Nestled in the heart of the Brazos Valley, Bryan, Texas, is a vibrant city known for its rich history and close proximity to Texas A&M University. As part of the rapidly growing Bryan-College Station metropolitan area, Bryan offers a dynamic blend of cultural, educational, and economic activities. This article delves into a comprehensive, data-driven analysis of the city's alcohol sales market, providing valuable insights into consumer behavior and regional trends.
In the first section, we present a detailed table and analysis of Bryan's top alcohol-selling establishments. This overview highlights the key players in the market and their share of sales, offering a glimpse into the competitive landscape. Following this, we explore a breakdown of alcohol sales by zip code, revealing which areas have the highest concentration of sales and what this means for local businesses and residents.
Finally, our monthly trends analysis examines how alcohol sales have evolved over the past year, identifying patterns and shifts in consumer preferences. Whether you're a business owner, resident, or simply curious about the local economy, this report provides a comprehensive look at Bryan's alcohol sales dynamics as of April 2025.
Top 25 Bryan Businesses By September 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Twin Peaks
|
$213,825 |
$85,288
|
$1,088
|
$127,449
|
| 2. |
Carney's Pub
|
$171,308 |
$79,125
|
$2,142
|
$90,041
|
| 3. |
Yesterdays
|
$109,140 |
$60,265
|
$1,088
|
$47,787
|
| 4. |
The Angry Elephant
|
$108,816 |
$69,672
|
$1,865
|
$37,279
|
| 5. |
The Stella
|
$103,989 |
$64,481
|
$26,300
|
$13,208
|
| 6. |
Los Cucos Mexican Cafe
|
$63,060 |
$45,065
|
$2,345
|
$15,650
|
| 7. |
E11even Bar & Grill
|
$58,521 |
$33,444
|
$0
|
$25,077
|
| 8. |
Rrr Beverages, LLC
|
$57,696 |
$34,193
|
$13,518
|
$9,985
|
| 9. |
Christopher's World Grille
|
$47,907 |
$22,350
|
$24,595
|
$962
|
| 10. |
Hush & Whisper
|
$45,721 |
$45,721
|
$0
|
$0
|
| 11. |
Miramont Country Club
|
$39,571 |
$17,033
|
$16,332
|
$6,206
|
| 12. |
Legends Event Center
|
$38,586 |
$24,189
|
$0
|
$14,397
|
| 13. |
Station 36 and the Boiler Room
|
$37,496 |
$28,122
|
$5,624
|
$3,750
|
| 14. |
Tilted Pint
|
$37,407 |
$13,793
|
$991
|
$22,623
|
| 15. |
The Phillips Event Center
|
$36,011 |
$18,632
|
$5,029
|
$12,350
|
| 16. |
Topgolf
|
$34,169 |
$14,255
|
$493
|
$19,421
|
| 17. |
Casa Monarca Mexican Cantina
|
$32,544 |
$23,453
|
$0
|
$9,091
|
| 18. |
Veterans of Foreign Wars Brazos County Post #4692
|
$31,783 |
$13,836
|
$30
|
$17,917
|
| 19. |
The Stafford 1911
|
$26,641 |
$19,966
|
$245
|
$6,430
|
| 20. |
Shipwreck Grill
|
$25,741 |
$14,429
|
$2,013
|
$9,299
|
| 21. |
Cadillac Ranch
|
$25,066 |
$13,921
|
$352
|
$10,793
|
| 22. |
Murphy's Law, LLC
|
$23,053 |
$10,245
|
$610
|
$12,198
|
| 23. |
The Proudest Monkey
|
$21,338 |
$14,425
|
$240
|
$6,673
|
| 24. |
El Toro
|
$20,752 |
$7,874
|
$1,117
|
$11,761
|
| 25. |
The Weinberg at Wixon Valley Concessions
|
$19,643 |
$9,201
|
$3,622
|
$6,820
|
Top Performers in Bryan's Alcohol Sales
Topping the list for September 2026, Twin Peaks on N Earl Rudder Fwy continues to lead with total receipts of $213,825. It's noteworthy that beer sales substantially drive their revenue, contributing $127,449, while liquor sales are also significant at $85,288.
Following Twin Peaks, Carney's Pub on S College Ave maintains its strong position with $171,308 in total sales. They have a balanced mix of liquor and beer sales, with a slight edge towards beer at $90,041. This makes them a popular choice for beer enthusiasts.
Interesting Trends and Observations
A notable player is The Stella at Lake Atlas Dr, where wine sales shine brightly at $26,300, making up a significant portion of their $103,989 total. This could indicate a strong clientele preference for wine or a successful wine promotion strategy.
In a unique category, Hush & Whisper on N Main St focuses exclusively on liquor, with all of their $45,721 revenue coming from this category. This specialization might cater to a niche market seeking high-quality spirits or cocktails.
Emerging Players and Niche Markets
The Angry Elephant on Boonville Rd and Yesterdays on S Texas Ave are neck and neck with total receipts just over $108,000, each showing a strong preference for liquor sales. The Angry Elephant has a slight edge in liquor at $69,672, possibly indicating a growing trend towards cocktail culture in the area.
Meanwhile, Christopher's World Grille stands out with a focus on wine, generating $24,595 from wine sales out of $47,907 total receipts. This suggests a refined dining experience that pairs well with wine enthusiasts.
Opportunities for Growth and Innovation
Establishments like Los Cucos Mexican Cafe and Casa Monarca Mexican Cantina could explore expanding their wine offerings, as their current sales are heavily skewed towards liquor and beer. This might attract a broader audience seeking diverse beverage options.
Overall, Bryan's alcohol market in September 2026 showcases a dynamic and diverse landscape. There's room for innovation, especially in specialty offerings like craft cocktails, premium wines, and exclusive beer selections, to cater to evolving customer preferences.
Bryan Zip Codes By September 2026 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
77802
|
23 | $740,258 |
$380,955
|
$69,383
|
$289,920
|
| 2. |
77803
|
30 | $383,411 |
$251,231
|
$24,204
|
$101,616
|
| 3. |
77801
|
10 | $339,199 |
$171,075
|
$4,648
|
$163,476
|
| 4. |
77807
|
7 | $243,647 |
$138,620
|
$46,784
|
$58,243
|
| 5. |
77808
|
4 | $37,960 |
$14,734
|
$4,352
|
$18,874
|
| 6. |
77806
|
1 | $4,140 |
$0
|
$0
|
$4,140
|
Overview of Alcohol Sales in Bryan for September 2026
In September 2026, Bryan recorded a total of $1,748,615 in alcohol sales spread across 75 establishments within six zip codes. The data reveals a diverse landscape of alcohol consumption, with notable differences in sales volume and product preferences across the city.
Top Performing Zip Codes
Zip Code 77802 leads the pack with total sales of $740,258, supported by 23 establishments. This area shows a balanced sales mix with 51% of sales from liquor, followed by 39% from beer, and 9% from wine. This indicates a strong liquor preference but also a significant market for beer.
Trailing behind is Zip Code 77803 with $383,411 in sales from 30 establishments. Here, liquor dominates the market at 66%, with beer representing 27% and wine a mere 6%. The high number of establishments suggests a competitive market with a strong focus on liquor sales.
Alcohol Preferences by Zip Code
In Zip Code 77801, the sales mix is almost evenly split between liquor (50%) and beer (48%), with wine barely making a dent at 1%. This area, with $339,199 in sales from 10 establishments, shows a clear preference for both liquor and beer, potentially offering opportunities for businesses specializing in these products.
Meanwhile, Zip Code 77807 features a mix of 57% liquor, 19% wine, and 24% beer from its seven establishments, totaling $243,647 in sales. This suggests a more diverse alcohol preference, with a slightly higher inclination towards wine compared to other areas.
Opportunities for New Establishments
Smaller markets like Zip Code 77808 and Zip Code 77806 present unique opportunities. With only four establishments, 77808 recorded $37,960 in sales, primarily driven by beer (50%) and liquor (39%). On the other hand, 77806, with a single establishment and $4,140 in sales, is entirely beer-focused. These areas could benefit from increased competition and variety, particularly in wine offerings.
Insights and Patterns
The data suggests that while liquor is a strong performer across most zip codes, there's a notable demand for beer, particularly in areas like 77801 and 77806. Wine, although less popular, sees a higher preference in 77807. This varied landscape provides a comprehensive view for businesses looking to tailor their offerings to meet local demands effectively.
Bryan Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2026 | 75 | $1,748,615 |
$956,615
|
$149,371
|
$636,269
|
4.3%
↓
|
| Aug 2026 | 80 | $1,827,022 |
$1,020,301
|
$144,217
|
$652,034
|
0.7%
↑
|
| Jul 2026 | 79 | $1,814,791 |
$1,031,684
|
$136,261
|
$646,446
|
1.7%
↑
|
| Jun 2026 | 78 | $1,784,482 |
$984,271
|
$140,425
|
$659,406
|
18.5%
↓
|
| May 2026 | 77 | $2,189,740 |
$1,256,900
|
$184,625
|
$745,815
|
7.5%
↑
|
| Apr 2026 | 78 | $2,037,253 |
$1,146,697
|
$176,027
|
$710,759
|
3.7%
↑
|
| Mar 2026 | 78 | $1,964,926 |
$1,063,016
|
$158,721
|
$742,909
|
6.8%
↑
|
| Feb 2026 | 79 | $1,839,057 |
$1,030,269
|
$185,411
|
$618,327
|
11.4%
↑
|
| Jan 2026 | 78 | $1,650,703 |
$906,262
|
$151,896
|
$580,305
|
14.1%
↓
|
| Dec 2025 | 76 | $1,922,090 |
$1,102,302
|
$193,255
|
$622,723
|
4%
↑
|
| Nov 2025 | 76 | $1,848,602 |
$1,008,671
|
$162,848
|
$658,924
|
10.7%
↓
|
| Oct 2025 | 79 | $2,070,140 |
$1,098,892
|
$169,006
|
$698,442
|
0%
↑
|
Overview of Alcohol Sales in Bryan
Over the past year, alcohol sales in Bryan have shown some interesting patterns and shifts. The total receipts peaked in May 2026, reaching a high of $2,189,740, which was a marked increase of 7.48% from the previous month. This suggests a seasonal spike, possibly due to events or favorable weather conditions drawing more customers to local establishments.
Monthly Variations and Trends
Following the peak in May, sales saw a significant drop in June, down by 18.51%, indicating a possible post-peak slump or the beginning of a seasonal dip. Since then, sales have fluctuated slightly, with a notable decrease in September 2026, where total receipts fell to $1,748,615, down 4.29% from August.
Sales Mix: Liquor, Wine, and Beer
Throughout the year, liquor consistently outperformed wine and beer in terms of sales, contributing the most to total receipts. In May 2026, liquor sales hit their highest at $1,256,900. Interestingly, wine sales were highest in December 2025, suggesting a seasonal preference for wine during the holiday season. Beer sales remained relatively stable, peaking in May 2026, but overall showed less volatility compared to liquor and wine.
Market Insights
The number of establishments in Bryan has also seen changes, affecting sales dynamics. There was a slight increase in establishments through the first half of 2026, peaking in August with 80 establishments before dropping to 75 in September. This decline in establishments could be linked to the downturn in sales, as fewer venues mean less opportunity for consumer spending.
Implications for Business
For businesses, these trends underline the importance of aligning stock and marketing efforts with seasonal peaks, particularly in May and the holiday season in December. With liquor consistently leading sales, businesses may benefit from focusing promotions on this category. Meanwhile, the fluctuating number of establishments suggests a competitive market where adaptability and differentiation are key.
Economic Overview
Bryan, Texas, stands as a vibrant hub within the Brazos Valley, buoyed by a diverse economic landscape. The city's economy is anchored by agriculture, education, and manufacturing, with Texas A&M University in neighboring College Station playing a critical role in driving innovation and research. The presence of high-tech industries and startups is on the rise, fostered by a supportive business climate and strategic initiatives aimed at attracting investment.
In recent years, Bryan has experienced steady growth, with the healthcare sector expanding to meet the needs of its growing population. The city has also become a focal point for advanced manufacturing, with companies benefiting from its strategic location between major Texas cities. This economic diversity is complemented by a robust infrastructure that supports business operations and logistics.
Cultural Scene
Bryan boasts a rich cultural scene that reflects its diverse community and history. The city hosts the annual Texas Reds Steak & Grape Festival, which draws thousands to its downtown streets with live music, arts, and culinary delights. The Brazos Valley Symphony Orchestra and The Theatre Company of Bryan-College Station contribute to the city's vibrant performing arts scene, offering a range of performances year-round.
Historical sites such as the Carnegie History Center and the Brazos Valley African American Museum provide insights into the region's past, while the First Friday events transform downtown Bryan into a lively arts and crafts fair, showcasing local artisans and musicians. These cultural offerings make Bryan a dynamic place for residents and visitors alike.
Lifestyle
Bryan's lifestyle is characterized by its blend of small-town charm and urban amenities. Popular neighborhoods such as Miramont and Traditions offer upscale living with access to golf courses and country clubs, while the Historic Downtown District is known for its unique shops, eateries, and entertainment venues. The city's parks and outdoor spaces, like Lake Bryan, offer residents ample opportunities for recreation and relaxation.
The local character is defined by a strong sense of community and hospitality, with residents enjoying a range of activities from farmers markets to community theater. The city's entertainment districts continue to expand, providing a variety of dining, shopping, and nightlife options for all tastes.
Future Outlook
Bryan is poised for continued growth, with several development projects underway to enhance its infrastructure and community amenities. The city's strategic plan emphasizes sustainable growth, focusing on areas like transportation, housing, and public services to accommodate an increasing population. Efforts to revitalize the downtown area are expected to boost economic activity and cultural vibrancy.
In the coming years, Bryan aims to strengthen its position as a regional economic leader, leveraging its educational institutions and tech-friendly environment to attract new businesses and talent. As these plans unfold, Bryan is set to offer even greater opportunities for businesses and investors looking to tap into the dynamic Texas market.