Lamar County Alcohol Sales

Top Performers in Lamar's Alcohol Sales

In April 2025, Chili's Grill & Bar led the pack in Lamar's alcohol sales with total receipts of $46,781. With liquor sales making up the bulk at $27,393, it seems their cocktails are a hit with patrons. Beer sales also contributed significantly, totaling $18,656.

Bonfire, despite having a total receipt of $44,775, reported no alcohol sales, which is quite intriguing. This might suggest a focus on non-alcoholic offerings or perhaps other revenue streams such as food or events.

Strong Contenders in the Mix

Applebee's Neighborhood Grill & Bar and Red Dirt Tavern also showed strong performances, with total receipts of $44,465 and $40,458, respectively. Applebee's had a balanced approach with liquor and beer sales being almost equal, while Red Dirt Tavern leaned more heavily on liquor sales at $26,000.

The Liquid Pharmacy stood out with its overwhelming focus on liquor, accounting for $32,194 out of their $38,985 total receipts. This specialization in spirits appears to be their winning formula.

Notable Observations

Beer continues to be a popular choice across several venues. For instance, Buffalo Joes Club and Alex's Mexican Tacos saw significant beer sales, with totals of $16,610 and $14,067, respectively. This indicates a strong local preference for beer, perhaps influenced by their casual dining atmospheres.

On the other end of the spectrum, venues like Sunset Lounge Club and Fraternal Order of Eagles showed evenly split sales between liquor and beer, suggesting a diverse clientele that enjoys both types of beverages.

Emerging Trends

It's interesting to note the presence of several establishments with negligible or zero alcohol sales, such as Cielo's and Bonfire. This could indicate a shift towards a different business model or focus beyond alcoholic offerings.

Additionally, smaller venues like Jaxx Gourmet Burgers and The Nineteenth Hole continue to perform steadily with a balanced mix of liquor and beer sales, showing that even less prominent locations can maintain a steady flow of customers.

Concentration of Alcohol Sales

In April 2025, Lamar's alcohol sales were heavily concentrated in zip code 75460, which accounted for a whopping 86% of total sales with $403,577 out of the overall $467,081. This area also hosts the majority of the establishments, with 26 out of the 29 total, indicating a strong market presence and consumer base. Zip code 75462, on the other hand, contributed $63,504, representing only 14% of the total sales.

Differences in Alcohol Types Sold

Examining the sales mix reveals distinct preferences between the two zip codes. In 75460, liquor makes up half of the sales, while beer follows closely, comprising 33%. Wine is a minor player at 2%. Conversely, in 75462, beer is almost on par with liquor, making up 45% of sales, and wine sales are slightly higher at 3%.

Opportunities for New Establishments

Given the high concentration of sales and establishments in 75460, there may be limited room for new entrants unless they offer a unique value proposition. However, 75462 presents a potential opportunity for growth, as it only has three establishments but a substantial demand for beer. Entrepreneurs might find success by focusing on this segment.

Interesting Patterns and Insights

A noteworthy pattern is the overwhelming preference for liquor in both zip codes, albeit slightly more pronounced in 75460. This suggests that new businesses might benefit from focusing on liquor offerings. Additionally, the higher proportion of beer sales in 75462 could indicate a more casual drinking culture, which might be leveraged by opening bars or breweries that cater to this preference.

Overview of Alcohol Sales in Lamar

Over the past year, Lamar has experienced a dynamic shift in alcohol sales, with significant growth and seasonal fluctuations. The most notable peak was in April 2025, where total receipts soared to $467,081, marking a substantial 46.6% increase from the previous month. This surge was accompanied by a rise in the number of establishments, reaching a total of 29, up from 23 in March.

Trends and Seasonal Patterns

Throughout the year, there were clear patterns in sales. Typically, the holiday season in December saw a dip in sales, with receipts at $373,609, slightly down from November's $393,716. However, the start of the new year in January showed a small rebound. The substantial growth in April suggests a strong seasonal demand, possibly influenced by events or changes in consumer behavior coming into spring.

Changes in Sales Mix

Analyzing the sales mix, liquor consistently dominated the market, with its highest sales recorded in April 2025 at $232,550. Beer sales remained robust but saw more fluctuation, peaking in April at $161,746. Wine sales, while considerably smaller, showed some variability, with the highest being $21,372 in November. This suggests a steady preference for liquor, with beer and wine sales reflecting more seasonal or promotional influences.

Market Insights

The data indicates a thriving market with potential for new entrants, as evidenced by the increase in establishments over the year. The April peak, in particular, highlights opportunities for businesses to capitalize on seasonal upticks. Overall, the consistent preference for liquor suggests a stable customer base, while the fluctuations in beer and wine sales present avenues for targeted marketing strategies.