Pasadena Alcohol Sales

Top Performers in Alcohol Sales

Pluckers Wing Bar leads the pack with a whopping total of $158,918 in alcohol receipts. Their sales are predominantly driven by liquor, pulling in $90,366, while beer also contributes significantly at $68,442. Interestingly, wine sales are minimal here, pointing towards a clientele that prefers stronger spirits and a cold brew.

Don-Key Mexican Food follows with $121,161 in total receipts, showing a heavy preference for liquor as well, with $105,689 in sales. Their beer sales are comparatively low at $14,764, which might suggest a customer base that enjoys cocktails or straight-up liquor with their meals.

Beer-Focused Establishments

Tri City Beer Garden is a standout for beer lovers, with beer sales reaching $64,464. Despite having no wine sales at all, they manage to maintain a strong total of $112,025, thanks largely to their beer and a decent contribution from liquor at $47,561.

Hooters and Texas Roadhouse also show a strong affinity for beer, with sales of $47,997 and $28,239 respectively. These figures indicate a vibrant culture of beer consumption at these venues, aligning with their casual dining experiences.

Liquor Dominance in Sales

Several establishments like Jimmy Changas Inc. and Johnny Tamale Cantina have shown a clear preference for liquor with sales of $65,618 and $56,625, respectively. These numbers are impressive, given the relatively lower beer sales, suggesting a customer preference for stronger drinks.

Mama Irma's also impresses with liquor sales of $41,113 out of their total $54,394, demonstrating a consistent trend across many establishments in favor of liquor.

Interesting Trends and Observations

Looking at the broader trend, it's apparent that establishments in Pasadena are thriving on liquor sales with beer as a strong secondary contributor. Wine appears to be less popular across the board, except for a few outliers like Saltgrass Steakhouse, which has a notable $6,021 in wine sales.

El Regio Disco is an interesting case with significant beer sales of $37,593, almost matching their total receipts. This could suggest a niche market or a targeted promotional effort towards beer enthusiasts.

Overall, the data points towards a robust market for liquor and beer, with successful establishments capitalizing on these preferences to drive their sales. For potential bar owners and investors, these trends are worth noting when considering new ventures or expansions in Pasadena.

Top Performing Areas

When it comes to alcohol sales in Pasadena, zip code 77505 is the clear leader, raking in an impressive $1,324,720 in sales. This area houses the lion’s share of establishments, with 39 out of the 64 total establishments, indicating a high concentration of both supply and demand. This bustling area prefers liquor, constituting 62% of sales, followed by beer at 36%.

Alcohol Sales Mix

While liquor dominates in most zip codes, interesting variations exist. In zip code 77504, beer takes the lead with 54% of sales, contrasting with the more liquor-heavy sales mix seen in other areas. Meanwhile, wine seems to be the underdog, with minimal presence across most zip codes, peaking at just 2% in 77505 and 77503.

Opportunities for New Establishments

With 64 establishments spread over six zip codes, there seems to be room for growth, particularly in zip codes like 77502 and 77506 which have only one establishment each but different sales dynamics. Zip code 77502, for instance, has a balanced sales mix that favors beer slightly more, which could be a niche to explore for new entrants.

Interesting Insights

One of the most striking insights is the complete absence of sales in zip code 77507, despite having an establishment. This could indicate potential operational challenges or a lack of market penetration. Additionally, the dominance of liquor sales overall suggests a prevailing consumer preference, which new and existing businesses might leverage by expanding liquor offerings.

Overall Sales Trends

Over the past 12 months, Pasadena's alcohol sales have shown some intriguing fluctuations. The standout month was March 2025, where total receipts peaked at $2,132,009, marking a significant 16.92% increase from the previous month. This surge was driven primarily by a spike in liquor sales, which reached $1,258,942. Overall, the year saw a mix of ups and downs, with notable growth in certain months, offset by declines in others.

Seasonal Patterns and Sales Mix

The data reveals some seasonal patterns. For instance, there was a notable jump in sales during the summer months, particularly in August and September 2024, with receipts reaching nearly $2 million in both months. This could indicate that summer events or tourism may have bolstered alcohol sales, especially beer, which saw its highest sales in September at $978,055.

When examining the sales mix, liquor consistently outperformed beer and wine, with the highest receipts recorded in March 2025. Wine, on the other hand, remained the underdog, with sales generally hovering around $30,000 to $60,000 each month, peaking in March as well. This suggests a strong preference for liquor in Pasadena's market, with beer following closely behind.

Market Dynamics and Establishment Changes

Interestingly, the number of establishments has fluctuated, peaking in January and April 2025 at 70 and 69 respectively, before declining to 65 by May. Despite fewer establishments, May 2025 still saw a 7.02% increase in total receipts, indicating that remaining businesses might be capturing a larger market share or improving operational efficiency.

These trends suggest a resilient market with potential for growth, especially for businesses that can capitalize on high-demand periods and adapt to changing consumer preferences. The decline in wine sales indicates potential for innovation or targeted marketing to capture that segment. Meanwhile, the consistent strength in liquor sales suggests opportunities for expanding premium offerings or exploring new products.