Ector County Alcohol Sales

Top Performers in Ector's Alcohol Sales

Leading the pack in June 2025 is OJOS LOCOS SPORTS CANTINA, raking in an impressive $369,279. Their beer sales were notably high at $212,937, which is the highest among the top establishments. This venue seems to be the go-to spot for beer lovers in Ector.

Coming in second, TWIN RESTAURANT ODESSA BEVERAGE HOLDING, LLC garnered $269,567 in total receipts. A significant portion of their revenue came from liquor sales at $114,376, indicating a strong preference among patrons for mixed drinks or straight shots. Wine sales, however, were minimal at just $246.

Notable Runners-Up

LOS TOXICOS CANTINA and DOS AMIGOS RANCHO COUNTRY round out the top four with $170,357 and $161,338 respectively. Both establishments showed a strong focus on liquor sales, though beer wasn't far behind, particularly for LOS TOXICOS, which had no wine sales at all.

F1 BAR & GRILL and BUBBA'S 33 had comparable total receipts, with F1 BAR & GRILL at $144,321 and BUBBA'S 33 at $143,059. Interestingly, F1 BAR & GRILL had a higher reliance on liquor sales, whereas BUBBA'S 33 leaned more towards beer sales, accounting for $88,038 of their total.

Trends and Observations

Across the board, alcohol sales in Ector showed a marked preference for beer and liquor over wine. This trend is consistent with many American cities, where beer remains a staple in social settings. Establishments like MACARENA'S and BUFFALO WILD WINGS have aligned with this trend, showcasing significant beer sales.

Wine sales, while present, are generally modest, except for a few places like EOFFICIAL BEVERAGES, LLC and RICK'S CABARET ODESSA, where they made a noticeable contribution to total receipts. It's clear that while wine has its niche audience, beer and liquor dominate the scene.

Top Performing Zip Codes

When it comes to alcohol sales in Ector for June 2025, Zip Code 79762 takes the lead with a whopping $2,198,057 in sales. With 46 establishments, this area is clearly a hotspot. Following closely is Zip Code 79765, pulling in $1,616,060 with 29 establishments. These zip codes not only have the highest sales but also a significant number of establishments, indicating a thriving market.

Alcohol Preferences by Area

Each zip code shows distinct preferences for different types of alcohol. In Zip Code 79765, liquor is king, making up 63% of sales, while the residents of Zip Code 79766 favor beer, with 75% of sales in that category. Meanwhile, Zip Code 79762 enjoys a more balanced mix, with liquor and beer almost equally popular.

Opportunities for New Establishments

With only one establishment, Zip Code 79766 might be an untapped opportunity for new businesses, especially given its strong preference for beer. Similarly, Zip Code 79763, with just nine establishments, might benefit from more variety, considering its balanced sales mix between liquor and beer.

Interesting Patterns and Insights

It's intriguing to note that wine makes up a tiny fraction of sales across all zip codes, suggesting a potential niche market that is currently underserved. Additionally, the overall dominance of liquor sales in several areas could indicate a trend or cultural preference that new businesses might want to cater to. Finally, the concentration of sales in certain zip codes could guide strategic decisions for expansion or targeted marketing.

Overall Sales Trends

Over the past year, Ector's alcohol sales have experienced some interesting fluctuations. The highest sales were recorded in December 2024, with total receipts of $5,478,524, indicating a strong holiday season demand. In contrast, sales dipped significantly in January 2025, dropping by 10.1%, which is a typical post-holiday trend as consumers tighten their belts.

Liquor vs. Beer vs. Wine

Liquor consistently leads in sales compared to beer and wine, with a peak in December 2024 at $3,013,346. This suggests a preference for spirits during festive times. Beer sales have been relatively stable, peaking in March 2025 at $2,249,358, possibly due to St. Patrick's Day celebrations. Wine, while the smallest segment, saw its highest sales in May 2025 at $224,573, indicating a seasonal preference or perhaps a trend towards wine during the spring months.

Changes in Establishments

The number of establishments selling alcohol has seen some ups and downs. Notably, there was a significant increase of 18.75% in April 2025, which might indicate new businesses entering the market or existing ones expanding their offerings. However, by June 2025, there was a slight decrease, suggesting consolidation or closures, which could be a response to fluctuating demand.

Market Implications

The data points to a market that is sensitive to seasonal and holiday influences, with liquor being the dominant choice for consumers. The fluctuations in establishment numbers suggest a dynamic market environment. For businesses, understanding these trends can help in strategizing inventory and marketing efforts, especially capitalizing on the peak sales periods like December and spring months.