Brown County Alcohol Sales

Top-Selling Establishments

Leading the pack in Brown's alcohol sales for October 2025 is Buffalo Wild Wings Grill & Bar on W Commerce St, raking in a total of $87,797. It's clear they're a beer powerhouse, with a staggering $62,296 coming from beer sales alone. Their liquor sales also contribute a solid $24,262, making them a dominant force in the market.

Another notable performer is Hacienda Leon Mexican Kitchen & Bar on Early Blvd, with total receipts of $48,119. Liquor is their strong suit, accounting for $28,690 of their sales. Beer also plays a significant role, bringing in $18,920.

Liquor and Wine Highlights

Lucille & Mabel's, LLC on Center Ave shines in the liquor category, where it made $27,606 from liquor sales out of a total of $29,360. Remarkably, this venue's receipts are overwhelmingly liquor-centric, with minimal revenue from beer and wine.

Chili's Grill & Bar on E Commerce St demonstrates a balanced approach, with $21,045 from liquor and a healthy contribution from beer at $16,310. This balance might be a strategy worth observing for other establishments aiming to diversify their alcohol sales.

Noteworthy Trends

It's interesting to note that several venues, such as Brownwood Civic Improvement Foundation and Wild Duck Bar & Grill, reported total receipts but did not break down sales into liquor, wine, or beer. This could suggest non-alcohol-related sales or an oversight in reporting details.

Overall, beer dominates the sales figures across many establishments, with venues like Buffalo Wild Wings and Waylon's and Ray's Place showing strong beer sales. However, the interest in liquor remains significant, as seen with the likes of Lucille & Mabel's and Deja Vu Hookah Lounge and Bar.

Concentration of Alcohol Sales

If you're looking at where the alcohol sales are booming in Brown, zip code 76801 is the clear frontrunner. This area boasts a whopping $550,866 in total sales, with 22 establishments driving this figure. Comparatively, zip code 76802 lags behind with just $119,721 in sales across 3 establishments.

Alcohol Sales Mix

When it comes to the type of alcohol flying off the shelves, there's a noticeable difference between the two zip codes. In 76801, liquor and beer hold nearly equal shares, with liquor at 31% and beer at 27%, while wine trails at 3%. On the other hand, in 76802, liquor dominates with 53% of sales, and beer follows at 46%, leaving wine at a mere 1%.

Opportunities for New Establishments

With only 3 establishments, zip code 76802 presents a ripe opportunity for new business ventures. Despite having fewer establishments, it manages a significant sales volume per location. Entrepreneurs might consider tapping into this market, particularly focusing on beer and liquor, which show strong sales potential.

Interesting Patterns and Insights

An interesting pattern emerges when examining the sales mix: the demand for wine appears minimal in both areas, suggesting that wine-centric businesses might want to reconsider their strategy. Additionally, the higher number of establishments in 76801 could indicate a more competitive market, while the larger share of liquor sales in 76802 might suggest a specific preference that could be further explored.

Overview of Brown's Alcohol Sales

Over the past year, Brown has seen a dynamic shift in alcohol sales, with the most recent month, October 2025, setting a high watermark. October's total receipts hit $670,587, marking an impressive 39.84% increase from the previous month. This surge is partially attributed to the addition of one more establishment, bringing the total to 25.

Monthly Fluctuations and Trends

Monthly sales have been anything but static, showcasing both upward and downward trends. Notably, June 2025 experienced a significant dip, with sales dropping by 14.54% compared to May. Conversely, April 2025 saw a healthy 29.91% increase, driven by a rise in establishments and a robust demand for liquor and beer.

Sales Mix: Liquor vs. Beer vs. Wine

Liquor consistently leads in sales, with peaks like the $300,045 in June, though it experienced a slight decline in October with receipts at $234,774. Beer sales have shown resilience, maintaining a steady performance throughout the year, peaking in October at $204,296. Wine, while trailing behind, saw its highest sales in April, contributing $18,958 to total receipts.

Market Insights and Implications

The fluctuation in establishment numbers, particularly a drop in June and a rise in October, suggests a volatile market entry and exit pattern. Analyzing these trends, the market seems to favor larger establishments or those with a diverse offering. The consistent preference for liquor and beer implies that businesses focusing on these segments might better capture the market’s interest.

Year-Over-Year Comparisons and Conclusions

Comparing year-over-year data, there's a clear upward trajectory in total sales, with October 2025 significantly outperforming previous months. This may indicate a growing consumer base or increased spending capacity, particularly as establishments stabilize around 25-28. For businesses, this signals a promising opportunity to tap into a thriving market, especially by optimizing their product mix to align with consumer preferences.