Georgetown Alcohol Sales

Top Alcohol Sellers in Georgetown

For May 2026, Encantada Cocina + Cantina claimed the top spot in Georgetown with total receipts of $172,700. Their focus on liquor sales, which reached $155,082, significantly outstripped their wine and beer offerings. Clearly, they’re the go-to for a strong cocktail experience.

Coming in second, Cimarron Hills Country Club amassed $146,206 in total receipts. They showed a more balanced distribution among liquor ($87,634), wine ($30,696), and beer ($27,876), appealing to a diverse clientele with varied tastes.

The Golden Rule secured the third position with $131,064, driven predominantly by liquor sales at $100,210. Their ability to attract patrons seeking both wine and beer is evident, though liquor remains their strong suit.

Noteworthy Trends and Insights

City Post and Hard Count Kitchen and Cocktails are neck and neck, with total receipts of $103,272 and $99,584, respectively. While City Post excels in wine sales, Hard Count makes up the difference with robust beer sales, highlighting their distinct market strategies.

The Thirsty Longhorn stands out with beer sales totaling $58,196, the highest among the top establishments. This highlights a niche focus on beer enthusiasts, setting them apart in a liquor-dominated market.

Meanwhile, Tejas Meat Supply and Wildfire both crossed the $70,000 mark with unique selling approaches. Tejas Meat Supply maintains solid beer sales, while Wildfire leans more towards wine, indicating a strategic split in clientele preferences.

Opportunities for Growth

For those interested in entering or expanding in the Georgetown market, understanding these trends is critical. Establishments like Juniper Cocktails & Kitchen and Georgie's are successfully capitalizing on liquor sales, with both generating over $70,000 in total receipts. This demonstrates a strong market for cocktail-focused venues.

Finally, La Riv Restaurant shows the highest wine receipts proportionally, suggesting a potential gap for wine bars in Georgetown. Their near-equal split between liquor and wine sales could serve as a model for new entrants looking to capture wine enthusiasts.

Overview of Alcohol Sales in Georgetown

In May 2026, Georgetown's alcohol sales reached a total of $2,804,141 across 77 establishments spread over three zip codes. This data reveals where the highest concentration of sales occurs and provides insights into market opportunities.

Concentration of Alcohol Sales

The zip code 78626 leads the pack with a substantial $1,476,938 in sales, driven by its 37 alcohol-selling establishments. In contrast, zip code 78628 follows closely with sales amounting to $1,158,325 from 34 establishments. Meanwhile, zip code 78633 sees significantly lower sales at $168,878, with only 6 establishments contributing to this figure.

Diverse Alcohol Preferences

Each zip code displays unique preferences for different types of alcohol. Zip code 78626 shows a strong preference for liquor, making up 63% of its sales, while beer accounts for 21% and wine 14%. Meanwhile, zip code 78628 also favors liquor at 58%, but with a slightly higher preference for beer at 26%. In contrast, zip code 78633 has a more balanced sales mix, with beer comprising 37%, liquor 39%, and wine 25%.

Opportunities for New Establishments

Given the high sales figures and establishment density in zip codes 78626 and 78628, there appears to be a vibrant market with potentially untapped niches in wine offerings. Conversely, zip code 78633, with its lower sales and fewer establishments, might present a strategic opportunity for new ventures to capture a less saturated market, especially focusing on popular beer and wine options.

Key Insights and Patterns

The data highlights that liquor is the dominant choice across Georgetown, yet there's room for growth in wine and beer, particularly in zip code 78633. The disparity in sales and establishment numbers between the zip codes suggests potential for strategic market entry or expansion, particularly in areas with fewer competitors. Tracking these patterns can guide businesses in targeting the right product mix and location for new establishments.

Overview of the Last 12 Months

Over the past year, Georgetown's alcohol sales have shown a fascinating rollercoaster of trends. The data highlights April 2026 as the peak sales month, with receipts hitting $2,864,980. This surge can be attributed to a significant uptick in beer sales, which reached $732,381, possibly reflecting seasonal factors or local events drawing beer enthusiasts.

Seasonal and Monthly Trends

Looking back, December 2025 also saw robust sales, nearing April's numbers, which isn't surprising considering the holiday season often boosts consumption. Interestingly, January 2026 witnessed a sharp decline, with sales dropping by nearly 23% from December. This dramatic dip aligns with typical post-holiday spending slowdowns, as consumers recover from holiday splurges.

Shifts in Sales Mix

When examining the sales mix, liquor consistently leads in receipts, with notable peaks in both December 2025 and March 2026. However, beer sales spiked significantly in April 2026, suggesting either promotional events or a seasonal preference shift. Wine sales, while steady, haven't seen the dramatic fluctuations of the other categories, indicating a more stable demand.

Market Implications

The data suggests a few strategic insights for businesses. The spikes in beer sales during specific months hint at opportunities to capitalize on local events or seasonal preferences. Meanwhile, the consistent popularity of liquor, even amidst fluctuating total sales, points to a solid base market for spirits. The stability in wine sales suggests room for growth, perhaps through targeted marketing or new product introductions.

Year-Over-Year Observations

Year-over-year comparisons are limited due to the lack of complete previous year data, but the consistent establishment numbers around the mid-to-high 70s indicate a stable market environment. This stability, coupled with fluctuating sales figures, suggests that while the number of businesses remains steady, consumer preferences and external factors heavily influence monthly sales trends.