Brazos County Alcohol Sales

Top Performers in April 2025

Leading the pack in alcohol sales for April 2025, Chimy's College Station pulled in a whopping $261,714. This hotspot is clearly the go-to place for liquor lovers, with $201,794 of their sales coming from liquor alone. Beer sales also contributed significantly, bringing in $59,920, while wine was notably absent from their offerings.

Close on Chimy's heels, Levy Restaurants at Texas A&M University racked up $250,063 in total sales. Their beer sales were through the roof at $191,865, indicating a strong preference among patrons. Interestingly, their liquor and wine sales were more modest, at $44,901 and $13,297 respectively.

Noteworthy Trends and Insights

The Good Bull Icehouse made a significant splash with $237,438 in total receipts, driven predominantly by liquor sales totaling $217,349. This suggests a strong customer preference for spirits over beer and wine at this venue. In contrast, Twin Peaks showed a balanced approach, with beer leading at $134,996, followed by liquor at $83,469.

Another interesting player, The Republic, showcased a unique sales composition with nearly equal sales in liquor ($94,283) and wine ($84,785). Beer sales were minimal here, hinting at an upscale clientele with a taste for finer beverages. Meanwhile, Dixie Chicken remained a staple for beer enthusiasts, with $144,939 of their $189,916 total sales coming from beer.

Emerging Spots to Watch

The Backyard on Northgate/Mighty Slice Pizza had a solid month, pulling in $180,174 with a strong leaning towards liquor sales at $132,738. Meanwhile, Carney's Pub demonstrated a balanced offering with almost equal sales in liquor ($76,057) and beer ($76,516), making it a versatile spot for patrons.

For those keeping an eye on wine trends, Porters Dining & Butcher should be on the radar. Despite lower total receipts of $153,550, their wine sales were impressive at $104,950, indicating a niche yet strong wine market presence. In contrast, Gringo's Mexican Kitchen led with liquor sales at $117,941 out of their $141,720 total, emphasizing their strong focus on spirits.

Top-Selling Zip Codes

Zip code 77840 is the clear leader in alcohol sales, boasting a whopping $4,935,720 in sales from 91 establishments. This area alone accounts for over half of the total sales in Brazos, driven mainly by liquor, which makes up 61% of the sales mix. Following at a distance is zip code 77845, with sales totaling $1,186,968 from 44 establishments, where liquor also dominates but to a slightly lesser extent at 54%.

Sales Mix Variations

There are noticeable differences in the types of alcohol popular in each area. For instance, in zip code 77843, beer makes up the majority of sales at 50%, contrasting sharply with the larger areas where liquor prevails. Meanwhile, zip code 77807 has a higher wine sales percentage at 18%, suggesting a niche market for wine enthusiasts.

Opportunities for New Establishments

Zip code 77801, despite having only 11 establishments, shows a balanced sales mix with a significant portion of beer sales at 45%. This indicates potential for new businesses to tap into the beer market. Zip codes 77808 and 77843, both with fewer establishments, might also benefit from increased business presence, especially given their unique sales mixes favoring beer and wine.

Additional Insights

An interesting pattern emerges with the dominance of liquor across most zip codes, which suggests that new ventures focusing on liquor might thrive in these areas. However, the significant beer sales in certain zip codes could highlight a growing craft beer trend or preference, offering another avenue for business exploration. Overall, the diverse sales mixes present various opportunities for tailoring business strategies to meet local demand.

Overview of Alcohol Sales Trends in Brazos

Over the past 12 months, alcohol sales in Brazos have shown notable fluctuations, with November 2024 standing out as the peak month, recording total receipts of $10,694,991. This surge was primarily driven by liquor and beer sales, suggesting strong seasonal demand—possibly linked to holiday festivities.

In the months following November, sales experienced a sharp decline, particularly in December, where total receipts fell by over 40%. This drop might reflect a typical post-holiday slowdown as consumer spending adjusts after the peak season. However, the market rebounded in early 2025, with a steady increase in total receipts and establishments, highlighting recovery and potential growth opportunities.

Changes in Sales Mix

The sales mix throughout the year indicates a consistent preference for liquor, which accounted for the bulk of sales across all months. Interestingly, beer sales saw significant jumps during certain months, notably in November 2024 and April 2025, reflecting possibly promotional activities or events that boosted consumption.

Wine, while consistently the smallest portion of the sales mix, saw notable increases in specific months like December 2024 and February 2025. This suggests targeted marketing efforts or consumer trends favoring wine during colder months or special occasions.

Market Implications

For businesses, these trends suggest several opportunities. The peak in November indicates a critical time for marketing and inventory strategies to maximize profits. The steady growth in early 2025, despite previous declines, points to a resilient market where consumer demand is rebounding.

Moreover, the fluctuating sales mix suggests that businesses might benefit from diversifying product offerings and tailoring promotions to capitalize on seasonal preferences. Understanding these patterns can help in aligning business strategies with consumer behavior, ensuring better alignment with market demands.