Round Rock Alcohol Sales

Top Performers in May 2025

Leading the pack in Round Rock's alcohol sales for May 2025 is Kalahari Resort, which pulled in a staggering $1,145,630 in total receipts. This massive figure is driven by strong liquor sales at $764,970, along with substantial wine and beer sales. It's clear that Kalahari Resort is a major player in the local hospitality scene.

Following at a distant second is Round Rock Tavern, formerly known as The Penalty Box, with $286,551 in total sales. The tavern's focus on liquor, accounting for $231,746, has clearly paid off, making it a hotspot for spirits enthusiasts.

Mid-Tier Establishments

Long Branch Saloon and Twin Peaks Restaurant are neck-and-neck in the mid-tier bracket, with total receipts of $199,380 and $190,386, respectively. Long Branch Saloon's liquor sales are particularly robust, while Twin Peaks benefits from high beer sales, suggesting a diverse clientele.

Whiskey Cake Kitchen + Bar also stands out with $186,682 in total sales, largely driven by liquor sales of $149,139. This indicates a strong consumer preference for cocktails and whiskey-based beverages at this establishment.

Notable Trends and Observations

One interesting trend is the diverse approach to sales among establishments. For instance, Pluckers Wing Bar and Forest Creek Golf Club both show strong beer sales compared to liquor, suggesting a different customer base more interested in casual dining and sports events.

In terms of wine sales, Salt Traders and Jack Allen's Kitchen show a balanced approach with significant contributions from this category, appealing to diners looking for a full culinary experience.

Insights for Business Owners

For potential investors and business owners, these figures highlight the importance of understanding your target market. Whether it's focusing on liquor like Round Rock Tavern or balancing offerings as seen with Salt Traders, the key is aligning your product mix with customer preferences to maximize revenue.

Additionally, keeping an eye on the competition and their successful strategies, such as the high sales at Kalahari Resort, can provide valuable insights into scaling your own operations effectively.

High Concentration Areas

When we take a closer look at the alcohol sales in Round Rock for May 2025, it's clear that Zip Code 78664 is leading the pack with total sales of $2,598,454. This area boasts 59 establishments, making it the most densely packed zone for alcohol sales. If you're considering expanding your business, this zip code might already have a competitive edge with its multitude of options.

Alcohol Sales Mix Variations

In terms of what people are buying, there's some interesting variation among the zip codes. In Zip Code 78665, liquor is the big winner, making up 64% of the sales. Meanwhile, Zip Code 78681 has a slightly higher inclination towards wine, at 10%. Understanding these preferences can help businesses tailor their inventory to meet local demand effectively.

Opportunities for New Establishments

Although Zip Code 78664 has a high number of establishments, Zip Code 78665 only has 25, despite generating over $2 million in sales. This could signal an opportunity for new entrants to capture market share in a less saturated environment. With fewer competitors, there might be room for innovative concepts or niche offerings.

Additional Insights

It's fascinating to see that across all zip codes, liquor consistently dominates the sales mix, ranging from 61% to 65%. Beer and wine follow, with beer being more popular in 78664 at 36%. These trends can guide marketing strategies and promotional efforts for businesses looking to align with consumer preferences in each area.

Overview of Alcohol Sales Trends in Round Rock

Looking at the past 12 months of alcohol sales in Round Rock, March 2025 stands out as a clear peak, with total receipts soaring to $8,006,248. This month saw a significant surge of 56.7% in total receipts compared to February, indicating a possible seasonal event or promotion that drove sales. However, this spike was followed by a sharp decline in April, as receipts dropped by 26.35%, illustrating the volatility in consumer purchasing patterns.

Seasonal Patterns and Establishment Changes

Interestingly, the number of establishments in Round Rock has fluctuated slightly, with a decrease from 129 in December 2024 to 122 by May 2025. Despite fewer establishments, May's total receipts of $6,118,913 represent a 3.78% increase from April, suggesting that existing businesses might be capturing a larger market share or benefiting from increased efficiency.

Sales Mix: Liquor, Beer, and Wine

The sales mix over the past year reveals that liquor consistently leads the pack, peaking in March 2025 at $4,481,667. Beer sales also hit their high in March, at $2,834,369, while wine sales were highest in that same month at $690,212. Overall, liquor remains the dominant category, often doubling the sales of beer. Wine sales, though the smallest category, showed variability, reflecting perhaps a more niche but dedicated consumer base.

Market Implications

These trends suggest that while there is a strong base demand for liquor, beer, and wine, sales can swing dramatically based on seasons, events, and possibly promotional activities. Businesses might consider leveraging these insights by timing their marketing and stocking strategies around anticipated high-sales months like March. Additionally, understanding the decline in establishments and its impact on sales could provide opportunities for new entrants or expansions by current players.