Upshur County Alcohol Sales

Top Alcohol-Selling Establishments in Upshur

In June 2025, CIRCLE M CRAWFISH emerged as the top alcohol-selling spot in Upshur with total receipts reaching $97,993. Beer was their star player, raking in a significant $63,536, while liquor sales followed at $33,707. This shows a strong preference for beer among their clientele.

LA FINCA RESTAURANT secured second place with $41,215 in total sales. Liquor was their main draw, contributing $31,455 to the total, with beer bringing in $9,396. It's evident that their customers favor liquor over wine and beer.

POCO LOCO BAR & GRILL LLC and ROUNDUP CLUB held steady in the middle tier with total receipts of $32,756 and $22,993, respectively. Both establishments saw strong beer sales, though POCO LOCO had a more balanced split with $17,107 in liquor sales compared to ROUNDUP's $7,638.

DAVIDSONS and TELE'S MEXICAN RESTAURANT CLUB showed a preference for liquor among their patrons, with TELE'S recording a notable $11,053 in liquor sales out of their $16,363 total. Meanwhile, DAVIDSONS saw a more even distribution between beer and liquor sales.

At the lower end, THE PRO SHOP, LA CARRETA COCINA MEXICANA LLC, and RUTHY'S ART BAR had modest sales, with liquor leading the way at LA CARRETA. Notably, RUTHY'S ART BAR focused more on liquor, with minimal beer sales.

Lastly, CIRCLE M EVENT CENTER had the lowest alcohol sales, totaling only $147, entirely from beer. This indicates a very niche or limited sales approach, perhaps catering to specific events or occasions.

Concentration of Alcohol Sales

In Upshur, alcohol sales are predominantly concentrated in the 75644 zip code, which accounts for a whopping 79% of total sales. With five establishments, this area is clearly the hub for alcohol purchases, making it the go-to destination for liquor, wine, and beer enthusiasts.

Differences in Alcohol Types Sold

Each zip code in Upshur has its unique alcohol sales mix. In 75644, liquor is the star, making up 62% of sales, with beer following at 37%. Interestingly, wine barely makes an appearance here. In contrast, 75640 and 75645 have an even stronger preference for liquor, at 68% and 38% respectively, with 75645 showing a high preference for beer at 62%.

Opportunities for New Establishments

Given the current density of establishments, 75644 is fairly saturated with five places catering to alcohol sales. However, 75640 and 75645 each have only one establishment. This indicates a potential opportunity for new businesses to tap into the market, especially if they can offer a more diverse selection or unique customer experiences.

Additional Insights

It's intriguing to note the lack of wine sales across all areas, particularly in 75640 and 75645, where it accounts for 0% of sales. This could signal an untapped market, presenting an opportunity for a niche wine establishment to cater to potential wine enthusiasts. Additionally, the strong preference for liquor across all zip codes suggests that any new business should prioritize a robust liquor selection to meet local demand.

Overview of Alcohol Sales in Upshur

Over the past 12 months, Upshur has seen quite a roller coaster in alcohol sales, with April 2025 marking the peak at $318,904 in total receipts. Interestingly, this month saw an increase in the number of establishments by 10%, hinting at a vibrant market expansion. However, June 2025 recorded a decline in sales by 16.27%, indicating a potential seasonal dip or market saturation.

Seasonal Trends and Patterns

Examining the data, there’s a noticeable uptick in sales during the holiday season, particularly in December 2024, where total receipts increased by 10.24%. This suggests that holidays significantly boost alcohol sales, a trend that businesses might want to capitalize on. Conversely, months like November 2024 saw a significant drop of 21.05%, possibly due to post-holiday spending fatigue.

Shifts in Sales Mix

The sales mix in Upshur reveals some intriguing insights. Beer consistently outperformed liquor and wine, with particularly strong sales in March 2025 at $161,979. Liquor sales also remained robust, peaking at $152,871 in the same month. Wine, however, lagged significantly behind, with the highest sales at just $15,931 in May 2025, suggesting a preference for beer and liquor among consumers.

Market Insights and Implications

Overall, the fluctuations in the number of establishments and sales suggest a dynamic market in Upshur. The increase in establishments in April 2025 and December 2024 indicates business optimism during these periods. However, the subsequent sales decline in June 2025 might signal caution for new entrants. For businesses, focusing on beer and liquor could be more profitable, given their consistent performance over the year.