Ellis County Alcohol Sales

Top Performers in Ellis

Leading the pack in April 2025, Campuzano Waxahachie takes the crown with total receipts of $135,001. This hotspot on N Highway 77 shows a strong preference for liquor sales, raking in $119,762, while beer and wine contribute modestly to its revenue. Close on its heels is Jalapenos Lemon Pepper of Dallas, pulling in $133,620, with beer sales remarkably high at $33,769, indicating a solid beer-loving clientele.

Beer vs. Liquor Dynamics

Buffalo Wild Wings Grill & Bar stands out with a different strategy, emphasizing beer over liquor. With beer sales at $92,464, it significantly outpaces its liquor sales, suggesting a strong beer culture among its patrons. Meanwhile, Union 28 Tap House and 1845 Cellar balances its offerings, with both liquor and beer maintaining a strong presence in its sales mix.

Mid-Range Movers

In the mid-range category, BB Red Oak Private Club and El Mexicano Grill (Franklin St) show a notable tilt toward liquor sales, making up the majority of their total receipts. Interestingly, Penn to Paper bucks the trend with a significant portion of its sales coming from wine, which is relatively uncommon among its peers.

Interesting Observations

Among the lower tier of top sellers, Prime 115 offers a unique case with a significant portion of its sales from wine, a rare focus in the region. Fern in the Wild also stands out with a higher liquor to wine ratio, catering to a distinct clientele. Lastly, The Porch Pour Wine Bar, true to its name, features wine prominently, with $9,965 in sales, reflecting its specialized niche.

Top Performing Areas

When it comes to alcohol sales in Ellis for April 2025, Zip Code 75165 takes the lead with a whopping $1,148,500 in sales across 46 establishments. This area is clearly the hotspot, dominating the market with a significant portion of the total sales. Following close behind is Zip Code 76065, raking in $802,922, supported by 28 establishments.

Sales Mix Variations

The sales mix reveals interesting differences in consumer preferences. For instance, Zip Code 75154 stands out with 68% of its sales being liquor, the highest proportion among the top zip codes. On the other hand, Zip Code 75125 shows a unique pattern with 68% of sales coming from beer, a notable deviation from the liquor-heavy trend seen in other areas.

Opportunities for New Establishments

With 130 establishments spread across 10 zip codes, there's room for growth in areas with fewer outlets. Zip Code 75125 and Zip Code 76064 might benefit from additional establishments, given their existing sales and limited number of current outlets. These areas could offer potential for new businesses looking to tap into the beer market.

Noteworthy Insights

One intriguing pattern is the absence of wine sales in some regions, such as Zip Code 75125 and Zip Code 76651, which could indicate opportunities for wine-focused businesses. Additionally, Zip Code 76670 reported no sales, suggesting either a lack of demand or a potential opportunity for market entry.

Overview of Sales Trends

Over the past year, alcohol sales in Ellis have shown some interesting fluctuations. The overall trend suggests a peak in sales around May 2024, where total receipts reached an impressive $3,355,953. Since then, there have been notable ups and downs, with the most recent data from April 2025 showing stable receipts at $2,726,050, unchanged from March 2025. This stability comes despite a 7.5% increase in the number of establishments.

Liquor, Wine, and Beer Dynamics

Liquor consistently holds the largest share of alcohol sales, peaking in October 2024 with receipts of $1,584,646. Despite this, the past two months have seen a slight decline, with April 2025 reporting $1,549,429. Beer sales have experienced significant volatility, peaking dramatically in May 2024 at $1,406,939 and then fluctuating, most recently stabilizing at $850,805 in April 2025. Wine sales, while the smallest segment, saw a major spike in May 2024 with receipts of $420,616, but have since maintained more modest levels.

Impact of Establishments on Sales

The number of establishments has also played a role in sales trends. April 2025 reported the highest number of establishments at 129, up from 120 in March 2025. This increase in venues did not correspond with an increase in sales, as total receipts remained unchanged, indicating that market saturation or consumer spending habits might be stabilizing.

Seasonal Patterns and Market Insights

Looking at the seasonal patterns, sales tend to spike during late spring and early summer, as seen in May 2024. This could be attributed to seasonal events, tourism, or increased social gatherings during warmer months. The subsequent decline in sales could suggest a return to normal consumer behavior post-peak season. The variability in beer sales, in particular, might reflect changing consumer preferences or promotional activities by establishments.

Market Implications

For businesses in Ellis, these trends highlight the importance of strategic planning around peak sales periods. The consistent dominance of liquor sales suggests potential for focused marketing efforts in this category. Meanwhile, understanding the drivers behind beer's fluctuations could offer opportunities for targeted promotions or product diversification. As the number of establishments continues to grow, staying competitive might require innovative approaches to attract and retain customers.