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Nestled in the heart of Central Texas, Georgetown is a city known for its charming historic district and vibrant community life. As one of the fastest-growing cities in the region, Georgetown boasts a diverse array of dining and entertainment options, making it a notable hub for social gatherings and, consequently, alcohol sales. This article delves into the data behind Georgetown's alcohol sales, offering a comprehensive analysis that highlights key trends and insights.

This data-driven exploration begins with a detailed table and analysis of the top alcohol-selling establishments in Georgetown. Readers will discover which local venues are leading the market and what this indicates about consumer preferences. Following this, a breakdown of alcohol sales by zip code will reveal the areas with the highest concentration of sales, providing a geographic perspective on consumption patterns.

Finally, a monthly trends analysis will showcase how alcohol sales have evolved over the past year. From seasonal spikes to steady growth, this section will offer valuable insights into the dynamics of Georgetown's alcohol market. Whether you're a business owner, a resident, or simply curious, this report promises to deliver a thorough understanding of the city's alcohol sales landscape as of April 2025.

Top 25 Georgetown Businesses By March 2026 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Georgetown for March 2026, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Encantada Cocina + Cantina
$140,399
$127,942
$3,617
$8,840
2.
The Golden Rule
$129,557
$100,080
$14,837
$14,640
3.
2020 Market Scratch Kitchen & Bar
$111,592
$71,707
$21,522
$18,363
4.
The Thirsty Longhorn
$89,356
$33,257
$1,984
$54,115
5.
Tejas Meat Supply
$88,787
$45,137
$4,001
$39,649
6.
Hard Count Kitchen and Cocktails
$88,498
$55,821
$11,588
$21,089
7.
City Post
$88,280
$53,230
$31,498
$3,552
8.
Cimarron Hills Country Club
$78,031
$41,948
$21,693
$14,390
9.
Juniper Cocktails & Kitchen
$74,083
$56,243
$14,801
$3,039
10.
Wildfire
$73,519
$40,707
$22,824
$9,988
11.
Longhorn Steakhouse #5425
$57,203
$31,728
$11,660
$13,815
12.
Wriggley's Pub
$55,935
$21,805
$13,820
$20,310
13.
Lucky Strike Georgetown
$54,309
$25,409
$918
$27,982
14.
Gateway Beverages, Inc
$54,067
$35,342
$8,417
$10,308
15.
Blue Corn Harvest Bar & Grill
$53,748
$40,617
$6,113
$7,018
16.
Camp Briteside
$53,540
$24,982
$4,160
$24,398
17.
Hydrate
$51,670
$36,092
$3,411
$12,167
18.
Masfajitas Restaurant
$51,167
$38,905
$600
$11,662
19.
Georgie's
$51,090
$32,840
$13,651
$4,599
20.
La Riv Restaurant
$50,238
$21,498
$26,820
$1,920
21.
Willie's Grill & Icehouse
$49,094
$22,710
$1,261
$25,123
22.
Ichiro Asian Bistro & Wine Bar
$48,584
$21,507
$24,204
$2,873
23.
Casa Garcia's Mexican Restaurant
$48,443
$37,148
$1,014
$10,281
24.
Mulligans Restaurant
$47,781
$19,672
$13,701
$14,408
25.
Buffalo Wild Wings
$45,423
$10,440
$750
$34,233

Top Performers in Georgetown's Alcohol Sales

Leading the pack for March 2026 is ENCANTADA COCINA + CANTINA on 205 W 2nd St, with total receipts hitting $140,399. The lion's share of their sales comes from liquor, bringing in $127,942. It's clear that their cocktails are a major draw for patrons.

Not far behind, THE GOLDEN RULE at 606 S Church St secured the second spot with $129,557 in total receipts. Unlike Encantada, The Golden Rule has a more balanced distribution, with significant sales in both wine and beer, amounting to $14,837 and $14,640 respectively.

Noteworthy Trends and Observations

An interesting trend is seen at THE THIRSTY LONGHORN on 305 E Morrow St, where beer sales dominate their revenue, bringing in $54,115 out of $89,356 total receipts. This makes it a top spot for beer lovers.

2020 MARKET SCRATCH KITCHEN & BAR and HARD COUNT KITCHEN AND COCKTAILS, both located on Rivery Blvd, show a strong preference for wine among their customers, with sales of $21,522 and $11,588 respectively. These establishments might be capitalizing on a growing wine culture in Georgetown.

Emerging Players and Unique Highlights

CITY POST, while having total receipts of $88,280, stands out for its wine sales, pulling in $31,498. This is the highest wine sales figure among the top establishments, indicating a strong niche market.

Meanwhile, WILDFIRE on 812 S Austin Ave shows a balanced approach, with noteworthy wine sales at $22,824, making it a versatile choice for patrons with varied taste preferences.

For those looking into beer-centric venues, BUFFALO WILD WINGS closes the list with $34,233 in beer sales, despite having the lowest total receipts among the top 25. This highlights its appeal as a go-to spot for beer enthusiasts, especially during sports events.

Georgetown Zip Codes By March 2026 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Georgetown for March 2026, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
78626
37 $1,373,766
$868,490
$196,701
$302,561
2.
78628
32 $948,210
$538,297
$154,554
$255,359
3.
78633
6 $177,937
$74,233
$33,944
$69,760

Top Performing Areas in Alcohol Sales

In March 2026, Georgetown's alcohol sales hit a total of $2,499,913 across 75 establishments spread over three zip codes. The standout performer is zip code 78626, which alone generated $1,373,766 in sales. This area accounts for over half of the total sales, indicating a high concentration of alcohol consumption and possibly a robust nightlife or dining scene.

Alcohol Preferences by Zip Code

There's a distinctive preference for different types of alcohol depending on the zip code. In 78626, liquor dominates the sales mix at 63%, while 78628 shows a slightly more diverse mix, with 57% liquor and a noteworthy 27% share for beer. Meanwhile, 78633 stands out with a more balanced sales mix, where beer accounts for 39% of sales, the highest across the regions.

Opportunities for New Establishments

With 37 establishments, zip code 78626 is densely populated with venues, suggesting that new businesses may face stiff competition. Conversely, 78633, with only 6 establishments, represents an opportunity for growth, especially considering its balanced alcohol sales mix. Entrepreneurs might find this area ripe for new ventures, particularly those focused on beer and wine.

Key Insights and Emerging Trends

An interesting insight is the overall dominance of liquor in each area, but the varying secondary preferences indicate niche market opportunities. For instance, 78628's higher beer sales could signal a growing craft beer scene. Understanding these nuances can help businesses tailor their offerings to meet local demand effectively.

Georgetown Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Georgetown. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Mar 2026 75 $2,499,913
$1,481,020
$385,199
$627,680
8.3%
Feb 2026 77 $2,308,105
$1,359,185
$376,507
$562,352
5.1%
Jan 2026 78 $2,195,320
$1,265,895
$369,543
$557,584
23%
Dec 2025 76 $2,850,188
$1,727,615
$484,242
$631,530
17.6%
Nov 2025 78 $2,424,239
$1,433,167
$385,910
$584,433
3.6%
Oct 2025 79 $2,513,551
$1,343,453
$394,079
$632,890
16%
Sep 2025 76 $2,166,822
$1,287,019
$356,412
$521,093
11.5%
Aug 2025 77 $2,449,143
$1,456,545
$388,294
$550,581
9.8%
Jul 2025 76 $2,231,495
$1,294,578
$358,150
$525,043
0.3%
Jun 2025 74 $2,224,191
$1,323,939
$363,243
$528,061
16.5%
May 2025 74 $2,663,825
$1,502,685
$419,246
$607,567
3.1%
Apr 2025 74 $2,582,866
$1,456,691
$406,161
$671,913
0%

Overall Trends in Alcohol Sales

The past year in Georgetown has been quite the ride for alcohol sales. The total receipts in March 2026 hit about $2.5 million, reflecting a solid 8.31% increase from the previous month. Interestingly, the number of establishments dipped slightly by 2.6% during this time. This suggests that existing businesses are capturing more market share, possibly by enhancing their offerings or through strategic promotions.

Seasonal Patterns and Peak Sales

December 2025 was the standout month with total receipts soaring to $2.85 million, marking it as the peak sales period. This December spike is likely driven by holiday festivities, a trend that businesses can capitalize on by stocking up and promoting seasonal specials. Conversely, sales took a significant drop in January 2026, declining by nearly 23% from December. This post-holiday slump is typical as consumers tighten budgets after the holiday splurge.

Liquor, Wine, and Beer Sales Mix

Throughout the year, liquor consistently led in sales across all categories. For instance, in March 2026, liquor sales reached over $1.48 million, accounting for the majority of total receipts. Wine and beer followed, with beer occasionally surpassing wine in certain months. This preference for liquor suggests that businesses should focus on premium and diverse liquor options to attract customers.

Market Implications and Strategic Insights

The fluctuating number of establishments, which saw a minor increase and decrease throughout the year, indicates a dynamic market environment. For businesses, this highlights the importance of differentiation and customer loyalty strategies to maintain a competitive edge. The growth in total receipts despite fewer establishments in March suggests that those remaining are effectively capturing market demand.

Conclusion

For business owners and potential investors in Georgetown's alcohol market, these trends suggest ample opportunity, especially during peak periods like December. Focusing on the dominant liquor category and capitalizing on seasonal demand can drive significant sales growth. Staying adaptable in response to the changing number of establishments will be key to long-term success.

Economic Overview

Georgetown, Texas, has emerged as a dynamic economic hub, fueled by a diverse range of industries. The city benefits from its proximity to Austin, attracting tech companies and startups looking for a more relaxed and affordable environment. Another significant sector is education, with Southwestern University anchoring the city as a center for academic excellence and innovation. Moreover, Georgetown's commitment to renewable energy, having achieved 100% wind and solar power for its municipal facilities, positions it as a leader in sustainable development.

The local business climate is bolstered by a supportive city government that actively fosters entrepreneurship and investment. With a low unemployment rate and a rapidly growing population, Georgetown offers a robust market for new businesses and a skilled workforce ready to meet the demands of expanding industries. Recent trends indicate an increase in real estate development and infrastructure improvements, further enhancing the city's economic landscape.

Cultural Scene

Georgetown boasts a vibrant cultural scene that celebrates its rich heritage and dynamic community spirit. The city hosts a variety of annual events, such as the Red Poppy Festival, which draws visitors with live music, arts and crafts, and local cuisine. This festival highlights the city's unique identity and commitment to preserving its small-town charm while embracing growth.

Art and history enthusiasts will find plenty to explore in Georgetown. The Georgetown Art Center and the Williamson Museum offer engaging exhibits and programs that showcase local talent and historical insights. Additionally, the city's picturesque downtown square, complete with Victorian-era architecture, provides a charming backdrop for cultural gatherings and community events.

Lifestyle

Georgetown offers a high quality of life, making it an attractive destination for families, retirees, and young professionals alike. Popular neighborhoods such as Sun City, a premier active adult community, provide a range of amenities and recreational opportunities. Meanwhile, the historic downtown district offers a bustling atmosphere with boutique shops, cafes, and eateries.

Outdoor enthusiasts will appreciate the city's extensive parks and trails, including the scenic San Gabriel River Trail. Georgetown's commitment to preserving natural spaces ensures residents have ample opportunities for hiking, biking, and outdoor activities. The community's welcoming character and friendly atmosphere enhance its appeal as a place to live and work.

Future Outlook

Georgetown's future outlook is marked by strategic growth and development initiatives aimed at sustaining its economic and cultural vitality. The city is investing in infrastructure projects, including road expansions and public transportation enhancements, to accommodate its increasing population. Such developments are expected to improve connectivity and attract further business investment.

As Georgetown continues to expand, city planners are focused on maintaining a balance between development and the preservation of its unique charm. The ongoing emphasis on sustainable practices and community engagement will likely contribute to Georgetown's reputation as a forward-thinking city. With its strategic location, robust economy, and vibrant community, Georgetown is poised for a promising future.