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Nestled in the heart of East Texas, Upshur County is a vibrant community known for its charming small towns and a rich cultural tapestry. This region, while maintaining its rustic allure, also plays a significant role in Texas's economic landscape, with its local businesses contributing notably to the state's economy. Our latest report provides a comprehensive, data-driven analysis of Upshur's alcohol sales, offering valuable insights into the market dynamics of this thriving area.

In the first section, we delve into the top alcohol-selling establishments in Upshur, presenting a detailed table and analysis that highlights the key players in the local market. Whether you're a business owner or a curious resident, you'll find the ranking of these establishments both informative and intriguing. Following this, we explore a breakdown of alcohol sales by zip code, uncovering the areas with the highest concentration of sales and providing a fascinating look at local consumption patterns.

Finally, our report concludes with a monthly trends analysis that tracks how alcohol sales have evolved over the past year. This section offers a dynamic view of market changes, helping readers to understand seasonal fluctuations and emerging trends. With data current as of April 2025, this report is an essential resource for anyone interested in the economic pulse of Upshur, Texas.

Top 10 Upshur Businesses By October 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Upshur for October 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Circle M Crawfish
$67,984
$23,908
$655
$43,421
2.
La Finca Restaurant
$45,751
$34,795
$530
$10,426
3.
Davidsons
$32,792
$16,254
$138
$16,400
4.
Ruthy's Art Bar
$29,348
$21,845
$748
$6,755
5.
Poco Loco Bar & Grill LLC
$21,254
$11,994
$190
$9,070
6.
Tele's Mexican Restaurant Club
$17,423
$11,656
$45
$5,722
7.
La Carreta Cocina Mexicana LLC
$11,113
$7,236
$16
$3,861
8.
The Pro Shop
$6,808
$2,299
$0
$4,509
9.
Circle M Event Center
$464
$308
$30
$126
10.
Roundup Club
$0
$0
$0
$0

Top Alcohol-Selling Establishments in Upshur

At the top of the sales chart for October 2025 in Upshur, we have CIRCLE M CRAWFISH with total receipts of $67,984. This venue is a beer lover's paradise, with beer sales hitting $43,421, which is a significant chunk of their total revenue. Liquor sales also made a substantial contribution, coming in at $23,908.

LA FINCA RESTAURANT follows with total receipts of $45,751, but unlike Circle M Crawfish, it relies heavily on liquor sales, which account for $34,795. Beer sales, at $10,426, play a supportive role, while wine sales are minimal at $530. This indicates a strong preference for liquor among their patrons.

In third place, DAVIDSONS has a balanced approach with total receipts of $32,792. The sales are almost evenly split between liquor ($16,254) and beer ($16,400), showing a diverse customer base. Wine sales, however, are quite low at $138.

RUTHY'S ART BAR is notable for its high liquor sales relative to its total receipts of $29,348. With liquor pulling in $21,845, it is clear that cocktails and spirits are the drink of choice here. Beer sales are modest at $6,755, while wine sales are slightly higher than at other venues, at $748.

Rounding out the top five, POCO LOCO BAR & GRILL LLC shows a strong preference for liquor with sales of $11,994 out of their total $21,254. Beer also plays a significant role with $9,070, indicating a well-rounded offering that appeals to both liquor and beer enthusiasts.

One interesting trend is the low wine sales across most establishments, suggesting that wine might not be the beverage of choice for Upshur's drinkers. LA CARRETA COCINA MEXICANA LLC and THE PRO SHOP also show a marked preference for liquor and beer, with wine contributing negligible amounts to their total sales.

Finally, it's worth noting that CIRCLE M EVENT CENTER and ROUNDUP CLUB reported very low or zero sales, indicating that they might be seasonal or currently inactive. These venues could represent opportunities for growth or repositioning in the future.

Upshur Zip Codes By October 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Upshur for October 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
75644
5 $140,258
$92,124
$1,622
$46,512
2.
75640
1 $17,423
$11,656
$45
$5,722
3.
75645
1 $6,808
$2,299
$0
$4,509

Sales Concentration by Zip Code

In Upshur for October 2025, the bulk of alcohol sales occurred in zip code 75644, which boasts a whopping $140,258 in sales across 5 establishments. This area is clearly the epicenter of alcohol sales activity, dwarfing the other zip codes. Zip code 75640 comes second with $17,423 from just one establishment, while 75645 lags behind with $6,808, also from a single establishment.

Alcohol Type Preferences

Liquor is the top choice across all areas, particularly in zip code 75640, where it constitutes 67% of sales. Zip code 75644 has a similar preference with 66% of sales in liquor, but it also shows a significant interest in beer, which accounts for 33% of sales. In contrast, zip code 75645 leans more towards beer, making up 66% of its sales, with liquor at 34%.

Opportunities for New Establishments

Given the high sales figures in zip code 75644, there could be potential for new establishments to tap into this thriving market. However, with five establishments already operating, competition may be intense. Zip code 75640, with only one establishment, might present a more attractive opportunity for new ventures, especially to diversify the offerings beyond the dominant liquor sales.

Interesting Patterns and Insights

It's noteworthy that wine sales are almost non-existent across these zip codes, suggesting a potential area for growth if market demand can be stimulated. The distinct preference for beer in zip code 75645 might indicate a different consumer demographic or cultural preference that could be further explored and targeted by businesses. The overall data highlights a strong market for liquor in the region, setting a clear direction for businesses looking to align their inventory with consumer preferences.

Upshur Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Upshur. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Oct 2025 10 $232,937
$130,295
$2,352
$100,290
22.6%
Sep 2025 11 $190,054
$101,066
$1,348
$87,640
13.4%
Aug 2025 10 $219,387
$109,694
$1,891
$107,802
0.7%
Jul 2025 10 $220,964
$112,553
$2,160
$106,251
12.1%
Jun 2025 10 $251,371
$120,393
$1,511
$129,467
16.3%
May 2025 10 $300,220
$143,091
$15,931
$141,198
5.9%
Apr 2025 11 $318,904
$130,529
$2,461
$141,138
0.6%
Mar 2025 10 $317,125
$152,871
$2,275
$161,979
24.2%
Feb 2025 10 $255,419
$129,339
$2,083
$123,997
8.3%
Jan 2025 10 $235,891
$119,048
$2,184
$114,659
11.6%
Dec 2024 10 $211,299
$109,908
$1,776
$99,615
10.2%
Nov 2024 9 $191,667
$97,020
$1,879
$92,768
0%

Overview of Alcohol Sales in Upshur

Over the past 12 months, Upshur has seen some interesting shifts in alcohol sales. April 2025 was the standout month, boasting the highest total receipts at $318,904, which marked a slight increase of 0.56% from March. This was largely driven by beer and liquor sales, with beer almost matching liquor at $141,138 and $130,529, respectively. The data suggests that spring is a peak season for alcohol consumption, likely due to increased social gatherings and events.

Trends in Sales and Establishments

While the number of establishments has fluctuated slightly, with a noticeable peak in April and September at 11, the overall trend for most months was a stable 10 establishments. Despite a decline in the number of establishments in October by 9.09%, there was a significant jump in total receipts by 22.56%, reaching $232,937. This indicates that existing establishments are becoming more efficient or are capturing a larger market share.

Liquor, Wine, and Beer Sales Dynamics

Liquor continues to be a dominant force in the market, consistently leading sales in most months. However, April saw a unique spike in beer sales, suggesting a seasonal preference that businesses might capitalize on. Meanwhile, wine sales have remained modest throughout the year, with the most notable spike in May at $15,931, which could be tied to specific events or promotions.

Market Insights and Implications

The data implies a strong market for liquor and beer, with beer showing particular strength in the warmer months. This could guide future marketing and stocking strategies for local businesses. The decline in establishments in May and October did not negatively impact receipts significantly, suggesting that consolidation may be beneficial. Overall, businesses should consider focusing promotional efforts during peak months like April and leveraging the consistent demand for liquor year-round.

Economic Overview

Upshur, Texas, boasts a dynamic and diverse economic landscape, driven by agriculture, manufacturing, and burgeoning tech industries. The region is known for its rich timber resources, which support a thriving lumber industry. Small manufacturing businesses are on the rise, benefiting from Upshur's strategic location and access to major transportation routes.

The business climate in Upshur is marked by a supportive local government that offers incentives for new investments and startups. Recent economic trends indicate a shift towards tech-driven solutions, with several companies setting up operations to leverage the local talent pool and resources. This diversification is positioning Upshur as a competitive player in the regional economy.

Cultural Scene

Upshur is a cultural gem, known for its annual festivals and rich historical attractions. The East Texas Yamboree, held every October, is one of the oldest festivals in Texas and draws thousands of visitors with its parades, live music, and agricultural exhibits. This event highlights the region's agricultural heritage and vibrant community spirit.

The city is also home to several museums and historical sites that reflect its deep-rooted history. The Historic Upshur Museum offers insights into the area's past with exhibits ranging from Native American artifacts to early settler memorabilia. These cultural attractions make Upshur a fascinating place for history enthusiasts and tourists alike.

Lifestyle

Upshur is characterized by its charming neighborhoods and welcoming community. Popular areas such as Gilmer offer a blend of historic homes and modern developments, attracting families and young professionals. The city's entertainment districts are vibrant, offering a mix of local dining, shopping, and recreational activities.

The local character is defined by a strong sense of community and a slower-paced lifestyle, making it an attractive destination for those seeking a balance between work and leisure. Residents enjoy access to numerous parks and outdoor spaces, fostering a healthy and active lifestyle.

Future Outlook

Looking ahead, Upshur is poised for significant growth and development. Infrastructure improvements and ongoing urban development projects are set to enhance the city's appeal to investors and new residents. The local government's focus on sustainable growth ensures that Upshur will continue to thrive while maintaining its unique character.

Future prospects for Upshur appear promising, with plans to expand its industrial base and attract tech startups. These initiatives are expected to create new job opportunities and bolster the city's economy, cementing its status as a desirable location for business and investment in East Texas.