Lamar County Alcohol Sales

Top Performers in Alcohol Sales

In September 2025, Red Dirt Tavern led the pack with total receipts of $45,035, driven by a strong demand for both liquor and beer. Notably, wine sales were non-existent at this establishment, indicating a clear preference among its patrons.

Trailing behind, Applebee's Neighborhood Grill & Bar and Buffalo Joes Club came in second and third, respectively. Applebee's had a more balanced distribution across liquor, wine, and beer, while Buffalo Joes showed stronger beer sales, almost matching their liquor receipts.

Emerging Trends and Insights

An interesting highlight is The Liquid Pharmacy, which showed impressive liquor sales, amounting to $23,937 out of its total $33,293. This could hint at a growing preference for more specialized or premium liquor offerings.

Meanwhile, Cielo's reported no sales across all categories, which could indicate a temporary closure or a shift away from alcohol sales altogether, warranting further investigation for those interested in the market dynamics.

Noteworthy Observations

Bonfire stands out in the wine category, with wine sales making up the majority of its revenue. This could reflect a niche but significant demand for wine, contrasting with the beer and liquor dominance observed in other establishments.

It's also worth noting the lower-end performers like Mateo's Kitchen and High Cotton Kitchen Inc., whose total receipts were under $3,000. These numbers might suggest limited sales capacity or a focus on non-alcoholic offerings.

Concentration of Alcohol Sales

Lamar's alcohol sales for September 2025 were dominated by Zip Code 75460, which accounted for a whopping $333,400 out of the total $392,733. This area hosts 25 out of the 28 establishments, making it the bustling hub for alcohol sales in Lamar. Such a high concentration suggests that this zip code is a prime location for alcohol-related business activities.

Differences in Alcohol Preferences

When it comes to what people are buying, Zip Code 75460 shows a preference for liquor, making up 50% of sales, with beer close behind at 38%. Meanwhile, Zip Code 75462 leans slightly more towards beer, which constitutes 51% of sales, while liquor accounts for 46%. Interestingly, wine makes up a small fraction of sales in both areas, indicating a potential niche market.

Opportunities for New Establishments

Given the high number of establishments in Zip Code 75460, there might be limited room for new entrants unless they offer something unique. However, Zip Code 75462, with only 3 establishments, presents an opportunity for new businesses to capture market share, especially if they can tap into the local preference for beer.

Interesting Patterns and Insights

Despite having fewer establishments, Zip Code 75462's residents display a strong preference for beer, suggesting a robust market for breweries or beer-focused venues. Additionally, the low percentage of wine sales in both areas might indicate untapped potential for wine-focused businesses that could cater to a niche audience.

Overview of Alcohol Sales in Lamar

In the past 12 months, Lamar's alcohol market has displayed notable fluctuations, primarily driven by seasonal trends and consumer preferences. The total number of establishments remained relatively stable, with minor fluctuations, indicating a steady market presence. The peak month for sales was May 2025, which saw a significant boost in total receipts, likely due to the start of summer festivities and increased social gatherings.

Seasonal Peaks and Changes

May 2025 stood out with total receipts hitting $562,752, representing a dramatic 33.26% increase compared to the previous month. This spike suggests a strong demand for alcohol as summer approaches, with liquor sales leading the charge. However, by June, there was a sharp decline of 28.72%, which may indicate the end of a seasonal spike or a correction after an unusually high month.

Trends in Product Preference

Throughout the year, liquor consistently dominated sales, comprising a significant portion of total receipts each month. For instance, in May, liquor sales hit $252,705, far surpassing beer and wine. Interestingly, wine sales fluctuated more dramatically, with sharp increases and decreases, suggesting it might be more susceptible to specific seasonal or promotional influences.

Market Stability and Insights

The number of establishments saw a few changes, particularly notable in March and April 2025, where there was a marked increase, suggesting new entrants or expansions in the market. Despite these changes, the overall market remained resilient, as reflected in the consistent, albeit fluctuating, sales figures. The data suggests that while the market is competitive, there is an opportunity for growth, especially during peak seasons.

Year-Over-Year Comparisons

Comparing the recent data with the same months from the previous year shows a general upward trend in sales, indicating a robust market recovery or growth. The sales increase from October to November 2024, for instance, underscores the potential for strategic marketing efforts to capitalize on seasonal demand. Business owners should consider leveraging these trends to optimize operations and marketing strategies.