Polk County Alcohol Sales

Top Performers in Polk's Alcohol Sales

The top spot for alcohol sales in Polk for October 2025 goes to Patron Grill on W Church St, boasting total receipts of $78,067. They lead the pack with a significant $61,337 from liquor alone, showing a strong preference for spirits among their clientele. Meanwhile, their beer sales tallied $16,730, with no wine sales recorded.

In second place, The West Deck B & G on FM 350 S raked in $72,982, with beer sales almost matching liquor at $34,673 and $37,403, respectively. This balance suggests a diverse drink menu that appeals to different tastes, though wine sales were modest at $906.

Interesting Trends and Observations

It's worth noting that several establishments, such as Lakeside Oasis and Polk County Recycling and Beautification, reported total receipts of $44,776 with no breakdown into liquor, wine, or beer. This peculiarity might indicate either a reporting error or a unique business model that doesn't involve direct alcohol sales.

For those interested in beer sales, Dugout Bar & Grill on US Highway 190 W stands out with beer receipts of $22,250, surpassing their liquor sales. On the other hand, Pueblo Viejo Mexican Restaurant shows a strong preference for liquor sales, pulling in $28,868 compared to $8,934 in beer.

Notable Performances in Smaller Establishments

Among smaller establishments, Blue Duck on N Washington Ave achieved a notable balance with $17,648 in total receipts, divided across liquor, wine, and beer, showing a well-rounded beverage offering. Ruby Cattle Company also stands out for its wine sales, which account for nearly all of their $1,564 total receipts, suggesting a niche focus on wine lovers.

Overall, the data for October 2025 indicates diverse preferences across Polk's drinking establishments, with some venues thriving on liquor sales while others find success with a more balanced offering of beer and wine.

Top Sales Concentration

When we look at the alcohol sales across Polk, it's clear that zip code 77351 is the powerhouse, accounting for a whopping 78% of the total sales. With $496,912 generated from 24 establishments, it's the go-to area for alcohol purchases. This suggests a high demand and thriving market, particularly for liquor and beer.

Alcohol Preferences Across Zip Codes

There are some interesting differences in alcohol preferences between the zip codes. In 77351, liquor dominates the sales mix at 50%, with beer also having a strong presence at 31%. Meanwhile, in 77360, beer sales drop to 16%, and liquor represents 28% of the sales, indicating a more diverse consumer preference. Wine remains a small part of the mix in both areas.

Opportunities for New Establishments

Given the high concentration of sales in 77351, there's a potential opportunity for new establishments to tap into this lucrative market. Meanwhile, 77335 presents an interesting case with no sales reported despite having one establishment. This could indicate either a lack of inventory or perhaps a misalignment with local consumer preferences. Entrepreneurs might consider exploring what potential customers in this area are looking for.

Additional Insights

The stark contrast between the high sales figures in 77351 and the zero sales in 77335 suggests a significant untapped market in the latter. Moreover, the minimal sales of wine across all areas could indicate an opportunity for niche marketing strategies to introduce a more robust wine selection. Overall, Polk's alcohol sales landscape offers both high-reward opportunities and challenges that savvy business owners could leverage.

Overall Sales Trends

Over the past year, the alcohol sales landscape in Polk has seen some interesting shifts. The most recent data from October 2025 shows a significant uptick, with total receipts reaching $637,120, marking a robust 32.01% increase from the previous month. This growth comes after a notable dip in September, where sales had dropped by 19.31% compared to August. This volatility could suggest a cyclical pattern or market adjustments post-summer peak periods.

Peak Sales and Seasonal Patterns

May 2025 stands out as the month with the highest sales, raking in $662,310. This surge aligns with the beginning of the summer season, which often sees increased social gatherings and celebrations. Interestingly, after this peak, there was a noticeable drop in June sales by 20.45%, perhaps indicating a natural market correction after the high season or consumer saturation during the preceding month.

Changes in Sales Mix

When dissecting the sales mix, liquor consistently dominates the market, comprising nearly half of the total sales each month. In contrast, wine sales have been relatively modest throughout the year, with a slight spike in August at $53,629, which was an outlier compared to other months. Beer sales, while less volatile than wine, have shown resilience, maintaining a steady contribution to the total sales with minor fluctuations, such as the high in May at $219,666.

Market Implications

The increase in total establishments from 25 in March 2025 to 31 by October suggests a growing market interest and investment in the region. This expansion could be due to the perceived opportunities in Polk's alcohol market, particularly with liquor and beer. The consistent performance of these categories might encourage further business ventures and promotions targeting these segments. Meanwhile, the subdued performance of wine sales might indicate a need for strategic marketing or diversification of offerings to capture more consumer interest.