Longview Alcohol Sales

Top Performers in May 2025

Leading the pack for May 2025 is Bubba's 33 with a total of $117,417 in alcohol sales. Interestingly, their beer sales slightly outpaced liquor, with $58,129 and $57,525 respectively, showing a solid balance between the two. Their wine sales, however, were relatively modest at $1,763, indicating a focus on beer and liquor.

Close behind is McCann Street Bar and Grill, bringing in $110,869. This establishment had a strong emphasis on liquor, which accounted for a whopping $72,011 of their total sales. Beer sales were also significant at $37,307, making McCann a popular spot for liquor lovers.

Noteworthy Trends and Observations

T. Blanco's stands out with an impressive $76,369 in liquor sales, representing the highest liquor sales among the top establishments. However, their beer sales were comparatively low at $15,931, suggesting a focused clientele that favors liquor.

Electric Cowboy/Lone Star Ice House demonstrated a unique trend with their minimal wine sales of only $14, while their liquor and beer sales remained robust at $61,419 and $21,422, respectively. This might indicate a more straightforward offering or preference among patrons.

Emerging Players

Texas Roadhouse and Crossing Creeks Country Club are neck and neck, with total sales just over $82,000 and $76,000, respectively. Texas Roadhouse shows a balanced sales distribution with a slight edge in liquor, whereas Crossing Creeks has a fairly even spread across all three categories.

Meanwhile, Tia Juanita's Fish Camp is making waves with $68,562 in sales, driven predominantly by liquor at $50,295. Their beer sales are moderate, pointing to a potential growth area for this establishment.

Insights for Future Business Strategies

For potential bar owners or business investors, focusing on liquor seems to be a successful strategy, as seen with T. Blanco's and McCann Street Bar and Grill. Additionally, establishments like Bubba's 33 and Texas Roadhouse that balance beer and liquor sales suggest a diverse product offering can attract a wider audience.

Bars and restaurants looking to compete might want to consider the minimal impact of wine sales across the board. This could indicate an opportunity for niche marketing or expanding wine offerings to attract a different clientele segment.

Top Performing Zip Codes

In May 2025, Longview's alcohol sales were dominated by Zip Code 75605, boasting a whopping $920,064 in sales spread across 37 establishments. This area not only leads in total sales but also in the number of establishments, highlighting its significance as a central hub for alcohol purchases. Following closely is Zip Code 75601, with $610,052 in sales from 19 establishments, indicating strong demand and a robust market presence.

Alcohol Preferences by Zip Code

Examining the sales mix, Zip Code 75603 shows a preference for liquor, making up 73% of its sales, the highest among the regions. Conversely, Zip Code 75604 has a more balanced mix with a notable 47% of sales in beer, suggesting a diverse consumer palate. Wine, however, remains a smaller portion of sales across all zip codes, never exceeding 12%.

Opportunities for New Businesses

With only three establishments, Zip Code 75603 presents a potential opportunity for growth, especially given its strong inclination towards liquor sales. Similarly, Zip Code 75602's modest sales of $57,196 across two establishments suggest room for strategic expansion to capture more of the market.

Other Insights

Despite the overall dominance of liquor sales, the variations in sales mix across zip codes highlight unique consumer preferences that businesses can tailor their offerings to. The high concentration of establishments in Zip Code 75605 signals intense competition, whereas areas like 75602 might benefit from increased market penetration. Overall, these insights offer a roadmap for businesses looking to optimize operations and explore new market opportunities in Longview.

Overview of Alcohol Sales in Longview

Over the past 12 months, Longview's alcohol sales have shown some interesting trends and fluctuations. The total monthly receipts peaked in December 2024, reaching a notable $2,076,517. This can be attributed to the holiday season, where festivities typically drive up demand for alcohol. In contrast, January saw a significant drop of 17.32% in total receipts, likely a post-holiday slump as consumers dial back on spending.

Monthly Fluctuations and Establishment Dynamics

The number of establishments also varied throughout the year, with noticeable changes impacting sales. May 2025 recorded a decrease in establishments by 6.76%, but intriguingly, total receipts increased by 3.36% compared to April. This suggests a possible consolidation in the market where fewer but potentially larger or more efficient establishments captured more of the market share.

Shifts in Alcohol Preferences

The sales mix between liquor, wine, and beer has also evolved. Liquor consistently dominated the sales, making up the largest portion of total receipts each month. Beer maintained a strong second place, with wine trailing behind. December 2024 saw the highest liquor receipts at $1,243,633, which aligns with the overall peak in sales. Interestingly, despite the rise in total receipts in May, wine sales showed a slight increase, indicating a potential growing interest in wine consumption during this period.

Seasonal Patterns and Market Insights

Seasonal patterns are clearly evident, with summer months like June and July showing a slight dip in total receipts, possibly due to a shift in consumer focus towards outdoor activities rather than dining and nightlife. However, as the year moved into fall, sales began to rise again, culminating in the December peak. This cyclical nature suggests opportunities for businesses to strategize inventory and marketing efforts accordingly.

Implications for Businesses

For businesses in Longview, understanding these trends is crucial for maximizing sales and optimizing operations. The data indicates that while the number of establishments is not directly proportional to total sales, the efficiency and appeal of those establishments play a significant role. Focusing on high-demand periods, such as the holiday season, and adjusting inventory to reflect consumer preferences for liquor can be beneficial strategies. Additionally, the subtle rise in wine sales may warrant increased attention to this category for future growth opportunities.