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Nestled in the heart of the Brazos Valley, Bryan, Texas, is a vibrant city known for its rich history and close proximity to Texas A&M University. As part of the rapidly growing Bryan-College Station metropolitan area, Bryan offers a dynamic blend of cultural, educational, and economic activities. This article delves into a comprehensive, data-driven analysis of the city's alcohol sales market, providing valuable insights into consumer behavior and regional trends.

In the first section, we present a detailed table and analysis of Bryan's top alcohol-selling establishments. This overview highlights the key players in the market and their share of sales, offering a glimpse into the competitive landscape. Following this, we explore a breakdown of alcohol sales by zip code, revealing which areas have the highest concentration of sales and what this means for local businesses and residents.

Finally, our monthly trends analysis examines how alcohol sales have evolved over the past year, identifying patterns and shifts in consumer preferences. Whether you're a business owner, resident, or simply curious about the local economy, this report provides a comprehensive look at Bryan's alcohol sales dynamics as of April 2025.

Top 25 Bryan Businesses By May 2026 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Bryan for May 2026, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Twin Peaks
$219,548
$87,225
$830
$131,493
2.
Carney's Pub
$177,571
$89,779
$3,118
$84,674
3.
Yesterdays
$125,656
$68,444
$2,114
$55,098
4.
Sunbeam Bagels & the Owl
$119,980
$80,739
$4,844
$34,397
5.
The Angry Elephant
$115,863
$74,105
$2,278
$39,480
6.
The Stella
$110,506
$69,072
$26,827
$14,607
7.
Los Cucos Mexican Cafe
$85,041
$63,823
$3,091
$18,127
8.
The Weinberg at Wixon Valley Concessions
$81,902
$58,593
$10,369
$12,940
9.
E11even Bar & Grill
$71,128
$41,496
$0
$29,632
10.
Christopher's World Grille
$65,027
$32,670
$30,913
$1,444
11.
Hush & Whisper
$63,872
$63,872
$0
$0
12.
Topgolf
$62,189
$32,862
$1,475
$27,852
13.
Rrr Beverages, LLC
$62,057
$35,741
$11,619
$14,697
14.
Miramont Country Club
$55,611
$28,496
$23,398
$3,717
15.
The Phillips Event Center
$50,805
$26,833
$6,507
$17,465
16.
Tilted Pint
$46,482
$16,473
$1,551
$28,458
17.
Station 36 and the Boiler Room
$38,743
$29,058
$5,811
$3,874
18.
Veterans of Foreign Wars Brazos County Post #4692
$35,806
$16,445
$24
$19,337
19.
Cadillac Ranch
$33,781
$15,875
$856
$17,050
20.
Shipwreck Grill
$33,270
$19,734
$2,024
$11,512
21.
Casa Monarca Mexican Cantina
$30,675
$27,725
$0
$2,950
22.
Clementine's Kitchen
$25,145
$14,842
$9,387
$916
23.
Joe Fickey's
$21,557
$7,219
$1,123
$13,215
24.
The Proudest Monkey
$21,291
$14,217
$397
$6,677
25.
Frida's Kitchen & Bar
$21,220
$18,524
$406
$2,290

Top Performers in Alcohol Sales

Leading the pack in Bryan's alcohol sales for May 2026 is Twin Peaks with total receipts hitting $219,548. This venue stands out with its impressive beer sales of $131,493, which is the highest among all listed establishments. Their liquor sales also contribute significantly, tallying up to $87,225, leaving wine sales trailing at just $830.

In second place, Carney's Pub shows a strong performance with $177,571 in sales. Notably, Carney’s triumphs in liquor sales, slightly surpassing Twin Peaks with $89,779. Their beer sales are also robust at $84,674, while wine contributes a modest $3,118.

Noteworthy Trends and Observations

Sunbeam Bagels & The Owl is an interesting player this month, with liquor sales comprising nearly two-thirds of their $119,980 total, indicating a unique market where casual dining meets spirited drinks. Meanwhile, The Stella emerges as a wine lover's haven, boasting $26,827 in wine sales, which is the highest among the establishments, contributing significantly to their total of $110,506.

Hush & Whisper opts for a focused approach, with their sales entirely from liquor, reaching $63,872. This specialized strategy sets them apart, though it limits diversification in product offerings. Also worth noting is Christopher's World Grille, where wine sales of $30,913 almost match their liquor sales, showcasing a balanced portfolio between the two.

Opportunities and Insights for Business Owners

For business owners and real estate investors, these figures highlight Twin Peaks and Carney’s Pub as leaders in the Bryan market, particularly in liquor and beer. Establishments like Sunbeam Bagels & The Owl and The Stella suggest opportunities for niche markets capitalizing on specific beverage preferences, such as premium liquor offerings or a robust wine selection.

The data also reveals potential growth areas, such as enhancing wine offerings at places like Twin Peaks or Carney's to diversify their sales mix. Additionally, the singular focus of venues like Hush & Whisper might inspire similar models aimed at specific customer preferences, ensuring streamlined operations and targeted marketing.

Bryan Zip Codes By May 2026 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Bryan for May 2026, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
77802
22 $855,923
$456,873
$82,185
$316,865
2.
77803
30 $531,486
$345,665
$34,621
$148,800
3.
77801
9 $364,376
$194,420
$6,617
$163,339
4.
77807
6 $270,810
$148,503
$47,176
$75,131
5.
77808
5 $106,204
$67,099
$11,636
$27,469

Overview of Alcohol Sales in Bryan, May 2026

In May 2026, Bryan saw a total of $2,128,799 in alcohol sales across 72 establishments, distributed over 5 zip codes. With a diverse mix of liquor, wine, and beer sales, each area shows unique trends and opportunities for businesses looking to enter or expand in the market.

Leading Zip Codes in Sales

Zip Code 77802 leads the pack with a whopping $855,923 in sales. Home to 22 establishments, this area accounts for 40% of the total sales. The sales mix here shows a strong preference for liquor, making up 53% of sales, followed by beer at 37% and wine at 10%.

Coming in second is Zip Code 77803, with $531,486 in sales across 30 establishments. Liquor is even more dominant here, making up 65% of the sales, while beer and wine contribute 28% and 7%, respectively. The higher number of establishments suggests a competitive market, yet the focus on liquor presents opportunities for niche wine and beer offerings.

Sales Mix and Unique Trends

In Zip Code 77801, the sales mix is quite balanced between liquor and beer, with liquor slightly leading at 53%. This area generated $364,376 in sales from only 9 establishments, indicating a high sales per establishment ratio. Businesses here might consider expanding beer selections to capture more of the market.

Zip Code 77807 shows potential for wine sales growth, with 17% of sales coming from wine—higher than other areas. With $270,810 in sales from 6 establishments, there's room for new entrants to cater to wine enthusiasts while maintaining a strong focus on liquor.

Lastly, Zip Code 77808 has the smallest sales volume at $106,204, spread across 5 establishments. Liquor again dominates at 63%, but there's a notable 11% in wine sales, suggesting a niche market that could be further developed.

Opportunities and Insights

Across Bryan, liquor consistently leads in sales, indicating a stable demand. However, wine and beer present growth opportunities, especially in areas with less competition. Zip Code 77803, with its high number of establishments, might benefit from differentiation strategies, while Zip Code 77808 could be ripe for new ventures capitalizing on its developing market.

Overall, these insights suggest that while liquor remains king, there's untapped potential in expanding wine and beer offerings, particularly in strategic zip codes where competition is less intense.

Bryan Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Bryan. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
May 2026 72 $2,128,799
$1,212,560
$182,235
$731,604
4.5%
Apr 2026 78 $2,037,253
$1,146,697
$176,027
$710,759
3.7%
Mar 2026 78 $1,964,926
$1,063,016
$158,721
$742,909
6.8%
Feb 2026 79 $1,839,057
$1,030,269
$185,411
$618,327
11.4%
Jan 2026 78 $1,650,703
$906,262
$151,896
$580,305
14.1%
Dec 2025 76 $1,922,090
$1,102,302
$193,255
$622,723
4%
Nov 2025 76 $1,848,602
$1,008,671
$162,848
$658,924
10.7%
Oct 2025 79 $2,070,140
$1,098,892
$169,006
$698,442
18.7%
Sep 2025 79 $1,744,475
$928,140
$151,655
$617,623
14.8%
Aug 2025 78 $2,047,416
$1,076,589
$177,809
$680,409
25.6%
Jul 2025 76 $1,630,080
$880,916
$112,933
$579,593
1.3%
Jun 2025 76 $1,651,493
$900,677
$129,774
$588,697
0%

Overview of Alcohol Sales Trends in Bryan

Over the past 12 months, Bryan's alcohol sales have shown a dynamic pattern, culminating in a peak in May 2026 with total receipts hitting $2,128,799. This represents a 4.49% increase from the previous month, despite a drop in the number of establishments. This trend suggests that remaining businesses are capturing more market share or that consumer demand is increasing.

Liquor, Wine, and Beer Sales Dynamics

Liquor consistently leads the sales mix, with the highest receipts in May 2026 at $1,212,560. Beer follows, with its peak in March 2026 at $742,909 before a slight dip in subsequent months. Wine sales, while the smallest category, have seen fluctuations but reached a notable high in February 2026 at $185,411. The data indicates a strong preference for liquor, while beer sales are more volatile, possibly influenced by seasonal activities or promotions.

Seasonal Patterns and Market Insights

Seasonal trends are evident, with spikes in sales during the summer and holiday months. For instance, July 2025 saw a dip in sales, which is atypical, possibly due to economic factors or changes in consumer behavior. The October 2025 surge, with a 18.67% increase in total receipts, might be attributed to events or promotions that attract higher consumer spending.

Changes in Market Structure

The number of establishments has fluctuated, peaking at 79 in October 2025 and declining to 72 by May 2026. This decline might reflect consolidations in the market or competitive pressures forcing smaller players out. Yet, the overall increase in sales suggests that the remaining establishments are effectively capturing demand, possibly through better service offerings or strategic marketing.

Implications for Business Strategy

For businesses in Bryan, these trends highlight the importance of focusing on liquor sales while also capitalizing on beer's seasonal peaks. The stable yet small wine market might be an opportunity for niche marketing. Furthermore, understanding the competitive landscape and consumer preferences can help businesses optimize their offerings and capture more of the market share as the number of establishments fluctuates.

Economic Overview

Bryan, Texas, stands as a vibrant hub within the Brazos Valley, buoyed by a diverse economic landscape. The city's economy is anchored by agriculture, education, and manufacturing, with Texas A&M University in neighboring College Station playing a critical role in driving innovation and research. The presence of high-tech industries and startups is on the rise, fostered by a supportive business climate and strategic initiatives aimed at attracting investment.

In recent years, Bryan has experienced steady growth, with the healthcare sector expanding to meet the needs of its growing population. The city has also become a focal point for advanced manufacturing, with companies benefiting from its strategic location between major Texas cities. This economic diversity is complemented by a robust infrastructure that supports business operations and logistics.

Cultural Scene

Bryan boasts a rich cultural scene that reflects its diverse community and history. The city hosts the annual Texas Reds Steak & Grape Festival, which draws thousands to its downtown streets with live music, arts, and culinary delights. The Brazos Valley Symphony Orchestra and The Theatre Company of Bryan-College Station contribute to the city's vibrant performing arts scene, offering a range of performances year-round.

Historical sites such as the Carnegie History Center and the Brazos Valley African American Museum provide insights into the region's past, while the First Friday events transform downtown Bryan into a lively arts and crafts fair, showcasing local artisans and musicians. These cultural offerings make Bryan a dynamic place for residents and visitors alike.

Lifestyle

Bryan's lifestyle is characterized by its blend of small-town charm and urban amenities. Popular neighborhoods such as Miramont and Traditions offer upscale living with access to golf courses and country clubs, while the Historic Downtown District is known for its unique shops, eateries, and entertainment venues. The city's parks and outdoor spaces, like Lake Bryan, offer residents ample opportunities for recreation and relaxation.

The local character is defined by a strong sense of community and hospitality, with residents enjoying a range of activities from farmers markets to community theater. The city's entertainment districts continue to expand, providing a variety of dining, shopping, and nightlife options for all tastes.

Future Outlook

Bryan is poised for continued growth, with several development projects underway to enhance its infrastructure and community amenities. The city's strategic plan emphasizes sustainable growth, focusing on areas like transportation, housing, and public services to accommodate an increasing population. Efforts to revitalize the downtown area are expected to boost economic activity and cultural vibrancy.

In the coming years, Bryan aims to strengthen its position as a regional economic leader, leveraging its educational institutions and tech-friendly environment to attract new businesses and talent. As these plans unfold, Bryan is set to offer even greater opportunities for businesses and investors looking to tap into the dynamic Texas market.