Brown County Alcohol Sales

Top Performers in Brown's Alcohol Sales

Leading the pack in June 2025, Buffalo Wild Wings Grill & Bar on Commerce Street boasts impressive total receipts of $84,078. With a substantial $58,387 from beer sales, they clearly cater to a beer-loving crowd. Their liquor sales are also notable at $24,781, showing a well-rounded alcohol offering.

Following closely, we have the Wild Duck Bar & Grill with total receipts of $61,701, although their sales breakdown reports no specific liquor, wine, or beer figures. This could indicate a unique sales strategy or an error in reporting.

Interesting Trends and Notable Players

The Hideout Golf Club & Resort makes a strong showing with $52,002 in total receipts, excelling in liquor sales at $26,392. Their diverse offerings, including $3,818 from wine and $21,792 from beer, appeal to a wide range of customers.

Hacienda Leon Mexican Kitchen & Bar stands out with the highest liquor sales among the top earners at $30,174, contributing significantly to their total of $48,228. This focus on liquor could be a strategic choice, catering to patrons seeking cocktails and mixed drinks.

Insights for Business Owners

The data reveals that establishments like Waylon's and Ray's Place and Wild Duck Marina, despite having high total receipts, report zero in specific alcohol categories. This suggests a possible emphasis on other revenue streams or unreported data.

For newcomers or those looking to invest, Humphrey Pete's Restaurant and Chili's Grill & Bar show balanced sales across liquor, wine, and beer, indicating a successful blend of offerings that appeal to diverse customer preferences.

Alcohol Sales Concentration

In June 2025, Brown's alcohol sales reached a total of $625,472, spread across two zip codes. Zip Code 76801 dominated the sales landscape with a whopping $510,554, thanks to its 22 establishments. This shows a high concentration of sales activity in this area, making it the prime spot for alcohol sales in Brown.

Sales Mix and Preferences

Interestingly, the types of alcohol sold vary significantly between the two zip codes. In Zip Code 76801, liquor and beer each accounted for 29% of sales, with wine trailing at just 2%. However, Zip Code 76802 showed a different pattern, with liquor sales making up 55% and beer 44%, leaving wine at a mere 1%. This suggests a strong preference for liquor in 76802, whereas 76801 enjoys a more balanced sales mix.

Opportunities for New Establishments

Given the current establishment density, there's room for growth, particularly in Zip Code 76802, which hosts only three establishments but still generates over $114,000 in sales. With its strong liquor preference, new bars or liquor stores could potentially thrive here. Meanwhile, Zip Code 76801, with its dense network of 22 establishments, might benefit from niche offerings or specialized services to stand out.

Insights and Patterns

The data reveals not just where alcohol is being sold, but also hints at consumer preferences and market opportunities. With 76801's balanced sales mix, businesses might explore offering more diverse products or experiences, while 76802's liquor dominance suggests targeted marketing strategies could capitalize on this preference. Understanding these patterns can help businesses tailor their offerings to meet local demand effectively.

Overview of Alcohol Sales Trends in Brown

Over the past year, Brown's alcohol sales have shown some intriguing patterns, particularly with a peak in May 2025. In May, the total receipts hit their highest point at $653,021, with liquor sales making a significant contribution of $301,045. This peak highlights a strong seasonal demand, possibly driven by events or holidays during this time.

Liquor, Wine, and Beer Dynamics

Liquor sales have consistently been the dominant force in Brown's alcohol market, often contributing the most to monthly receipts. For instance, in March and April 2025, liquor sales were substantial, with April seeing $269,511 in receipts. Beer sales also held a strong position, particularly in months like October 2024 and May 2025, indicating a stable preference for beer among consumers.

Wine, on the other hand, has remained a smaller segment, with sales often below $20,000 monthly. Notably, wine sales in October 2024 saw a slight uptick to $20,828, which could suggest a seasonal preference or special events boosting wine purchases.

Seasonal Patterns and Market Movements

The data reveals distinct seasonal fluctuations. For example, October 2024 experienced a surge in sales, possibly due to fall festivities, with a total receipt increase of 24.35% from the previous month. Conversely, February 2025 saw a significant drop in sales by 22.24%, which might be attributed to post-holiday spending slowdowns.

The number of establishments has fluctuated slightly, affecting sales. The peak in establishments occurred in October 2024, with 29 businesses contributing to the market. These changes in establishment numbers could reflect market entries and exits, impacting overall sales dynamics.

Year-over-Year Insights

Comparing year-over-year data, there's a noticeable increase in total receipts from late 2024 to mid-2025, indicating a growing market. For instance, total receipts in October 2024 were $591,786, up from $475,904 in September 2024, showcasing a robust growth trend. This growth might suggest an expanding consumer base or increased spending per transaction.

Overall, Brown's alcohol market shows resilience and growth, with liquor leading the charge. The observed trends and seasonal effects provide valuable insights for businesses looking to capitalize on peak seasons and adjust their strategies to meet consumer demands effectively.