College Station Alcohol Sales

Top Alcohol-Selling Establishments

The top spot for alcohol sales in College Station for May 2025 goes to Levy Restaurants at Texas A&M University with total receipts amounting to $314,480. This venue stands out with its massive beer sales, totaling $256,433, dwarfing its liquor and wine sales.

Chimy's College Station and The Good Bull Icehouse follow closely, with both establishments showing a strong preference for liquor sales. Chimy's reported $190,749 in liquor sales out of $236,697 total, while The Good Bull Icehouse had $186,230 in liquor sales from a total of $204,611.

Trends and Notable Observations

Notably, The Republic showcases a balanced approach with significant sales in both liquor and wine, collecting $100,427 and $90,069, respectively. This indicates a potential niche market for establishments that can offer a wide variety of alcoholic beverages.

While Dixie Chicken and The Backyard on Northgate also rank high on the list, their sales are heavily skewed towards beer and liquor, respectively. This suggests a clear audience preference that these establishments have catered to effectively.

Insights for Business Owners

For those looking to capitalize on the College Station market, it's clear that the university area, particularly along University Drive, is a hotbed for alcohol sales. Establishments like O'Bannon's Taphouse and Shiner Park show strong sales despite their smaller scale, indicating a vibrant local bar scene.

Interestingly, venues like Porters Dining & Butcher and Casa Mangiare highlight the potential for wine sales, which could be an untapped market for new or existing businesses looking to diversify their offerings.

Concentration of Alcohol Sales

When it comes to alcohol sales in College Station for May 2025, Zip Code 77840 is the clear leader. With a whopping $4,757,690 in sales, this area accounts for the lion's share of the market. It's home to 89 establishments, making it a bustling hub for those looking to enjoy a drink.

Alcohol Preferences by Zip Code

In terms of what people are drinking, Zip Code 77840 leans heavily towards liquor, which makes up 61% of its sales. Interestingly, Zip Code 77845 shows a similar preference with 58% of sales in liquor but also sees a significantly higher percentage of wine sales at 17%. Meanwhile, Zip Code 77843, although much smaller in sales volume, has a distinct preference for beer, which comprises 63% of its sales.

Opportunities for New Establishments

With 135 establishments spread across three zip codes, there might be room for growth, particularly in Zip Code 77843. This area only has three establishments, suggesting a potential opportunity for new businesses that can cater to its beer-loving clientele. Additionally, the relatively balanced sales mix in 77845 may indicate a market open to diverse offerings.

Interesting Patterns and Insights

One intriguing pattern is the stark contrast in sales volume between the zip codes, especially how overwhelmingly dominant 77840 is. This could be due to a higher population density or its proximity to social hotspots. The data also suggests that while liquor is king, there's a noteworthy niche for beer in 77843, which could be a strategic focus for new players aiming to tap into this market.

Overall Trends

Over the past 12 months, College Station's alcohol sales have shown a dynamic pattern, with noticeable peaks and troughs. November 2024 marked the high point with total receipts reaching a whopping $8.8 million, likely fueled by holiday festivities and football season. In contrast, July 2024 experienced a significant dip, with sales plummeting to $3.8 million, reflecting a typical summer slowdown when students are away.

Seasonal Patterns

Seasonality plays a clear role in College Station's alcohol sales. The school year revs up in August with a 73.97% increase in total receipts, signaling the return of college students. Conversely, the summer months, particularly July, saw a marked decrease, highlighting a lull in demand when the student population dwindles.

Sales Mix Analysis

The sales mix reveals interesting shifts in consumer preferences. Liquor consistently leads in terms of revenue, reaching its peak in November 2024 with over $4.5 million in sales. Beer sales also saw a noteworthy spike in the same month, contributing significantly to the overall revenue boost. Wine sales, while smaller in comparison, exhibited steady performance with occasional spikes, such as in December 2024.

Market Indicators

Monthly fluctuations in the number of establishments, such as the 5.8% drop in February 2025, suggest some volatility in the market environment. However, the overall increase in sales from month to month, particularly the 20.11% rise in November 2024, indicates strong consumer demand, likely driven by local events and seasonal celebrations.

Implications for Business

For businesses in College Station, understanding these trends is crucial. The significant surge in sales during specific months underscores the importance of aligning inventory and staffing with peak demand periods. Additionally, the dominance of liquor sales suggests opportunities for targeted promotions or expanded product offerings in this category. Overall, staying attuned to these patterns could provide a competitive edge in a dynamic market.