Wichita Falls Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack for September 2026, Buffalo Wild Wings on Call Field Rd tops the list with total receipts of $118,566. Beer sales are their forte, bringing in a whopping $85,182, which significantly contributes to their overall success. Meanwhile, Midnight Rodeo on E Scott Ave isn't far behind, earning $115,596, with a strong emphasis on liquor sales, amounting to $49,028.

Notable Trends and Insights

It's interesting to note that Texas Roadhouse and Midnight Rodeo both heavily rely on liquor sales, although Texas Roadhouse also sees substantial beer sales at $50,298. Conversely, The Parkway Grill and Sports Bar demonstrates a strong beer-focused strategy with $58,045 in beer sales, contributing to their total of $83,907.

Establishments with Unique Sales Profiles

Some establishments have distinct sales profiles worth noting. For instance, the Delta Hotel by Marriott Wichita Falls has a balanced approach with significant wine sales at $13,259, contributing to their total of $70,980. Meanwhile, Pelican's stands out with a focus on wine as well, generating $14,667 in wine sales, which is the highest among the top sellers.

Key Observations for Business Strategy

For those eyeing business opportunities, beer continues to be a major revenue driver across many establishments, with several top sellers like the Kay Yeager Coliseum and Northside Grill showing strong beer sales. Additionally, wine appears to be an emerging area for growth, as seen with the Delta Hotel and Pelican's, suggesting a potential niche market to explore.

Top Zip Codes for Alcohol Sales

In Wichita Falls, the zip code 76308 takes the lead with a whopping $931,546 in alcohol sales, making up nearly half of the city's total. With 35 establishments, this area is a hotspot for alcohol retail, showing a balanced sales mix of 49% liquor, 6% wine, and 45% beer. This indicates a diverse consumer preference that businesses can tap into.

Next up is zip code 76301, contributing $443,340 from 21 establishments. Here, liquor also dominates at 48%, with a significant portion of sales coming from beer at 41%, but only 2% from wine. This suggests an opportunity for wine-focused businesses to explore this area.

Trends in Alcohol Preferences

Zip code 76306 shows a strong preference for liquor, which accounts for 57% of its $347,155 in sales, followed by beer at 39%. This area has 15 establishments, indicating room for growth, particularly in wine offerings, given the current 4% sales mix.

In contrast, zip code 76305 is an outlier with a massive 86% of its small sales volume of $11,980 coming from beer, serviced by just one establishment. This heavy skew suggests a niche market that could benefit from more diverse offerings.

Opportunities for New Establishments

Zip code 76302 has only 3 establishments generating $60,515 in sales with a dominant 65% in liquor. This area could be ripe for new entrants, especially those focusing on wine and beer, given their current lower sales percentages.

Meanwhile, the minimal sales in zip code 76310, totaling $221 from two establishments, indicate a currently untapped market. Although the sales mix here is relatively balanced between liquor and beer, there's room for exploration to boost sales.

Additional Insights

Overall, Wichita Falls has a total of 82 establishments across 7 zip codes, with liquor being the dominant choice in most areas. The total city sales of $1,939,967 highlight a robust market with opportunities for growth, particularly in underrepresented categories like wine. Businesses looking to expand should consider these consumer preferences and the existing establishment density to strategically plan their entry or expansion.

Overall Sales Trends

Over the past 12 months, Wichita Falls has seen some interesting shifts in alcohol sales. The most notable peak occurred in May 2026, with total receipts reaching a high of $2,180,181. This surge marked an 11.95% increase from the previous month, possibly driven by events or seasonal factors. However, after May, sales experienced a gradual decline, with September 2026 showing a decrease of 2.95% from August.

Changes in Establishments

The number of establishments has fluctuated slightly throughout the year, peaking at 90 in March 2026. By September, this number dropped to 82, reflecting a 4.65% decrease from the previous month. This reduction in establishments could indicate market saturation or a consolidation trend within the industry.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently led the sales mix across the year, with its highest receipts of $1,195,739 in May 2026. Beer followed closely behind, though its sales were more volatile, peaking in March. Wine, while the smallest segment, maintained relatively stable sales, with a slight dip in July. The dominance of liquor suggests a strong preference among consumers, possibly influenced by local tastes or promotional activities from retailers.

Seasonal Patterns and Market Insights

Seasonal trends are evident, with spikes in sales around the holiday season (December 2025) and early spring (March 2026). The May peak also suggests a potential link to local events or warmer weather driving higher consumption. Year-over-year, the market shows resilience with significant growth in certain months, indicating opportunities for strategic marketing and product placement to capitalize on these trends.