Killeen Alcohol Sales

Top Performers: May 2025

Leading the pack in Killeen for May 2025 is the Tilted Kilt Pub & Eatery with impressive total receipts of $144,027. This venue stands out with its robust beer sales, amounting to $76,044, which is the highest among all establishments. Interestingly, wine sales here are minimal, indicating a strong preference for beer and liquor.

In second place, Dave & Buster's raked in $126,253, with a significant portion coming from liquor sales at $95,173. This suggests that patrons favor cocktails and mixed drinks over beer and wine, which account for a smaller portion of their sales.

Mid-Tier Highlights

Texas Roadhouse and Pluckers Wing Bar are neck and neck, with total receipts just over $80,000 and $79,903, respectively. Both have a balanced mix of liquor and beer sales, though Pluckers notably does not report any wine sales, aligning with its casual wing bar atmosphere.

Bubba's 33 showcases a strong performance, particularly in liquor, pulling in $72,432, and maintaining a solid total of $111,600. This establishment appears to maintain a well-rounded offering that appeals to a diverse crowd.

Noteworthy Trends

A notable trend is the dominance of beer sales at Joker's Icehouse Bar & Grill and Backporch Drafthouse, both exceeding $38,000 and $40,273, respectively. These figures suggest a strong local preference for beer among their clientele.

While Taqueria Mexico #4 doesn't top the list overall, it stands out with a significant $48,037 in liquor sales despite its smaller total receipts. This indicates that the venue possibly attracts a crowd that enjoys cocktails or spirits with their meals.

Insights for Business Owners

For those looking to invest or open a new establishment, these figures highlight a diverse range of consumer preferences. The success of beer sales at certain venues suggests that establishments focusing on craft or specialty beers could be tapping into a lucrative market.

Additionally, the strong liquor sales at several top venues indicate that offering a wide variety of cocktails and spirits could attract a broader audience. Understanding these dynamics can help in tailoring offerings to meet local demand effectively.

High Sales Concentration Zones

When it comes to alcohol sales in Killeen for May 2025, Zip Code 76543 is the clear frontrunner, accounting for over half of the total sales with a whopping $955,015. This area hosts 21 establishments, making it a hub for liquor sales, which dominate the market here with a 60% share. If you're looking to capitalize on a thriving alcohol market, this zip code is definitely where the action is.

Alcohol Type Preferences

Across Killeen, liquor consistently leads the sales mix, but each zip code has its unique preferences. In Zip Code 76542, liquor reigns supreme with 66% of the sales, while beer takes a significant portion of the remaining share. Interestingly, Zip Code 78600 stands out for its higher wine sales, claiming 34% of the market, suggesting a niche interest that could be further explored by businesses.

Opportunities for New Establishments

Despite having the highest sales, Zip Code 76543's establishment count suggests potential for new businesses to tap into this lucrative market. On the flip side, Zip Code 76549, with just six establishments and a total of $164,020 in sales, might benefit from additional outlets to meet any untapped demand. Entrepreneurs should consider the balance between market saturation and potential growth when planning new ventures.

Interesting Patterns and Insights

An intriguing insight is the minimal focus on wine across most zip codes, except for 78600, which could indicate an opportunity to diversify product offerings. Furthermore, Zip Code 76541, with the most establishments (29), shows that high density doesn't necessarily correlate with the highest sales, as it falls behind both 76543 and 76542 in total sales. This suggests a competitive market where strategic differentiation could be key to success.

Overview of Alcohol Sales in Killeen

The past year in Killeen has been an interesting ride for alcohol sales, with notable fluctuations in both sales figures and the number of establishments. May 2025 marked the peak of the year with total receipts hitting $1,684,636, a 3.39% increase from the previous month. This surge is even more remarkable considering the number of establishments actually decreased by 13.41% from April.

Liquor vs. Beer vs. Wine

Liquor consistently dominated sales across the board, with May 2025 reporting a high of $1,032,279. This indicates a strong preference for spirits in the local market. Meanwhile, beer sales also saw an impressive rise in May, reaching $611,815. Wine, although the least popular, maintained a more stable trajectory with minor fluctuations, peaking in April 2025 at $47,839.

Seasonal Patterns

Seasonal trends showed interesting dynamics. The holiday season of December 2024 experienced a boost with receipts at $1,532,366, likely driven by festive celebrations. Following December, there was a notable dip in January 2025, which could reflect post-holiday spending fatigue. However, the rebound in March 2025 with a 25.24% increase suggests a strong recovery, possibly due to St. Patrick’s Day festivities.

Market Implications

The fluctuations in establishment numbers suggest a volatile market environment, with businesses opening and closing frequently. Despite this, the consistent rise in total receipts, particularly for liquor and beer, points to a robust demand. This trend could be quite promising for new entrants looking to cater to the spirits and beer segments. Additionally, the data indicates that strategic positioning during peak months like December and March could yield significant returns.