Mission Alcohol Sales

Top Alcohol-Selling Establishments in Mission

Leading the pack in May 2025, SKEAN-DHU on E Griffin Pkwy tops the list with total receipts of $62,802. Notably, their liquor sales are strong at $35,551, with beer sales close behind at $26,286. Wine sales, however, lag at $965, indicating a potential area for growth.

CHILI'S GRILL & BAR follows closely with $56,563 in total receipts. Their liquor sales are also impressive at $32,035, and beer sales contribute significantly with $24,174. Wine seems to be a minor focus, with only $354 in sales.

The third spot goes to SUERTE BAR & GRILL ON SHARY, LLC, with $52,881 in total receipts. Liquor is their primary revenue driver at $34,734, since they reported zero wine sales. Beer remains a significant contributor with $18,147 in sales.

Interesting Trends and Observations

MOON RESTAURANT MIXOLOGY shows a unique profile with $38,919 of their $46,413 total coming from liquor, indicating a strong focus on cocktails and spirits. In contrast, their beer sales are relatively low at $3,247.

THE LORETTO AT MISSION stands out with a notable balance between liquor and wine sales. Their wine sales are the highest on this list at $16,284, suggesting a strong wine program that complements their $27,556 in liquor sales.

BUFFALO WINGS & RINGS demonstrates a different strategy, with beer sales leading their revenue at $29,530 out of a $43,956 total. This indicates a strong emphasis on beer, likely paired with their food offerings.

Venues with Unique Profiles

BUCHANAN'S BAR & GRILL and WING DADDY'S SAUCE HOUSE both show a heavy reliance on beer sales, contributing over half of their total receipts. These establishments might be capitalizing on a casual beer-friendly atmosphere.

MISION EVENT CENTER offers a more balanced approach with significant contributions from liquor, wine, and beer, indicating a versatile event space capable of catering to diverse tastes.

Overall, liquor remains the dominant category in Mission's top-selling establishments, with beer following closely behind. Wine, while present, generally contributes less to the total sales, except in a few notable venues like The Loretto at Mission.

Top Alcohol Sales by Zip Code

Looking at the numbers, it's clear that Zip Code 78572 is the powerhouse of alcohol sales in Mission, with a staggering $670,003 in total sales. This area is home to 34 establishments, making it the hub for business in this sector. If you're considering where to set up shop, this zip code is definitely the place to be.

Alcohol Sales Mix: A Tale of Two Zip Codes

Interestingly, the sales mix between the two zip codes shows distinct preferences. In 78572, liquor accounts for just over half of the sales at 51%, while beer follows closely at 42%, and wine trails at 8%. Meanwhile, 78574 is strongly beer-driven, with 66% of sales coming from beer and the rest from liquor, as wine appears to be a non-factor here.

Opportunities for New Establishments

With 34 establishments already in 78572, the market is well-saturated but also thriving, suggesting a competitive yet lucrative environment. On the other hand, 78574 presents a different kind of opportunity with only 5 establishments. This could be a prime spot for new ventures, especially those focusing on diversifying the wine and liquor offerings.

Insights and Patterns

One interesting pattern is the potential underperformance of wine across both zip codes. With wine making up only 8% of sales in its best-performing area, there could be untapped potential for wine-focused establishments. Additionally, the strong beer sales in 78574 suggest that any new business here might do well to include a robust beer selection.

Overall Sales Performance

The past year in Mission's alcohol market has been quite a rollercoaster, with total receipts peaking in March 2025 at $699,489. This March surge represented a significant 19.49% increase from February, signaling a robust seasonal boost, possibly driven by events or holidays during that month.

Seasonal Patterns and Market Dynamics

There are clear seasonal patterns within the data. For instance, sales typically dip post-holiday season, as seen in January 2025 when receipts fell by 11.3% compared to December 2024. However, sales bounced back in the spring, with March 2025 marking the highest revenue month. This cyclical pattern suggests that businesses might plan for inventory and marketing pushes around key seasonal events to capitalize on consumer spending habits.

Changing Mix of Alcohol Sales

Examining the sales mix, liquor has consistently been the top performer, with its highest sales in March 2025 at $344,498. Beer follows closely, often competing for the top spot, particularly strong in December 2024. Wine sales, while the smallest segment, saw a notable spike in July 2024, with $72,959 – potentially due to wine-centered events or promotions during that month.

Market Indicators and Business Implications

Despite fluctuations in total establishments, which peaked at 43 in both September 2024 and October 2024, the market shows resilience. The recent decline in establishments by 9.52% in May 2025 hasn't deterred sales, which actually increased by 5.36% that month. This trend suggests a consolidation in the market, where fewer establishments are achieving higher sales efficiency.

Year-over-Year Insights

Comparing year-over-year data, it's evident that the market has matured with a shift towards a more stable sales environment. While specific month-to-month sales can be volatile, the overall upward trend in total receipts, especially highlighted by the March 2025 peak, indicates growing consumer confidence and spending capacity in Mission.