Nestled in the heart of the Brazos Valley, Bryan, Texas, is a vibrant city known for its rich history and close proximity to Texas A&M University. As part of the rapidly growing Bryan-College Station metropolitan area, Bryan offers a dynamic blend of cultural, educational, and economic activities. This article delves into a comprehensive, data-driven analysis of the city's alcohol sales market, providing valuable insights into consumer behavior and regional trends.
In the first section, we present a detailed table and analysis of Bryan's top alcohol-selling establishments. This overview highlights the key players in the market and their share of sales, offering a glimpse into the competitive landscape. Following this, we explore a breakdown of alcohol sales by zip code, revealing which areas have the highest concentration of sales and what this means for local businesses and residents.
Finally, our monthly trends analysis examines how alcohol sales have evolved over the past year, identifying patterns and shifts in consumer preferences. Whether you're a business owner, resident, or simply curious about the local economy, this report provides a comprehensive look at Bryan's alcohol sales dynamics as of April 2025.
Top 25 Bryan Businesses By September 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Twin Peaks
|
$202,808 |
$80,118
|
$975
|
$121,715
|
| 2. |
Carney's Pub
|
$164,252 |
$79,426
|
$2,541
|
$82,285
|
| 3. |
The Angry Elephant
|
$97,676 |
$64,066
|
$1,643
|
$31,967
|
| 4. |
The Stella
|
$94,475 |
$59,542
|
$22,262
|
$12,671
|
| 5. |
Yesterdays
|
$83,069 |
$46,329
|
$1,505
|
$35,235
|
| 6. |
Sunbeam Bagels & the Owl
|
$64,161 |
$40,393
|
$1,749
|
$22,019
|
| 7. |
Los Cucos Mexican Cafe
|
$58,729 |
$41,329
|
$2,385
|
$15,015
|
| 8. |
Miramont Country Club
|
$57,836 |
$19,472
|
$30,505
|
$7,859
|
| 9. |
Christopher's World Grille
|
$49,477 |
$22,273
|
$26,039
|
$1,165
|
| 10. |
Rrr Beverages, LLC
|
$43,935 |
$25,820
|
$7,441
|
$10,674
|
| 11. |
Topgolf
|
$43,304 |
$19,969
|
$938
|
$22,397
|
| 12. |
Hush & Whisper
|
$42,951 |
$42,951
|
$0
|
$0
|
| 13. |
Tilted Pint
|
$38,124 |
$14,004
|
$1,239
|
$22,881
|
| 14. |
E11even Bar & Grill
|
$37,820 |
$21,326
|
$0
|
$16,494
|
| 15. |
The Phillips Event Center
|
$37,630 |
$16,631
|
$5,187
|
$15,812
|
| 16. |
The Weinberg at Wixon Valley Concessions
|
$29,926 |
$17,492
|
$2,848
|
$9,586
|
| 17. |
Veterans of Foreign Wars Brazos County Post #4692
|
$27,409 |
$11,111
|
$85
|
$16,213
|
| 18. |
Shipwreck Grill
|
$24,860 |
$14,107
|
$2,123
|
$8,630
|
| 19. |
Ronin at the Ice House
|
$24,734 |
$0
|
$0
|
$0
|
| 20. |
Cadillac Ranch
|
$24,111 |
$14,670
|
$214
|
$9,227
|
| 21. |
Station 36 and the Boiler Room
|
$22,634 |
$16,829
|
$3,565
|
$2,240
|
| 22. |
The Cowboy
|
$22,213 |
$0
|
$0
|
$0
|
| 23. |
The Proudest Monkey
|
$21,704 |
$14,751
|
$232
|
$6,721
|
| 24. |
El Toro
|
$20,730 |
$6,691
|
$1,329
|
$12,710
|
| 25. |
Velvet Leaf Lounge
|
$20,705 |
$19,962
|
$428
|
$315
|
Top Performers in Alcohol Sales
Leading the pack for September 2025 is Twin Peaks, with total receipts of $202,808. They have a strong emphasis on beer sales, bringing in $121,715, which is notably higher than their liquor sales of $80,118. Their wine sales are minimal at just $975, indicating a focus on more casual, beer-heavy offerings.
Carney's Pub also made significant sales at $164,252, with beer sales slightly edging out liquor. This establishment shows a balanced approach between beer and liquor, appealing to a broad range of customers. Wine sales, while modest, are higher than many competitors, suggesting a diverse drink menu.
Trends and Interesting Observations
One interesting observation is the performance of The Angry Elephant, which pulled in $97,676, with liquor accounting for over half of its sales. This suggests a strategy focused on cocktails or spirits, catering to a clientele interested in stronger beverages.
The Stella is noteworthy for its strong wine sales, comprising nearly a quarter of its $94,475 in total receipts. This positions them uniquely in the market, possibly attracting wine enthusiasts more than other establishments.
Unique Offerings and Strategies
Hush & Whisper exclusively reported liquor sales, totaling $42,951, which might indicate a niche strategy or a specific clientele preference. Meanwhile, Sunbeam Bagels & The Owl combines bagels with a strong alcohol offering, bringing in $64,161, with a notable $40,393 from liquor sales.
Topgolf showcases a balanced mix between beer and liquor, aligning with its sports and entertainment focus. Their total receipts of $43,304 reflect a blend of activities and refreshments that attract a diverse crowd.
Emerging and Niche Players
Newer or smaller venues like Velvet Leaf Lounge and Station 36 and The Boiler Room have shown strong liquor sales relative to their total receipts, indicating a possible growth area or specialized service. Ronin at The Ice House and The Cowboy reported no specific alcohol sales, which raises questions about their operational strategies or reporting methods.
Overall, the data from September reveals a dynamic market with varied strategies across Bryan's alcohol-selling establishments. Whether focusing on beer, liquor, or a balanced offering, each venue is carving out its niche in the local scene.
Bryan Zip Codes By September 2025 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
77802
|
23 | $704,783 |
$349,905
|
$76,106
|
$267,751
|
| 2. |
77803
|
34 | $450,832 |
$281,165
|
$27,113
|
$117,710
|
| 3. |
77801
|
11 | $319,756 |
$147,418
|
$5,986
|
$144,139
|
| 4. |
77807
|
7 | $217,132 |
$124,521
|
$38,958
|
$53,653
|
| 5. |
77808
|
3 | $49,330 |
$22,621
|
$3,438
|
$23,271
|
| 6. |
77806
|
1 | $7,304 |
$0
|
$0
|
$0
|
Top Performing Zip Codes
When it comes to alcohol sales in Bryan for September 2025, Zip Code 77802 leads the pack with a substantial $704,783 in total sales across 23 establishments. This area shows a balanced sales mix with a significant lean towards liquor, making up 50% of sales, while beer follows closely at 38%. This suggests a robust market for liquor-focused establishments here.
Zip Code 77803 is another strong contender, generating $450,832 in sales from 34 establishments. Here, liquor dominates the sales mix at 62%, indicating a high demand for spirits. This area might benefit from more liquor-centric venues to cater to consumer preferences.
Alcohol Preferences by Area
The data reveals distinct preferences across different zip codes. In Zip Code 77801, beer sales are nearly on par with liquor, each contributing around half of the total sales. This could present an opportunity for businesses to explore craft beer options or pubs in this neighborhood.
Conversely, Zip Code 77807 shows a preference for liquor, which accounts for 57% of the sales. However, wine also makes up a notable 18%, suggesting potential for wine bars or upscale dining establishments.
Opportunities for New Establishments
Examining the density of establishments, Zip Code 77808 and 77806 have the fewest businesses, with three and one respectively. Despite the low number of establishments, Zip Code 77808 has a balanced sales mix, indicating room for growth with new venues that can offer a diverse range of alcohol products.
Zip Code 77806, with a total sales figure of just $7,304, presents a unique opportunity. Although the current sales mix shows no recorded sales, this could indicate an untapped market or the need for a more strategic approach in offering alcohol products.
Insights and Trends
Overall, Bryan's alcohol sales paint a picture of diverse preferences across its zip codes, with a clear dominance of liquor in most areas. Establishments that can tailor their offerings to local tastes and explore underserved markets, particularly in wine and beer, could find lucrative opportunities. As the city continues to grow, understanding these dynamics will be crucial for businesses looking to establish a strong foothold in the region.
Bryan Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2025 | 79 | $1,749,137 |
$925,630
|
$151,601
|
$606,524
|
14.6%
↓
|
| Aug 2025 | 78 | $2,047,416 |
$1,076,589
|
$177,809
|
$680,409
|
25.6%
↑
|
| Jul 2025 | 76 | $1,630,080 |
$880,916
|
$112,933
|
$579,593
|
1.3%
↓
|
| Jun 2025 | 76 | $1,651,493 |
$900,677
|
$129,774
|
$588,697
|
21.6%
↓
|
| May 2025 | 78 | $2,107,500 |
$1,143,970
|
$178,052
|
$707,023
|
11.4%
↑
|
| Apr 2025 | 79 | $1,892,395 |
$981,289
|
$165,110
|
$713,685
|
3.3%
↓
|
| Mar 2025 | 75 | $1,956,413 |
$1,063,648
|
$156,379
|
$736,036
|
19.4%
↑
|
| Feb 2025 | 76 | $1,638,613 |
$909,510
|
$180,792
|
$548,141
|
1.7%
↑
|
| Jan 2025 | 83 | $1,611,037 |
$865,003
|
$136,626
|
$555,559
|
10.7%
↓
|
| Dec 2024 | 82 | $1,803,231 |
$994,090
|
$172,495
|
$580,933
|
2.5%
↓
|
| Nov 2024 | 82 | $1,848,943 |
$986,750
|
$180,685
|
$626,579
|
2.2%
↓
|
| Oct 2024 | 83 | $1,889,674 |
$947,747
|
$191,245
|
$695,421
|
0%
↑
|
Overall Sales Trends
In Bryan, alcohol sales have experienced some interesting fluctuations over the past year. The highest sales were recorded in May 2025, with total receipts hitting a peak of $2,107,500. This spike was mainly driven by liquor sales, which accounted for more than half of the total sales during that month. The increase in May can likely be attributed to seasonal events or promotions, as sales dropped significantly the following month.
Monthly Fluctuations
Looking at the data, a rollercoaster pattern is evident in monthly sales. For instance, from March to April 2025, sales dipped by 3.27%, only to surge by 11.37% in May. This suggests that while there are regular dips, they are often followed by strong rebounds. The recent drop in September 2025, where sales fell by 14.57%, could indicate a post-summer slow down, but it’s worth watching if this trend continues into the fall.
Shifts in Beverage Preferences
Throughout the year, liquor consistently held the largest share of sales, demonstrating a strong preference among consumers. However, beer sales showed more volatility, with a noticeable drop from April to May 2025, despite the overall spike in total sales. Wine sales have remained relatively stable, though they peaked slightly in February 2025. This stability in wine could indicate a loyal customer base, while the fluctuations in beer suggest more seasonal or promotional influences.
Market Dynamics and Establishments
The number of establishments fluctuated slightly, with a notable decrease in February 2025, dropping by 8.43%. Despite this, the market rebounded, adding more establishments by September 2025. This could point to a dynamic market where businesses are testing the waters. The slight increase in establishments in September might help counter the recent drop in sales, offering consumers more places to purchase alcohol.
Insights for Business Strategy
For businesses looking to capitalize on these trends, focusing on liquor could be a smart move given its consistent dominance in sales. Additionally, keeping an eye on seasonal patterns, such as the spike in May, could help in planning promotions or stock. Finally, the recent increase in establishments suggests there is still room for growth, particularly if businesses can offer unique experiences or products that cater to local preferences.
Economic Overview
Bryan, Texas, stands as a vibrant hub within the Brazos Valley, buoyed by a diverse economic landscape. The city's economy is anchored by agriculture, education, and manufacturing, with Texas A&M University in neighboring College Station playing a critical role in driving innovation and research. The presence of high-tech industries and startups is on the rise, fostered by a supportive business climate and strategic initiatives aimed at attracting investment.
In recent years, Bryan has experienced steady growth, with the healthcare sector expanding to meet the needs of its growing population. The city has also become a focal point for advanced manufacturing, with companies benefiting from its strategic location between major Texas cities. This economic diversity is complemented by a robust infrastructure that supports business operations and logistics.
Cultural Scene
Bryan boasts a rich cultural scene that reflects its diverse community and history. The city hosts the annual Texas Reds Steak & Grape Festival, which draws thousands to its downtown streets with live music, arts, and culinary delights. The Brazos Valley Symphony Orchestra and The Theatre Company of Bryan-College Station contribute to the city's vibrant performing arts scene, offering a range of performances year-round.
Historical sites such as the Carnegie History Center and the Brazos Valley African American Museum provide insights into the region's past, while the First Friday events transform downtown Bryan into a lively arts and crafts fair, showcasing local artisans and musicians. These cultural offerings make Bryan a dynamic place for residents and visitors alike.
Lifestyle
Bryan's lifestyle is characterized by its blend of small-town charm and urban amenities. Popular neighborhoods such as Miramont and Traditions offer upscale living with access to golf courses and country clubs, while the Historic Downtown District is known for its unique shops, eateries, and entertainment venues. The city's parks and outdoor spaces, like Lake Bryan, offer residents ample opportunities for recreation and relaxation.
The local character is defined by a strong sense of community and hospitality, with residents enjoying a range of activities from farmers markets to community theater. The city's entertainment districts continue to expand, providing a variety of dining, shopping, and nightlife options for all tastes.
Future Outlook
Bryan is poised for continued growth, with several development projects underway to enhance its infrastructure and community amenities. The city's strategic plan emphasizes sustainable growth, focusing on areas like transportation, housing, and public services to accommodate an increasing population. Efforts to revitalize the downtown area are expected to boost economic activity and cultural vibrancy.
In the coming years, Bryan aims to strengthen its position as a regional economic leader, leveraging its educational institutions and tech-friendly environment to attract new businesses and talent. As these plans unfold, Bryan is set to offer even greater opportunities for businesses and investors looking to tap into the dynamic Texas market.