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Nestled in the heart of the Brazos Valley, Bryan, Texas, is a vibrant city known for its rich history and close proximity to Texas A&M University. As part of the rapidly growing Bryan-College Station metropolitan area, Bryan offers a dynamic blend of cultural, educational, and economic activities. This article delves into a comprehensive, data-driven analysis of the city's alcohol sales market, providing valuable insights into consumer behavior and regional trends.

In the first section, we present a detailed table and analysis of Bryan's top alcohol-selling establishments. This overview highlights the key players in the market and their share of sales, offering a glimpse into the competitive landscape. Following this, we explore a breakdown of alcohol sales by zip code, revealing which areas have the highest concentration of sales and what this means for local businesses and residents.

Finally, our monthly trends analysis examines how alcohol sales have evolved over the past year, identifying patterns and shifts in consumer preferences. Whether you're a business owner, resident, or simply curious about the local economy, this report provides a comprehensive look at Bryan's alcohol sales dynamics as of April 2025.

Top 25 Bryan Businesses By August 2026 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Bryan for August 2026, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Twin Peaks
$203,265
$78,825
$1,157
$123,283
2.
Carney's Pub
$138,208
$69,033
$2,131
$67,044
3.
The Angry Elephant
$110,964
$69,041
$1,637
$40,286
4.
Sunbeam Bagels & the Owl
$100,048
$64,598
$4,196
$31,254
5.
Yesterdays
$97,570
$53,696
$991
$42,883
6.
The Stella
$96,011
$60,964
$23,199
$11,848
7.
Los Cucos Mexican Cafe
$70,009
$49,465
$2,566
$17,978
8.
Hush & Whisper
$53,582
$53,582
$0
$0
9.
Miramont Country Club
$48,845
$26,481
$18,158
$4,206
10.
The Weinberg at Wixon Valley Concessions
$42,662
$29,467
$4,160
$9,035
11.
Christopher's World Grille
$42,407
$21,196
$20,205
$1,006
12.
Rrr Beverages, LLC
$41,646
$24,881
$9,014
$7,751
13.
Tilted Pint
$41,563
$14,768
$1,051
$25,744
14.
Veterans of Foreign Wars Brazos County Post #4692
$36,049
$16,327
$50
$19,672
15.
The Phillips Event Center
$35,718
$17,017
$4,767
$13,934
16.
Topgolf
$34,627
$16,107
$652
$17,868
17.
Shipwreck Grill
$34,098
$19,390
$2,669
$12,039
18.
Station 36 and the Boiler Room
$32,109
$24,082
$4,816
$3,211
19.
Casa Monarca Mexican Cantina
$26,817
$23,891
$0
$2,926
20.
Cadillac Ranch
$25,594
$12,664
$319
$12,611
21.
Murphy's Law, LLC
$24,102
$10,222
$753
$13,127
22.
El Toro
$23,010
$8,786
$1,244
$12,980
23.
The Stafford 1911
$21,950
$17,458
$368
$4,124
24.
Joe Fickey's
$21,358
$6,624
$1,682
$13,052
25.
Frida's Kitchen & Bar
$18,615
$16,219
$373
$2,023

Top Performers in Bryan's Alcohol Market

Leading the charge in Bryan's alcohol sales for August 2026 is Twin Peaks, raking in a whopping $203,265. With beer sales alone reaching $123,283, it's clear the suds are a big hit here. Meanwhile, liquor sales also played a significant role, contributing $78,825 to their total receipts.

Not far behind, Carney's Pub took second place with total receipts of $138,208. Carney's strikes a solid balance between liquor and beer sales, each bringing in over $67,000. The pub's diverse offering seems to keep patrons coming back for more.

Noteworthy Trends and Shifts

It's interesting to see The Angry Elephant and Sunbeam Bagels & The Owl making strong showings with over $100,000 in total sales each. The Angry Elephant's liquor sales are almost identical to Carney's, but their beer sales are notably lower. Meanwhile, Sunbeam Bagels stands out with its impressive $4,196 wine sales, suggesting a unique market niche.

Another fascinating entry is Hush & Whisper, with $53,582 solely in liquor sales, showing a clear specialty focus. Their absence of wine and beer sales is an unusual but apparently successful strategy.

Emerging Opportunities

Lower on the list, establishments like The Stella and Los Cucos Mexican Cafe hint at potential growth areas, especially with The Stella's strong performance in wine sales, contributing nearly a quarter of their total receipts. Meanwhile, Los Cucos shows a promising blend of liquor and beer sales that could be further leveraged.

Frida's Kitchen & Bar rounds out our top 25, with nearly $16,219 from liquor sales alone. Its focus on spirits over beer and wine suggests a tailored business model that could capitalize on the growing trend of specialized cocktail offerings.

Bryan Zip Codes By August 2026 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Bryan for August 2026, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
77802
22 $749,058
$381,589
$64,163
$295,035
2.
77803
33 $464,425
$310,798
$27,522
$123,525
3.
77801
9 $225,524
$109,854
$5,452
$102,328
4.
77807
6 $221,750
$124,792
$39,356
$57,602
5.
77808
5 $66,640
$37,167
$6,064
$23,409

Top Performing Areas

In Bryan, the zip code 77802 is leading the pack with the highest alcohol sales, totaling a whopping $749,058 in August 2026. This area boasts 22 establishments, making it a bustling hub for liquor, wine, and beer enthusiasts. With over half of the sales coming from liquor, it's clear that spirits are the preferred choice here.

Alcohol Preferences by Zip Code

When we look at the sales mix, zip code 77803 stands out with a strong preference for liquor, making up 67% of its total sales of $464,425. Meanwhile, zip code 77801 shows a more balanced distribution between liquor and beer, with beer accounting for 45% of sales. It's interesting to note that wine takes a back seat across most areas, except in 77807 where it captures 18% of sales.

Opportunities for New Establishments

Considering the density of establishments, zip code 77808 presents an intriguing opportunity. Despite having the fewest establishments (5) and the lowest sales ($66,640), the high percentage of liquor sales suggests a potential niche market for new businesses to explore. Similarly, the relatively low number of establishments in 77807 could indicate room for growth.

Insights and Patterns

Overall, the data reveals a strong preference for liquor across most zip codes, with beer also maintaining a significant share, particularly in 77801. Wine sales, however, remain consistently low, hinting at a possible area for market expansion. The concentration of sales and establishments in 77802 and 77803 suggests these areas are well-established, yet they may offer competitive opportunities for new concepts or specialized offerings.

Bryan Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Bryan. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Aug 2026 75 $1,727,397
$964,200
$142,557
$601,899
5.9% ↓
Jul 2026 78 $1,835,524
$1,005,050
$129,470
$622,564
2.9% ↑
Jun 2026 78 $1,784,482
$984,271
$140,425
$659,406
18.5% ↓
May 2026 77 $2,189,740
$1,256,900
$184,625
$745,815
7.5% ↑
Apr 2026 78 $2,037,253
$1,146,697
$176,027
$710,759
3.7% ↑
Mar 2026 78 $1,964,926
$1,063,016
$158,721
$742,909
6.8% ↑
Feb 2026 79 $1,839,057
$1,030,269
$185,411
$618,327
11.4% ↑
Jan 2026 78 $1,650,703
$906,262
$151,896
$580,305
14.1% ↓
Dec 2025 76 $1,922,090
$1,102,302
$193,255
$622,723
4% ↑
Nov 2025 76 $1,848,602
$1,008,671
$162,848
$658,924
10.7% ↓
Oct 2025 79 $2,070,140
$1,098,892
$169,006
$698,442
18.7% ↑
Sep 2025 79 $1,744,475
$928,140
$151,655
$617,623
0% ↑

Overview of Alcohol Sales Trends in Bryan

Over the past 12 months, Bryan's alcohol sales have seen quite a rollercoaster ride, with significant peaks and troughs in total receipts. May 2026 stood out as the month with the highest sales, hitting a robust $2,189,740 in total receipts, driven largely by liquor sales. This was a notable surge compared to the quieter months like August 2026, where sales dipped to $1,727,397.

Liquor, Wine, and Beer Sales Dynamics

Throughout the year, liquor has consistently been the top seller, peaking at $1,256,900 in May 2026. This suggests a strong preference for spirits among consumers, possibly influenced by social events or seasonal celebrations. Beer sales, on the other hand, have shown more fluctuation but generally hovered around the $600,000 mark, with a high of $745,815 in May. Wine, while popular, has maintained a steadier pace, peaking at $193,255 in December 2025, typically a festive month.

Seasonal Patterns and Market Indicators

The data reveals clear seasonal patterns, with spikes in sales during festive seasons like December and May, which is often associated with graduations and weddings. Interestingly, the summer months of June and July also saw a temporary increase in sales, possibly due to vacationing and outdoor activities. The dip in August suggests a post-summer slowdown as consumers settle back into routine.

Market Changes and Business Implications

A notable trend is the slight decline in the number of establishments, from 79 in October 2025 to 75 in August 2026. This reduction could indicate a consolidation in the market or a strategic shift towards fewer but larger venues. For businesses, these insights suggest opportunities in tailoring promotions around peak months and focusing on liquor sales as a key revenue driver. Additionally, understanding consumer preferences for different types of alcohol can help in better inventory and marketing strategies.

Economic Overview

Bryan, Texas, stands as a vibrant hub within the Brazos Valley, buoyed by a diverse economic landscape. The city's economy is anchored by agriculture, education, and manufacturing, with Texas A&M University in neighboring College Station playing a critical role in driving innovation and research. The presence of high-tech industries and startups is on the rise, fostered by a supportive business climate and strategic initiatives aimed at attracting investment.

In recent years, Bryan has experienced steady growth, with the healthcare sector expanding to meet the needs of its growing population. The city has also become a focal point for advanced manufacturing, with companies benefiting from its strategic location between major Texas cities. This economic diversity is complemented by a robust infrastructure that supports business operations and logistics.

Cultural Scene

Bryan boasts a rich cultural scene that reflects its diverse community and history. The city hosts the annual Texas Reds Steak & Grape Festival, which draws thousands to its downtown streets with live music, arts, and culinary delights. The Brazos Valley Symphony Orchestra and The Theatre Company of Bryan-College Station contribute to the city's vibrant performing arts scene, offering a range of performances year-round.

Historical sites such as the Carnegie History Center and the Brazos Valley African American Museum provide insights into the region's past, while the First Friday events transform downtown Bryan into a lively arts and crafts fair, showcasing local artisans and musicians. These cultural offerings make Bryan a dynamic place for residents and visitors alike.

Lifestyle

Bryan's lifestyle is characterized by its blend of small-town charm and urban amenities. Popular neighborhoods such as Miramont and Traditions offer upscale living with access to golf courses and country clubs, while the Historic Downtown District is known for its unique shops, eateries, and entertainment venues. The city's parks and outdoor spaces, like Lake Bryan, offer residents ample opportunities for recreation and relaxation.

The local character is defined by a strong sense of community and hospitality, with residents enjoying a range of activities from farmers markets to community theater. The city's entertainment districts continue to expand, providing a variety of dining, shopping, and nightlife options for all tastes.

Future Outlook

Bryan is poised for continued growth, with several development projects underway to enhance its infrastructure and community amenities. The city's strategic plan emphasizes sustainable growth, focusing on areas like transportation, housing, and public services to accommodate an increasing population. Efforts to revitalize the downtown area are expected to boost economic activity and cultural vibrancy.

In the coming years, Bryan aims to strengthen its position as a regional economic leader, leveraging its educational institutions and tech-friendly environment to attract new businesses and talent. As these plans unfold, Bryan is set to offer even greater opportunities for businesses and investors looking to tap into the dynamic Texas market.