Polk County Alcohol Sales

Top Performers in Polk's Alcohol Sales

Leading the pack in June 2025 is Patron Grill on West Church Street, with an impressive total receipt of $91,778. However, it's notable that none of this revenue comes from alcohol sales. This could suggest a focus on food or other non-alcoholic attractions.

The West Deck B & G stands out with substantial alcohol sales, totaling $76,893. Their receipts are nearly evenly split between liquor and beer, with $37,172 and $38,465 respectively, showing a balanced consumer preference for both types of beverages.

Noteworthy Trends and Insights

Pueblo Viejo Mexican Restaurant has a strong leaning towards liquor sales, with $33,233 out of their $43,304 total coming from this category. This suggests a popular cocktail menu or a consumer base that favors spirits.

Establishments like JR's on the Lake and Patron Grill show total receipts but report no alcohol sales, indicating revenue from other services or products. This could point to a shift in business models or customer preferences.

Interesting Observations

At the lower end of the spectrum, El Burrito Mexican Restaurant and The Angler by Ascend Livingston show modest sales, with receipts reflecting a focus on smaller-scale operations. Meanwhile, Ruby Cattle Company has an unusual sales breakdown with almost all revenue coming from wine, totaling $599 out of $605.

Overall, Polk's alcohol sales scene in June 2025 highlights a diverse market with establishments catering to various preferences, from heavy liquor sales to venues thriving without alcohol. This diversity presents interesting opportunities for business owners and investors looking to tap into local trends.

Concentration of Alcohol Sales

When it comes to alcohol sales in Polk for June 2025, the clear frontrunner is zip code 77351, boasting a whopping $404,548 in sales. This area is home to 22 establishments, indicating a bustling market for alcohol. In comparison, zip code 77360 has a relatively modest total of $131,394 in sales, spread across 6 establishments.

Differences in Alcohol Preferences

The sales mix across different zip codes reveals intriguing consumer preferences. Both 77351 and 77360 have a strong preference for liquor, with sales accounting for 43% and 44% respectively. Beer also holds a significant share, especially in 77351, where it makes up 33% of sales. Interestingly, wine sales are minimal in both areas, making up just 2% of the sales mix.

Opportunities for New Establishments

There seems to be ample opportunity for new establishments in zip code 77360, which has fewer outlets compared to the sales volume it generates. Meanwhile, zip code 77335 presents a unique opportunity for potential business owners; despite having one establishment, it reported no sales, suggesting untapped potential or operational challenges worth exploring.

Insights and Patterns

Overall, the data shows that there is a robust market for alcohol in Polk, with significant sales driven by liquor and beer. The absence of notable wine sales could indicate a potential niche market for new businesses willing to diversify their offerings. Moreover, the concentration of sales and establishments in 77351 suggests a thriving economic activity, possibly driven by local demographics or tourism. Exploring these factors could yield further business insights.

Overview of Sales Trends

Over the past year in Polk, alcohol sales have shown quite a dynamic trend, with notable peaks and valleys. The month of May 2025 was a standout, hitting the highest sales mark at $662,310. This surge can be attributed to an increase in both liquor and beer sales, which suggests a possible seasonal influence or event-driven demand.

Monthly Fluctuations and Establishments

The number of establishments has seen some fluctuations as well, peaking in months like May with 30 establishments, which coincided with the highest sales. In contrast, June saw a slight dip in both the number of establishments and sales, indicating a potential post-peak correction. Such changes highlight how the number of operating establishments can impact sales figures directly.

Liquor, Wine, and Beer Sales

Liquor consistently leads the sales mix, with a remarkable spike in May 2025, where it reached $351,642. Beer sales have also shown strength, especially in months like April and May, suggesting a preference shift or seasonal consumption pattern. Wine, while consistently the smallest segment, had its highest sales in May at $13,405, indicating that even smaller segments can experience significant growth during peak months.

Seasonal Patterns and Market Insights

There's a clear indication of seasonal patterns, particularly with increased sales in late spring and early summer. This could be related to social events and warmer weather, which traditionally boost alcohol consumption. The data suggests that businesses might capitalize on these trends by strategizing marketing efforts and inventory management around these peak periods.

Implications for Businesses

For businesses in the alcohol industry in Polk, understanding these trends is crucial. The significant increase in sales during certain months suggests opportunities for promotions and special events. Additionally, the varying number of establishments indicates a competitive market where businesses need to adapt quickly to changing conditions to maximize their market share.