Nestled in the heart of East Texas, Longview is a vibrant city known for its thriving arts scene, rich history, and as a commercial hub. As one of the region's key urban centers, Longview's economic activities, including its alcohol sales market, offer intriguing insights into local consumer behavior. This article presents a comprehensive, data-driven analysis of alcohol sales in Longview, providing a snapshot of the city's nightlife and social trends as of April 2025.
In our first section, we delve into a detailed table and analysis of the top alcohol-selling establishments in Longview. Here, readers will discover which venues dominate the market and how they stack up against each other. The second section breaks down alcohol sales by zip code, revealing the areas with the highest concentration of sales and offering a glimpse into the city's diverse neighborhoods.
Finally, we explore monthly trends that reveal how alcohol sales have evolved over the past year. This analysis highlights seasonal shifts and broader patterns, shedding light on the factors influencing these changes. Join us as we uncover the dynamic landscape of Longview's alcohol sales market, providing valuable insights for business owners, policymakers, and residents alike.
Top 25 Longview Businesses By January 2026 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Bubba's 33
|
$97,956 |
$43,277
|
$2,145
|
$52,534
|
| 2. |
Mccann Street Bar and Grill
|
$82,008 |
$51,573
|
$1,309
|
$29,126
|
| 3. |
Bj's Restaurant & Brewery
|
$70,536 |
$36,344
|
$7,633
|
$26,559
|
| 4. |
Texas Roadhouse
|
$66,457 |
$36,014
|
$3,085
|
$27,358
|
| 5. |
Electric Cowboy/lone Star Ice House
|
$62,462 |
$47,329
|
$24
|
$15,109
|
| 6. |
Cargo
|
$58,971 |
$40,697
|
$3,532
|
$14,742
|
| 7. |
T. Blanco's
|
$53,706 |
$41,924
|
$735
|
$11,047
|
| 8. |
Tia Juanita's Fish Camp
|
$47,681 |
$31,982
|
$988
|
$14,711
|
| 9. |
Judd's Downtown
|
$45,811 |
$32,342
|
$4,653
|
$8,816
|
| 10. |
El Sombrero
|
$45,318 |
$36,260
|
$221
|
$8,837
|
| 11. |
Buffalo Wild Wings Grill & Bar
|
$42,762 |
$12,405
|
$136
|
$30,221
|
| 12. |
Whiskey J's Club Inc
|
$41,098 |
$23,888
|
$4
|
$17,206
|
| 13. |
Applebee's #8019 (longview)
|
$38,207 |
$26,341
|
$662
|
$11,204
|
| 14. |
The Mighty Crab Longview LLC
|
$36,060 |
$22,769
|
$682
|
$12,609
|
| 15. |
Saltgrass Steakhouse
|
$34,354 |
$24,261
|
$3,596
|
$6,497
|
| 16. |
Chili's Grill & Bar
|
$30,771 |
$19,053
|
$499
|
$11,219
|
| 17. |
Memphis Bar & Grill
|
$30,470 |
$19,921
|
$0
|
$10,534
|
| 18. |
Crossing Creeks Country Club
|
$29,691 |
$13,824
|
$1,975
|
$13,892
|
| 19. |
Papacita's Mexican Restaurant
|
$29,278 |
$21,766
|
$395
|
$7,117
|
| 20. |
The Oilwell Club
|
$28,978 |
$15,251
|
$388
|
$13,339
|
| 21. |
The Page Pub & Pizzeria
|
$27,076 |
$9,031
|
$143
|
$17,902
|
| 22. |
Outback Steakhouse
|
$24,776 |
$12,381
|
$5,192
|
$7,203
|
| 23. |
Barron's
|
$24,351 |
$15,850
|
$7,163
|
$1,338
|
| 24. |
Film Alley Longview
|
$23,598 |
$13,530
|
$1,017
|
$9,051
|
| 25. |
Rack and Roll Beer and Billiards
|
$21,972 |
$10,044
|
$65
|
$11,863
|
Leading the Pack: Bubba's 33
At the top of the list, we have Bubba's 33, raking in a total of $97,956 in January 2026. Their strong beer sales, totaling $52,534, make them the leader in this category. Liquor sales also contributed significantly, accounting for $43,277 of their total receipts.
McCann Street Bar and Grill: Liquor Specialist
Coming in second, McCann Street Bar and Grill brought in $82,008, with liquor sales making up a substantial $51,573. Their focus seems to be on liquor, with beer and wine sales trailing behind at $29,126 and $1,309, respectively.
Top Performers and Unique Trends
BJ's Restaurant & Brewery and Texas Roadhouse are neck and neck, with BJ's total receipts at $70,536 and Texas Roadhouse at $66,457. Notably, BJ's excels in wine sales at $7,633, a significant figure compared to its peers.
Electric Cowboy/Lone Star Ice House stands out for its overwhelming preference for liquor, which accounts for $47,329 out of their $62,462 total sales, while wine sales are almost negligible at just $24.
Mid-Tier Movers
In the mid-tier range, Cargo and T. Blanco's are notable, with Cargo generating $58,971 and T. Blanco's closely following with $53,706. Both establishments have a strong emphasis on liquor sales, contributing over 70% to their total revenues.
Tia Juanita's Fish Camp and Judd's Downtown also demonstrate healthy liquor sales, with Tia Juanita's pulling in $31,982 and Judd's generating $32,342 in this category.
Observations on Beer-Centric Venues
Buffalo Wild Wings Grill & Bar proves to be a beer enthusiast’s haven, with beer sales of $30,221 leading their $42,762 total receipts. Similarly, The Page Pub & Pizzeria shows a strong preference for beer, with $17,902 out of their $27,076 total coming from beer sales.
Opportunities and Insights
For businesses looking to enter the Longview market, understanding these trends can be crucial. Establishments like Bubba's 33 and McCann Street Bar and Grill demonstrate the importance of a balanced yet focused alcohol sales strategy.
Overall, these figures highlight the diverse preferences of Longview's patrons, offering insights into where opportunities might lie for new and existing businesses aiming to optimize their alcohol sales strategies.
Longview Zip Codes By January 2026 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
75605
|
40 | $818,747 |
$477,528
|
$54,659
|
$286,560
|
| 2. |
75601
|
23 | $459,566 |
$299,677
|
$13,494
|
$146,380
|
| 3. |
75604
|
7 | $126,489 |
$62,985
|
$1,922
|
$60,017
|
| 4. |
75603
|
3 | $80,199 |
$51,658
|
$8,460
|
$20,081
|
| 5. |
75602
|
1 | $9,831 |
$6,538
|
$1,867
|
$1,426
|
Top Zip Codes for Alcohol Sales
Zip code 75605 is the leader in alcohol sales, raking in a whopping $818,747 from 40 establishments. This area accounts for more than half of Longview's total alcohol sales, making it a hot spot for potential business ventures. Following this, zip code 75601 brings in a solid $459,566 with 23 establishments, indicating a healthy market for alcohol sales.
Alcohol Preferences by Area
When it comes to what people are drinking, liquor is the top choice in most areas. Zip code 75601 leads with 65% of sales coming from liquor, while 75605 isn't far behind at 58%. Interestingly, beer has a significant share in zip code 75604, making up 47% of sales, suggesting a local preference for beer that could be tapped into further.
Opportunities for New Establishments
With 74 total establishments across five zip codes, there are opportunities to expand in areas with fewer outlets. For example, zip code 75603 has only three establishments but still manages to generate $80,199 in sales, indicating potential for growth. Similarly, the single establishment in zip code 75602 might benefit from added competition or variety.
Insights and Patterns
One interesting pattern is the varying popularity of wine, with zip code 75602 seeing the highest percentage at 19% of total sales. This suggests niche opportunities for wine-focused businesses in certain areas. Overall, the data reflects a robust market with diverse preferences, offering multiple avenues for entrepreneurs to explore based on location-specific trends.
Longview Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Jan 2026 | 74 | $1,494,832 |
$898,386
|
$80,402
|
$514,464
|
21.8%
↓
|
| Dec 2025 | 76 | $1,910,658 |
$1,175,085
|
$107,715
|
$605,700
|
12%
↑
|
| Nov 2025 | 75 | $1,706,439 |
$1,039,875
|
$89,364
|
$576,565
|
7.8%
↓
|
| Oct 2025 | 75 | $1,850,027 |
$1,097,678
|
$99,879
|
$604,978
|
4.9%
↑
|
| Sep 2025 | 74 | $1,763,851 |
$1,042,626
|
$100,101
|
$595,312
|
3.8%
↓
|
| Aug 2025 | 71 | $1,833,376 |
$1,119,839
|
$98,788
|
$593,397
|
4.8%
↑
|
| Jul 2025 | 72 | $1,749,549 |
$1,044,610
|
$87,794
|
$550,588
|
3.3%
↓
|
| Jun 2025 | 73 | $1,809,696 |
$1,071,821
|
$101,054
|
$588,618
|
3.2%
↓
|
| May 2025 | 71 | $1,868,595 |
$1,153,504
|
$93,545
|
$578,613
|
5.4%
↑
|
| Apr 2025 | 74 | $1,772,624 |
$1,062,850
|
$90,770
|
$559,197
|
10.4%
↓
|
| Mar 2025 | 71 | $1,977,489 |
$1,208,538
|
$92,214
|
$643,098
|
17.6%
↑
|
| Feb 2025 | 68 | $1,681,081 |
$1,051,209
|
$88,420
|
$541,391
|
0%
↑
|
Overview of Alcohol Sales in Longview
Over the past year, Longview has seen some interesting trends in alcohol sales, marked by a mix of seasonal peaks and dips. The most significant highlight was March 2025, which boasted the highest sales at nearly $2 million, driven primarily by liquor. This suggests a strong market for spirits during that period, possibly influenced by seasonal events or promotions.
Monthly Sales Trends
Sales fluctuated throughout the year, with notable peaks in March and December. December's sales were up by almost 12% from November, pointing to increased demand during the holiday season. However, January 2026 saw a significant drop in sales by 21.76%, indicating a post-holiday slump often seen in the retail sector.
Establishments and Market Dynamics
The number of establishments saw minor fluctuations, with a general trend of slight increases until the end of 2025, followed by a drop in January 2026. This trend could reflect seasonal business operations or market saturation. The gradual increase in establishments during peak months suggests a competitive market trying to capitalize on higher sales periods.
Shifts in Sales Mix
Liquor consistently dominated the sales mix, accounting for the majority of total receipts each month. Beer sales remained relatively steady but saw a notable increase in March 2025, aligning with the overall sales spike. Wine, while the smallest contributor, maintained a consistent share, suggesting a stable, albeit niche, market segment.
Market Implications
The data indicates that Longview's alcohol market is heavily influenced by seasonal patterns, with liquor being the primary driver of sales. Businesses might consider focusing marketing efforts on liquor during peak months and exploring strategies to boost beer and wine sales, particularly during off-peak periods. Additionally, the fluctuation in establishment numbers hints at a dynamic market environment, where new entrants and exits could affect competition and consumer choices.
Economic Overview
Longview, Texas is a thriving economic hub in East Texas, known for its diverse industrial base and robust business climate. The city is strategically positioned as a center for manufacturing, healthcare, and energy. Major employers include Eastman Chemical Company, Trinity Rail, and Christus Good Shepherd Medical Center, all contributing significantly to the local economy. Longview's economy is also supported by a strong transportation infrastructure, with easy access to major highways and rail lines that facilitate trade and commerce.
In recent years, Longview has seen a trend towards economic diversification, with growth in sectors such as technology and logistics. The city is committed to fostering a business-friendly environment, with initiatives aimed at supporting small businesses and attracting new investments. The Longview Economic Development Corporation plays a pivotal role in these efforts, offering resources and incentives to businesses looking to expand or relocate to the area.
Cultural Scene
Longview boasts a vibrant cultural scene, with an array of events and attractions that highlight the city's rich heritage and artistic spirit. The annual Longview PRCA Rodeo is a major draw, celebrating the region's cowboy culture with thrilling rodeo events and family-friendly activities. The ArtsView Children's Theatre and the Longview Museum of Fine Arts provide year-round opportunities to engage with the arts, offering performances, exhibitions, and workshops.
Festivals play a significant role in Longview's cultural landscape, with events like the Great Texas Balloon Race attracting visitors from across the country. This spectacular event fills the skies with colorful hot air balloons and includes live music, food vendors, and entertainment for all ages. The city's commitment to cultural enrichment is evident in its support for local artists and musicians, fostering a creative community that enhances Longview's appeal as a cultural destination.
Lifestyle
Longview offers a diverse range of neighborhoods, each with its own unique character and charm. From the historic homes of the Pine Tree area to the family-friendly amenities of Spring Hill, there is something for everyone. The downtown district is a hub of activity, featuring an eclectic mix of shops, restaurants, and entertainment venues that reflect the city's dynamic spirit.
Recreational opportunities abound in Longview, with abundant parks, trails, and outdoor spaces that encourage an active lifestyle. The Paul Boorman Trail is a local favorite, offering scenic views and a peaceful escape from the hustle and bustle. Residents enjoy a strong sense of community, with numerous events and gatherings that bring people together throughout the year.
Future Outlook
Longview is poised for continued growth, with several development projects on the horizon that promise to enhance the city's economic and cultural landscape. The expansion of the Longview Business Park is expected to attract new industries, creating jobs and boosting the local economy. Investment in infrastructure improvements, such as road expansions and utility upgrades, underscores the city's commitment to supporting sustainable growth.
The city's leadership is focused on strategic planning to ensure that Longview remains an attractive destination for businesses and families alike. Efforts to revitalize the downtown area include enhancing public spaces and increasing residential and commercial opportunities. As Longview looks to the future, its blend of economic vitality, cultural richness, and community spirit positions it as a city of opportunity in East Texas.