Rockwall County Alcohol Sales

Top Performers in Rockwall

Leading the pack in Rockwall's alcohol sales for April 2025 is VIDORRA ROCKWALL at 2620 Sunset Ridge Dr, with impressive total receipts of $244,362. Their focus on liquor sales, which accounted for $210,747, clearly paid off. This venue seems to have found a winning formula, maintaining a significant lead over its competitors.

Not far behind, GLORIAS RESTAURANT at 2079 Summer Lee Dr secured the second spot with total receipts of $197,493. Their liquor sales were also a strong point at $165,271, although they have a more balanced offering with higher wine sales than Vidorra. This could appeal to a broader clientele looking for a varied drink selection.

Noteworthy Trends

One interesting trend is the strong performance of beer sales at BEARDED MONKEY ROCKWALL and BUFFALO WILD WINGS GRILL & BAR. Bearded Monkey sold $50,128 worth of beer, which is a substantial portion of their total $121,298 receipts. Similarly, Buffalo Wild Wings clocked in $43,376 from beer sales, suggesting a robust market for beer-centric venues.

Another highlight is the standout wine sales at STANDARD SERVICE and GIOVANNI. Standard Service sold $24,742 in wine, while Giovanni followed closely with $22,929. These figures indicate a healthy demand for wine in specific parts of Rockwall, hinting at potential opportunities for establishments looking to enhance their wine offerings.

Emerging Opportunities

The concentration of notable venues on Summer Lee Dr, like THE BRASS TAP, C&B SCENE, and RODEO GOAT #5, indicates a bustling area for nightlife and dining. This cluster could be a promising location for new establishments looking to tap into existing foot traffic and a vibrant dining scene.

Overall, liquor remains the dominant category across top venues, but beer and wine also show strong performances, offering diverse pathways for business growth and consumer engagement in Rockwall's dynamic market.

Highest Sales Concentration

In April 2025, Rockwall's alcohol sales were led by zip code 75032, which accounted for nearly half of the total sales at $1,729,561. With 30 establishments, this area shows a high concentration of alcohol sales, driven primarily by liquor, which makes up 66% of sales. This suggests a strong preference for spirits among consumers in this region.

Alcohol Sales Mix by Zip Code

Each zip code in Rockwall displays distinct preferences in alcohol types. In 75032, liquor is king, while 75087 follows closely with 62% of its sales in liquor, but also shows a slightly higher affinity for wine at 13%. Meanwhile, 75189 presents a more balanced mix, with a notable 32% of sales in beer, indicating varied consumer tastes in this area.

Opportunities for New Establishments

Given the sales volume and number of establishments, 75087 is the area with the most businesses (46) and could benefit from further diversification in the types of establishments, particularly those focusing on wine, given the higher percentage compared to other areas. In contrast, 75189 has fewer establishments and might offer opportunities for new players, especially those catering to beer enthusiasts.

Interesting Insights

It's intriguing to see that despite having the fewest establishments, 75189 maintains a diverse sales mix with a significant beer preference. This could be a niche market for new businesses. Overall, Rockwall's alcohol market is thriving, with liquor being the dominant choice across all regions, but unique preferences in each zip code suggest tailored business strategies could be highly effective.

Overview of Alcohol Sales in Rockwall

The past 12 months in Rockwall have seen some interesting shifts in alcohol sales, with the total number of establishments fluctuating slightly. As of April 2025, there are 96 establishments, marking a small increase compared to the previous months. Overall, the total receipts have shown some month-to-month volatility, with a notable high in May 2024 at $3,873,384. Interestingly, April 2025 saw a slight dip in total receipts by 2.73%, indicating a potential slowdown.

Monthly Trends and Patterns

Seasonal trends are evident, with significant peaks during holiday months. December 2024 saw a 13.82% rise in sales compared to the previous month, aligning with holiday celebrations. However, post-holiday sales in January 2025 dropped by 17.32%, showing a typical seasonal decline after the festive period. Despite this, March 2025 experienced a robust 14.91% increase, suggesting a rebound as the year progresses.

Shifts in Sales Mix

Liquor remains the dominant category, consistently leading in sales across all months. In May 2024, liquor sales peaked at $2,487,903, contributing significantly to the month's overall high receipts. Beer also saw a noticeable increase in May 2024, reaching $977,402, but experienced fluctuations afterward, reflecting varying consumer preferences. Wine sales have remained relatively stable, with minor variations, peaking during December 2024, likely due to holiday gatherings.

Market Insights and Implications

The growth in the number of establishments in recent months suggests a competitive market with potential opportunities for new businesses. The data indicates that while liquor and beer are popular, there is a steady demand for wine, which could be an area for strategic growth. Businesses might consider leveraging seasonal trends for marketing, especially around the holiday season and early spring, to maximize sales.