Georgetown Alcohol Sales

Top Performers in Georgetown's Alcohol Sales

Leading the pack in January 2026 is Gateway Beverages, Inc on Woodlawn Ave, with total receipts amounting to $107,981. Their sales are fairly balanced across the board with liquor at $48,758, wine at $21,143, and beer at $38,080. This establishment shows strength in all categories, which might be appealing for those looking to diversify their offerings.

Encantada Cocina + Cantina on W 2nd St follows closely with $103,578 in total sales, heavily dominated by liquor sales at $92,458. Their focus on liquor clearly pays off, positioning them as a key player in the cocktail scene. If you're in the business of specialized spirits, this could be a model to consider.

City Post on E 8th St secured the third spot with $101,738, showing a strong preference for liquor and wine, with sales of $67,785 and $30,150 respectively. Their minimal beer sales suggest a targeted strategy towards high-margin products like wine and premium liquors.

Notable Trends and Insights

An interesting trend is seen with The Thirsty Longhorn on E Morrow St, which generated $79,631 with a heavy emphasis on beer sales at $49,217. This could indicate a strong local demand for beer-focused venues or events. It's a valuable insight for anyone considering the type of alcohol to prioritize in their business.

Buffalo Wild Wings continues to show its strength in beer sales with $41,045 out of their $53,786 total, making it a go-to spot for beer enthusiasts. Their model could be particularly appealing if you're looking to capture the sports bar crowd.

Another notable mention is Tejas Meat Supply with nearly equal sales in liquor ($38,973) and beer ($39,114), totaling $82,341. Their balanced approach demonstrates the potential for success with a diversified alcohol menu, catering to varying customer preferences.

Opportunities for Growth

Establishments like Juniper Cocktails & Kitchen and Wildfire are showing significant liquor and wine sales, hinting at a robust market for premium beverages. Juniper's liquor sales reached $56,626, while Wildfire's wine sales hit $23,817, suggesting opportunities for those interested in premium and specialty drinks.

For businesses focusing on wine sales, La Riv Restaurant stands out with wine receipts at $31,389, despite their overall lower total receipts of $55,955. This highlights a niche market that could be further explored by establishments aiming to become wine destinations.

Overall, Georgetown's alcohol sales landscape in January 2026 reveals a diverse market with opportunities across all categories. Whether you're considering expanding your liquor selection or focusing on wine and beer, there's plenty of potential to explore.

Concentration of Alcohol Sales

In January 2026, Georgetown's alcohol sales were dominated by zip code 78626, which accounted for over half of the total sales with a whopping $1,200,322. This zip code also boasts the highest number of establishments, with 38 places catering to thirsty patrons. Meanwhile, 78628 follows with $865,928, and 78633 trails with $129,070, indicating a significantly lower sales concentration.

Alcohol Preferences by Zip Code

Interestingly, the type of alcohol preferences vary notably between these areas. In 78626, liquor reigns supreme, making up 62% of sales. Zip code 78628 also favors liquor, though at a slightly lesser extent of 54%, while beer sales are relatively higher at 28%. On the other hand, 78633 shows a more balanced mix, with 37% of sales coming from beer and a higher preference for wine at 23% compared to the other areas.

Opportunities for New Establishments

With 38 establishments, zip code 78626 appears saturated in terms of business opportunities, yet its high sales volume suggests potential for unique or niche offerings. Zip code 78628, with 34 establishments, also presents opportunities, particularly for businesses focusing on liquor and beer. However, the most promising area could be 78633, where only 6 establishments exist; this lower density could mean less competition and a chance to capture unmet demand, especially in the beer and wine segments.

Additional Insights

The data reveals that despite having fewer establishments, 78628 almost matches 78626 in beer sales, indicating a strong local preference that could be further explored by new businesses. Additionally, the balanced alcohol sales mix in 78633 suggests a diverse customer base open to various offerings, providing a fertile ground for creative marketing strategies. Overall, these insights can guide business owners in tailoring their strategies to the unique demands of each zip code.

Overview of Alcohol Sales Trends in Georgetown

Over the past year, Georgetown has seen some intriguing shifts in alcohol sales. The most notable spike occurred in December 2025, with total receipts hitting a peak of $2,850,188. This surge was likely fueled by holiday celebrations, driving an increase of 17.57% compared to the previous month. In contrast, January 2026 saw a significant drop of 22.98%, which aligns with the typical post-holiday slowdown.

Changes in Establishments and Their Impact

The number of establishments has slightly fluctuated, with a general upward trend from 70 in February 2025 to 78 in January 2026. Despite the increase in establishments, January's sales decline suggests that more venues do not necessarily equate to higher sales, especially in the wake of festive spending.

Liquor Dominates Sales Mix

Liquor consistently leads the sales mix, with its highest receipts in December 2025 at $1,727,615. Despite the seasonal drop in January 2026, liquor still led the category with $1,265,895. These figures highlight a strong preference for liquor over wine and beer, signaling potential opportunities for businesses to focus on premium and diverse liquor offerings.

Seasonal Patterns and Market Insights

Wine and beer sales show less volatility but still exhibit seasonal peaks. Wine sales were highest in April 2025, possibly due to spring events, while beer sales saw a consistent demand spike in October 2025. These patterns suggest that while liquor is a year-round favorite, wine and beer have specific seasonal appeal that businesses can capitalize on.

Market Implications and Opportunities

Overall, the Georgetown market shows a robust interest in alcohol, with liquor leading the charge. The holiday season clearly boosts sales, but the post-holiday and early-year lulls provide an opportunity for innovative marketing strategies to maintain momentum. Businesses might consider diversifying offerings and promotions during slower months to balance these seasonal fluctuations.