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Nestled in the heart of Central Texas, Temple is a vibrant city known for its rich history and burgeoning economy. As a key player in the region, Temple continues to flourish, attracting both businesses and residents alike. In this data-driven analysis, we delve into the dynamics of Temple's alcohol sales market, offering a comprehensive look at how this sector shapes up across the city.

Our report begins with a detailed table and analysis of the top alcohol-selling establishments in Temple, highlighting the key players that dominate the market. Following this, we provide a breakdown of alcohol sales by zip code, revealing which areas boast the highest concentration of sales and what this suggests about consumer behavior in different parts of the city.

Finally, we present a monthly trends analysis that tracks how alcohol sales have evolved over the past year. This section offers insights into seasonal fluctuations and emerging trends, equipping readers with a nuanced understanding of the market's trajectory. Together, these sections offer a comprehensive view of Temple's alcohol sales landscape as of April 2025.

Top 25 Temple Businesses By March 2026 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Temple for March 2026, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
The Green Door on Second St Inc
$97,916
$69,886
$144
$27,886
2.
Future Cues LLC
$90,393
$57,254
$224
$32,915
3.
Texas Roadhouse
$84,744
$42,486
$2,594
$39,664
4.
Bj's Restaurant & Brewhouse
$81,313
$42,924
$6,945
$31,444
5.
Bo's Barn Dance Hall
$77,844
$45,990
$347
$31,507
6.
Backporch Drafthouse
$71,713
$31,953
$730
$39,030
7.
Longhorn Steakhouse #5535
$57,061
$39,550
$4,938
$12,573
8.
Spare Time Family Entertainment
$53,593
$33,309
$253
$20,031
9.
Sol De Jalisco Maxican Bar and Grill
$53,078
$38,907
$230
$13,941
10.
Neighbors on 7th
$50,320
$29,375
$305
$20,640
11.
Chili's Grill & Bar
$48,673
$33,953
$811
$13,909
12.
Buffalo Wild Wings
$44,892
$14,919
$171
$29,802
13.
Los Tres Magueyes
$39,451
$24,717
$216
$14,518
14.
Wildflower Country Club
$38,378
$16,295
$13,473
$8,610
15.
Cheeves Brothers Steak House
$36,771
$23,762
$10,083
$2,926
16.
Taqueria Mexicano Grill and Bar #3
$34,854
$20,886
$48
$13,920
17.
Cantina 1948
$34,648
$26,367
$270
$8,011
18.
Fuzzy's Taco Shop
$32,564
$17,986
$101
$14,477
19.
Applebee's Neighborhood Grill & Bar
$29,968
$20,781
$657
$8,530
20.
Mas Fajitas/mario's Seafood
$25,271
$18,834
$70
$6,367
21.
Sol De Jalisco #3
$24,285
$16,671
$214
$7,400
22.
La Riv Italian Cuisine
$22,151
$10,098
$11,462
$591
23.
3west Alehouse & Grill
$22,086
$11,309
$1,598
$9,179
24.
O'briens Irish Pub
$22,059
$6,421
$130
$15,508
25.
Olive Garden of Texas #1771
$19,083
$8,749
$7,196
$3,138

Top Alcohol-Selling Establishments

Leading the pack in March 2026, The Green Door on Second St Inc takes the top position with total receipts of $97,916. Notably, their liquor sales dominate at $69,886, leaving wine as a minor player at just $144. Beer sales are also strong, contributing $27,886 to their total.

Coming in second, Future Cues LLC brought in $90,393, with a robust focus on liquor at $57,254. Beer sales are not far behind at $32,915, while wine remains a smaller category at $224. This establishment seems to have found a successful balance between liquor and beer sales.

Texas Roadhouse secured its spot with $84,744 in total receipts. Interestingly, their beer sales of $39,664 outpace liquor sales at $42,486, suggesting a strong beer culture among patrons. Wine, however, only brought in $2,594, indicating a lesser emphasis on this offering.

Trends and Insights

In a notable trend, beer sales are consistently strong across the top performers. Establishments like BJ's Restaurant & Brewhouse and Bo's Barn Dance Hall have beer sales nearing or surpassing $30,000, showing that beer remains a staple choice for many customers.

Liquor sales generally dominate the revenue streams of most establishments, reflecting a preference for spirits among Temple's patrons. Across the top five, liquor sales consistently lead, highlighting the importance of a diverse and appealing liquor menu.

Wine sales, however, are less significant in the revenue mix for most locations, with few exceptions like Cheeves Brothers Steak House, where wine sales reached $10,083. This indicates an opportunity for establishments to potentially expand their wine offerings to tap into untapped market potential.

Temple Zip Codes By March 2026 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Temple for March 2026, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
76502
16 $553,295
$324,893
$36,482
$191,920
2.
76504
23 $518,052
$291,413
$25,737
$200,902
3.
76501
11 $301,614
$200,747
$12,578
$87,981

Alcohol Sales Overview in Temple

In March 2026, Temple's alcohol sales across three zip codes reached a total of $1,372,961, spread over 50 establishments. This robust figure highlights the strong demand for alcohol in the area, with each zip code showing distinct preferences and opportunities for growth.

Top Zip Code for Alcohol Sales

Zip Code 76502 leads with sales totaling $553,295 from 16 establishments. The sales mix here shows a strong preference for liquor, making up 59% of sales, followed by beer at 35% and wine at a modest 7%. This indicates a potential opportunity for businesses focusing on liquor offerings.

Comparative Sales Analysis

Trailing slightly behind is Zip Code 76504, with $518,052 in sales across 23 establishments. Liquor again dominates the sales mix at 56%, but beer has a slightly higher share at 39% compared to 76502. This suggests a balanced opportunity for beer and liquor-focused ventures.

Opportunities in Zip Code 76501

Zip Code 76501 records the lowest sales at $301,614 with 11 establishments. However, it has the highest percentage of liquor sales at 67%, suggesting a strong local preference. With fewer establishments, there is a clear opportunity for new businesses to enter and capture the untapped potential in this area.

Insights and Business Opportunities

The data shows a consistent preference for liquor across all zip codes, but each area has unique sales dynamics. For entrepreneurs, Zip Code 76501 presents a promising opportunity for new liquor-focused establishments. Meanwhile, the high sales figures in 76502 and 76504 indicate thriving markets, though new entrants should consider niche offerings or unique experiences to stand out.

Temple Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Temple. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Mar 2026 50 $1,372,961
$817,053
$74,797
$480,803
11.9%
Feb 2026 51 $1,226,523
$733,614
$72,953
$419,806
3.2%
Jan 2026 51 $1,188,937
$703,298
$65,310
$420,104
10.2%
Dec 2025 52 $1,324,155
$772,651
$87,507
$453,116
6.8%
Nov 2025 51 $1,239,974
$732,394
$74,915
$432,445
4.6%
Oct 2025 52 $1,300,211
$735,530
$77,427
$468,592
5.7%
Sep 2025 53 $1,230,052
$715,273
$70,774
$443,835
5.4%
Aug 2025 51 $1,300,849
$768,736
$69,341
$462,557
0.5%
Jul 2025 52 $1,306,925
$779,223
$75,702
$451,699
0.3%
Jun 2025 51 $1,302,376
$751,414
$77,142
$473,205
5.9%
May 2025 51 $1,383,980
$781,416
$82,535
$479,804
10.6%
Apr 2025 51 $1,251,353
$734,151
$100,489
$416,263
0%

Overall Sales Growth

Over the past 12 months, Temple's alcohol sales have demonstrated a generally positive trend, with total receipts reaching $1,372,961 in March 2026, marking an impressive 11.94% increase from February. May 2025 was the standout month, with the highest sales of $1,383,980. Despite minor fluctuations, the market has shown resilience, bouncing back after dips like the one in June 2025, where sales fell by 5.9%.

Establishments and Market Dynamics

The number of alcohol-selling establishments in Temple has seen slight variances, dropping from a high of 53 in September 2025 to 50 by March 2026. This reduction could suggest a consolidation in the market or strategic closures. Despite this, sales figures have generally improved, indicating that remaining businesses might be capturing more market share or operating more efficiently.

Liquor, Wine, and Beer Sales Trends

Liquor sales have consistently dominated the market, peaking at $817,053 in March 2026. This category has maintained a strong lead over beer and wine, which had sales of $480,803 and $74,797, respectively, in the same month. Although wine sales saw some fluctuation, peaking at $100,489 in April 2025, they tend to contribute less to overall receipts compared to liquor and beer.

Seasonal Patterns and Consumer Behavior

A noticeable seasonal spike in sales occurred in May 2025, possibly driven by events or warmer weather encouraging more social gatherings. Conversely, the post-holiday dip in January 2026, with a 10.21% decrease in total receipts, suggests a typical slowdown after the festive season. These patterns highlight opportunities for businesses to tailor promotions and stock strategically throughout the year.

Implications for the Industry

The steady growth in total receipts, despite a reduction in establishments, indicates a healthy demand for alcohol in Temple. Businesses might benefit from focusing on liquor sales, given their significant contribution to overall revenue. Understanding these trends can help stakeholders optimize their inventory, marketing strategies, and customer engagement to capitalize on the market's dynamics.

Economic Overview

Temple, Texas, is a dynamic economic hub in Central Texas, bolstered by a diverse array of major industries. The city is home to a thriving healthcare sector, with Baylor Scott & White Health serving as one of the largest employers. Additionally, Temple is strategically positioned along the I-35 corridor, facilitating robust logistics and manufacturing operations. The city's business climate is further enhanced by the presence of several technology and research firms, which benefit from Temple’s supportive infrastructure and favorable business policies.

Recent economic trends in Temple indicate a steady expansion, with an emphasis on innovation and sustainability. Investment in technology parks and business incubators has attracted startups and established companies alike. This growth trajectory is supported by initiatives aimed at workforce development, ensuring that the local talent pool is equipped to meet the demands of a changing economy.

Cultural Scene

Temple boasts a vibrant cultural scene that reflects its rich history and community spirit. The city hosts a variety of notable events and festivals throughout the year, such as the Bloomin' Temple Festival, which draws visitors from across the region with its live music, arts, and family-friendly activities. The Temple Railroad and Heritage Museum offers a glimpse into the city's past, while the Contemporary Art Gallery provides a platform for local artists to showcase their work.

In addition to these attractions, Temple supports a thriving performing arts community. The Temple Civic Theatre and the Cultural Activities Center offer a range of performances, from classic plays to contemporary dance, enriching the cultural fabric of the city. These venues, along with numerous community events, foster a sense of belonging and cultural appreciation among residents and visitors alike.

Lifestyle

Temple's lifestyle is characterized by its welcoming neighborhoods and diverse entertainment options. Popular areas like the Historic District offer charming homes and a sense of history, while newer developments provide modern amenities and convenience. The city's entertainment districts feature a variety of dining options, shopping areas, and recreational activities, catering to a wide range of tastes and preferences.

Residents of Temple enjoy access to numerous parks and outdoor spaces, promoting an active lifestyle. The Lion's Junction Family Water Park and the Miller Springs Nature Center are just a couple of examples where families can spend quality time outdoors. This blend of small-town charm and urban amenities makes Temple an attractive place to live and work.

Future Outlook

Temple's future outlook is bright, with several development plans underway to accommodate its growing population and economic potential. The city is investing in infrastructure improvements, including transportation projects that aim to enhance connectivity and ease of movement. These developments are expected to attract more businesses and residents, further solidifying Temple’s role as a key player in the Central Texas region.

Growth trends indicate a continued focus on innovation, with the city fostering industries that prioritize technology and sustainability. Temple's strategic initiatives aim to create a resilient economy that can adapt to future challenges while maintaining its unique character and appeal. As the city evolves, it remains committed to preserving the quality of life that makes it a desirable destination for both business and leisure.