Brazos County Alcohol Sales

Top Performers in June 2025

Leading the pack in Brazos for June 2025 is Twin Peaks, with total receipts of $211,715. It's interesting to note that beer sales dominated here, contributing $128,534 to the total, while liquor sales were also strong at $81,174. This establishment's focus on beer seems to resonate well with its clientele.

Unique Selling Points

Porters Dining & Butcher stands out with an impressive $101,848 in wine sales, highlighting its niche in wine enthusiasts. Meanwhile, The Republic showcases a balanced approach with $82,213 in liquor and $59,199 in wine sales, appealing to a diverse crowd.

Emerging Trends

Several establishments are making their mark with substantial liquor sales. For instance, Gringo's Mexican Kitchen No. 12 amassed $113,309 from liquor, which is a significant portion of its $134,343 total receipts. Notably, Chuy's #6023 also leaned heavily on liquor, with $74,257 in sales, overshadowing its beer and wine categories.

Notable Mentions

Shiner Park presents a curious case with no reported sales for liquor, wine, or beer, despite a high total receipt figure of $153,278. This anomaly might warrant further investigation for those interested in market trends. Moreover, The Angry Elephant at two different locations shows robust performance, especially in liquor, suggesting a strong brand presence in the area.

Top Performing Zip Codes

When it comes to the highest concentration of alcohol sales in Brazos for June 2025, Zip Code 77840 leads the pack with a whopping $2,789,441 in total sales. This area boasts 90 establishments, making it a bustling hub for alcohol sales. The sales mix here shows a preference for liquor, which accounts for 54% of sales, followed by beer at 27%.

Coming in second, Zip Code 77845 generated $1,129,865 in sales across 44 establishments. Liquor again takes the lead in sales mix with 56%, while wine and beer make up 15% and 26%, respectively. These two zip codes combined account for a significant portion of Brazos' total alcohol sales.

Alcohol Preferences by Area

Each area displays unique preferences in alcohol types. For example, Zip Code 77803 has the highest liquor preference at 63% of sales, which might indicate a strong local demand for spirits. Meanwhile, Zip Code 77843 stands out with a dominant 65% of sales coming from beer, suggesting a beer-loving community despite its lower overall sales.

In contrast, Zip Code 77807 shows a more balanced mix with 49% liquor, 15% wine, and 26% beer, indicating a diverse customer base open to different types of alcohol.

Opportunities for New Establishments

Given the current density of establishments, Zip Code 77802 presents a promising opportunity for new businesses. With 21 establishments generating $691,302 in sales, the area could support additional locations, particularly those focusing on beer, which comprises 38% of sales here.

Similarly, Zip Code 77808, despite its smaller sales volume of $64,203, shows a strong preference for liquor at 66%. This could indicate potential for a niche business focusing on high-quality or specialty spirits.

Interesting Patterns and Insights

It's intriguing to note that while liquor dominates the sales mix in most areas, Zip Code 77843 is an outlier with a heavier emphasis on beer and wine, comprising 65% and 21% of sales, respectively. This indicates a unique market that could be further explored for craft beer or wine experiences.

Overall, the data suggests that while liquor is a strong performer across Brazos, there are distinct opportunities in different zip codes to cater to specific preferences. Entrepreneurs and business owners should consider these insights when planning their next venture in the area.

Overall Sales Trends

Over the past year, Brazos has experienced some intriguing fluctuations in alcohol sales. The highest sales occurred in November 2024, with total receipts reaching a whopping $10.7 million. This peak was driven by significant liquor and beer sales, indicating a robust demand during the fall season. Conversely, by June 2025, total receipts dipped to $5.6 million, marking a notable 32.03% decrease from the previous month, suggesting a possible seasonal slowdown or market saturation.

Seasonal Patterns

Examining the data month-by-month reveals clear seasonal patterns. Sales spiked during late summer and early fall, particularly in August and November. This trend aligns with common industry observations, where summer festivities and holiday preparations boost alcohol purchases. In contrast, sales tend to cool down in the winter months, as seen in the significant drop from December to February.

Sales Mix Analysis

The sales mix over the year highlights a consistent preference for liquor, which consistently outperformed both wine and beer in terms of revenue. November 2024 saw liquor receipts peak at $5.5 million, underscoring its dominance. Beer sales also showed strong performance in the fall, especially in November, whereas wine maintained a more modest but steady contribution throughout the year.

Market Dynamics and Establishment Changes

Throughout the year, the number of establishments fluctuated slightly, with a small peak in January 2025 at 222 establishments. However, this number gradually decreased, landing at 214 by June 2025. The slight dip in establishments alongside the significant drop in sales by June suggests potential market adjustments, possibly driven by economic factors or changing consumer preferences.

Implications for the Industry

For businesses operating in Brazos, these trends indicate key opportunities and challenges. The significant spikes during late summer and fall present prime periods for marketing efforts and inventory buildup. However, the overall decline in sales by mid-2025 suggests a need for strategic adjustments. Businesses might consider diversifying offerings or enhancing customer engagement to maintain profitability in quieter months.