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Located in the heart of the Rio Grande Valley, Edinburg, Texas, stands as a vibrant city known for its cultural diversity and economic growth. As the county seat of Hidalgo County, Edinburg is a pivotal hub for commerce and education, with a rich tapestry of local businesses, including a dynamic alcohol sales market. This article delves into a comprehensive, data-driven analysis of alcohol sales across the city, providing valuable insights into local consumption patterns and business performance.

In this report, we first present a table and in-depth analysis of the top alcohol-selling establishments in Edinburg, revealing which venues are leading the market. Next, we offer a breakdown of alcohol sales by zip code, highlighting the areas with the highest concentration of sales and what that means for local demographics and economic activity. Finally, a monthly trends analysis tracks how alcohol sales have shifted over the past year, offering a clear picture of seasonal variations and overall growth trends.

Top 25 Edinburg Businesses By May 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Edinburg for May 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Bert Ogden Arena
$115,171
$62,150
$129
$52,892
2.
R B L Tex-mex Lounge Inc
$86,930
$46,391
$558
$39,981
3.
Walk-ons Bistreaux & Bar
$83,411
$29,534
$1,940
$51,937
4.
University Drafthouse, LLC
$71,839
$40,432
$790
$30,617
5.
University Food Services, Inc.
$67,943
$14,434
$1,340
$52,169
6.
Texas Roadhouse
$67,803
$28,813
$967
$38,023
7.
Chilis Grill & Bar
$66,401
$38,561
$807
$27,033
8.
Buffalo Wings & Rings
$61,384
$21,512
$113
$39,759
9.
Applebee's Neighborhood Grill & Bar
$51,957
$28,558
$546
$22,853
10.
Palenque Grill
$42,972
$27,739
$348
$14,885
11.
Fast Eddie's
$42,869
$18,271
$12
$24,586
12.
Sidebar
$38,512
$24,749
$9,734
$4,029
13.
Barrel House Kitchen + Bar
$30,993
$19,062
$1,789
$10,142
14.
Woodreauxs Bar and Grill
$30,513
$9,570
$45
$20,898
15.
The Cattle Baron Restaurant
$30,512
$12,205
$0
$18,307
16.
Peacock's Shot Bar
$29,923
$21,468
$0
$8,455
17.
Times Two
$29,405
$22,565
$0
$6,840
18.
Gringo Loco
$28,379
$10,321
$0
$18,058
19.
The Wings Sports Bar
$27,491
$12,299
$0
$15,192
20.
Carmike 20
$18,637
$18,637
$0
$0
21.
Cinemark 6 Edinburg
$18,152
$2,198
$3,331
$12,623
22.
Alleycatz Bar & Pizza
$15,190
$10,123
$5
$5,062
23.
The Citrus Garden
$15,159
$7,961
$0
$7,198
24.
University Food Services, Inc.
$13,905
$1,142
$12,129
$634
25.
The Landmark Lounge
$11,402
$7,114
$120
$4,168

Top Alcohol-Selling Establishments

In May 2025, Bert Ogden Arena led the pack in Edinburg with total receipts of $115,171. This venue is a powerhouse, particularly in beer sales, raking in $52,892. It's clear that events at the arena draw crowds who enjoy a good beer.

Coming in second, R B L Tex-Mex Lounge Inc reported $86,930 in total receipts. This establishment is more balanced in its offerings, with strong liquor sales at $46,391, closely followed by beer at $39,981.

Noteworthy Performers and Trends

Walk-Ons Bistreaux & Bar showed impressive beer sales, pulling in $51,937, contributing significantly to their $83,411 total. Their focus on beer seems to attract a solid customer base.

Interestingly, University Food Services, Inc. at two different locations posted varied results. While the location on W University Dr had substantial beer sales of $52,169, the N Sugar Rd location focused more on wine, with $12,129 in sales.

Insights and Observations

Fast food and casual dining establishments like Texas Roadhouse and Chili's Grill & Bar maintain steady sales with a focus on liquor. Texas Roadhouse's liquor sales were $28,813, while Chili's topped theirs with $38,561.

At the lower end of the scale, cinemas such as Cinemark 6 Edinburg and Carmike 20 offer a unique market, focusing on liquor sales, with Carmike exclusively selling $18,637 worth of liquor. This suggests a niche market for adult beverages in entertainment venues.

Overall, the data shows a strong preference for beer among top establishments, with liquor also being a significant contributor to sales across the board. This trend highlights the potential for businesses to cater to beer and liquor enthusiasts effectively while maintaining a diverse beverage offering.

Edinburg Zip Codes By May 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Edinburg for May 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
78539
31 $882,643
$434,779
$23,337
$424,527
2.
78542
5 $170,421
$91,257
$174
$78,990
3.
78541
5 $103,060
$39,774
$12,141
$51,145

Overview of Alcohol Sales in Edinburg for May 2025

In May 2025, Edinburg's alcohol market saw a total of $1,156,124 in sales spread across 41 establishments. These sales were distributed among three key zip codes, with each showcasing distinct buying patterns and preferences.

Top Sales Area: Zip Code 78539

Zip Code 78539 emerged as the sales leader, boasting $882,643 in revenue from 31 establishments. This area accounted for a significant portion of the city's alcohol sales, with a balanced mix of 49% liquor, 3% wine, and 48% beer. The high concentration of establishments suggests a competitive market that caters effectively to diverse consumer preferences.

Secondary Markets: Zip Codes 78542 and 78541

Zip Code 78542 recorded $170,421 in sales with just 5 establishments, indicating a smaller but focused market. The dominance of liquor at 54% of sales, with no wine sales and 46% beer, points to a niche market that relies heavily on spirits.

Meanwhile, Zip Code 78541 contributed $103,060 in sales, also supported by 5 establishments. This area showed a more varied sales mix with 39% liquor, 12% wine, and 50% beer, highlighting a preference for beer and a notable interest in wine compared to other areas.

Opportunities and Insights

The data suggests that Zip Code 78539 has the highest concentration of alcohol sales and establishments, indicating strong market potential but possibly high competition. In contrast, Zip Code 78542 presents an opportunity for new establishments to tap into the strong demand for liquor, given the low current density.

Interestingly, the presence of wine in Zip Code 78541 sales suggests an untapped potential in the other areas, especially considering the complete absence of wine sales in Zip Code 78542. Businesses might explore strategies to introduce wine offerings in these markets to diversify and capitalize on emerging trends.

Edinburg Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Edinburg. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2025 41 $1,156,124
$565,810
$35,652
$554,662
9.3%
Apr 2025 41 $1,057,652
$514,725
$21,221
$521,706
8.5%
Mar 2025 39 $1,155,496
$541,691
$19,286
$582,944
16.7%
Feb 2025 40 $989,958
$507,690
$19,116
$463,152
2.9%
Jan 2025 42 $1,019,214
$518,021
$23,063
$478,130
8.6%
Dec 2024 43 $1,115,305
$582,118
$27,974
$505,213
14.3%
Nov 2024 43 $975,684
$490,335
$23,680
$461,669
28.2%
Oct 2024 43 $1,359,106
$719,225
$32,952
$606,929
32.3%
Sep 2024 43 $1,027,198
$504,646
$22,008
$500,544
19.4%
Aug 2024 43 $1,273,697
$640,231
$24,685
$608,781
28.9%
Jul 2024 43 $988,283
$506,864
$23,191
$458,228
23.2%
Jun 2024 44 $1,286,390
$658,321
$24,675
$603,394
0%

Overall Sales Trends

Over the past year, Edinburg's alcohol sales have experienced some notable fluctuations. The highest sales month was October 2024, with total receipts reaching a whopping $1,359,106. This peak can be attributed to a substantial increase in liquor sales, which totaled $719,225 for that month. May 2025 also showed strong performance, with total sales of $1,156,124, marking a 9.31% increase from April 2025.

Seasonal Patterns

Sales have shown clear seasonal patterns, with significant peaks in the lead-up to winter and summer months. October and December 2024 were particularly strong, likely driven by holiday festivities and gatherings. In contrast, the warmer months of July and September 2024 saw dips, suggesting lower consumer spending during these periods.

Sales Mix: Liquor vs. Beer vs. Wine

The sales mix over the past year leans heavily towards liquor and beer, with wine consistently representing a smaller portion of the total sales. Liquor sales peaked in October 2024, while beer sales reached their high in August 2024. Interestingly, wine sales, although minor in comparison, saw their highest numbers in December 2024, aligning with the holiday season.

Market Insights

These trends suggest that Edinburg's alcohol market is heavily influenced by seasonal and social factors, with significant spikes during holiday periods. The consistent dominance of liquor and beer sales indicates a stable consumer preference for these beverages, but the occasional rise in wine sales during festive months shows potential for targeted marketing efforts. Businesses may benefit from aligning their stock and promotional strategies with these observed patterns to maximize sales opportunities.

Economic Overview

Edinburg, Texas, serves as a dynamic hub in the Rio Grande Valley, supported by a diverse economy that blends education, healthcare, and agriculture. The city is home to the University of Texas Rio Grande Valley, which not only contributes significantly to the local economy but also fosters a vibrant business climate by producing a skilled workforce. Additionally, the healthcare sector is robust, with several major medical facilities providing employment and attracting businesses to the region.

Agriculture remains a cornerstone of Edinburg's economic landscape, with citrus fruits, vegetables, and cotton being primary products. Moreover, Edinburg benefits from its strategic location near the U.S.-Mexico border, facilitating trade and attracting businesses looking to tap into both domestic and international markets. Recent trends indicate a growth in technology and innovation sectors, signaling a promising diversification of the local economy.

Cultural Scene

Edinburg boasts a rich cultural scene that reflects its diverse community and deep-rooted traditions. The city hosts several annual events, such as the Fiesta Edinburg, which celebrates the region's heritage with music, parades, and local cuisine. The Museum of South Texas History offers insights into the area's past, drawing visitors interested in learning about the unique history of the Rio Grande Valley.

Art enthusiasts are drawn to the Edinburg Arts Foundation, which supports various local artists and cultural initiatives. The city's commitment to arts and culture is further demonstrated by the numerous galleries and cultural festivals that take place throughout the year, making Edinburg a vibrant center for cultural expression.

Lifestyle

Edinburg offers a unique blend of urban and rural lifestyles, providing residents and visitors with a variety of experiences. The city features several popular neighborhoods, such as the historic downtown area, which is known for its charming architecture and local shops. For those seeking entertainment, Edinburg's entertainment district offers a wide range of dining, shopping, and recreational activities.

Residents enjoy the city's numerous parks and outdoor spaces, which provide opportunities for recreation and relaxation. The local character of Edinburg is defined by its friendly community and strong sense of tradition, making it an appealing place for families and individuals alike.

Future Outlook

Edinburg is poised for continued growth and development, with several initiatives aimed at enhancing infrastructure and attracting new businesses. The city's strategic development plans focus on expanding transportation networks and fostering innovation through technology hubs and business incubators. These efforts are expected to drive economic growth and create new opportunities for residents and investors.

As Edinburg continues to evolve, it is becoming increasingly attractive to businesses looking to capitalize on its strategic location and dynamic economy. With a strong commitment to development and a vibrant cultural scene, the future looks bright for Edinburg, Texas.