Polk County Alcohol Sales

Top Performers in Polk's Alcohol Sales

In April 2025, Patron Grill led the pack with total receipts of $80,668, primarily driven by liquor sales amounting to $64,052. Interestingly, they recorded no wine sales, but beer contributed significantly with $16,616. This focus on liquor could indicate a targeted strategy appealing to patrons looking for strong, spirit-based drinks.

Close on their heels, The West Deck B & G amassed $79,495, with a balanced mix of beer and liquor sales. Beer was their top seller at $40,546, possibly hinting at a robust tap selection that draws in beer enthusiasts. Their wine sales, while minor at $1,051, show they cater to a diverse palate.

Noteworthy Trends and Insights

It's worth noting that Pueblo Viejo Mexican Restaurant, with $46,626 in total sales, excelled in liquor sales at $35,289, without any wine sales. This might suggest a strong cocktail menu, possibly featuring tequila-based drinks that align with their Mexican cuisine theme.

Surprisingly, Long Branch Restaurant shows zero sales across liquor, wine, and beer despite a reported total receipt of $44,775. This could indicate a reporting anomaly or a focus on non-alcoholic offerings that still attract a significant clientele.

Emerging Players and Observations

In the mid-range, Dugout Bar & Grill demonstrated a solid performance with $42,001 in receipts, with beer sales leading at $24,804. Their strategy might rely on popular beer brands or local brews, catering to a crowd that favors casual, social drinking experiences.

On the lower end, establishments like Jerry's Restaurant and Ruby Cattle Company registered minimal total sales, $1,825 and $1,052 respectively. Ruby Cattle Company’s focus on wine sales, despite their modest revenue, suggests a niche market focus that could evolve with strategic marketing.

Overview of Alcohol Sales in Polk

In April 2025, alcohol sales in Polk reached an impressive total of $574,061 spread across 29 establishments in three zip codes. The majority of these sales were concentrated in Zip Code 77351, which dominated the market with a significant portion of the total sales.

Top Performing Zip Code: 77351

Zip Code 77351 led the pack with $460,421 in sales, accounting for the lion's share of the market. This area is home to 22 establishments, showing a strong density of alcohol vendors. The sales mix indicates a preference for liquor and beer, with liquor making up 53% and beer 35% of sales, while wine lags behind at just 2%.

Analysis of Zip Code 77360

Next up, Zip Code 77360 recorded sales of $113,640 across six establishments. Here, liquor also leads the sales mix at 41%, but there's a noticeable shift with beer contributing 27%. Interestingly, wine still remains a minor player at 3%, similar to 77351.

Potential in Zip Code 77335

Zip Code 77335 presents an intriguing scenario with $0 in sales despite having one establishment. This could signal an opportunity for new businesses to explore unmet demand or reconsideration of the current business strategy to tap into potential market needs.

Opportunities and Insights

Given the high concentration of sales in 77351, new establishments might find fertile ground by focusing on beer and liquor offerings, which are clearly in demand. Meanwhile, 77360 offers room for growth, particularly in expanding beer options. The absence of sales in 77335 suggests a potential untapped market, ideal for innovative strategies to attract customers.

Overview of Alcohol Sales in Polk

Over the past 12 months, Polk has seen some dynamic shifts in its alcohol sales landscape. The most recent data from April 2025 shows a significant jump with total receipts climbing to $574,061, marking the highest sales month in the past year. This surge is particularly noteworthy given the 47.18% increase from March 2025, indicating a strong seasonal upswing or a successful promotional period.

Monthly Sales Trends

Looking back, sales have fluctuated with some notable peaks and troughs. For instance, August 2024 was another high point with receipts reaching $571,205, largely driven by liquor sales which accounted for nearly 58% of total sales that month. Conversely, February 2025 saw a dip, with total receipts at $384,237, reflecting a more subdued post-holiday lull.

Shifts in Sales Mix

Examining the sales mix, liquor consistently dominates the market, but its share has varied. Liquor sales peaked in May 2024 at $350,676, before dipping slightly in subsequent months. Beer, while generally the second-largest category, saw its highest sales in August 2024 with $229,443, suggesting a summer preference for beer consumption. Wine, despite being the smallest segment, showed resilience with a slight uptick in March 2025.

Market Dynamics and Establishment Changes

The number of establishments has also seen changes, affecting overall sales. Notably, April 2025 reported 29 establishments, a 16% increase from March, possibly contributing to the heightened sales. Fluctuations in the number of establishments, like the dip seen in February 2025, can impact market competitiveness and consumer options.

Implications for the Industry

These trends suggest that seasonality plays a significant role in Polk's alcohol sales, with peaks around holidays and summer months. The dominance of liquor sales indicates a strong consumer preference or effective marketing strategies targeting this segment. For businesses, understanding these patterns can inform inventory decisions and promotional activities to capitalize on peak periods.