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Nestled in the heart of Central Texas, Temple is a vibrant city known for its rich history and burgeoning economy. As a key player in the region, Temple continues to flourish, attracting both businesses and residents alike. In this data-driven analysis, we delve into the dynamics of Temple's alcohol sales market, offering a comprehensive look at how this sector shapes up across the city.

Our report begins with a detailed table and analysis of the top alcohol-selling establishments in Temple, highlighting the key players that dominate the market. Following this, we provide a breakdown of alcohol sales by zip code, revealing which areas boast the highest concentration of sales and what this suggests about consumer behavior in different parts of the city.

Finally, we present a monthly trends analysis that tracks how alcohol sales have evolved over the past year. This section offers insights into seasonal fluctuations and emerging trends, equipping readers with a nuanced understanding of the market's trajectory. Together, these sections offer a comprehensive view of Temple's alcohol sales landscape as of April 2025.

Top 25 Temple Businesses By January 2026 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Temple for January 2026, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Bo's Barn Dance Hall
$88,958
$52,220
$415
$36,323
2.
The Green Door on Second St Inc
$85,847
$59,492
$108
$26,247
3.
Future Cues LLC
$76,466
$45,805
$178
$30,483
4.
Bj's Restaurant & Brewhouse
$68,756
$34,090
$6,540
$28,126
5.
Backporch Drafthouse
$65,923
$27,149
$559
$38,215
6.
Texas Roadhouse
$59,809
$29,926
$2,048
$27,835
7.
Chili's Grill & Bar
$46,112
$29,742
$747
$15,623
8.
Cheeves Brothers Steak House
$45,566
$28,226
$13,743
$3,597
9.
Sol De Jalisco Maxican Bar and Grill
$44,095
$30,756
$170
$13,169
10.
Buffalo Wild Wings
$44,090
$14,360
$150
$29,580
11.
Taqueria Mexicano Grill #2
$43,304
$26,977
$234
$16,093
12.
Spare Time Family Entertainment
$39,661
$24,112
$459
$15,090
13.
Longhorn Steakhouse #5535
$34,870
$22,760
$3,849
$8,261
14.
Neighbors on 7th
$33,026
$21,945
$102
$10,979
15.
Los Tres Magueyes
$30,843
$18,972
$156
$11,715
16.
Cantina 1948
$25,285
$19,859
$127
$5,299
17.
Applebee's Neighborhood Grill & Bar
$24,771
$15,779
$421
$8,571
18.
Taqueria Mexicano Grill and Bar #3
$24,685
$14,099
$42
$10,544
19.
Fuzzy's Taco Shop
$24,390
$14,061
$72
$10,257
20.
The Parlour
$24,019
$22,292
$0
$1,727
21.
3west Alehouse & Grill
$23,547
$11,290
$11,372
$885
22.
Wildflower Country Club
$22,827
$11,933
$6,876
$4,018
23.
La Riv Italian Cuisine
$21,131
$9,816
$1,443
$9,872
24.
Mas Fajitas/mario's Seafood
$19,362
$14,453
$50
$4,859
25.
Sol De Jalisco #3
$18,294
$13,916
$174
$4,204

Top Performers in Temple's Alcohol Scene

Leading the pack in January 2026 is Bo's Barn Dance Hall, boasting total receipts of $88,958. This lively spot seems to be a favorite for beer enthusiasts, with beer sales hitting $36,323. Liquor is also a strong performer here, contributing significantly to the total.

Coming in close is The Green Door on Second St Inc with total receipts of $85,847. This establishment stands out for its liquor sales, which are the highest among the top sellers at $59,492. Beer sales are also notable, adding to their strong overall performance.

Noteworthy Trends and Observations

Future Cues LLC is making a significant impact with total receipts of $76,466, driven by solid liquor and beer sales. Meanwhile, BJ's Restaurant & Brewhouse shows a balanced mix of liquor and beer sales, with wine adding a smaller, yet impactful contribution.

Backporch Drafthouse and Texas Roadhouse are neck and neck, with both establishments showing a preference among customers for beer over wine. It's interesting to note that Chili's Grill & Bar generates more from liquor than beer, a trend that stands out in this month's data.

Insights for Business Owners

With liquor sales dominating across most top venues, it may be a good time for new businesses to consider expanding their liquor offerings. Establishments like Cheeves Brothers Steak House have found a niche with their wine sales, suggesting there might be untapped potential in this category for others.

For those looking to invest in Temple's vibrant dining scene, areas like General Bruce Drive are bustling with high-performing venues. This corridor is home to several top sellers, indicating strong foot traffic and customer interest. As always, staying tuned to these trends can help businesses make informed decisions in this dynamic market.

Temple Zip Codes By January 2026 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Temple for January 2026, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
76502
15 $469,720
$268,595
$28,107
$173,018
2.
76504
23 $468,581
$248,845
$20,039
$182,879
3.
76501
13 $269,304
$180,340
$15,976
$62,032

High Concentration Areas

Looking at the numbers, Zip Code 76502 comes out on top with the highest alcohol sales, totaling $469,720 for January 2026. This area, with 15 establishments, seems to have a strong customer base, making it a lucrative location for alcohol sales. Not far behind is Zip Code 76504 with sales of $468,581, but it supports a larger number of establishments, 23 in total, which might suggest stiffer competition.

Alcohol Sales Mix

One interesting observation is the difference in the types of alcohol that dominate each zip code. In Zip Code 76502, liquor is king, making up 57% of sales, with beer following at 37%. Meanwhile, 76504 has a slightly lower share of liquor at 53%, but a higher percentage of beer at 39%, indicating a more beer-friendly crowd. Zip Code 76501 stands out with a whopping 67% of its sales from liquor, suggesting a strong preference for spirits in that area.

Opportunities for New Establishments

With 23 establishments, Zip Code 76504 has the highest density, potentially making it less attractive for new ventures due to competition. However, Zip Code 76501, which has fewer establishments and the smallest total sales, might be ripe for new businesses looking to tap into its strong liquor sales trend. Entrepreneurs might find an opportunity to cater to the growing demand for spirits here.

Interesting Patterns and Insights

It's intriguing to see that despite having fewer establishments, Zip Code 76502 manages to almost match the sales of the more crowded 76504, highlighting the purchasing power or loyalty of its customers. Meanwhile, the substantial share of liquor sales across all zip codes suggests that while beer is popular, spirits are the driving force behind Temple's alcohol market. This could be an essential factor for businesses considering product focus for their inventory.

Temple Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Temple. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Jan 2026 51 $1,207,605
$697,780
$64,122
$417,929
8.8%
Dec 2025 52 $1,324,155
$772,651
$87,507
$453,116
6.8%
Nov 2025 51 $1,239,974
$732,394
$74,915
$432,445
4.6%
Oct 2025 52 $1,300,211
$735,530
$77,427
$468,592
5.7%
Sep 2025 53 $1,230,052
$715,273
$70,774
$443,835
5.4%
Aug 2025 51 $1,300,849
$768,736
$69,341
$462,557
0.5%
Jul 2025 52 $1,306,925
$779,223
$75,702
$451,699
0.3%
Jun 2025 51 $1,302,376
$751,414
$77,142
$473,205
5.9%
May 2025 51 $1,383,980
$781,416
$82,535
$479,804
10.6%
Apr 2025 51 $1,251,353
$734,151
$100,489
$416,263
11.2%
Mar 2025 50 $1,409,808
$832,589
$78,453
$498,351
16.9%
Feb 2025 49 $1,206,446
$696,552
$74,178
$435,316
0%

Overview of Alcohol Sales in Temple

Over the past year, the alcohol sales landscape in Temple has shown some intriguing trends. The most notable month was March 2025, where the total receipts hit a high of $1,409,808. This surge was driven by a significant increase in liquor sales, which amounted to $832,589. However, since then, sales have fluctuated, with January 2026 seeing a dip to $1,207,605, marking an 8.8% decline from December 2025.

Product Category Trends

Liquor consistently tops the sales charts, often comprising more than half of the total monthly receipts. March 2025 was particularly lucrative for liquor, aligning with the overall sales peak, indicating a potential seasonal or event-driven boost. Beer sales, while also substantial, have remained relatively stable, with minor fluctuations, suggesting a steady demand. Wine sales, on the other hand, have been less predictable, with notable peaks and troughs, such as the spike in April 2025 to $100,489.

Market Changes and Business Implications

The number of establishments selling alcohol has seen minor changes, with a slight decrease in recent months. From a high of 53 establishments in September 2025, the number dropped to 51 by January 2026. This contraction could imply market saturation or a shift in consumer preferences impacting smaller players. For businesses, focusing on liquor sales could be advantageous given its dominant share and resilience, especially during peak months.

Seasonal and Yearly Patterns

March's peak in 2025 suggests a possible seasonal factor or local event driving increased consumption. Conversely, the decline in sales observed in January 2026 might reflect post-holiday seasonality, a common trend in the retail sector. Year-on-year, sales have generally indicated growth, but the recent dip calls for strategic planning to maintain momentum. Businesses might consider targeted promotions or expanding product offerings to capture more market share during slower months.

Economic Overview

Temple, Texas, is a dynamic economic hub in Central Texas, bolstered by a diverse array of major industries. The city is home to a thriving healthcare sector, with Baylor Scott & White Health serving as one of the largest employers. Additionally, Temple is strategically positioned along the I-35 corridor, facilitating robust logistics and manufacturing operations. The city's business climate is further enhanced by the presence of several technology and research firms, which benefit from Temple’s supportive infrastructure and favorable business policies.

Recent economic trends in Temple indicate a steady expansion, with an emphasis on innovation and sustainability. Investment in technology parks and business incubators has attracted startups and established companies alike. This growth trajectory is supported by initiatives aimed at workforce development, ensuring that the local talent pool is equipped to meet the demands of a changing economy.

Cultural Scene

Temple boasts a vibrant cultural scene that reflects its rich history and community spirit. The city hosts a variety of notable events and festivals throughout the year, such as the Bloomin' Temple Festival, which draws visitors from across the region with its live music, arts, and family-friendly activities. The Temple Railroad and Heritage Museum offers a glimpse into the city's past, while the Contemporary Art Gallery provides a platform for local artists to showcase their work.

In addition to these attractions, Temple supports a thriving performing arts community. The Temple Civic Theatre and the Cultural Activities Center offer a range of performances, from classic plays to contemporary dance, enriching the cultural fabric of the city. These venues, along with numerous community events, foster a sense of belonging and cultural appreciation among residents and visitors alike.

Lifestyle

Temple's lifestyle is characterized by its welcoming neighborhoods and diverse entertainment options. Popular areas like the Historic District offer charming homes and a sense of history, while newer developments provide modern amenities and convenience. The city's entertainment districts feature a variety of dining options, shopping areas, and recreational activities, catering to a wide range of tastes and preferences.

Residents of Temple enjoy access to numerous parks and outdoor spaces, promoting an active lifestyle. The Lion's Junction Family Water Park and the Miller Springs Nature Center are just a couple of examples where families can spend quality time outdoors. This blend of small-town charm and urban amenities makes Temple an attractive place to live and work.

Future Outlook

Temple's future outlook is bright, with several development plans underway to accommodate its growing population and economic potential. The city is investing in infrastructure improvements, including transportation projects that aim to enhance connectivity and ease of movement. These developments are expected to attract more businesses and residents, further solidifying Temple’s role as a key player in the Central Texas region.

Growth trends indicate a continued focus on innovation, with the city fostering industries that prioritize technology and sustainability. Temple's strategic initiatives aim to create a resilient economy that can adapt to future challenges while maintaining its unique character and appeal. As the city evolves, it remains committed to preserving the quality of life that makes it a desirable destination for both business and leisure.