Grayson County Alcohol Sales

Top Performers in Alcohol Sales

Grayson's alcohol scene is buzzing with activity, and leading the charge is Cellerman's Pub & Brewery on Texoma Parkway, boasting total receipts of $111,015. Their focus seems well-balanced across liquor and beer, with an impressive $57,202 in liquor sales and $52,430 in beer sales. This establishment clearly knows how to cater to both liquor and beer enthusiasts.

Hot on Cellerman's heels is City Limits, also on Texoma Parkway, with total receipts of $100,274. They shine in the liquor category, pulling in a hefty $73,486, indicating a strong preference among patrons for cocktails and spirits. Their beer sales, while less than Cellerman's, still make a notable contribution at $24,847.

Rising Stars and Interesting Trends

Rendezvous Bar & Grill and Texas Roadhouse are making waves with total receipts of $83,294 and $87,723, respectively. Rendezvous excels in liquor sales, while Texas Roadhouse showcases a more balanced split between beer and liquor, with beer slightly edging out at $44,904. These trends suggest diverse consumer preferences across Grayson's nightlife venues.

Another interesting player is the Texoma Quarterdeck Club, which stands out with a significant $6,796 in wine sales, the highest among the top establishments. This could indicate a niche market for wine lovers, setting them apart from their competitors who are more focused on liquor and beer.

Noteworthy Observations

It's fascinating to see the Buffalo Wild Wings Grill & Bar leading in beer sales among the lower half of the list with $45,465, despite having a lower total receipt of $58,656. This highlights their strong appeal to beer aficionados, a trend that may be worth watching for bars looking to boost their beer offerings.

Meanwhile, establishments like El Patron Mexican Grill & Cantina and 34 Chophouse & Doc's Lounge show a strong preference for liquor, with El Patron generating $32,911 from liquor alone. These insights can help bar owners tailor their inventory to match local demand.

Top Performing Areas

Grayson saw impressive alcohol sales in September 2025, with a total of $2,117,357 across 13 zip codes. Leading the charge, Zip Code 75090 accounted for the largest chunk, generating $744,945 from 37 establishments. Close on its heels, Zip Code 75020 amassed $489,893 from 25 establishments. These two areas alone made up more than half of the total sales, indicating a high concentration of consumer demand.

Alcohol Preferences by Zip Code

The sales mix reveals varied preferences across zip codes. For instance, Zip Code 75090 had a relatively balanced split with 52% liquor, 5% wine, and 43% beer. Conversely, Zip Code 75058 showed a strong preference for liquor at 63%, while Zip Code 76271 favored beer, comprising 70% of its sales. Such differences highlight the importance of tailoring stock to local tastes.

Opportunities for New Establishments

With 112 establishments spread across 13 zip codes, there are areas ripe for new ventures. Zip Code 75021 and Zip Code 75092 have fewer establishments relative to their sales, indicating potential for growth. Additionally, lesser-served areas like Zip Code 76273 and Zip Code 75491 could benefit from increased competition and variety.

Interesting Patterns and Insights

One intriguing observation is the complete lack of sales data for Zip Code 75489, suggesting either a reporting anomaly or a unique market condition worth investigating. Furthermore, the dominance of liquor sales in many zip codes, such as the 72% in Zip Code 76233, suggests a strong market for spirits, potentially guiding inventory decisions for retailers.

Monthly Sales Fluctuations

Grayson's alcohol sales over the past year have seen some interesting trends, with the peak in May 2025 boasting total receipts of $2,342,128. This represents a significant 15.96% jump compared to the previous month. However, since then, there's been a bit of a rollercoaster ride, with September 2025 showing a 7.4% drop in total receipts compared to August. This fluctuation suggests a possible seasonal influence or market adjustments post-peak season.

Liquor Dominance and Beer Resilience

Liquor has consistently dominated the sales mix, peaking at $1,304,521 in March 2025. However, it's worth noting that beer sales have shown resilience, maintaining relatively stable figures throughout the year, with a notable high of $823,543 in March. Wine, while a smaller slice of the pie, saw the most significant increase in May, aligning with the overall peak in sales, before stabilizing around the $120,000 mark in subsequent months.

Establishment Dynamics

The number of establishments has generally trended upwards, with a notable increase in September 2025, reaching 112 venues. This growth, however, hasn't directly translated to increased sales, as evidenced by the recent decline in total receipts. It may indicate market saturation or a shift in consumer preferences impacting sales per establishment.

Market Insights and Future Projections

Overall, the past year highlights a dynamic market with potential opportunities and challenges. The peak in May suggests a strong seasonal component, possibly linked to local events or holiday seasons that could be capitalized on in future planning. The consistent dominance of liquor sales suggests a steady demand, while the stability in beer sales points to its enduring popularity. Businesses might consider these trends for inventory and marketing strategies to optimize sales year-round.