Randall County Alcohol Sales

Top Performers in Randall's Alcohol Sales

Leading the pack in June 2025 is The Lumberyard on 23rd Street, boasting total receipts of $161,853. Their beer sales were impressive, bringing in $112,788, while liquor sales contributed $48,710. Interestingly, wine sales were minimal, accounting for only $355.

Close on their heels is Preston West Golf Course with $156,650 in total receipts. Notably, this venue had the highest liquor sales among the top establishments at $72,395, complemented by $80,513 in beer sales. Wine, however, played a minor role, contributing just $3,742.

Noteworthy Trends and Insights

Fuzzy's Taco Shop made a significant mark with $95,555 in total sales, largely driven by liquor at $63,947. Meanwhile, Cask and Cork showed a strong preference for wine, which made up $31,055 of their $86,995 total, the highest wine sales among the top establishments.

Walk-On's Amarillo LLC reported $84,888 in receipts, but intriguingly, their data shows no breakdown for liquor, wine, or beer. This might suggest a focus on non-alcoholic sales or a reporting anomaly worth investigating further.

Other Highlights

Despite being a smaller player, Drunken Oyster posted $74,143 in total sales, with liquor accounting for $54,813. Their wine sales were also notable at $11,070, indicating a diverse offering. Texas Firehouse Sports Bar & Grill, on the other hand, balanced their sales between liquor and beer, with almost equal contributions from both categories.

Sports World and Walk-On's Amarillo LLC both reported $0 in liquor, wine, and beer sales, suggesting a unique business model or a possible error in reporting that business owners might want to examine.

Overall, the data suggests a robust market for beer and liquor in Randall, with wine sales being less significant across most establishments. Business owners might consider this insight when strategizing their sales and marketing efforts for the coming months.

High Concentration of Sales

The Randall area in June 2025 saw impressive alcohol sales totaling $3,159,540 across 93 establishments. The standout zip code is 79109, which alone accounts for nearly half of the total sales with $1,493,248. With 44 establishments, this area is a hot spot for liquor, beer, and wine sales, making up 47% liquor, 6% wine, and 39% beer. It's clear this zip code is thriving with a vibrant mix of alcohol offerings.

Differences in Alcohol Preferences

Each zip code in Randall shows unique preferences for types of alcohol. In 79119, liquor is the top pick at 48%, but there's a notable preference for wine at 11%, unlike other areas. Meanwhile, 79015 is a beer lover's haven with 55% of sales coming from beer, dwarfing its liquor and wine sales. These differences highlight potential opportunities for tailoring product offerings to local tastes.

Opportunities for New Establishments

With only 6 establishments, 79110 is the least saturated market, yet it still pulled in $124,558 in sales. Considering its strong lean towards liquor (58%), there's room for new businesses to tap into this demand. Similarly, 79121 has only 3 establishments but managed to achieve $159,249 in sales, indicating a potential gap for more retailers to enter and meet the liquor-dominated demand.

Interesting Patterns and Insights

Across the board, liquor dominates the sales mix, especially in 79110 and 79121, suggesting a regional preference or trend. Conversely, 79015 stands out as the beer capital among these zip codes, hinting at a different consumer base or cultural inclination. These insights can help businesses decide where and how to expand, aligning inventory with local preferences to maximize sales.

Overview of Alcohol Sales in Randall

Over the past 12 months, Randall has experienced some interesting shifts in its alcohol sales landscape. The total number of establishments has generally been on the rise, with a notable increase from 66 in July 2024 to 70 by June 2025. Despite this, sales figures have seen fluctuations that seem to follow a seasonal pattern, with peaks around the holiday season and dips at the start of the year.

Monthly Sales Trends

May 2025 marked the highest total receipts, reaching $2,435,897, a significant jump from the previous month. This surge was largely driven by a 17.96% increase compared to April 2025, suggesting a strong demand during this period, possibly due to local events or holidays. Conversely, June 2025 saw a 6.1% decrease, which might indicate a post-peak normalization.

Liquor, Wine, and Beer Dynamics

Liquor sales consistently led the market, peaking in December 2024 at $1,244,540, which aligns with typical holiday season spikes. This suggests that consumers in Randall prefer liquor for celebrations. Meanwhile, beer sales showed a steady performance with a minor peak in May 2025, indicating its role as a staple choice. Wine sales, although the smallest segment, remained relatively stable, with minor fluctuations that hint at a dedicated niche market.

Market Implications

The data suggests a robust and growing market with opportunities to capitalize on seasonal peaks. The increase in establishments indicates a competitive environment, encouraging businesses to innovate and cater to consumer preferences. For new entrants or expansions, focusing on liquor during the holiday season and maintaining a consistent beer inventory could be strategic moves.

Year-Over-Year Observations

Comparing year-over-year data, there's an apparent resilience in the market, with total receipts in June 2025 ($2,287,266) showing growth from earlier months in the previous year. This growth trajectory suggests that Randall's alcohol market is not only recovering from any past downturns but also expanding, driven by both an increase in consumption and the number of establishments.