Rockwall County Alcohol Sales

Top Performers in Rockwall's Alcohol Sales

Leading the pack this June in Rockwall is Glorias Restaurant at 2079 Summer Lee Dr, raking in a total of $236,682 in receipts. Liquor sales are the main contributor here, accounting for a significant $199,801, with wine and beer sales following at $12,928 and $23,953 respectively. This establishment's strong performance with liquor sales is particularly noteworthy.

Not far behind is Vidorra Rockwall on Sunset Ridge Dr. They generated $220,817 in total sales, with liquor again being the dominant category at $189,951. It's interesting to see that beer sales, at $26,103, slightly surpassed those of Glorias, while wine sales remained modest at $4,763.

Notable Trends and Insights

The Brass Tap at Summer Lee Dr takes the third spot with $137,316 in total sales. Here, beer is a major draw, accounting for $48,432, outpacing their liquor and wine sales. This suggests a strong beer culture among patrons, which could be a strategic focus for competitors looking to capture similar markets.

Mi Cocina-Rockwall stands out with a remarkable $108,210 in liquor sales out of their $118,236 total, indicating a clear preference for spirits among their clientele. Meanwhile, Standard Service shows a more balanced approach between liquor and wine, with wine sales reaching $21,077.

Emerging Players

Newer entries like Bearded Monkey Rockwall and Sideways are gaining traction, with beer sales playing a significant role in their revenue streams. Bearded Monkey had a notable $42,850 in beer sales, while Sideways matched this trend with $33,894 in beer sales, hinting at a growing demand for casual beer-focused venues.

Zanata and Giovanni are worth mentioning for their strong wine sales at $35,051 and $22,369, respectively. These establishments might appeal to wine enthusiasts, offering opportunities for wine-centric promotions or events.

Concentration of Alcohol Sales

In Rockwall, alcohol sales are bustling, with a total of $3,580,401 spread across 94 establishments in June 2025. Zip code 75032 leads the pack with a whopping $1,756,584 in sales, outpacing the others significantly. This area, with 30 establishments, shows a strong demand for liquor, which makes up 67% of its sales.

Alcohol Preferences Across Zip Codes

Each zip code in Rockwall has its own unique alcohol preference. Zip code 75032 favors liquor heavily, whereas 75087 also prefers liquor but has a higher share of wine at 14%. Meanwhile, in 75189, beer is more popular, comprising 29% of sales, though this area has the lowest total sales at $415,297.

Opportunities for New Establishments

With 48 establishments, zip code 75087 is the most saturated but still manages impressive sales of $1,408,520. In contrast, 75189, with only 16 establishments, presents a potential opportunity for new businesses, especially those focusing on wine and beer, given the lower competition and diverse sales mix.

Interesting Patterns and Insights

It's intriguing to note the stark difference in wine sales between the areas. In 75032, wine accounts for just 9% of sales, suggesting a potential untapped market. On the other hand, 75189's low wine sales at 1% might indicate either a lack of interest or a need for more specialized offerings to capture that market segment.

Monthly Sales Overview

Over the past year in Rockwall, alcohol sales have shown some interesting fluctuations. The most recent data from June 2025 shows total alcohol receipts at $3,632,238, marking a 15% decrease from the previous month. May 2025 was the standout month with sales reaching a high of $4,273,102, driven by a surge in liquor and beer sales.

Establishment Trends

The number of establishments selling alcohol has seen a slight upward trend, increasing from 95 in July 2024 to 98 by June 2025. This suggests a growing market presence, even if monthly sales have not consistently reflected this increase. The small changes in establishment numbers indicate a relatively stable market environment in terms of business operations.

Sales Mix: Liquor, Beer, and Wine

Liquor consistently accounts for the largest share of alcohol sales, peaking at $2,679,212 in May 2025. However, its sales fluctuate more sharply compared to beer and wine, indicating potential volatility in consumer preferences or pricing strategies.

Beer sales have also been substantial, with a peak in May 2025 at $1,059,240. Despite seasonal dips, beer maintains a strong presence, suggesting steady demand, possibly driven by social events and gatherings during warmer months.

Wine consistently contributes the least to total sales, but its figures have remained relatively stable, averaging around $380,000 monthly. This steadiness highlights a niche but loyal customer base.

Seasonal Patterns

Looking at the data, there's a noticeable surge in sales during the holiday season, with December 2024 showing a significant increase in total receipts by 13.82% from the previous month. This pattern suggests that consumers are more inclined to purchase alcohol during festive periods, potentially driven by holiday gatherings and celebrations.

Market Insights

The year-over-year comparison indicates a competitive yet promising market in Rockwall. The rise in establishments alongside fluctuating sales suggests that businesses are willing to enter the market, betting on its long-term potential. For industry players, understanding the seasonal spikes and maintaining a robust inventory for liquor and beer could be key to capitalizing on these trends.