Potter County Alcohol Sales

Top Performers in Potter's Alcohol Scene for June 2025

Leading the pack in June 2025 is the Big Texan Steak Ranch with total receipts of $229,860. Their beer sales are particularly impressive, accounting for $124,862 of their total, showing a strong preference for beer among their patrons. Liquor sales also contributed significantly with $87,136.

Close on their heels is Twin Peaks at $207,033 in total receipts. Their sales are also beer-heavy, with $121,362 coming from beer, closely followed by $84,706 in liquor sales. Wine sales, however, are less of a focus here, totaling only $965.

Diamond Concessions of Amarillo ranks third with total receipts of $195,027. Unlike the top two, Diamond Concessions has liquor as their major sales driver at $100,563, while beer constitutes $93,307 of their sales.

Noteworthy Trends

One standout performer is The Barfield, which shows a unique sales distribution with liquor sales being the highest at $109,102, followed by $32,837 in wine sales—indicating a more diverse alcohol offering compared to others.

MJ's Saloon & Grill is noteworthy for reporting zero in liquor, wine, and beer, suggesting either an operational anomaly or a shift in business focus during June.

Meanwhile, Cellar 55 is an interesting case with wine leading its sales at $41,472, a rare occurrence among the top establishments, which are typically more beer-focused.

Additional Observations

Georgia Street Taphouse and Hummers Sports Cafe have a balanced mix of liquor and beer sales, but relatively low wine sales, suggesting a customer preference towards the classic pub offerings rather than a more varied alcohol selection.

At the lower end of the top 25, establishments like Buffalo Wild Wings and Smokey Joe's Texas Cafe still manage to pull in significant beer sales, hinting at a strong niche market for beer enthusiasts even in smaller venues.

Top Performing Areas

In Potter for June 2025, the zip code 79101 leads the pack with a whopping $1,031,862 in total alcohol sales. This area is bustling with 32 establishments, making it a hotspot for liquor enthusiasts, given that 57% of sales are in this category. Following closely is zip code 79106, with sales of $841,275 spread across 30 establishments, highlighting a strong preference for liquor and beer.

Alcohol Preferences by Zip Code

Each area in Potter has its own unique alcohol preference. For instance, in 79124, beer dominates the sales mix at 52%, while liquor still maintains a healthy 45%. Meanwhile, zip code 79118 also shows a strong inclination towards beer, accounting for 50% of sales, with liquor not too far behind.

Opportunities for Growth

With 123 establishments spread over 10 zip codes, there are opportunities for new businesses, especially in less saturated areas. Zip code 79111, despite having only one establishment, shows a balanced sales mix, suggesting potential for expansion. Similarly, zip code 79103, with just three establishments, might benefit from additional outlets given its 23% beer sales, which could attract more beer enthusiasts.

Interesting Insights

Interestingly, some areas show little to no wine sales, such as 79107 and 79108, which could hint at potential untapped markets for wine retailers. Moreover, the high concentration of liquor sales in areas like 79101 and 79106 suggests these regions may benefit from exclusive liquor offerings or promotions to further boost sales.

Overview of Alcohol Sales in Potter

Over the past year, Potter's alcohol sales have shown some interesting trends and fluctuations. The total receipts for alcohol sales reached their peak in May 2025 with $4,420,168, indicating a significant consumer interest around this time. This was followed by a slight dip in June, where sales decreased by 2.26% to $4,320,143, despite the number of establishments increasing slightly.

Seasonal Patterns and Notable Changes

Looking at the data, there's a clear spike in sales during December 2024, where total receipts were $4,413,058, reflecting the holiday season's impact on consumption. However, sales took a sharp dive in January 2025, dropping by 20.97%. This post-holiday slump is common, as consumers typically reduce spending after festive splurges.

Sales Mix: Liquor, Wine, and Beer

Throughout the year, liquor has consistently been the top seller, with its peak in December 2024 at $2,427,808. Beer sales have shown stability, with minor fluctuations, while wine sales have remained relatively modest compared to the other categories. Notably, wine sales peaked in February 2025 at $321,317, which suggests a seasonal or promotional influence that month.

Market Insights and Implications

The steady increase in the number of establishments—from 131 in March to 146 in June 2025—suggests a growing market demand and business confidence in the sector. This expansion indicates potential market opportunities for new entrants or existing businesses looking to expand. However, the volatile sales patterns suggest that businesses should prepare strategies to handle seasonal fluctuations effectively.