both September and October 2024 but then dropping to 21 by June 2025. This fluctuation in establishments may suggest market consolidation or seasonal business closures impacting overall sales figures.

Market Implications

The data indicates a strong market for liquor and beer, particularly during summer and early spring, hinting at opportunities for businesses to capitalize on these seasonal trends. The consistent sales of wine, despite being lower than the other categories, suggest a loyal customer base that businesses could tap into with targeted strategies. Overall, understanding these patterns can help businesses in Wharton optimize their inventory and marketing strategies to align with consumer preferences and seasonal demands.