Randall County Alcohol Sales

Top Performers in Randall's Alcohol Sales

Leading the pack in Randall's alcohol sales for April 2025 is Preston West Golf Course on S Coulter St, with a whopping total of $142,955 in receipts. This venue is a beer enthusiast's haven, with beer sales reaching $72,163, surpassing both liquor and wine significantly.

In second place, Cinergy Entertainment Amarillo managed impressive sales of $98,084, with liquor being the star, bringing in $61,783. Meanwhile, Fuzzy's Taco Shop closely follows with $92,416, also showing a strong preference for liquor sales at $61,026.

Notable Trends and Interesting Observations

The data reveals that Texas Firehouse Sports Bar & Grill and The Lumberyard are both strong contenders in the beer category, with sales of $45,042 and $57,699, respectively. Interestingly, The Lumberyard significantly favors beer over liquor, highlighting its appeal as a beer-centric venue.

Drunken Oyster stands out for its balanced alcohol offerings, achieving notable wine sales of $15,417, in addition to its strong liquor sales. In contrast, Cask and Cork shows a distinctive leaning toward wine, with $27,714 in wine sales, which is quite substantial compared to its beer sales.

Insights for Business Enthusiasts

For those considering investment opportunities, the data suggests that establishments with a strong beer focus, like Preston West Golf Course and The Lumberyard, are performing exceptionally well. Meanwhile, venues like Cask and Cork and Drunken Oyster demonstrate that a diverse alcohol lineup can cater to a broader audience, potentially increasing overall sales.

Lastly, it's worth noting that Buffalo Wild Wings maintains a solid position with $24,761 in beer sales, indicating a consistent appeal for sports bar environments. As you explore these insights, consider how these trends might influence your next business move in Randall's vibrant nightlife scene.

Concentration of Alcohol Sales

If you're curious about where the alcohol sales are booming in Randall, look no further than zip code 79109. This area alone raked in a whopping $1,493,708, which is over half of the total sales for the region. With 44 establishments catering to thirsty patrons, it's clear this zip code is the epicenter of Randall's alcohol market.

Alcohol Sales Mix by Zip Code

When it comes to the kind of alcohol being sold, the mix varies quite a bit depending on where you are. For instance, zip code 79015 is all about the beer, with 54% of its sales coming from brews. Meanwhile, zip code 79110 has a strong preference for liquor, which makes up a substantial 58% of its sales.

Opportunities for New Establishments

With 25 establishments, zip code 79119 is the second largest market but still trails significantly behind 79109 in terms of total sales. This suggests potential room for growth, especially if new businesses can carve out a niche. On the other hand, zip code 79121, with only 3 establishments, might also be ripe for new ventures despite its smaller sales volume of $168,342.

Interesting Patterns and Insights

One intriguing pattern is the surprising dominance of liquor across most zip codes, except for 79015 where beer takes the lead. This could point to differing consumer preferences or perhaps varying promotional efforts by local businesses. Additionally, the relatively low percentage of wine sales across all zip codes suggests an untapped market that savvy entrepreneurs might want to explore.

Overall Sales Trends

Over the past year, Randall's alcohol sales showed some interesting fluctuations. The month of December 2024 was the peak period, with total receipts soaring to $2,322,431. This spike was likely driven by holiday celebrations and end-of-year festivities, which traditionally boost liquor purchases. However, by April 2025, sales had dipped to $2,069,837, marking a significant decrease from the December high but not uncommon as the post-holiday season typically sees a slowdown.

Changes in Establishments

The number of establishments selling alcohol saw some movement as well. Starting from 64 in May 2024, the number climbed to 69 by December 2024 but then fluctuated slightly, ending at 67 in April 2025. This growth and subsequent stabilization suggest a steady interest in entering the alcohol market, possibly due to the attractive holiday season returns.

Category Insights: Liquor, Wine, and Beer

Liquor consistently led the sales across all months, with the highest sales in December 2024 at $1,244,540. This indicates a strong preference for spirits, particularly during festive times. Wine sales remained relatively stable, though they peaked in December as well, aligning with the overall trend of celebratory purchases. Meanwhile, Beer sales were robust but saw less dramatic fluctuations, suggesting a more steady demand throughout the year.

Seasonal Patterns and Market Implications

The data highlights a clear seasonality in alcohol sales, with the strongest demand during the holiday season. The sharp contrast between December and the subsequent months indicates that businesses might benefit from strategic promotions and inventory adjustments to capitalize on these peak times. The gradual increase in establishments also reflects a growing market that could offer new opportunities for differentiation and specialization in product offerings.

Year-Over-Year Observations

Comparing the latest data with the previous year, there is a noticeable increase in sales leading up to December, followed by a similar post-holiday decline. This pattern suggests that, while the market is relatively stable, businesses should prepare for these predictable cycles by adjusting their strategies to maximize profits during peak months and sustain operations during slower periods.