Potter County Alcohol Sales

Top Performers in Potter's Alcohol Sales

Leading the pack in September 2025, Twin Peaks at 2401 S Soncy Rd takes the top spot with total receipts of $205,245. Their impressive beer sales of $121,582 make up the bulk of their earnings, while liquor sales follow at $82,461. Wine seems to be an afterthought here, contributing a modest $1,202.

Big Texan Steak Ranch on E Interstate 40 isn't too far behind, with $186,305 in total receipts. Known for its hearty meals, it also shows strong beer sales at $102,042, along with $65,720 from liquor and a noteworthy $18,543 from wine, indicating a more balanced offering.

Meanwhile, Bubba’s 33 at 2813 W Interstate 40 is making waves with $177,186 in total sales. They excel in liquor sales, bringing in $72,628, and beer sales are nearly equal at $102,065, suggesting a well-rounded beverage program that attracts a diverse crowd.

Trends and Insights

One interesting observation is at The Barfield on S Polk St. Despite having lower beer sales of $16,244, they boast significant liquor sales of $110,051, indicating a preference among their patrons for stronger drinks. Their wine sales are also notable at $34,620, suggesting a clientele with diverse tastes.

Georgia Street Taphouse and Mulligans Sports Pub both show a strong preference for liquor and beer rather than wine. Georgia Street Taphouse has receipts of $140,491, with a nearly even split between liquor and beer, while Mulligans focuses more on liquor, pulling in $80,360 out of their $112,401 total.

Unique Offerings

Cellar 55 at Civic Cir stands out with a unique focus on wine, bringing in $35,511, nearly matching their liquor sales of $34,943. This balance suggests a refined atmosphere catering to wine enthusiasts, contrasting with the beer-heavy sales seen in many other top venues.

Another unique case is Hacienda Meche LLC on S Polk St, which interestingly reports $0 in sales across all categories. This could be due to operational issues or a temporary closure, which might be worth noting for those eyeing real estate opportunities.

Opportunities for Growth

Venues like Six Car Pub & Brewery and Western Horseman Club show potential for growth. Six Car Pub & Brewery, with total receipts of $56,651, shows a balanced distribution of sales across liquor, wine, and beer. Meanwhile, Western Horseman Club has a strong liquor focus, indicating room to expand their beer and wine offerings to attract a wider audience.

Overall, Potter's alcohol sales landscape is diverse, with each establishment carving out its niche. This presents ample opportunities for new and existing businesses to either specialize or diversify based on location and target demographic preferences.

Top Zip Codes for Alcohol Sales

In September 2025, Potter saw impressive alcohol sales, totaling $3,215,688 across 125 establishments. The most significant contributions came from zip codes 79101 and 79106, which together accounted for over half of the total sales. Zip code 79101 led the pack with $928,810 in sales, closely followed by 79106 at $914,714. These areas not only boast the highest sales but also the most establishments, 31 and 33 respectively, indicating a robust market presence.

Alcohol Preferences by Area

When it comes to the types of alcohol sold, each zip code shows distinct preferences. In 79101, liquor dominates the sales mix with 55%, while beer takes the lead in 79106 at 36%. Interestingly, zip code 79124 shows a strong preference for beer, which makes up 50% of its sales, contrasting with 79118, where beer also tops at 55% but with a higher concentration of liquor sales at 38%.

Opportunities for New Establishments

For those eyeing business opportunities, zip code 79111 might be worth considering. Despite having the fewest establishments, it still generated $58,237 in sales, suggesting potential for growth. Similarly, zip code 79103, with only two establishments and $31,808 in sales, could benefit from additional outlets to better serve its market.

Interesting Patterns and Insights

An intriguing pattern is the minimal emphasis on wine across most zip codes, with some areas like 79107 and 79108 reporting zero wine sales. This could indicate an untapped market for wine enthusiasts. Additionally, the overall concentration of sales in just a few zip codes suggests that while these areas are thriving, there might be opportunities in lesser-served regions to capture untapped consumer demand.

Overview of Alcohol Sales in Potter

Over the past year, Potter has seen a dynamic landscape in alcohol sales, with notable fluctuations month-to-month. The data indicates that the month of May 2025 was a standout with the highest total receipts at $4,420,168. This surge was largely driven by an increase in liquor sales, which also peaked during this month.

Seasonal Patterns and Establishment Trends

Interestingly, the number of establishments selling alcohol has shown a general upward trend, peaking at 148 in October 2024 before fluctuating slightly and stabilizing around 146 in the more recent months. This suggests a growing market or increased competitive activity around alcohol sales.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently dominated the sales mix, accounting for a significant portion of total sales each month. Notably, December 2024 saw a major spike in liquor sales reaching $2,427,808, coinciding with the holiday season, which traditionally boosts sales. In contrast, wine sales have remained relatively stable, with minor fluctuations, while beer sales experienced more noticeable variations, particularly peaking alongside liquor in May 2025.

Market Insights and Implications

The data suggests that seasonal events and holidays are key drivers of increased alcohol sales, particularly for liquor. The consistent rise in establishment numbers could indicate a burgeoning market, ripe for new entrants or expansion by existing players. For businesses, focusing marketing efforts around these peak times, especially for liquor, could yield significant returns. Additionally, maintaining a diverse product offering that aligns with consumer preferences for liquor over beer and wine might be a strategic advantage.