Georgetown Alcohol Sales

Top Performers in Georgetown's Alcohol Sales

Leading the pack this August, ENCANTADA COCINA + CANTINA at 205 W 2nd St tops the list with impressive total receipts of $147,059. Liquor sales dominate here, contributing $131,787 to the total, with beer and wine making up a smaller portion.

In second place, 2020 MARKET SCRATCH KITCHEN & BAR on Rivery Blvd shows a balanced mix in its sales with $113,983 in total receipts. Liquor leads the charge at $74,674, but wine and beer are not far behind, indicating a diverse beverage menu appealing to a broad clientele.

Trends and Highlights

Interestingly, CITY POST at 113 E 8th St has the highest wine sales among the top three, at $37,727, suggesting a focus on wine lovers. Meanwhile, THE GOLDEN RULE at 606 S Church St takes a strong stance with liquor sales, amounting to $76,117, leading to total receipts of $101,988.

Another notable performer is TEJAS MEAT SUPPLY at 101 E 7th St, where beer sales are remarkably high at $39,865, nearly matching its liquor sales. This could indicate a strong local demand for craft beers or a vibrant tap selection.

Unique Selling Points

JUNIPER COCKTAILS & KITCHEN at 200 W 6th St stands out with a heavy lean towards liquor, accounting for nearly 80% of its total sales at $61,733. This might highlight a specialty in cocktails or a premium spirits offering.

Meanwhile, THE THIRSTY LONGHORN on E Morrow St shows a unique trend with beer sales leading the charge at $45,582, overshadowing liquor and wine, suggesting a strong patronage from beer enthusiasts.

Finally, LA RIV RESTAURANT at 200 E 8th St boasts a distinctive profile with wine sales dominating at $33,043, potentially appealing to a more refined or specialized audience.

Overview of Alcohol Sales in Georgetown

In August 2026, Georgetown saw a total of $2,531,997 in alcohol sales spread across 81 establishments. This activity was distributed among three zip codes, each showcasing unique sales patterns and preferences. With the majority of sales concentrated in two primary areas, the data provides valuable insights for businesses looking to tap into this market.

Top-Selling Zip Code: 78626

Leading the charge, Zip Code 78626 recorded the highest sales at $1,317,741, supported by 40 establishments. The sales mix here leaned heavily towards liquor, which accounted for 63% of sales, while wine and beer made up 16% and 20%, respectively. This suggests a strong market for liquor-focused businesses, with potential room for growth in wine offerings.

Strong Sales in 78628

Close on its heels, Zip Code 78628 achieved $1,051,808 in sales, across 35 establishments. Liquor also dominated this area's sales at 58%, but there was a notable 27% preference for beer, the highest among the three zip codes. Entrepreneurs might consider exploring beer-related ventures or events to capitalize on this interest.

Potential Growth in 78633

Though lagging behind, Zip Code 78633 contributed $162,448 in sales from just 6 establishments. The sales mix indicates a broader interest in beer (35%) and wine (25%) compared to the other areas. This could be an opportunity for new businesses to establish themselves by focusing on these categories or offering a diverse range that appeals to local preferences.

Insights and Opportunities

Overall, the data highlights a strong preference for liquor across Georgetown, but the variations in wine and beer sales present unique opportunities. Zip Code 78633, in particular, offers a relatively untapped market for new establishments given its lower current density. Businesses can leverage these insights to tailor their offerings to local tastes and maximize their market presence.

Overview of Alcohol Sales in Georgetown

The past year in Georgetown's alcohol market has been quite the ride, with May 2026 standing out as the peak month for sales, hitting a record $2,926,971 in total receipts. This was a notable increase from previous months, driven by a surge in liquor sales, which topped $1.7 million. Beer and wine also saw significant upticks, with beer sales reaching $675,575 and wine $449,465. The jump in May can be attributed to a combination of seasonal events and an increase in the number of establishments to 83.

Seasonal Patterns and Trends

Georgetown's alcohol sales exhibited clear seasonal patterns, with December 2025 and May 2026 being particularly strong months. December's total receipts were $2,850,188, buoyed by festive celebrations, while May's peak was likely due to warmer weather and outdoor events. In contrast, January 2026 saw a significant dip, with receipts plunging 22.98% compared to the previous month, a typical post-holiday slump.

Shifts in Sales Mix

The sales mix over the past year reveals some interesting trends. Liquor consistently dominated the market, accounting for more than half of the total receipts each month. However, wine and beer sales showed fluctuations, with beer peaking in April 2026 at $732,381, indicating a possible preference for beer during spring events. Meanwhile, wine sales were more stable, with slight peaks in December 2025 and May 2026.

Market Dynamics and Business Implications

Despite fluctuations in total receipts, the number of establishments saw modest changes, with a peak in May 2026 at 83 establishments, which later dipped to 80 by August 2026. This could suggest a competitive market where businesses open and close frequently. For those in the industry, focusing on peak months and understanding consumer preferences during these times could be key to maximizing sales.

Year-Over-Year Comparisons

Looking at year-over-year changes, October 2025 showed a strong start with a 16% increase in total receipts compared to the previous September, setting a positive tone for the months that followed. However, the year saw ups and downs, emphasizing the importance of strategic marketing and promotions aligned with seasonal trends to capture consumer interest and drive sales.