Potter County Alcohol Sales

Top Alcohol-Selling Establishments in Potter for January 2026

Potter's alcohol sales for January 2026 have been led by Twin Peaks, which topped the list with total receipts amounting to $223,988. Notably, their beer sales are the highest among all establishments, bringing in $131,221, which indicates a strong preference for beer among their customers.

Following closely, Bubba's 33 and The Barfield round out the top three. Bubba's 33 generated $143,325 in total receipts, with a balanced mix of liquor and beer sales. Meanwhile, The Barfield stands out for its significant wine sales, tallying $28,358, which is the highest wine revenue reported this month.

The legendary Big Texan Steak Ranch and Georgia Street Taphouse also performed well, with total receipts of $128,701 and $124,530, respectively. Big Texan's beer sales are impressive at $72,228, while Georgia Street Taphouse maintains a strong presence in both liquor and beer categories.

One interesting observation is MJ's Saloon & Grill, which reported total receipts of $122,214 but showed zero sales in liquor, wine, or beer. This anomaly could be due to reporting errors or other factors worth investigating.

In the middle tier, establishments like Hummers Sports Cafe and Cellar 55 demonstrate a diverse sales strategy, with Hummers showing an even split between liquor and wine, and Cellar 55 having a strong wine focus. Both establishments indicate varied preferences among their clientele.

At the lower end of the top sellers, Western Horseman Club and Saltgrass Steakhouse maintain steady sales figures, primarily driven by liquor and beer. Meanwhile, CorkScrew Foods, LLC has an interesting mix, with beer sales outperforming liquor and wine, hinting at a beer-loving customer base.

Overall, January's data reveals interesting trends and opportunities for business owners in Potter. Establishments with a strong focus on specific types of alcohol seem to cater well to niche markets, while others with more balanced sales across categories likely attract a diverse clientele. These insights can inform strategic decisions for those looking to enter or expand within Potter's vibrant hospitality scene.

Overview of Alcohol Sales in Potter for January 2026

In January 2026, Potter saw total alcohol sales of $2,679,734 across 121 establishments spread over 10 zip codes. The area with the highest sales was zip code 79101, contributing a substantial $760,567 alone. This zip code also had a notable concentration of establishments, with 31 locations selling alcohol.

Top Performing Zip Codes

Following closely behind is zip code 79106, with sales totaling $735,181 from 34 establishments. Interestingly, both 79101 and 79106 show a strong preference for liquor, with 79101 having a sales mix of 58% liquor and 79106 at 50% liquor. Meanwhile, zip code 79124, despite having only 11 establishments, managed to bring in $412,881, indicating a high sales volume per establishment.

Alcohol Preferences by Area

The data reveals distinct differences in alcohol preferences across zip codes. Zip code 79124 stands out with a high preference for beer, comprising 51% of its sales. On the other hand, zip code 79104 has a significant 66% of its sales from liquor, the highest percentage among all areas. Wine sales appear to be generally low, with most areas reporting 0-12% in wine sales, highlighting potential growth opportunities for wine-focused establishments.

Opportunities for New Establishments

There appears to be room for growth in areas with fewer establishments. For instance, zip code 79118, despite having only 8 establishments, generated $248,263 in sales, suggesting a strong market demand. Zip codes like 79111 and 79103, with just 1 and 2 establishments respectively, may benefit from new entrants to capture unmet demand, especially given their mixed sales of liquor and beer.

Interesting Insights

An interesting pattern emerges in zip code 79107, where beer dominates with 56% of sales, yet there is zero wine sales. This could indicate a market ripe for disruption by wine-centric businesses. Additionally, the high percentage of liquor sales in zip code 79104 (66%) suggests that businesses here might successfully capitalize on upscale liquor offerings. Overall, Potter's alcohol market shows diverse preferences and potential for strategic expansion.

Overview of Alcohol Sales Trends in Potter

In Potter, the past year has been quite a rollercoaster ride for alcohol sales. The peak came in May 2025, with total receipts reaching $4,420,168, marking a significant 13.06% increase from the previous month. However, by January 2026, sales had dropped to $3,492,741, a substantial 19.92% decrease from December, indicating a potential seasonal dip post-holiday celebrations.

Liquor, Wine, and Beer: Shifts in Sales Mix

Liquor consistently dominated the sales mix, peaking at $2,286,018 in December 2025. This trend underscores a preference for spirits, especially during festive periods. Beer sales remained relatively stable, with a notable uptick in June 2025, reaching $1,661,189, possibly catering to summer gatherings. Wine, on the other hand, saw less dramatic fluctuations, maintaining a steadier course with minor peaks and troughs.

Seasonal Patterns and Market Insights

The data highlights a clear seasonal pattern, with sales surging during the spring and early summer months. This trend suggests that outdoor events and celebrations significantly boost alcohol consumption. The decline in January 2026 may reflect a typical post-holiday slowdown, where consumers tighten their belts after the festive season.

Changes in Establishments and Market Dynamics

The number of establishments experienced fluctuations, peaking at 148 in October 2025. Despite this, January 2026 saw a reduction to 142 establishments, aligning with the drop in sales. This contraction might indicate market consolidation or seasonal closures, impacting overall sales volume.

Implications for the Industry

The data indicates a resilient market with clear opportunities tied to seasonal events. Businesses could capitalize on these insights by aligning marketing and inventory strategies with peak sales periods. Understanding consumer preferences for liquor over beer and wine could also inform product offerings and promotional efforts, particularly during high-demand months.