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Nestled in the heart of the Brazos Valley, Bryan, Texas, is a vibrant city known for its rich history and close proximity to Texas A&M University. As part of the rapidly growing Bryan-College Station metropolitan area, Bryan offers a dynamic blend of cultural, educational, and economic activities. This article delves into a comprehensive, data-driven analysis of the city's alcohol sales market, providing valuable insights into consumer behavior and regional trends.

In the first section, we present a detailed table and analysis of Bryan's top alcohol-selling establishments. This overview highlights the key players in the market and their share of sales, offering a glimpse into the competitive landscape. Following this, we explore a breakdown of alcohol sales by zip code, revealing which areas have the highest concentration of sales and what this means for local businesses and residents.

Finally, our monthly trends analysis examines how alcohol sales have evolved over the past year, identifying patterns and shifts in consumer preferences. Whether you're a business owner, resident, or simply curious about the local economy, this report provides a comprehensive look at Bryan's alcohol sales dynamics as of April 2025.

Top 25 Bryan Businesses By June 2026 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Bryan for June 2026, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Twin Peaks
$222,892
$87,566
$755
$134,571
2.
Carney's Pub
$133,502
$62,040
$2,003
$69,459
3.
The Angry Elephant
$105,117
$65,007
$1,822
$38,288
4.
Yesterdays
$96,565
$51,856
$1,339
$43,370
5.
Sunbeam Bagels & the Owl
$95,040
$61,768
$4,691
$28,581
6.
The Weinberg at Wixon Valley Concessions
$88,490
$65,187
$11,493
$11,810
7.
The Stella
$85,412
$51,392
$20,306
$13,714
8.
Los Cucos Mexican Cafe
$58,670
$41,859
$2,347
$14,464
9.
Rrr Beverages, LLC
$56,607
$32,147
$12,922
$11,538
10.
Topgolf
$49,962
$25,635
$1,078
$23,249
11.
Hush & Whisper
$39,628
$39,628
$0
$0
12.
Miramont Country Club
$39,240
$20,380
$16,735
$2,125
13.
Tilted Pint
$37,349
$13,353
$894
$23,102
14.
Veterans of Foreign Wars Brazos County Post #4692
$36,221
$16,336
$15
$19,870
15.
The Phillips Event Center
$34,612
$16,757
$5,060
$12,795
16.
Christopher's World Grille
$32,514
$17,774
$13,932
$808
17.
Shipwreck Grill
$29,665
$16,512
$2,662
$10,491
18.
Station 36 and the Boiler Room
$26,519
$19,889
$3,978
$2,652
19.
Cadillac Ranch
$23,263
$13,135
$244
$9,884
20.
El Toro
$21,686
$8,152
$1,152
$12,382
21.
Murphy's Law, LLC
$19,855
$9,716
$510
$9,629
22.
The Proudest Monkey
$18,098
$12,099
$268
$5,731
23.
Joe Fickey's
$17,201
$5,312
$903
$10,986
24.
Frida's Kitchen & Bar
$16,478
$14,362
$257
$1,859
25.
Kanji Sushi
$15,554
$8,270
$6,118
$1,166

Top Performers in Bryan's Alcohol Scene

Leading the charge in June 2026 is Twin Peaks on N Earl Rudder Fwy, boasting impressive total receipts of $222,892. With beer sales hitting $134,571, it's clear that their brew offerings are a major draw. Their liquor sales are not far behind, contributing $87,566 to the total.

Coming in second is Carney's Pub on S College Ave, with total sales of $133,502. This pub managed to balance its sales between liquor and beer, with beer slightly edging out at $69,459. Their liquor sales were also strong at $62,040, showing a healthy mix of preferences.

Rising Stars and Consistent Favorites

The Angry Elephant on Boonville Rd secured the third spot with $105,117 in total sales, driven largely by liquor at $65,007. Meanwhile, Yesterdays on S Texas Ave and Sunbeam Bagels & The Owl both hovered around the $95,000 mark, each with a unique sales mix that highlights their diverse clientele.

The Weinberg at Wixon Valley Concessions is notable for its wine sales, accounting for $11,493 of its $88,490 total. This marks it as a go-to for wine enthusiasts, a niche not as prominently served by other top establishments.

Notable Trends and Insights

While beer seems to dominate many establishments' sales, some places like The Stella on Lake Atlas Dr show a strong performance in wine, contributing $20,306 to their total receipts of $85,412. This might indicate a shift or diversification in customer preferences in specific venues.

Interestingly, Hush & Whisper on N Main St reported all its sales from liquor, totaling $39,628. This exclusive focus could be a strategic choice that sets them apart from the competition, catering to a specific clientele.

Overall, these figures provide valuable insights into the thriving alcohol market in Bryan. For prospective bar owners or business real estate investors, understanding these trends and sales compositions can inform strategic decisions and highlight opportunities for growth in this vibrant sector.

Bryan Zip Codes By June 2026 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Bryan for June 2026, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
77802
21 $703,019
$360,629
$53,979
$288,411
2.
77803
31 $398,085
$256,395
$27,717
$113,593
3.
77801
9 $244,762
$119,120
$5,869
$119,773
4.
77807
7 $224,120
$123,399
$39,886
$60,835
5.
77808
4 $108,271
$71,867
$12,540
$23,864

High Concentration of Alcohol Sales

In Bryan, the zip code 77802 stands out with the highest alcohol sales, totaling a substantial $703,019 from 21 establishments. This area alone accounts for a significant portion of the city's total sales, indicating a robust market presence. The mix here is quite balanced, with liquor and beer almost evenly split, suggesting a diverse consumer preference.

Alcohol Type Preferences by Zip Code

Each zip code in Bryan seems to have its distinct preference when it comes to the type of alcohol sold. Zip code 77803 shows a strong preference for liquor, making up 64% of its sales, while zip code 77801 equally favors both liquor and beer at 49% each. Interestingly, zip code 77807 has a notable 18% sales in wine, the highest among all areas, which could indicate a niche market in this region.

Opportunities for New Establishments

Despite having the most establishments, zip code 77803 still has a relatively high sales volume, suggesting room for additional businesses to capture the thriving demand. Conversely, zip code 77808, with only four establishments, might be an untapped opportunity despite its smaller sales volume. New businesses could potentially stimulate and capture more market share here.

Interesting Patterns and Insights

Overall, Bryan's alcohol market seems to be heavily dominated by liquor sales, especially in zip codes like 77803 and 77808. This could signal an opportunity for wine-focused ventures, particularly in areas like 77807, where wine sales are already above average. Additionally, the even split between liquor and beer in 77801 could be indicative of a balanced consumer base, providing flexibility for businesses to explore diverse product offerings.

Bryan Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Bryan. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Jun 2026 72 $1,678,257
$931,410
$139,991
$606,476
23.4%
May 2026 77 $2,189,740
$1,256,900
$184,625
$745,815
7.5%
Apr 2026 78 $2,037,253
$1,146,697
$176,027
$710,759
3.7%
Mar 2026 78 $1,964,926
$1,063,016
$158,721
$742,909
6.8%
Feb 2026 79 $1,839,057
$1,030,269
$185,411
$618,327
11.4%
Jan 2026 78 $1,650,703
$906,262
$151,896
$580,305
14.1%
Dec 2025 76 $1,922,090
$1,102,302
$193,255
$622,723
4%
Nov 2025 76 $1,848,602
$1,008,671
$162,848
$658,924
10.7%
Oct 2025 79 $2,070,140
$1,098,892
$169,006
$698,442
18.7%
Sep 2025 79 $1,744,475
$928,140
$151,655
$617,623
14.8%
Aug 2025 78 $2,047,416
$1,076,589
$177,809
$680,409
25.6%
Jul 2025 76 $1,630,080
$880,916
$112,933
$579,593
0%

Alcohol Sales Trends in Bryan: A Year in Review

Over the past year, Bryan's alcohol sales have shown quite a rollercoaster of trends, with May 2026 standing out as the peak month, boasting total receipts of $2,189,740. This surge indicates a vibrant market possibly driven by events or warmer weather, which often boosts social gatherings and celebrations. Interestingly, the number of establishments decreased slightly over the year, suggesting a consolidation in the market or enhanced competition driving some players out.

Liquor has consistently been the dominant segment, making up a significant portion of sales across the board. For example, in May 2026, liquor alone contributed $1,256,900 to the total receipts. This preference for liquor might indicate a shift in consumer tastes towards spirits over wine and beer, which could be pivotal for businesses in planning their inventory and marketing strategies.

Seasonality plays a critical role in sales fluctuations. Sales in December 2025 were robust, likely due to holiday festivities, with total receipts reaching $1,922,090. However, the trend dipped in January 2026, with a noticeable 14.12% drop in total receipts. This pattern suggests that businesses might need to ramp up promotions or diversify offerings to maintain momentum post-holiday season.

Beer sales have also shown variability, peaking in months like October 2025 with $698,442 in receipts, possibly due to events like Oktoberfest. However, beer's share in the sales mix has been more volatile compared to liquor, indicating that while it's a staple, its demand might be more influenced by specific events or seasons.

From a strategic standpoint, the decrease in total establishments from 79 in February 2026 to 72 by June 2026 could indicate market saturation or increased operational challenges for smaller players. This contraction suggests businesses might need to focus on differentiation strategies or explore niche markets to sustain their presence in Bryan's competitive landscape.

Economic Overview

Bryan, Texas, stands as a vibrant hub within the Brazos Valley, buoyed by a diverse economic landscape. The city's economy is anchored by agriculture, education, and manufacturing, with Texas A&M University in neighboring College Station playing a critical role in driving innovation and research. The presence of high-tech industries and startups is on the rise, fostered by a supportive business climate and strategic initiatives aimed at attracting investment.

In recent years, Bryan has experienced steady growth, with the healthcare sector expanding to meet the needs of its growing population. The city has also become a focal point for advanced manufacturing, with companies benefiting from its strategic location between major Texas cities. This economic diversity is complemented by a robust infrastructure that supports business operations and logistics.

Cultural Scene

Bryan boasts a rich cultural scene that reflects its diverse community and history. The city hosts the annual Texas Reds Steak & Grape Festival, which draws thousands to its downtown streets with live music, arts, and culinary delights. The Brazos Valley Symphony Orchestra and The Theatre Company of Bryan-College Station contribute to the city's vibrant performing arts scene, offering a range of performances year-round.

Historical sites such as the Carnegie History Center and the Brazos Valley African American Museum provide insights into the region's past, while the First Friday events transform downtown Bryan into a lively arts and crafts fair, showcasing local artisans and musicians. These cultural offerings make Bryan a dynamic place for residents and visitors alike.

Lifestyle

Bryan's lifestyle is characterized by its blend of small-town charm and urban amenities. Popular neighborhoods such as Miramont and Traditions offer upscale living with access to golf courses and country clubs, while the Historic Downtown District is known for its unique shops, eateries, and entertainment venues. The city's parks and outdoor spaces, like Lake Bryan, offer residents ample opportunities for recreation and relaxation.

The local character is defined by a strong sense of community and hospitality, with residents enjoying a range of activities from farmers markets to community theater. The city's entertainment districts continue to expand, providing a variety of dining, shopping, and nightlife options for all tastes.

Future Outlook

Bryan is poised for continued growth, with several development projects underway to enhance its infrastructure and community amenities. The city's strategic plan emphasizes sustainable growth, focusing on areas like transportation, housing, and public services to accommodate an increasing population. Efforts to revitalize the downtown area are expected to boost economic activity and cultural vibrancy.

In the coming years, Bryan aims to strengthen its position as a regional economic leader, leveraging its educational institutions and tech-friendly environment to attract new businesses and talent. As these plans unfold, Bryan is set to offer even greater opportunities for businesses and investors looking to tap into the dynamic Texas market.