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Nestled in the heart of Central Texas, Temple is a vibrant city known for its rich history and burgeoning economy. As a key player in the region, Temple continues to flourish, attracting both businesses and residents alike. In this data-driven analysis, we delve into the dynamics of Temple's alcohol sales market, offering a comprehensive look at how this sector shapes up across the city.

Our report begins with a detailed table and analysis of the top alcohol-selling establishments in Temple, highlighting the key players that dominate the market. Following this, we provide a breakdown of alcohol sales by zip code, revealing which areas boast the highest concentration of sales and what this suggests about consumer behavior in different parts of the city.

Finally, we present a monthly trends analysis that tracks how alcohol sales have evolved over the past year. This section offers insights into seasonal fluctuations and emerging trends, equipping readers with a nuanced understanding of the market's trajectory. Together, these sections offer a comprehensive view of Temple's alcohol sales landscape as of April 2025.

Top 25 Temple Businesses By May 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Temple for May 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Future Cues LLC
$99,044
$63,395
$0
$35,649
2.
The Green Door on Second St Inc
$97,868
$67,335
$222
$30,311
3.
Bj's Restaurant & Brewhouse
$89,680
$48,308
$6,908
$34,464
4.
Backporch Drafthouse
$84,432
$38,440
$620
$45,372
5.
Bo's Barn Dance Hall
$81,155
$49,357
$368
$31,430
6.
Texas Roadhouse
$74,222
$36,520
$2,701
$35,001
7.
Sol De Jalisco Maxican Bar and Grill
$60,006
$44,981
$153
$14,872
8.
Spare Time Family Entertainment
$47,925
$28,939
$452
$18,534
9.
Taqueria Mexicano Grill #2
$47,545
$17,408
$248
$29,889
10.
Chili's Grill & Bar
$44,272
$30,431
$652
$13,189
11.
Los Tres Magueyes
$43,585
$28,868
$234
$14,483
12.
Cantina 1948
$43,254
$35,133
$233
$7,888
13.
Cheeves Brothers Steak House
$42,876
$26,335
$13,391
$3,150
14.
La Riv Italian Cuisine
$42,005
$19,256
$21,693
$1,056
15.
Buffalo Wild Wings
$39,732
$11,707
$193
$27,832
16.
Longhorn Steakhouse #5535
$36,549
$24,158
$3,704
$8,687
17.
Sol De Jalisco #3
$32,511
$23,425
$246
$8,840
18.
Wildflower Country Club
$30,503
$16,027
$11,351
$3,125
19.
Applebee's Neighborhood Grill & Bar
$28,522
$18,517
$619
$9,386
20.
Taqueria Mexicano Grill and Bar #3
$28,115
$14,538
$24
$13,553
21.
Mas Fajitas/mario's Seafood
$27,612
$19,886
$100
$7,626
22.
Neighbors on 7th
$27,136
$17,977
$166
$8,993
23.
El Puerto De Jalisco
$18,665
$10,900
$75
$7,690
24.
Mayborn Civic & Convention Center
$17,859
$11,606
$1,559
$4,694
25.
Olive Garden of Texas #1771
$16,462
$7,345
$6,183
$2,934

Top Performers in Temple's Alcohol Scene

In May 2025, FUTURE CUES LLC at 102 S General Bruce Dr led the charge with total receipts of $99,044. With liquor sales hitting $63,395 and beer bringing in $35,649, this venue clearly knows how to cater to its patrons' preferences, although wine didn’t make the list here.

Not far behind, THE GREEN DOOR ON SECOND ST INC grossed $97,868, showing a strong preference for liquor with $67,335 in sales. Their beer sales were slightly lower at $30,311, and wine contributed a minimal $222, but their overall performance is noteworthy.

Rising Stars and Steady Players

BJ'S RESTAURANT & BREWHOUSE and BACKPORCH DRAFTHOUSE both posted impressive figures, with total receipts of $89,680 and $84,432, respectively. BJ's had a balanced approach with a healthy mix of liquor, wine, and beer, while Backporch had a notable tilt towards beer sales, which constituted the majority of their income.

BO'S BARN DANCE HALL also stood out with $81,155 in total receipts, primarily driven by liquor sales at $49,357. It seems Bo's knows its audience well, with beer sales also contributing significantly.

Interesting Trends and Insights

It's interesting to note the strong performance of establishments along General Bruce Dr, with several venues in this area making the top of the list. This might indicate a thriving nightlife and dining district worth exploring for potential business opportunities.

Another intriguing observation is the varied focus on alcohol types across different venues. While some places like LA RIV ITALIAN CUISINE have a significant portion of their sales from wine, others like SPARE TIME FAMILY ENTERTAINMENT and CHILI'S GRILL & BAR rely heavily on liquor and beer. Understanding these trends can offer valuable insights for business strategies.

Temple Zip Codes By May 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Temple for May 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
76504
21 $554,493
$296,144
$23,139
$235,210
2.
76502
16 $507,609
$297,777
$41,275
$168,557
3.
76501
12 $282,542
$187,675
$18,121
$76,271

Alcohol Sales Concentration by Zip Code

If you're looking at where the money's flowing in Temple's alcohol sales, Zip Code 76504 leads the pack with a whopping $554,493 in sales. This area hosts the most establishments, 21 to be exact, which likely contributes to its top spot. Following closely is Zip Code 76502 with $507,609 in sales, while Zip Code 76501 brings in $282,542.

Alcohol Preferences by Region

Each zip code in Temple has its unique twist on alcohol preferences. In 76504, beer is quite popular, making up 42% of sales. However, 76502 leans heavily towards liquor, accounting for 59% of its sales. Interestingly, 76501 shows an even stronger preference for liquor, with 66% of its sales coming from this category. Wine, while present, plays a minor role across all areas.

Opportunities for New Establishments

With 21 establishments, Zip Code 76504 is quite bustling, but it could still offer opportunities for niche markets or unique offerings. On the other hand, Zip Code 76501, with only 12 establishments, may present a good opportunity for new businesses to cater to its strong preference for liquor. Zip Code 76502, with 16 establishments, sits in the middle and could benefit from targeted offerings that focus on liquor and a growing interest in wine.

Interesting Patterns and Insights

It’s fascinating to see the distinct preferences for types of alcohol in each area. The dominance of liquor sales in both 76502 and 76501 suggests a strong local demand that new businesses can tap into. Meanwhile, the higher beer sales in 76504 might indicate a more casual drinking culture, possibly driven by a younger demographic or a thriving nightlife scene.

Temple Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Temple. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2025 49 $1,344,644
$781,596
$82,535
$480,038
7.5%
Apr 2025 51 $1,251,353
$734,151
$100,489
$416,263
11.2%
Mar 2025 50 $1,409,808
$832,589
$78,453
$498,351
16.9%
Feb 2025 49 $1,206,446
$696,552
$74,178
$435,316
5.5%
Jan 2025 50 $1,143,765
$657,110
$59,110
$427,545
13.8%
Dec 2024 51 $1,326,848
$743,753
$70,231
$468,088
7.3%
Nov 2024 50 $1,236,633
$729,079
$58,941
$448,613
0.4%
Oct 2024 52 $1,241,818
$711,098
$66,862
$463,858
5.8%
Sep 2024 50 $1,173,448
$661,718
$60,225
$451,455
10.7%
Aug 2024 51 $1,313,994
$749,836
$65,035
$498,973
10.2%
Jul 2024 50 $1,192,803
$684,288
$97,147
$411,158
9.8%
Jun 2024 52 $1,322,193
$768,358
$70,325
$483,210
0%

Overview of Alcohol Sales in Temple

Over the past year, Temple's alcohol sales have seen some interesting trends, marked by both seasonal patterns and fluctuations in consumer preferences. The total receipts for alcohol sales peaked in March 2025, reaching a high of $1,409,808, suggesting a significant uptick during this period. Conversely, the beginning of the year started at a lower point, with January 2025 recording $1,143,765 in total receipts. This rise and fall could suggest a seasonal boost, possibly linked to local events or holidays.

Shifts in Establishments and Sales Mix

Throughout the year, the number of establishments selling alcohol has fluctuated slightly, with a maximum of 52 establishments in October 2024 and a minimum of 49 establishments in May 2025. Despite these changes, liquor consistently accounted for the largest portion of sales, peaking in March 2025 at $832,589. Interestingly, while liquor sales dominated, beer sales showed resilience with a peak in March 2025 at $498,351, indicating a strong preference among consumers.

Wine Sales and Market Implications

Wine sales, though the smallest segment, displayed variability. Notably, wine sales peaked in April 2025 at $100,489, possibly driven by specific promotions or events targeting wine enthusiasts. This indicates a niche but potentially lucrative market segment that could benefit from targeted marketing efforts. Overall, the shifts in the sales mix suggest that while liquor remains king, beer and wine still hold significant appeal.

Implications for Business Strategy

For businesses looking to tap into Temple's alcohol market, understanding these trends is crucial. The seasonal peak in March suggests strategic opportunities for promotions or events. Additionally, the steady interest in beer and occasional spikes in wine sales could be leveraged through targeted marketing campaigns. Adjusting stock and promotions to align with these trends could help businesses maximize their revenue potential.

Economic Overview

Temple, Texas, is a dynamic economic hub in Central Texas, bolstered by a diverse array of major industries. The city is home to a thriving healthcare sector, with Baylor Scott & White Health serving as one of the largest employers. Additionally, Temple is strategically positioned along the I-35 corridor, facilitating robust logistics and manufacturing operations. The city's business climate is further enhanced by the presence of several technology and research firms, which benefit from Temple’s supportive infrastructure and favorable business policies.

Recent economic trends in Temple indicate a steady expansion, with an emphasis on innovation and sustainability. Investment in technology parks and business incubators has attracted startups and established companies alike. This growth trajectory is supported by initiatives aimed at workforce development, ensuring that the local talent pool is equipped to meet the demands of a changing economy.

Cultural Scene

Temple boasts a vibrant cultural scene that reflects its rich history and community spirit. The city hosts a variety of notable events and festivals throughout the year, such as the Bloomin' Temple Festival, which draws visitors from across the region with its live music, arts, and family-friendly activities. The Temple Railroad and Heritage Museum offers a glimpse into the city's past, while the Contemporary Art Gallery provides a platform for local artists to showcase their work.

In addition to these attractions, Temple supports a thriving performing arts community. The Temple Civic Theatre and the Cultural Activities Center offer a range of performances, from classic plays to contemporary dance, enriching the cultural fabric of the city. These venues, along with numerous community events, foster a sense of belonging and cultural appreciation among residents and visitors alike.

Lifestyle

Temple's lifestyle is characterized by its welcoming neighborhoods and diverse entertainment options. Popular areas like the Historic District offer charming homes and a sense of history, while newer developments provide modern amenities and convenience. The city's entertainment districts feature a variety of dining options, shopping areas, and recreational activities, catering to a wide range of tastes and preferences.

Residents of Temple enjoy access to numerous parks and outdoor spaces, promoting an active lifestyle. The Lion's Junction Family Water Park and the Miller Springs Nature Center are just a couple of examples where families can spend quality time outdoors. This blend of small-town charm and urban amenities makes Temple an attractive place to live and work.

Future Outlook

Temple's future outlook is bright, with several development plans underway to accommodate its growing population and economic potential. The city is investing in infrastructure improvements, including transportation projects that aim to enhance connectivity and ease of movement. These developments are expected to attract more businesses and residents, further solidifying Temple’s role as a key player in the Central Texas region.

Growth trends indicate a continued focus on innovation, with the city fostering industries that prioritize technology and sustainability. Temple's strategic initiatives aim to create a resilient economy that can adapt to future challenges while maintaining its unique character and appeal. As the city evolves, it remains committed to preserving the quality of life that makes it a desirable destination for both business and leisure.