Lamar County Alcohol Sales

Top Performers and Sales Highlights

At the top of Lamar's alcohol sales for June 2025, Red Dirt Tavern leads with impressive total receipts of $53,000. They have a strong split between liquor and beer, with $28,000 and $25,000 in sales respectively, but interestingly, no wine sales. Meanwhile, The Liquid Pharmacy follows closely with $46,084 in total receipts, dominated by liquor sales at $35,178, which suggests a focus on spirits over beer and wine.

Flippen's Hole in the Wall stands out in the third spot with $44,776 in total receipts, yet reports no sales breakdown. This suggests either a data anomaly or a unique business model that could warrant further exploration. Applebee's Neighborhood Grill & Bar and Chili's Grill & Bar round out the top five, showing balanced sales across liquor and beer, with modest wine sales.

Trends and Notable Observations

Liquor continues to be the dominant choice for many top-selling establishments. For instance, Buffalo Joes Club and Sunset Lounge Club show strong liquor sales, indicating a potential trend towards cocktail and spirit-focused venues in Lamar. Conversely, Fraternal Order of Eagles and Rigby's Club also perform well with a mixed sales strategy, reflecting diverse customer preferences.

Interestingly, Cielo's and Flippen's Hole in the Wall reported no specific alcohol sales, which could indicate operational issues or unique business operations not captured in typical sales data. Meanwhile, Paris Golf and Country Club, Inc. and Jaxx Gourmet Burgers show promising sales, suggesting opportunities for expansion or targeted marketing to boost their alcohol offerings.

Opportunities for Business Owners

With liquor sales clearly being a strong performer, bars and restaurants might consider expanding their liquor offerings or enhancing their cocktail menus to attract more patrons. Additionally, the data from Elena's Mexican Restaurant and Alex's Mexican Tacos indicates that beer remains a popular choice among diners, suggesting a potential area for growth in beer selections or promotions.

Overall, the data provides valuable insights for bar owners and business real estate developers in Lamar, highlighting the continued popularity of liquor and the potential for growth in both beer and wine offerings. Keeping an eye on these trends can help businesses tailor their strategies to maximize sales and customer satisfaction.

Concentration of Alcohol Sales

The bulk of Lamar's alcohol sales in June 2025 came from Zip Code 75460, accounting for a hefty 86% of total sales. With 26 establishments, this area is a clear hub for alcohol sales activity. In contrast, Zip Code 75462, with only 3 establishments, contributed the remaining 14% of sales.

Alcohol Sales Mix Differences

While both zip codes show a preference for liquor, Zip Code 75462 has a slightly higher proportion of beer sales at 49% compared to 75460's 34%. Interestingly, wine sales remain minimal in both areas, with only a 1% difference between them.

Opportunities for New Establishments

Given the high concentration of sales and establishments in Zip Code 75460, there may be saturation in this area, though demand remains high. Zip Code 75462, on the other hand, presents potential growth opportunities for new businesses, especially in expanding beer or wine selections to diversify offerings.

Additional Insights

The data indicates a strong local preference for liquor, which might suggest an opportunity for specialty liquor stores or unique offerings in this category. Additionally, the low wine sales across both zip codes could point to an untapped market for wine-focused establishments or promotions.

Monthly Sales Overview

Over the past 12 months, Lamar's alcohol sales have experienced notable fluctuations. The month of May 2025 was a standout, with sales peaking at $562,752. This was a significant increase of 33.26% from April, which had already seen a strong sales boost. However, June witnessed a steep decline of 18.57%, bringing total receipts down to $458,256, suggesting a possible post-peak adjustment period.

Seasonal Patterns

Examining the sales data, there's a visible seasonal pattern. The summer months, particularly July and August 2024, maintained relatively high sales, aligning with increased social activities and gatherings typical of warmer weather. Conversely, February 2025 saw one of the lowest sales figures, dropping by 27.52%, possibly reflecting a seasonal dip post-holiday celebrations.

Sales Mix Analysis

Liquor consistently dominated the sales mix, contributing the largest share of revenue each month. May 2025 saw liquor sales reaching $252,705. Beer sales also showed resilience, with May peaking at $175,683, while wine sales were more modest and stable, hovering around the $8,900 mark most months. This suggests a strong preference among Lamar's consumers for spirits and beer over wine.

Market Dynamics

The number of establishments selling alcohol remained stable at 29 from April to June 2025, despite fluctuations in sales. This stability in outlets, coupled with the overall sales trends, indicates that while there might be short-term demand shifts, the market's structural capacity is steady. The rise in total establishments from earlier in the year highlights a potential growth in the market's supply side, possibly in anticipation of increasing demand.

Implications for Business

For businesses looking to enter or expand in Lamar's alcohol market, focusing on liquor and beer could be strategic given their substantial share in sales. Additionally, considering the seasonal sales spikes, particularly in the warmer months, could help in planning inventory and marketing strategies. Understanding these patterns and aligning business operations accordingly could capitalize on peak sales periods effectively.