McAllen Alcohol Sales

Top Performers in McAllen's Alcohol Scene

Leading the pack in May 2025, Twin Peaks on W Expressway 83 pulled in a hefty $333,013 in total receipts. Their beer sales were particularly impressive at $206,043, overshadowing liquor and wine. This strong performance highlights their popularity as a go-to spot for beer enthusiasts.

Following closely is Oak Texas Bar & Grill North Park, which generated $252,034 in total receipts. Notably, their liquor sales were the highest among the top establishments at $164,261, suggesting a solid reputation for mixed drinks and cocktails.

Noteworthy Trends and Shifts

Buffalo Wings & Rings and Howling Rabbits Beer Works are neck and neck, with total receipts of $236,365 and $219,991, respectively. Both establishments show a balanced distribution between liquor and beer sales, indicating a diverse customer base with varied preferences.

Suerte Bar & Grill Uptown and '76 Bar and Kitchen are nearly tied, each pulling in around $219,000. These venues have leaned heavily on liquor sales, with no wine offerings reported, emphasizing their focus on spirits over other alcohol types.

Emerging Players and Observations

Ojos Locos Sports Cantina and Yard House have shown significant beer sales, with Ojos Locos nearing $117,000 in beer receipts. This indicates a strong market for sports-centric venues where beer remains a staple.

Meanwhile, Santa Fe Steakhouse, Ltd. stands out for its wine offerings, with sales of $57,921, the highest among the top establishments. This highlights a niche for wine lovers in the predominantly beer and liquor-focused McAllen market.

These insights paint a vibrant picture of McAllen's alcohol sales landscape, with diverse offerings catering to a wide range of tastes and preferences. Bar owners and investors can glean valuable insights from these trends to inform their business strategies.

Top Performing Zip Codes

In McAllen, the star performer in alcohol sales for May 2025 is Zip Code 78504, boasting a hefty $2,853,457 in sales from its 69 establishments. This area clearly has a strong preference for liquor, which makes up 61% of its sales. Close behind is Zip Code 78503 with $2,331,166 in sales from 44 establishments, where beer is nearly as popular as liquor, indicating a balanced demand.

Alcohol Preferences by Area

Each zip code seems to have its own unique taste when it comes to alcohol. For instance, Zip Code 78501 also leans heavily towards liquor, but with a slightly higher interest in wine at 9%, compared to its neighbors. Meanwhile, in Zip Code 78505, an overwhelming 79% of sales are for liquor, suggesting a niche but strong market presence despite having only one establishment.

Opportunities for New Establishments

With 97 establishments, Zip Code 78501 has the highest number of venues, indicating a dense and competitive market. In contrast, Zip Codes 78505 and 78502 each have only one establishment, suggesting potential opportunities for new businesses to tap into these less saturated markets. These areas might benefit from more options to cater to the specific demands shown by the sales mix.

Interesting Insights

One interesting pattern is the dominance of liquor sales across most zip codes, with beer holding a significant share, especially in Zip Code 78502 where it constitutes 64% of sales. This variance in consumer preference highlights potential for specialized establishments focusing on craft beers or premium liquor selections to cater to these preferences.

Overview of Alcohol Sales in McAllen

Over the past year, McAllen's alcohol sales have experienced noticeable fluctuations, with June 2024 standing out as the peak month. During this time, total receipts hit a high of $9,208,240, driven by strong liquor and beer sales. This suggests a potential seasonal trend where summer gatherings or events could be boosting consumption.

Monthly Trends and Variations

Following the June peak, a decline was observed, particularly in July 2024, when sales dropped by 26.25%, indicating a possible post-summer slump. Interestingly, sales picked up again in the fall, with October 2024 seeing a 13.03% increase, suggesting that fall festivities might be driving up demand.

The most recent data from May 2025 shows a decline in sales and establishments, with receipts down by 10.29% compared to April 2025. This drop could reflect a market correction after a brief spring surge or changing consumer preferences.

Sales Mix: Liquor, Wine, and Beer

Throughout the year, liquor consistently led in sales, making up the largest portion of total receipts. For instance, in May 2025, liquor sales accounted for over half of the total sales at $4,164,915. Beer follows as a close second, indicating a strong beer culture in the region.

Wine, while less significant in overall sales, showed some fluctuations. Notably, wine sales were highest in December 2024, coinciding with holiday celebrations, suggesting that wine might be more popular during festive periods.

Market Implications

The varying number of establishments over the year implies a dynamic market where new entrants occasionally boost supply, as seen in April 2025. The subsequent decline in May indicates potential challenges in sustaining business operations or changing market dynamics.

For businesses, these trends highlight the importance of seasonal planning and staying adaptable to shifting consumer preferences. Recognizing peak periods such as summer and fall can aid in inventory and marketing strategies to maximize sales opportunities.