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Nestled in the heart of Central Texas, Temple is a vibrant city known for its rich history and burgeoning economy. As a key player in the region, Temple continues to flourish, attracting both businesses and residents alike. In this data-driven analysis, we delve into the dynamics of Temple's alcohol sales market, offering a comprehensive look at how this sector shapes up across the city.

Our report begins with a detailed table and analysis of the top alcohol-selling establishments in Temple, highlighting the key players that dominate the market. Following this, we provide a breakdown of alcohol sales by zip code, revealing which areas boast the highest concentration of sales and what this suggests about consumer behavior in different parts of the city.

Finally, we present a monthly trends analysis that tracks how alcohol sales have evolved over the past year. This section offers insights into seasonal fluctuations and emerging trends, equipping readers with a nuanced understanding of the market's trajectory. Together, these sections offer a comprehensive view of Temple's alcohol sales landscape as of April 2025.

Top 25 Temple Businesses By May 2026 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Temple for May 2026, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
The Green Door on Second St Inc
$101,088
$73,883
$240
$26,965
2.
Bo's Barn Dance Hall
$91,757
$54,532
$326
$36,899
3.
Future Cues LLC
$87,579
$55,094
$99
$32,386
4.
Bj's Restaurant & Brewhouse
$85,607
$45,379
$6,065
$34,163
5.
Backporch Drafthouse
$75,148
$33,022
$756
$41,370
6.
Sol De Jalisco Maxican Bar and Grill
$67,543
$48,988
$162
$18,393
7.
Texas Roadhouse
$65,882
$34,292
$2,099
$29,491
8.
Neighbors on 7th
$56,839
$33,657
$601
$22,581
9.
Wildflower Country Club
$52,616
$26,755
$16,686
$9,175
10.
Spare Time Family Entertainment
$51,988
$31,415
$284
$20,289
11.
Longhorn Steakhouse #5535
$51,072
$34,963
$4,883
$11,226
12.
Mas Fajitas/mario's Seafood
$49,066
$29,309
$131
$19,626
13.
Los Tres Magueyes
$48,361
$29,263
$246
$18,852
14.
Cantina 1948
$44,409
$35,992
$81
$8,336
15.
Chili's Grill & Bar
$44,037
$29,934
$698
$13,405
16.
Cheeves Brothers Steak House
$42,478
$26,084
$13,402
$2,992
17.
Buffalo Wild Wings
$41,293
$14,820
$275
$26,198
18.
Taqueria Mexicano Grill and Bar #3
$35,569
$21,793
$96
$13,680
19.
Applebee's Neighborhood Grill & Bar
$28,667
$19,598
$455
$8,614
20.
Fuzzy's Taco Shop
$28,097
$15,807
$48
$12,242
21.
La Riv Italian Cuisine
$27,485
$15,244
$11,400
$841
22.
Sol De Jalisco #3
$27,075
$18,854
$186
$8,035
23.
El Puerto De Jalisco
$23,520
$14,758
$98
$8,664
24.
3west Alehouse & Grill
$21,382
$11,256
$1,173
$8,953
25.
Fajita Kings
$20,936
$17,567
$1,018
$2,351

Leading the Pack

At the top of Temple's alcohol sales for May 2026 is The Green Door on Second St Inc, pulling in an impressive $101,088 in total receipts. The majority of their sales came from liquor, totaling $73,883, with beer sales contributing $26,965. Notably, their wine sales were minimal at just $240, indicating a strong focus on liquor and beer.

Close Contenders

Bo's Barn Dance Hall and Future Cues LLC are not far behind. Bo's Barn captured $91,757 in total sales, with a balanced mix of $54,532 from liquor and $36,899 from beer. Future Cues, with $87,579 in total sales, leaned heavily on liquor at $55,094, showing a similar strategy to The Green Door.

Beer-Heavy Establishments

Backporch Drafthouse stands out for its strong beer focus, with $41,370 of its $75,148 total receipts coming from beer, surpassing its liquor sales of $33,022. Similarly, Buffalo Wild Wings has a notable $26,198 in beer sales, which makes up over half of its total $41,293 sales.

General Bruce Dr Hotspot

General Bruce Dr seems to be a bustling hub for alcohol sales. Establishments like BJ's Restaurant & Brewhouse and Sol de Jalisco Mexican Bar and Grill are drawing significant numbers, with BJ's achieving $85,607 in total sales and Sol de Jalisco reaching $67,543. This area is proving lucrative for businesses, likely due to high traffic and visibility.

Trends and Insights

A clear trend is the dominance of liquor sales across most establishments, with wine sales generally taking a backseat. Wine enthusiasts might find more options at Cheeves Brothers Steak House and Wildflower Country Club, both showing higher wine sales relative to their peers at $13,402 and $16,686, respectively. The data suggests that for business owners, a focus on liquor and beer could be more profitable, especially in high-traffic areas like General Bruce Dr.

Temple Zip Codes By May 2026 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Temple for May 2026, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
76502
15 $594,064
$349,343
$39,829
$204,892
2.
76504
22 $542,794
$314,923
$23,687
$204,184
3.
76501
12 $315,537
$221,153
$15,611
$78,404

Overview of Alcohol Sales in Temple

In May 2026, Temple's alcohol sales spanned across three zip codes, totaling a robust $1,452,395 from 49 establishments. This snapshot provides an intriguing look into the distribution and preferences for alcohol types in the area, which could be crucial for business owners and entrepreneurs eyeing new ventures.

High Sales Concentration Areas

Zip Code 76502 leads the pack with $594,064 in sales, serviced by 15 establishments. It's closely followed by 76504 with $542,794 and 22 establishments, while 76501 rounds out the list with $315,537 and 12 establishments. This indicates that 76502, despite having fewer establishments than 76504, generates higher sales, suggesting potentially higher individual store performance or customer loyalty.

Differences in Alcohol Preferences

Looking at the sales mix, 76501 stands out with a strong preference for liquor, making up 70% of its sales. In contrast, 76502 and 76504 show similar preferences, with liquor comprising 59% and 58% of sales, respectively. Beer sales are notably higher in 76504 at 38%, compared to 34% in 76502 and just 25% in 76501. Wine lags behind across all areas, especially in 76504 where it accounts for only 4% of sales.

Opportunities for New Establishments

Given the high sales density in 76502, there might be an opportunity to introduce more establishments to capture increasing demand. Meanwhile, the higher number of establishments in 76504 suggests a competitive market, but its balanced sales mix might attract niche markets, especially for beer-focused ventures. The smaller number of establishments in 76501 might benefit from diversification, particularly with beer and wine offerings.

Additional Insights

Overall, liquor dominates the market in all zip codes, indicating a strong and consistent demand. However, the variations in beer and wine sales across the areas could signal untapped potential for targeted promotions or events. Business owners should consider these preferences and market dynamics when planning their strategies to maximize sales and customer engagement.

Temple Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Temple. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2026 49 $1,452,395
$885,419
$79,127
$487,480
12.6%
Apr 2026 52 $1,290,287
$730,035
$83,120
$449,368
7%
Mar 2026 52 $1,387,020
$819,853
$74,887
$481,241
11.4%
Feb 2026 52 $1,244,815
$746,985
$73,229
$424,451
4.7%
Jan 2026 51 $1,188,937
$703,298
$65,310
$420,104
10.2%
Dec 2025 52 $1,324,155
$772,651
$87,507
$453,116
6.8%
Nov 2025 51 $1,239,974
$732,394
$74,915
$432,445
4.6%
Oct 2025 52 $1,300,211
$735,530
$77,427
$468,592
5.7%
Sep 2025 53 $1,230,052
$715,273
$70,774
$443,835
5.4%
Aug 2025 51 $1,300,849
$768,736
$69,341
$462,557
0.5%
Jul 2025 52 $1,306,925
$779,223
$75,702
$451,699
0.3%
Jun 2025 51 $1,302,376
$751,414
$77,142
$473,205
0%

Overall Trends

Over the past 12 months, Temple has experienced quite a dynamic landscape in alcohol sales. The most recent data from May 2026 shows a significant peak, with total receipts reaching $1,452,395, marking an impressive 12.56% increase from April. However, this comes amidst a decline in the number of establishments, which dropped by 5.77% to 49. Despite fewer locations, sales have soared, possibly indicating higher sales per establishment.

Seasonal Patterns

Examining the fluctuations over the year, it's clear that sales tend to spike around December, likely due to holiday festivities, before experiencing a dip in January. This pattern suggests a seasonal buying behavior where consumers stock up for celebrations and then reduce purchasing in the new year. Notably, December 2025 also saw a substantial rise, with receipts climbing by 6.79%, aligning with the typical holiday surge.

Sales Mix Dynamics

The sales mix reveals interesting shifts, with liquor consistently leading the pack, accounting for more than half of total receipts each month. In May 2026, liquor sales alone reached $885,419. Beer follows as the second favorite, while wine lags behind significantly. This preference pattern suggests that consumers in Temple have a strong inclination for spirits over other types of alcoholic beverages.

Market Implications

The data implies a robust market for liquor in Temple, potentially offering lucrative opportunities for businesses focusing on spirits. The consistent increase in sales, even with fewer establishments, might encourage new entrants or expansions in the alcohol retail space. Additionally, understanding the seasonal spikes could help businesses optimize inventory and marketing strategies to capitalize on peak periods like the winter holidays and early summer months.

Economic Overview

Temple, Texas, is a dynamic economic hub in Central Texas, bolstered by a diverse array of major industries. The city is home to a thriving healthcare sector, with Baylor Scott & White Health serving as one of the largest employers. Additionally, Temple is strategically positioned along the I-35 corridor, facilitating robust logistics and manufacturing operations. The city's business climate is further enhanced by the presence of several technology and research firms, which benefit from Temple’s supportive infrastructure and favorable business policies.

Recent economic trends in Temple indicate a steady expansion, with an emphasis on innovation and sustainability. Investment in technology parks and business incubators has attracted startups and established companies alike. This growth trajectory is supported by initiatives aimed at workforce development, ensuring that the local talent pool is equipped to meet the demands of a changing economy.

Cultural Scene

Temple boasts a vibrant cultural scene that reflects its rich history and community spirit. The city hosts a variety of notable events and festivals throughout the year, such as the Bloomin' Temple Festival, which draws visitors from across the region with its live music, arts, and family-friendly activities. The Temple Railroad and Heritage Museum offers a glimpse into the city's past, while the Contemporary Art Gallery provides a platform for local artists to showcase their work.

In addition to these attractions, Temple supports a thriving performing arts community. The Temple Civic Theatre and the Cultural Activities Center offer a range of performances, from classic plays to contemporary dance, enriching the cultural fabric of the city. These venues, along with numerous community events, foster a sense of belonging and cultural appreciation among residents and visitors alike.

Lifestyle

Temple's lifestyle is characterized by its welcoming neighborhoods and diverse entertainment options. Popular areas like the Historic District offer charming homes and a sense of history, while newer developments provide modern amenities and convenience. The city's entertainment districts feature a variety of dining options, shopping areas, and recreational activities, catering to a wide range of tastes and preferences.

Residents of Temple enjoy access to numerous parks and outdoor spaces, promoting an active lifestyle. The Lion's Junction Family Water Park and the Miller Springs Nature Center are just a couple of examples where families can spend quality time outdoors. This blend of small-town charm and urban amenities makes Temple an attractive place to live and work.

Future Outlook

Temple's future outlook is bright, with several development plans underway to accommodate its growing population and economic potential. The city is investing in infrastructure improvements, including transportation projects that aim to enhance connectivity and ease of movement. These developments are expected to attract more businesses and residents, further solidifying Temple’s role as a key player in the Central Texas region.

Growth trends indicate a continued focus on innovation, with the city fostering industries that prioritize technology and sustainability. Temple's strategic initiatives aim to create a resilient economy that can adapt to future challenges while maintaining its unique character and appeal. As the city evolves, it remains committed to preserving the quality of life that makes it a desirable destination for both business and leisure.