Edinburg Alcohol Sales

Top Alcohol-Selling Establishments

In May 2025, Bert Ogden Arena led the pack in Edinburg with total receipts of $115,171. This venue is a powerhouse, particularly in beer sales, raking in $52,892. It's clear that events at the arena draw crowds who enjoy a good beer.

Coming in second, R B L Tex-Mex Lounge Inc reported $86,930 in total receipts. This establishment is more balanced in its offerings, with strong liquor sales at $46,391, closely followed by beer at $39,981.

Noteworthy Performers and Trends

Walk-Ons Bistreaux & Bar showed impressive beer sales, pulling in $51,937, contributing significantly to their $83,411 total. Their focus on beer seems to attract a solid customer base.

Interestingly, University Food Services, Inc. at two different locations posted varied results. While the location on W University Dr had substantial beer sales of $52,169, the N Sugar Rd location focused more on wine, with $12,129 in sales.

Insights and Observations

Fast food and casual dining establishments like Texas Roadhouse and Chili's Grill & Bar maintain steady sales with a focus on liquor. Texas Roadhouse's liquor sales were $28,813, while Chili's topped theirs with $38,561.

At the lower end of the scale, cinemas such as Cinemark 6 Edinburg and Carmike 20 offer a unique market, focusing on liquor sales, with Carmike exclusively selling $18,637 worth of liquor. This suggests a niche market for adult beverages in entertainment venues.

Overall, the data shows a strong preference for beer among top establishments, with liquor also being a significant contributor to sales across the board. This trend highlights the potential for businesses to cater to beer and liquor enthusiasts effectively while maintaining a diverse beverage offering.

Overview of Alcohol Sales in Edinburg for May 2025

In May 2025, Edinburg's alcohol market saw a total of $1,156,124 in sales spread across 41 establishments. These sales were distributed among three key zip codes, with each showcasing distinct buying patterns and preferences.

Top Sales Area: Zip Code 78539

Zip Code 78539 emerged as the sales leader, boasting $882,643 in revenue from 31 establishments. This area accounted for a significant portion of the city's alcohol sales, with a balanced mix of 49% liquor, 3% wine, and 48% beer. The high concentration of establishments suggests a competitive market that caters effectively to diverse consumer preferences.

Secondary Markets: Zip Codes 78542 and 78541

Zip Code 78542 recorded $170,421 in sales with just 5 establishments, indicating a smaller but focused market. The dominance of liquor at 54% of sales, with no wine sales and 46% beer, points to a niche market that relies heavily on spirits.

Meanwhile, Zip Code 78541 contributed $103,060 in sales, also supported by 5 establishments. This area showed a more varied sales mix with 39% liquor, 12% wine, and 50% beer, highlighting a preference for beer and a notable interest in wine compared to other areas.

Opportunities and Insights

The data suggests that Zip Code 78539 has the highest concentration of alcohol sales and establishments, indicating strong market potential but possibly high competition. In contrast, Zip Code 78542 presents an opportunity for new establishments to tap into the strong demand for liquor, given the low current density.

Interestingly, the presence of wine in Zip Code 78541 sales suggests an untapped potential in the other areas, especially considering the complete absence of wine sales in Zip Code 78542. Businesses might explore strategies to introduce wine offerings in these markets to diversify and capitalize on emerging trends.

Overall Sales Trends

Over the past year, Edinburg's alcohol sales have experienced some notable fluctuations. The highest sales month was October 2024, with total receipts reaching a whopping $1,359,106. This peak can be attributed to a substantial increase in liquor sales, which totaled $719,225 for that month. May 2025 also showed strong performance, with total sales of $1,156,124, marking a 9.31% increase from April 2025.

Seasonal Patterns

Sales have shown clear seasonal patterns, with significant peaks in the lead-up to winter and summer months. October and December 2024 were particularly strong, likely driven by holiday festivities and gatherings. In contrast, the warmer months of July and September 2024 saw dips, suggesting lower consumer spending during these periods.

Sales Mix: Liquor vs. Beer vs. Wine

The sales mix over the past year leans heavily towards liquor and beer, with wine consistently representing a smaller portion of the total sales. Liquor sales peaked in October 2024, while beer sales reached their high in August 2024. Interestingly, wine sales, although minor in comparison, saw their highest numbers in December 2024, aligning with the holiday season.

Market Insights

These trends suggest that Edinburg's alcohol market is heavily influenced by seasonal and social factors, with significant spikes during holiday periods. The consistent dominance of liquor and beer sales indicates a stable consumer preference for these beverages, but the occasional rise in wine sales during festive months shows potential for targeted marketing efforts. Businesses may benefit from aligning their stock and promotional strategies with these observed patterns to maximize sales opportunities.