Nestled in the heart of the Brazos Valley, Bryan, Texas, is a vibrant city known for its rich history and close proximity to Texas A&M University. As part of the rapidly growing Bryan-College Station metropolitan area, Bryan offers a dynamic blend of cultural, educational, and economic activities. This article delves into a comprehensive, data-driven analysis of the city's alcohol sales market, providing valuable insights into consumer behavior and regional trends.
In the first section, we present a detailed table and analysis of Bryan's top alcohol-selling establishments. This overview highlights the key players in the market and their share of sales, offering a glimpse into the competitive landscape. Following this, we explore a breakdown of alcohol sales by zip code, revealing which areas have the highest concentration of sales and what this means for local businesses and residents.
Finally, our monthly trends analysis examines how alcohol sales have evolved over the past year, identifying patterns and shifts in consumer preferences. Whether you're a business owner, resident, or simply curious about the local economy, this report provides a comprehensive look at Bryan's alcohol sales dynamics as of April 2025.
Top 25 Bryan Businesses By May 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
Twin Peaks
|
$231,366 |
$91,520
|
$2,106
|
$137,740
|
2. |
Carney's Pub
|
$166,745 |
$87,335
|
$3,070
|
$76,340
|
3. |
The Angry Elephant
|
$112,846 |
$76,299
|
$1,654
|
$34,893
|
4. |
The Stella
|
$112,280 |
$71,646
|
$27,103
|
$13,531
|
5. |
Yesterdays
|
$110,671 |
$60,496
|
$1,746
|
$48,429
|
6. |
Los Cucos Mexican Cafe
|
$81,345 |
$58,557
|
$3,047
|
$19,741
|
7. |
Topgolf
|
$79,785 |
$37,214
|
$2,133
|
$40,438
|
8. |
Sunbeam Bagels & the Owl
|
$75,518 |
$48,702
|
$2,334
|
$24,482
|
9. |
Christopher's World Grille
|
$64,485 |
$32,136
|
$30,809
|
$1,540
|
10. |
Hush & Whisper
|
$55,076 |
$55,076
|
$0
|
$0
|
11. |
The Weinberg at Wixon Valley Concessions
|
$49,860 |
$28,973
|
$8,894
|
$11,993
|
12. |
Rrr Beverages, LLC
|
$48,143 |
$27,574
|
$7,071
|
$13,498
|
13. |
The Phillips Event Center
|
$47,550 |
$23,907
|
$7,152
|
$16,491
|
14. |
Miramont Country Club
|
$47,029 |
$23,741
|
$20,165
|
$3,123
|
15. |
Tilted Pint
|
$45,511 |
$18,257
|
$1,829
|
$25,425
|
16. |
Cadillac Ranch
|
$36,757 |
$19,162
|
$785
|
$16,810
|
17. |
The Proudest Monkey
|
$35,243 |
$26,614
|
$429
|
$8,200
|
18. |
Station 36 and the Boiler Room
|
$33,907 |
$25,430
|
$5,086
|
$3,391
|
19. |
Shipwreck Grill
|
$32,823 |
$17,495
|
$2,516
|
$12,812
|
20. |
E11even Bar & Grill
|
$30,895 |
$18,538
|
$0
|
$12,357
|
21. |
Veterans of Foreign Wars Brazos County Post #4692
|
$28,900 |
$11,766
|
$108
|
$17,026
|
22. |
El Toro
|
$26,765 |
$9,284
|
$1,541
|
$15,940
|
23. |
Ronin at the Ice House
|
$24,734 |
$16,199
|
$7,139
|
$1,396
|
24. |
Clementine's Kitchen
|
$24,496 |
$15,614
|
$7,926
|
$956
|
25. |
Murphy's Law, LLC
|
$24,275 |
$11,476
|
$650
|
$12,149
|
Top Performers in May 2025
Leading the pack in May 2025, Twin Peaks on Earl Rudder Freeway topped the charts with total receipts of $231,366. Notably, beer sales dominated their revenue, bringing in a hefty $137,740, followed by liquor at $91,520. This establishment continues to be a powerhouse in Bryan's alcohol sales scene.
In second place, Carney's Pub on South College Avenue reported $166,745 in total receipts. Liquor was their mainstay, contributing $87,335, a significant portion of their total sales. Their beer sales were also strong, amounting to $76,340.
Noteworthy Trends
While The Stella and The Angry Elephant both had similar total receipts of around $112,000, The Stella distinguished itself with substantial wine sales of $27,103. This makes it a unique player in the market where beer and liquor typically dominate.
Los Cucos Mexican Cafe showed robust performance with liquor sales driving the majority of its $81,345 total receipts, indicating the popularity of their cocktails and spirits amidst diners.
Interesting Observations
Hush & Whisper showcased an intriguing business model by focusing exclusively on liquor, with all $55,076 of their receipts coming from this category alone. This could suggest a niche market or specialized offerings that appeal to their clientele.
At the lower end of the top 10, Christopher's World Grille had a noteworthy emphasis on wine, with $30,809 of their $64,485 total receipts attributed to wine sales. This positions them as a go-to spot for wine enthusiasts in Bryan.
Emerging Opportunities
Sunbeam Bagels & The Owl made an impressive showing with $75,518 in total receipts, primarily from liquor and beer. This indicates potential growth opportunities in combining food and beverage offerings in a casual setting.
With Topgolf, beer sales slightly edged out liquor, which could highlight an opportunity to increase liquor offerings to balance their sales mix further, given their vibrant, activity-driven environment.
Bryan Zip Codes By May 2025 Alcohol Sales
# | Zip Code | Establishments | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|---|
1. |
77802
|
21 | $834,352 |
$451,872
|
$76,588
|
$305,892
|
2. |
77803
|
33 | $514,382 |
$329,477
|
$37,838
|
$146,967
|
3. |
77801
|
10 | $341,328 |
$177,298
|
$7,719
|
$155,967
|
4. |
77807
|
8 | $266,045 |
$149,598
|
$46,661
|
$69,786
|
5. |
77808
|
3 | $73,382 |
$35,725
|
$9,246
|
$28,411
|
Top Performing Zip Codes
If you're looking at where the action is in Bryan's alcohol sales, Zip Code 77802 leads the pack with a whopping $834,352 in total sales. This area hosts 21 establishments and has a diverse sales mix dominated by liquor at 54%, followed by beer at 37%. The presence of a balanced variety might explain its top spot in sales.
Close on its heels is Zip Code 77803, with $514,382 in sales across 33 establishments. Here, liquor is even more dominant at 64%, but beer still holds a significant 29% share. With the highest number of establishments, this area is bustling with options.
Alcohol Preferences and Trends
Each zip code seems to have its own flavor profile. Interestingly, Zip Code 77801 prefers beer almost as much as liquor, with a sales mix of 52% liquor and 46% beer. Meanwhile, wine isn't a major player in any area, with only 18% in 77807 being the highest share.
Zip Code 77807 shows a relatively higher interest in wine at 18%, which could indicate an opportunity for wine-focused offerings. In contrast, 77808, despite having the fewest establishments, maintains a balanced mix with 49% liquor and 39% beer.
Opportunities for New Ventures
For entrepreneurs eyeing new opportunities, Zip Code 77808 could be a promising area. With only three establishments and total sales of $73,382, there's room for growth, especially considering its evenly spread sales mix. A new venue here might capture untapped demand.
Zip Code 77807, with eight establishments, also presents potential for growth, particularly in wine offerings, given the 18% share in sales. Expanding options in this area might appeal to wine enthusiasts looking for more selections.
Key Insights
Overall, liquor dominates the sales mix across all zip codes, suggesting that any new establishment should consider robust liquor offerings. However, the varying preferences in beer and wine across different areas highlight the importance of tailoring product selections to local tastes. As Bryan continues to grow, these insights could guide strategic decisions for businesses looking to tap into the thriving alcohol market.
Bryan Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
May 2025 | 75 | $2,029,489 |
$1,143,970
|
$178,052
|
$707,023
|
7.2%
↑
|
Apr 2025 | 79 | $1,892,395 |
$981,289
|
$165,110
|
$713,685
|
3.3%
↓
|
Mar 2025 | 75 | $1,956,413 |
$1,063,648
|
$156,379
|
$736,036
|
19.4%
↑
|
Feb 2025 | 76 | $1,638,613 |
$909,510
|
$180,792
|
$548,141
|
1.7%
↑
|
Jan 2025 | 83 | $1,611,037 |
$865,003
|
$136,626
|
$555,559
|
10.7%
↓
|
Dec 2024 | 82 | $1,803,231 |
$994,090
|
$172,495
|
$580,933
|
2.5%
↓
|
Nov 2024 | 82 | $1,848,943 |
$986,750
|
$180,685
|
$626,579
|
2.2%
↓
|
Oct 2024 | 83 | $1,889,674 |
$947,747
|
$191,245
|
$695,421
|
22.9%
↑
|
Sep 2024 | 83 | $1,537,048 |
$798,277
|
$126,134
|
$587,008
|
14.1%
↓
|
Aug 2024 | 83 | $1,790,218 |
$971,858
|
$162,377
|
$630,604
|
22.8%
↑
|
Jul 2024 | 81 | $1,457,956 |
$786,184
|
$110,758
|
$537,575
|
13.3%
↓
|
Jun 2024 | 82 | $1,681,873 |
$910,446
|
$136,047
|
$610,503
|
0%
↑
|
Overall Sales Trends
In the past year, Bryan's alcohol sales have shown some interesting shifts, with May 2025 marking the highest point in terms of total receipts at a robust $2,029,489. This represents a notable 7.24% increase from the previous month, despite a slight reduction in the number of establishments. It's clear that fewer businesses did not mean fewer sales, suggesting a concentration of consumer spending in fewer venues.
Monthly Variations and Seasonality
Seasonal fluctuations are evident, with a significant spike in sales back in October 2024, where receipts jumped by 22.94%. Interestingly, this was followed by a dip in November and December, aligning with typical post-holiday spending slowdowns. The drop in January 2025 sales by 10.66% could also be attributed to post-holiday restraint. Conversely, March 2025 experienced a nearly 20% increase, possibly driven by spring events or promotions.
Sales Mix: Liquor, Wine, and Beer
Liquor consistently leads the sales mix, with May 2025 hitting $1,143,970, showcasing a growing preference for spirits. Beer, while fluctuating slightly, remains a strong contender, peaking in March 2025 at $736,036. Wine sales, although steady, tend to be the lowest among the three, with the highest point in February 2025 at $180,792. This suggests a stable but niche market for wine drinkers.
Market Implications and Opportunities
The data suggests that while the number of establishments has slightly decreased, the overall sales volume has not been negatively impacted. This could indicate a consolidation trend where successful businesses are capturing more market share. Additionally, the strong performance in liquor sales presents an opportunity for businesses to focus on premium and craft spirits to drive further growth. With beer sales showing resilience, diversifying beer offerings could also capture the evolving tastes of consumers.
Conclusion
Overall, Bryan's alcohol market shows a healthy appetite for spirits, with strategic opportunities lying in the premium segment. The market dynamics, influenced by seasonal trends and consumer preferences, present a fertile ground for businesses to innovate and capture emerging opportunities. Keeping an eye on these trends will be crucial for businesses aiming to thrive in this competitive landscape.
Economic Overview
Bryan, Texas, stands as a vibrant hub within the Brazos Valley, buoyed by a diverse economic landscape. The city's economy is anchored by agriculture, education, and manufacturing, with Texas A&M University in neighboring College Station playing a critical role in driving innovation and research. The presence of high-tech industries and startups is on the rise, fostered by a supportive business climate and strategic initiatives aimed at attracting investment.
In recent years, Bryan has experienced steady growth, with the healthcare sector expanding to meet the needs of its growing population. The city has also become a focal point for advanced manufacturing, with companies benefiting from its strategic location between major Texas cities. This economic diversity is complemented by a robust infrastructure that supports business operations and logistics.
Cultural Scene
Bryan boasts a rich cultural scene that reflects its diverse community and history. The city hosts the annual Texas Reds Steak & Grape Festival, which draws thousands to its downtown streets with live music, arts, and culinary delights. The Brazos Valley Symphony Orchestra and The Theatre Company of Bryan-College Station contribute to the city's vibrant performing arts scene, offering a range of performances year-round.
Historical sites such as the Carnegie History Center and the Brazos Valley African American Museum provide insights into the region's past, while the First Friday events transform downtown Bryan into a lively arts and crafts fair, showcasing local artisans and musicians. These cultural offerings make Bryan a dynamic place for residents and visitors alike.
Lifestyle
Bryan's lifestyle is characterized by its blend of small-town charm and urban amenities. Popular neighborhoods such as Miramont and Traditions offer upscale living with access to golf courses and country clubs, while the Historic Downtown District is known for its unique shops, eateries, and entertainment venues. The city's parks and outdoor spaces, like Lake Bryan, offer residents ample opportunities for recreation and relaxation.
The local character is defined by a strong sense of community and hospitality, with residents enjoying a range of activities from farmers markets to community theater. The city's entertainment districts continue to expand, providing a variety of dining, shopping, and nightlife options for all tastes.
Future Outlook
Bryan is poised for continued growth, with several development projects underway to enhance its infrastructure and community amenities. The city's strategic plan emphasizes sustainable growth, focusing on areas like transportation, housing, and public services to accommodate an increasing population. Efforts to revitalize the downtown area are expected to boost economic activity and cultural vibrancy.
In the coming years, Bryan aims to strengthen its position as a regional economic leader, leveraging its educational institutions and tech-friendly environment to attract new businesses and talent. As these plans unfold, Bryan is set to offer even greater opportunities for businesses and investors looking to tap into the dynamic Texas market.