Potter County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Potter for April 2025 is Twin Peaks located on S Soncy Rd, with impressive total receipts of $182,329. A significant portion of their revenue, $105,409, comes from beer sales, making it clear that their patrons have a preference for brews. Their liquor sales are also strong at $75,939, while wine sales trail behind at $981.

Coming in second, Big Texan Steak Ranch on E Interstate 40 isn't far behind with $173,738 in total sales. They boast a balanced mix of sales across beer and liquor, with $97,160 and $60,168 respectively. Interestingly, their wine sales are more robust than Twin Peaks, bringing in $16,410.

Noteworthy Trends and Observations

Diamond Concessions of Amarillo, situated on S Buchanan St, rounds out the top three with $151,158 in sales. They lead in liquor sales among the top three, with $76,165, indicating a strong preference for spirits among their clientele. Beer sales are close, at $73,169, while wine sales are minimal at $1,824.

Interestingly, The Barfield on S Polk St has the highest liquor sales in this group, with $98,220 out of their $133,990 total. This suggests a strong inclination towards high-quality spirits at this venue. In contrast, their beer sales are much lower at $13,733, indicating a different customer base than other top sellers.

Emerging Venues and Unique Offerings

Cellar 55 stands out with $92,376 in total sales, where wine takes a significant chunk at $40,377. This focus on wine sets them apart from the more beer and liquor-centric establishments, suggesting a niche market presence.

Hacienda Meche LLC on S Polk St presents an anomaly with $81,558 in total receipts but seemingly no alcohol sales reported. This could indicate a temporary operational change or reporting error and warrants further investigation for business owners considering investment opportunities.

Overall, the data shows a vibrant and diverse alcohol market in Potter, with each establishment carving out its niche. Whether it's the beer dominance at Twin Peaks or the wine focus at Cellar 55, understanding these dynamics can help business owners tailor their offerings to meet local demand effectively.

Top Areas for Alcohol Sales

In April 2025, the leader in alcohol sales in Potter was Zip Code 79101, boasting a substantial $954,058 in sales across 31 establishments. Following closely is Zip Code 79106 with $771,169, supported by 29 establishments. These two areas alone accounted for over half of the total sales, making them prime zones for alcohol-related business activity.

Alcohol Preferences by Zip Code

Liquor is the clear favorite in most zip codes, with a particularly strong presence in 79108 where it comprises 57% of the sales mix. Meanwhile, Zip Code 79118 leans more towards beer, which makes up 51% of its sales. Interestingly, wine maintains a consistent but small share in most areas, typically around 9%, except in 79124 where it drops to 3%.

Opportunities for New Establishments

Given the high concentration of sales in 79101 and 79106, these areas appear saturated with existing establishments. However, Zip Code 79118, with only 8 establishments but substantial beer sales, might present an opportunity for new businesses specializing in beer. Similarly, 79124, with its balanced sales mix, could attract diverse alcohol offerings.

Additional Insights

A notable observation is the absence of wine sales in 79107 and 79103. This might indicate a niche market for wine-focused establishments in these areas. Additionally, Zip Code 79111 has the fewest establishments, suggesting potential growth opportunities despite its modest sales figures. Overall, the data highlights a robust market with clear preferences and opportunities for strategic expansion.

Overall Sales Trends

Over the past 12 months, Potter's alcohol sales have shown intriguing patterns, with the peak month being December 2024, boasting total receipts of $4,413,058. This period likely benefited from the holiday season, driving up demand across all alcoholic categories. It's worth noting that April 2025, despite having more establishments than any other month, saw only a slight increase in total receipts by 0.13% compared to March 2025, indicating a potential plateau in growth.

Seasonal Patterns

The data highlights a pronounced seasonal trend, with sales typically spiking during the summer and winter months. June 2024 and August 2024 saw significant receipts, likely due to summer festivities. However, sales dipped notably in September 2024, down by 12.66% from August, suggesting a post-summer cooldown before ramping back up in the lead-up to the holiday season.

Changes in Sales Mix

Liquor consistently leads the sales mix, often accounting for over half of the total receipts, peaking at $2,427,808 in December 2024. Beer sales also play a crucial role, with notable highs during warmer months, like $1,696,645 in June 2024. Wine sales, while lower than liquor and beer, showed resilience, with notable spikes in months like February 2025, which may be attributed to Valentine's Day celebrations.

Market Implications

The steady increase in the number of establishments, rising by 9.16% in April 2025 from March, suggests a growing market and potential business opportunities. However, the relatively flat growth in total receipts despite more establishments points to increased competition and market saturation. Businesses might need to focus on differentiating their offerings or enhancing customer experience to capture more market share.

Year-over-Year Observations

Looking at year-over-year trends, the data suggests a robust market with periods of high demand, particularly during traditional celebratory months. Businesses should anticipate these peaks and plan their inventory and marketing strategies accordingly to maximize revenue potential during these times.