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Nestled in the heart of East Texas, Upshur County is a vibrant community known for its charming small towns and a rich cultural tapestry. This region, while maintaining its rustic allure, also plays a significant role in Texas's economic landscape, with its local businesses contributing notably to the state's economy. Our latest report provides a comprehensive, data-driven analysis of Upshur's alcohol sales, offering valuable insights into the market dynamics of this thriving area.

In the first section, we delve into the top alcohol-selling establishments in Upshur, presenting a detailed table and analysis that highlights the key players in the local market. Whether you're a business owner or a curious resident, you'll find the ranking of these establishments both informative and intriguing. Following this, we explore a breakdown of alcohol sales by zip code, uncovering the areas with the highest concentration of sales and providing a fascinating look at local consumption patterns.

Finally, our report concludes with a monthly trends analysis that tracks how alcohol sales have evolved over the past year. This section offers a dynamic view of market changes, helping readers to understand seasonal fluctuations and emerging trends. With data current as of April 2025, this report is an essential resource for anyone interested in the economic pulse of Upshur, Texas.

Top 10 Upshur Businesses By December 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Upshur for December 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Circle M Crawfish
$62,079
$25,301
$500
$36,278
2.
La Finca Restaurant
$40,559
$31,376
$505
$8,678
3.
Poco Loco Bar & Grill LLC
$29,300
$17,333
$285
$11,682
4.
Tele's Mexican Restaurant Club
$20,891
$0
$0
$0
5.
Davidsons
$18,459
$8,479
$0
$9,980
6.
La Carreta Cocina Mexicana LLC
$8,505
$4,828
$4
$3,673
7.
The Pro Shop
$5,809
$3,444
$0
$2,365
8.
Ruthy's Art Bar
$2,367
$1,719
$88
$560
9.
Circle M Event Center
$1,185
$436
$203
$546
10.
Roundup Club
$0
$0
$0
$0

Top Alcohol-Selling Establishments in Upshur

In December 2025, CIRCLE M CRAWFISH led the pack with impressive total receipts of $62,079. This venue's beer sales were particularly strong at $36,278, making it the top choice for beer lovers. Interestingly, their liquor sales also contributed significantly, totaling $25,301.

LA FINCA RESTAURANT came in second with $40,559 in total receipts. Notably, liquor was the star here, with $31,376 in sales, showing a strong preference among patrons for spirits over wine and beer.

Rounding out the top three, POCO LOCO BAR & GRILL LLC recorded $29,300 in total receipts. Their sales were fairly balanced between liquor and beer, with $17,333 and $11,682 respectively, while wine sales remained minimal.

Other Notable Establishments

TELE'S MEXICAN RESTAURANT CLUB presented an interesting case with no reported sales across all categories, despite being listed. It raises questions about operational status or reporting for the period.

DAVIDSONS maintained a solid middle-ground performance with $18,459 in total receipts, showing nearly equal sales between liquor and beer. This balance could indicate a versatile clientele.

Meanwhile, LA CARRETA COCINA MEXICANA LLC and THE PRO SHOP showed smaller but consistent sales, focusing more on liquor, which might suggest niche customer preferences or targeted promotions.

Smaller Venue Insights

Though RUTHY'S ART BAR and CIRCLE M EVENT CENTER posted lower total receipts, they still managed to capture niche markets, particularly in liquor sales for the former. It's an opportunity for growth with strategic marketing.

Finally, the ROUNDUP CLUB reported zero sales, indicating a potential temporary closure or operational pause. This could present opportunities for business real estate insights or new management strategies.

Upshur Zip Codes By December 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Upshur for December 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
75644
5 $99,190
$63,735
$882
$34,573
2.
75640
1 $20,891
$0
$0
$0
3.
75645
1 $5,809
$3,444
$0
$2,365

Top Sales by Zip Code

When looking at alcohol sales across Upshur, Zip Code 75644 stands out with a whopping $99,190 in sales, accounting for the lion's share of the total. With five establishments in this area, it's clear that this zip code has the highest concentration of alcohol sales. The sales mix here leans heavily towards liquor, which makes up 64% of the total, while beer accounts for 35% and wine barely registers.

Unique Sales Patterns

Zip Code 75640 presents a curious case with total sales of $20,891 but no established sales mix for liquor, wine, or beer. This anomaly suggests potential errors in reporting or a unique sales model possibly focusing on other alcohol-related products or services not categorized traditionally.

Opportunities for New Businesses

With just one establishment and sales of $5,809, Zip Code 75645 demonstrates a smaller market with room for growth. The sales here are split between liquor (59%) and beer (41%), indicating a balanced demand for both. Entrepreneurs might find opportunities to introduce new establishments in this area to capture unmet demand and diversify the product offerings.

Insights and Patterns

Overall, the data indicates that liquor is a strong performer in this region, particularly in Zip Code 75644. Entrepreneurs might consider focusing on liquor sales when planning new ventures. Meanwhile, Zip Code 75645's balanced mix suggests a mixed approach could be successful. The absence of wine in the sales mix across all areas might point to an untapped market segment worth exploring.

Upshur Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Upshur. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Dec 2025 10 $189,154
$92,916
$1,585
$73,762
1.9%
Nov 2025 10 $185,562
$100,197
$1,504
$83,861
20.3%
Oct 2025 10 $232,937
$130,295
$2,352
$100,290
22.6%
Sep 2025 11 $190,054
$101,066
$1,348
$87,640
13.4%
Aug 2025 10 $219,387
$109,694
$1,891
$107,802
0.7%
Jul 2025 10 $220,964
$112,553
$2,160
$106,251
12.1%
Jun 2025 10 $251,371
$120,393
$1,511
$129,467
16.3%
May 2025 10 $300,220
$143,091
$15,931
$141,198
5.9%
Apr 2025 11 $318,904
$130,529
$2,461
$141,138
0.6%
Mar 2025 10 $317,125
$152,871
$2,275
$161,979
24.2%
Feb 2025 10 $255,419
$129,339
$2,083
$123,997
8.3%
Jan 2025 10 $235,891
$119,048
$2,184
$114,659
0%

Upshur Alcohol Sales: A Year in Review

Over the past 12 months, the alcohol sales landscape in Upshur has seen some interesting shifts. April 2025 emerged as the standout month with the highest total receipts at $318,904, driven by strong beer sales which contributed $141,138. This peak aligns with seasonal trends, suggesting spring celebrations might boost alcohol consumption.

Liquor consistently maintained a solid share of the market, averaging around $120,000 monthly, with a notable spike in March at $152,871. This increase could be attributed to special events or promotions during that period. Beer sales, while also strong, showed significant fluctuations, peaking in March and tapering off during the summer months.

Wine, on the other hand, played a much smaller role in overall sales, hovering around the $2,000 mark for most months, with a surprising jump to $15,931 in May. This spike might indicate a one-time event or a brief promotional surge rather than a lasting trend.

Looking at year-over-year changes, the data highlights a slight volatility in total receipts, with notable monthly swings such as the 24.16% increase in March and the 22.56% boost in October. These fluctuations suggest that consumer behavior in Upshur is sensitive to promotional activities or seasonal events.

Throughout the year, the number of establishments remained fairly stable, with minor fluctuations between 10 and 11 venues. The consistency in the number of establishments suggests a stable market environment, providing a reliable backdrop for sales analyses and future business planning.

Economic Overview

Upshur, Texas, boasts a dynamic and diverse economic landscape, driven by agriculture, manufacturing, and burgeoning tech industries. The region is known for its rich timber resources, which support a thriving lumber industry. Small manufacturing businesses are on the rise, benefiting from Upshur's strategic location and access to major transportation routes.

The business climate in Upshur is marked by a supportive local government that offers incentives for new investments and startups. Recent economic trends indicate a shift towards tech-driven solutions, with several companies setting up operations to leverage the local talent pool and resources. This diversification is positioning Upshur as a competitive player in the regional economy.

Cultural Scene

Upshur is a cultural gem, known for its annual festivals and rich historical attractions. The East Texas Yamboree, held every October, is one of the oldest festivals in Texas and draws thousands of visitors with its parades, live music, and agricultural exhibits. This event highlights the region's agricultural heritage and vibrant community spirit.

The city is also home to several museums and historical sites that reflect its deep-rooted history. The Historic Upshur Museum offers insights into the area's past with exhibits ranging from Native American artifacts to early settler memorabilia. These cultural attractions make Upshur a fascinating place for history enthusiasts and tourists alike.

Lifestyle

Upshur is characterized by its charming neighborhoods and welcoming community. Popular areas such as Gilmer offer a blend of historic homes and modern developments, attracting families and young professionals. The city's entertainment districts are vibrant, offering a mix of local dining, shopping, and recreational activities.

The local character is defined by a strong sense of community and a slower-paced lifestyle, making it an attractive destination for those seeking a balance between work and leisure. Residents enjoy access to numerous parks and outdoor spaces, fostering a healthy and active lifestyle.

Future Outlook

Looking ahead, Upshur is poised for significant growth and development. Infrastructure improvements and ongoing urban development projects are set to enhance the city's appeal to investors and new residents. The local government's focus on sustainable growth ensures that Upshur will continue to thrive while maintaining its unique character.

Future prospects for Upshur appear promising, with plans to expand its industrial base and attract tech startups. These initiatives are expected to create new job opportunities and bolster the city's economy, cementing its status as a desirable location for business and investment in East Texas.