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Nestled in the heart of Central Texas, Temple is a vibrant city known for its rich history and burgeoning economy. As a key player in the region, Temple continues to flourish, attracting both businesses and residents alike. In this data-driven analysis, we delve into the dynamics of Temple's alcohol sales market, offering a comprehensive look at how this sector shapes up across the city.

Our report begins with a detailed table and analysis of the top alcohol-selling establishments in Temple, highlighting the key players that dominate the market. Following this, we provide a breakdown of alcohol sales by zip code, revealing which areas boast the highest concentration of sales and what this suggests about consumer behavior in different parts of the city.

Finally, we present a monthly trends analysis that tracks how alcohol sales have evolved over the past year. This section offers insights into seasonal fluctuations and emerging trends, equipping readers with a nuanced understanding of the market's trajectory. Together, these sections offer a comprehensive view of Temple's alcohol sales landscape as of April 2025.

Top 25 Temple Businesses By December 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Temple for December 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
The Green Door on Second St Inc
$111,917
$78,968
$225
$32,724
2.
Future Cues LLC
$82,507
$52,389
$52
$30,066
3.
Texas Roadhouse
$76,919
$38,797
$2,156
$35,966
4.
Bj's Restaurant & Brewhouse
$76,844
$37,877
$6,317
$32,650
5.
Backporch Drafthouse
$71,068
$32,084
$636
$38,348
6.
Bo's Barn Dance Hall
$69,983
$40,167
$207
$29,609
7.
Spare Time Family Entertainment
$56,565
$33,150
$1,347
$22,068
8.
Cheeves Brothers Steak House
$54,134
$31,519
$18,743
$3,872
9.
Neighbors on 7th
$52,236
$37,384
$295
$14,557
10.
Hilton Garden Inn Temple
$44,776
$0
$0
$0
11.
Longhorn Steakhouse #5535
$42,467
$26,857
$5,019
$10,591
12.
Sol De Jalisco Maxican Bar and Grill
$41,284
$29,023
$223
$12,038
13.
Taqueria Mexicano Grill #2
$41,062
$25,550
$225
$15,287
14.
Wildflower Country Club
$40,950
$19,669
$9,648
$11,633
15.
Chili's Grill & Bar
$40,295
$26,341
$597
$13,357
16.
La Riv Italian Cuisine
$38,437
$15,907
$21,712
$818
17.
Buffalo Wild Wings
$37,270
$11,253
$221
$25,796
18.
Los Tres Magueyes
$31,010
$20,049
$205
$10,756
19.
Cantina 1948
$29,514
$23,536
$136
$5,842
20.
Applebee's Neighborhood Grill & Bar
$29,327
$18,580
$527
$10,220
21.
3west Alehouse & Grill
$24,744
$12,819
$1,365
$10,560
22.
Fuzzy's Taco Shop
$24,066
$12,790
$70
$11,206
23.
Taqueria Mexicano Grill and Bar #3
$23,855
$13,287
$30
$10,538
24.
Mas Fajitas/mario's Seafood
$22,070
$16,011
$30
$6,029
25.
Hangover Backyard
$22,005
$0
$0
$0

Top Performers in Temple's Alcohol Sales

Leading the pack is The Green Door on Second St Inc, racking up an impressive $111,917 in total receipts. Their success is largely driven by liquor sales, which account for a whopping $78,968. Beer sales also contribute significantly, adding $32,724 to their total.

Coming in second, Future Cues LLC boasts a total of $82,507 in sales. This venue sees a strong showing in liquor sales at $52,389, with beer not far behind at $30,066. Their wine sales are minimal, with only $52.

Notable Trends and Insights

A surprising highlight is the Texas Roadhouse, with beer sales almost neck and neck with liquor, showcasing a balanced preference among patrons. With total receipts of $76,919, they stand out with $35,966 from beer alone, suggesting a strong beer-loving clientele.

Meanwhile, Cheeves Brothers Steak House distinguishes itself with significant wine sales, totaling $18,743, which is one of the highest among the top establishments. This focus on wine, alongside their total receipts of $54,134, indicates a unique market niche.

Observations and Surprises

While Hilton Garden Inn Temple reports $44,776 in total receipts, it's intriguing to note that their sales data does not break down into liquor, wine, or beer categories. This might suggest a different business model or reporting structure.

Lastly, it's interesting to see that Hangover Backyard reported zero sales across all categories, yet still appears on the list with $22,005 in total receipts. This anomaly might be worth investigating for those interested in understanding reporting discrepancies or unique business structures.

Temple Zip Codes By December 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Temple for December 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
76504
24 $523,518
$263,084
$22,013
$193,645
2.
76502
15 $510,086
$282,323
$43,469
$184,294
3.
76501
13 $358,093
$211,517
$21,929
$73,299

Overview of Alcohol Sales in Temple

In December 2025, Temple's alcohol sales reached a total of $1,391,697, spread across 52 establishments in three main zip codes. The distribution of sales highlights specific trends and opportunities in the area, particularly for businesses looking to capitalize on the local market.

High-Concentration Areas

Zip Code 76504 leads the pack with sales totaling $523,518 from 24 establishments. This area shows a balanced sales mix with 50% of sales coming from liquor and 37% from beer. It stands out as a vibrant hub for alcohol sales, offering the highest revenue in the region.

Alcohol Sales Mix by Zip Code

Examining the types of alcohol sold, Zip Code 76502 shows a preference for liquor, making up 55% of its total sales of $510,086. Meanwhile, Zip Code 76501 leans even more heavily towards liquor, with 59% of its $358,093 in sales attributed to this category. Interestingly, beer sales are significantly lower in 76501 compared to the other areas.

Opportunities for New Establishments

With 24 establishments, Zip Code 76504 is densely populated with alcohol vendors, yet it still generates the highest sales, suggesting a thriving market. In contrast, Zip Code 76501, with only 13 establishments, may present opportunities for new businesses, especially if they can diversify the alcohol offerings to include more beer options, which currently account for just 20% of sales.

Key Insights and Patterns

The data reveals a strong preference for liquor across all zip codes, but particularly in 76501, which might indicate a niche market for high-quality or specialty liquors. Meanwhile, wine sales remain a small portion across all areas, potentially indicating untapped potential for wine-focused establishments. Entrepreneurs and businesses should consider these patterns when looking to enter or expand in Temple's alcohol market.

Temple Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Temple. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Dec 2025 52 $1,391,697
$756,924
$87,411
$451,238
10.3%
Nov 2025 51 $1,261,979
$732,394
$74,915
$432,445
2.9%
Oct 2025 52 $1,300,211
$735,530
$77,427
$468,592
5.7%
Sep 2025 53 $1,230,052
$715,273
$70,774
$443,835
5.4%
Aug 2025 51 $1,300,849
$768,736
$69,341
$462,557
0.5%
Jul 2025 52 $1,306,925
$779,223
$75,702
$451,699
0.3%
Jun 2025 51 $1,302,376
$751,414
$77,142
$473,205
5.9%
May 2025 51 $1,383,980
$781,416
$82,535
$479,804
10.6%
Apr 2025 51 $1,251,353
$734,151
$100,489
$416,263
11.2%
Mar 2025 50 $1,409,808
$832,589
$78,453
$498,351
16.9%
Feb 2025 49 $1,206,446
$696,552
$74,178
$435,316
5.5%
Jan 2025 50 $1,143,765
$657,110
$59,110
$427,545
0%

Overall Sales Performance

Over the past year, Temple's alcohol sales have shown dynamic fluctuations, with March 2025 standing out as the peak month with total receipts reaching a hefty $1,409,808. This surge, a significant 16.86% increase from the previous month, was driven by strong liquor sales, which accounted for $832,589. The general trend suggests a robust appetite for alcohol in the community, with year-end December 2025 wrapping up with a healthy 10.28% increase from November.

Seasonal Patterns and Trends

Throughout the year, certain seasons showed a clear impact on sales. For instance, the dip in April by 11.24% compared to March highlights a post-peak cooldown. Interestingly, the summer months of June and July maintained steady sales, with minor fluctuations, indicating a consistent demand during warmer weather. The slight decline in August, followed by a recovery in September, suggests a possible back-to-school effect.

Sales Mix: Liquor, Wine, and Beer

The sales mix across liquor, wine, and beer suggests evolving consumer preferences. Liquor consistently dominated the sales, peaking in March and maintaining a strong presence throughout the year. Beer sales, on the other hand, experienced modest fluctuations but remained a staple, particularly strong in March. Wine sales, though the smallest segment, showed variability, with a notable spike in April, perhaps tied to seasonal or promotional factors.

Market Implications

As the number of establishments slightly increased from 49 in February to 52 by year-end, it's evident that business confidence remains high. This growth in outlets, coupled with rising sales, signals a healthy market environment. For businesses, understanding these patterns can aid in strategic planning, ensuring stock levels and marketing efforts align with peak demand periods.

Economic Overview

Temple, Texas, is a dynamic economic hub in Central Texas, bolstered by a diverse array of major industries. The city is home to a thriving healthcare sector, with Baylor Scott & White Health serving as one of the largest employers. Additionally, Temple is strategically positioned along the I-35 corridor, facilitating robust logistics and manufacturing operations. The city's business climate is further enhanced by the presence of several technology and research firms, which benefit from Temple’s supportive infrastructure and favorable business policies.

Recent economic trends in Temple indicate a steady expansion, with an emphasis on innovation and sustainability. Investment in technology parks and business incubators has attracted startups and established companies alike. This growth trajectory is supported by initiatives aimed at workforce development, ensuring that the local talent pool is equipped to meet the demands of a changing economy.

Cultural Scene

Temple boasts a vibrant cultural scene that reflects its rich history and community spirit. The city hosts a variety of notable events and festivals throughout the year, such as the Bloomin' Temple Festival, which draws visitors from across the region with its live music, arts, and family-friendly activities. The Temple Railroad and Heritage Museum offers a glimpse into the city's past, while the Contemporary Art Gallery provides a platform for local artists to showcase their work.

In addition to these attractions, Temple supports a thriving performing arts community. The Temple Civic Theatre and the Cultural Activities Center offer a range of performances, from classic plays to contemporary dance, enriching the cultural fabric of the city. These venues, along with numerous community events, foster a sense of belonging and cultural appreciation among residents and visitors alike.

Lifestyle

Temple's lifestyle is characterized by its welcoming neighborhoods and diverse entertainment options. Popular areas like the Historic District offer charming homes and a sense of history, while newer developments provide modern amenities and convenience. The city's entertainment districts feature a variety of dining options, shopping areas, and recreational activities, catering to a wide range of tastes and preferences.

Residents of Temple enjoy access to numerous parks and outdoor spaces, promoting an active lifestyle. The Lion's Junction Family Water Park and the Miller Springs Nature Center are just a couple of examples where families can spend quality time outdoors. This blend of small-town charm and urban amenities makes Temple an attractive place to live and work.

Future Outlook

Temple's future outlook is bright, with several development plans underway to accommodate its growing population and economic potential. The city is investing in infrastructure improvements, including transportation projects that aim to enhance connectivity and ease of movement. These developments are expected to attract more businesses and residents, further solidifying Temple’s role as a key player in the Central Texas region.

Growth trends indicate a continued focus on innovation, with the city fostering industries that prioritize technology and sustainability. Temple's strategic initiatives aim to create a resilient economy that can adapt to future challenges while maintaining its unique character and appeal. As the city evolves, it remains committed to preserving the quality of life that makes it a desirable destination for both business and leisure.