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Located in the heart of the Rio Grande Valley, Edinburg, Texas, stands as a vibrant city known for its cultural diversity and economic growth. As the county seat of Hidalgo County, Edinburg is a pivotal hub for commerce and education, with a rich tapestry of local businesses, including a dynamic alcohol sales market. This article delves into a comprehensive, data-driven analysis of alcohol sales across the city, providing valuable insights into local consumption patterns and business performance.

In this report, we first present a table and in-depth analysis of the top alcohol-selling establishments in Edinburg, revealing which venues are leading the market. Next, we offer a breakdown of alcohol sales by zip code, highlighting the areas with the highest concentration of sales and what that means for local demographics and economic activity. Finally, a monthly trends analysis tracks how alcohol sales have shifted over the past year, offering a clear picture of seasonal variations and overall growth trends.

Top 25 Edinburg Businesses By September 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Edinburg for September 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Bert Ogden Arena
$427,841
$249,876
$300
$177,665
2.
University Food Services, Inc.
$166,816
$56,040
$1,981
$108,795
3.
Walk-ons Bistreaux & Bar
$88,627
$27,261
$2,227
$59,139
4.
R B L Tex-mex Lounge Inc
$84,165
$45,840
$1,395
$36,930
5.
Texas Roadhouse
$72,347
$27,869
$1,025
$43,453
6.
Chilis Grill & Bar
$58,387
$32,327
$499
$25,561
7.
University Drafthouse, LLC
$56,540
$30,200
$793
$25,547
8.
Buffalo Wings & Rings
$55,473
$16,772
$7
$38,694
9.
Fast Eddie's
$41,793
$17,963
$40
$23,790
10.
Palenque Grill
$32,285
$21,765
$600
$9,920
11.
The Wings Sports Bar
$31,278
$13,982
$0
$17,296
12.
Sidebar
$29,458
$20,172
$8,644
$642
13.
Woodreauxs Bar and Grill
$29,032
$8,687
$35
$20,310
14.
Applebee's Neighborhood Grill & Bar
$28,892
$14,183
$281
$14,428
15.
University Food Services, Inc
$28,790
$11,129
$2,040
$15,621
16.
Gringo Loco
$25,615
$12,747
$0
$12,868
17.
The Cattle Baron Restaurant
$25,365
$10,146
$0
$15,219
18.
Barrel House Kitchen + Bar
$23,061
$13,029
$835
$9,197
19.
Peacock's Shot Bar
$21,378
$15,036
$0
$6,342
20.
The Citrus Garden
$16,475
$0
$0
$0
21.
Agave Cantina, LLC
$15,012
$0
$0
$0
22.
Times Two
$13,543
$10,251
$0
$3,292
23.
Alleycatz Bar & Pizza
$13,494
$8,440
$7
$5,047
24.
Carmike 20
$13,098
$13,098
$0
$0
25.
Cinemark 6 Edinburg
$11,709
$1,418
$2,149
$8,142

Top Performers in Edinburg's Alcohol Sales

Leading the pack in September 2025, Bert Ogden Arena at 4900 S Interstate 69 stands out with a whopping $427,841 in total alcohol receipts. The arena's lion's share comes from liquor sales, totaling $249,876, while beer sales contribute significantly with $177,665. It's clear that events here are major crowd-pullers, driving substantial beverage sales.

Coming in second, University Food Services, Inc. at 920 N Sugar Rd shows a solid performance with $166,816 in total sales. Beer seems to be the preferred choice here, accounting for $108,795 of the total. Liquor also makes a notable impact, contributing $56,040.

Walk-On's Bistreaux & Bar at 415 E Trenton Rd takes the third spot with $88,627 in total receipts. Beer sales dominate here as well, bringing in $59,139. Liquor sales are also noteworthy at $27,261, indicating a balanced preference among patrons.

Notable Trends and Insights

Interestingly, Chilis Grill & Bar at 2303 W University Dr displays a strong preference for liquors, with $32,327 in liquor sales leading the way. This is contrasted by their modest wine receipts of $499, suggesting that customers have a clear preference for stronger drinks.

In terms of diversity in offerings, Sidebar at 215 E University Dr showcases a unique trend with a significant $8,644 in wine sales, the highest among its peers, despite lower beer receipts. This could hint at a niche market focused on wine enthusiasts.

On the lower end of the spectrum, both The Citrus Garden at 108 N 12th Ave and Agave Cantina, LLC at 6420 E Richardson Rd report zero sales across liquor, wine, and beer categories, which could indicate they are either new establishments, temporarily closed, or focused on other types of offerings.

Opportunities for Business Growth

For business owners and investors, venues like Bert Ogden Arena and University Food Services, Inc. clearly highlight the potential for high-volume sales, particularly in beer and liquor. Establishments looking to diversify might consider exploring wine offerings, as seen with Sidebar and University Drafthouse, LLC, which have tapped into the wine market successfully.

Overall, the data reflects a vibrant alcohol sales landscape in Edinburg, with room for growth and innovation in beverage offerings to meet varied consumer preferences.

Edinburg Zip Codes By September 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Edinburg for September 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
78539
32 $715,419
$347,458
$20,972
$346,989
2.
78542
7 $515,319
$283,780
$2,375
$214,152
3.
78541
6 $254,109
$84,363
$2,021
$148,267

High Concentration of Alcohol Sales

Zip code 78539 is the clear leader in alcohol sales for Edinburg, contributing nearly half of the total sales with $715,419. This area boasts the highest number of establishments at 32, indicating a bustling hub of activity and a strong market presence for alcohol sales.

Alcohol Preferences by Zip Code

In zip code 78539, residents have a balanced preference with equal sales of liquor and beer, each making up 49% of total sales. Interestingly, zip code 78542 shows a stronger inclination towards liquor, which accounts for 55% of its sales, while beer follows closely at 42%, and wine is notably absent. Meanwhile, zip code 78541 leans heavily towards beer at 58%, with liquor and wine trailing behind.

Opportunities for New Establishments

Given the high number of establishments in zip code 78539, there might be limited room for new entrants without a unique offering. In contrast, zip codes 78542 and 78541, with only 7 and 6 establishments respectively, may present opportunities for new businesses, especially those that can cater to the existing demand for liquor and beer.

Interesting Patterns and Insights

The data reveals a fascinating pattern where wine is significantly underrepresented across all zip codes, suggesting an untapped market potential. Additionally, the strong preference for liquor in zip code 78542 could indicate a lucrative niche for specialized spirits stores or bars focusing on premium liquors.

Edinburg Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Edinburg. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Sep 2025 45 $1,484,847
$715,601
$25,368
$709,408
56%
Aug 2025 43 $951,830
$437,826
$22,163
$472,373
8.9%
Jul 2025 42 $1,044,980
$510,870
$54,193
$476,934
20.2%
Jun 2025 43 $869,353
$418,967
$19,529
$427,873
29.8%
May 2025 43 $1,237,736
$565,810
$35,652
$554,662
17%
Apr 2025 41 $1,057,652
$514,725
$21,221
$521,706
8.5%
Mar 2025 39 $1,155,496
$541,691
$19,286
$582,944
16.7%
Feb 2025 40 $989,958
$507,690
$19,116
$463,152
2.9%
Jan 2025 42 $1,019,214
$518,021
$23,063
$478,130
8.6%
Dec 2024 43 $1,115,305
$582,118
$27,974
$505,213
14.3%
Nov 2024 43 $975,684
$490,335
$23,680
$461,669
28.2%
Oct 2024 43 $1,359,106
$719,225
$32,952
$606,929
0%

Overview of the Past Year

Over the past year, Edinburg's alcohol sales have been on a rollercoaster ride, with September 2025 marking the peak. This month saw total receipts hit a record high of $1,484,847, a substantial 56% increase from the previous month. The number of establishments also grew modestly by 4.65%, indicating a healthy expansion in the market.

Monthly Fluctuations and Seasonal Patterns

Looking back, the market has experienced significant fluctuations. For instance, a notable dip occurred in June 2025 with sales plummeting by nearly 30%, suggesting a potential seasonal lull or other external factors at play. Conversely, December 2024 showed a strong upturn with a 14.31% boost, which can likely be attributed to holiday season festivities.

Sales Mix: Liquor, Wine, and Beer

Throughout the year, liquor and beer have consistently been the top sellers, frequently trading places for the lead. September 2025 saw liquor sales at $715,601 narrowly edging out beer at $709,408. Wine, while trailing behind, has seen some interesting fluctuations, particularly a spike in July 2025 at $54,193, perhaps indicating a temporary trend or event-specific demand.

Market Opportunities and Insights

The data indicates a growing market with a few key opportunities. The consistent rise in the number of establishments suggests a thriving business environment. Entrepreneurs may find promising prospects in expanding liquor and beer offerings, which dominate sales. Additionally, the wine market, despite its smaller share, shows potential for growth with targeted marketing strategies or events to boost engagement.

Year-Over-Year Reflections

Comparing the current data with October 2024, the market has grown significantly. October 2024's total receipts were $1,359,106, and despite some monthly dips, the overall trend is upward. This growth points to a robust market recovering well from downturns and capitalizing on peak seasons effectively. Business strategies focusing on these peak times could yield substantial returns.

Economic Overview

Edinburg, Texas, serves as a dynamic hub in the Rio Grande Valley, supported by a diverse economy that blends education, healthcare, and agriculture. The city is home to the University of Texas Rio Grande Valley, which not only contributes significantly to the local economy but also fosters a vibrant business climate by producing a skilled workforce. Additionally, the healthcare sector is robust, with several major medical facilities providing employment and attracting businesses to the region.

Agriculture remains a cornerstone of Edinburg's economic landscape, with citrus fruits, vegetables, and cotton being primary products. Moreover, Edinburg benefits from its strategic location near the U.S.-Mexico border, facilitating trade and attracting businesses looking to tap into both domestic and international markets. Recent trends indicate a growth in technology and innovation sectors, signaling a promising diversification of the local economy.

Cultural Scene

Edinburg boasts a rich cultural scene that reflects its diverse community and deep-rooted traditions. The city hosts several annual events, such as the Fiesta Edinburg, which celebrates the region's heritage with music, parades, and local cuisine. The Museum of South Texas History offers insights into the area's past, drawing visitors interested in learning about the unique history of the Rio Grande Valley.

Art enthusiasts are drawn to the Edinburg Arts Foundation, which supports various local artists and cultural initiatives. The city's commitment to arts and culture is further demonstrated by the numerous galleries and cultural festivals that take place throughout the year, making Edinburg a vibrant center for cultural expression.

Lifestyle

Edinburg offers a unique blend of urban and rural lifestyles, providing residents and visitors with a variety of experiences. The city features several popular neighborhoods, such as the historic downtown area, which is known for its charming architecture and local shops. For those seeking entertainment, Edinburg's entertainment district offers a wide range of dining, shopping, and recreational activities.

Residents enjoy the city's numerous parks and outdoor spaces, which provide opportunities for recreation and relaxation. The local character of Edinburg is defined by its friendly community and strong sense of tradition, making it an appealing place for families and individuals alike.

Future Outlook

Edinburg is poised for continued growth and development, with several initiatives aimed at enhancing infrastructure and attracting new businesses. The city's strategic development plans focus on expanding transportation networks and fostering innovation through technology hubs and business incubators. These efforts are expected to drive economic growth and create new opportunities for residents and investors.

As Edinburg continues to evolve, it is becoming increasingly attractive to businesses looking to capitalize on its strategic location and dynamic economy. With a strong commitment to development and a vibrant cultural scene, the future looks bright for Edinburg, Texas.