Nestled in the heart of Texas, College Station is renowned not only for being the home of Texas A&M University but also for its vibrant community and bustling local economy. This city, with its unique blend of collegiate energy and southern charm, offers a fascinating case study in consumer behavior, particularly when it comes to alcohol sales. In this article, we delve into the numbers to provide a comprehensive, data-driven analysis of the alcohol sales market across College Station.
This report kicks off with a detailed examination of the top alcohol-selling establishments in the city. A carefully curated table and analysis reveal which venues are leading the market, offering insights into consumer preferences and spending habits. Following this, we present a breakdown of alcohol sales by zip code, highlighting the areas with the highest concentration of sales and uncovering geographical trends in purchasing behavior.
Lastly, our monthly trends analysis charts the ebb and flow of alcohol sales over the past year, providing valuable insights into seasonal variations and shifting consumer trends. Whether you're a local business owner, a researcher, or simply curious about the dynamics of College Station's alcohol market, this report offers an engaging and informative exploration of the city's sales landscape as of April 2025.
Top 25 College Station Businesses By May 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
Levy Restaurants at Texas a&m University
|
$314,480 |
$39,387
|
$18,660
|
$256,433
|
2. |
Chimy's College Station
|
$236,697 |
$190,749
|
$0
|
$45,948
|
3. |
The Good Bull Icehouse
|
$204,611 |
$186,230
|
$0
|
$17,752
|
4. |
The Republic
|
$197,041 |
$100,427
|
$90,069
|
$6,545
|
5. |
Dixie Chicken
|
$192,552 |
$47,243
|
$1,372
|
$143,937
|
6. |
The Backyard on Northgate/might Slice Pizza
|
$187,465 |
$143,234
|
$1,913
|
$42,318
|
7. |
Gringo's Mexican Kitchen No. 12, LLC
|
$174,707 |
$148,267
|
$2,830
|
$23,610
|
8. |
Porters Dining & Butcher
|
$148,911 |
$55,835
|
$88,079
|
$4,997
|
9. |
O'bannon's Taphouse
|
$124,033 |
$62,209
|
$0
|
$61,824
|
10. |
Casa Do Brasil
|
$108,767 |
$67,556
|
$36,384
|
$4,827
|
11. |
Valencia Oranges Vii, LLC (court)
|
$104,195 |
$71,567
|
$7,974
|
$24,654
|
12. |
1860 Italia
|
$99,982 |
$49,215
|
$46,201
|
$4,566
|
13. |
Bubba's 33
|
$98,345 |
$56,772
|
$1,768
|
$39,805
|
14. |
Chuy's College Station
|
$90,743 |
$79,886
|
$427
|
$10,430
|
15. |
Casa Mangiare
|
$90,003 |
$34,833
|
$53,358
|
$1,812
|
16. |
The Angry Elephant
|
$88,566 |
$53,291
|
$2,523
|
$32,752
|
17. |
Texas a&m Hotel and Conference Center
|
$88,094 |
$53,101
|
$19,445
|
$15,548
|
18. |
P O E T S Billiards
|
$87,967 |
$51,959
|
$0
|
$36,008
|
19. |
Walk-on's Bistreaux & Bar
|
$86,961 |
$36,284
|
$4,518
|
$46,159
|
20. |
Wings N' More Restaurant
|
$86,430 |
$38,170
|
$820
|
$47,440
|
21. |
Juanita's Tex Mex Cantina
|
$85,740 |
$72,350
|
$3,140
|
$10,250
|
22. |
Texas Roadhouse
|
$85,721 |
$42,972
|
$2,908
|
$39,841
|
23. |
Logie's on Campus
|
$84,617 |
$60,117
|
$127
|
$24,373
|
24. |
Lupe Tortilla Mexican Restaurant
|
$84,222 |
$71,821
|
$842
|
$11,559
|
25. |
Shiner Park
|
$81,469 |
$57,029
|
$0
|
$24,440
|
Top Alcohol-Selling Establishments
The top spot for alcohol sales in College Station for May 2025 goes to Levy Restaurants at Texas A&M University with total receipts amounting to $314,480. This venue stands out with its massive beer sales, totaling $256,433, dwarfing its liquor and wine sales.
Chimy's College Station and The Good Bull Icehouse follow closely, with both establishments showing a strong preference for liquor sales. Chimy's reported $190,749 in liquor sales out of $236,697 total, while The Good Bull Icehouse had $186,230 in liquor sales from a total of $204,611.
Trends and Notable Observations
Notably, The Republic showcases a balanced approach with significant sales in both liquor and wine, collecting $100,427 and $90,069, respectively. This indicates a potential niche market for establishments that can offer a wide variety of alcoholic beverages.
While Dixie Chicken and The Backyard on Northgate also rank high on the list, their sales are heavily skewed towards beer and liquor, respectively. This suggests a clear audience preference that these establishments have catered to effectively.
Insights for Business Owners
For those looking to capitalize on the College Station market, it's clear that the university area, particularly along University Drive, is a hotbed for alcohol sales. Establishments like O'Bannon's Taphouse and Shiner Park show strong sales despite their smaller scale, indicating a vibrant local bar scene.
Interestingly, venues like Porters Dining & Butcher and Casa Mangiare highlight the potential for wine sales, which could be an untapped market for new or existing businesses looking to diversify their offerings.
College Station Zip Codes By May 2025 Alcohol Sales
# | Zip Code | Establishments | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|---|
1. |
77840
|
89 | $4,757,690 |
$2,907,132
|
$391,044
|
$1,398,285
|
2. |
77845
|
43 | $1,396,289 |
$816,502
|
$243,579
|
$336,208
|
3. |
77843
|
3 | $19,884 |
$2,602
|
$4,725
|
$12,557
|
Concentration of Alcohol Sales
When it comes to alcohol sales in College Station for May 2025, Zip Code 77840 is the clear leader. With a whopping $4,757,690 in sales, this area accounts for the lion's share of the market. It's home to 89 establishments, making it a bustling hub for those looking to enjoy a drink.
Alcohol Preferences by Zip Code
In terms of what people are drinking, Zip Code 77840 leans heavily towards liquor, which makes up 61% of its sales. Interestingly, Zip Code 77845 shows a similar preference with 58% of sales in liquor but also sees a significantly higher percentage of wine sales at 17%. Meanwhile, Zip Code 77843, although much smaller in sales volume, has a distinct preference for beer, which comprises 63% of its sales.
Opportunities for New Establishments
With 135 establishments spread across three zip codes, there might be room for growth, particularly in Zip Code 77843. This area only has three establishments, suggesting a potential opportunity for new businesses that can cater to its beer-loving clientele. Additionally, the relatively balanced sales mix in 77845 may indicate a market open to diverse offerings.
Interesting Patterns and Insights
One intriguing pattern is the stark contrast in sales volume between the zip codes, especially how overwhelmingly dominant 77840 is. This could be due to a higher population density or its proximity to social hotspots. The data also suggests that while liquor is king, there's a noteworthy niche for beer in 77843, which could be a strategic focus for new players aiming to tap into this market.
College Station Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
May 2025 | 134 | $6,173,417 |
$3,726,035
|
$639,348
|
$1,746,805
|
1.2%
↑
|
Apr 2025 | 137 | $6,100,583 |
$3,656,456
|
$609,359
|
$1,777,590
|
9.8%
↑
|
Mar 2025 | 134 | $5,555,278 |
$3,196,507
|
$492,918
|
$1,796,572
|
8.8%
↑
|
Feb 2025 | 130 | $5,107,346 |
$3,043,372
|
$550,116
|
$1,450,759
|
10.9%
↑
|
Jan 2025 | 138 | $4,604,874 |
$2,511,665
|
$468,769
|
$1,255,504
|
3.2%
↑
|
Dec 2024 | 138 | $4,462,959 |
$2,679,213
|
$635,645
|
$1,143,740
|
49.5%
↓
|
Nov 2024 | 138 | $8,844,787 |
$4,554,804
|
$775,033
|
$3,497,765
|
20.1%
↑
|
Oct 2024 | 138 | $7,363,737 |
$4,177,272
|
$747,047
|
$2,412,221
|
29.9%
↑
|
Sep 2024 | 138 | $5,670,255 |
$3,407,329
|
$491,495
|
$1,744,508
|
14.7%
↓
|
Aug 2024 | 138 | $6,648,983 |
$3,940,289
|
$657,140
|
$2,005,701
|
74%
↑
|
Jul 2024 | 136 | $3,821,853 |
$2,373,367
|
$410,160
|
$986,122
|
42.5%
↓
|
Jun 2024 | 135 | $6,652,278 |
$3,598,299
|
$578,648
|
$2,436,766
|
0%
↑
|
Overall Trends
Over the past 12 months, College Station's alcohol sales have shown a dynamic pattern, with noticeable peaks and troughs. November 2024 marked the high point with total receipts reaching a whopping $8.8 million, likely fueled by holiday festivities and football season. In contrast, July 2024 experienced a significant dip, with sales plummeting to $3.8 million, reflecting a typical summer slowdown when students are away.
Seasonal Patterns
Seasonality plays a clear role in College Station's alcohol sales. The school year revs up in August with a 73.97% increase in total receipts, signaling the return of college students. Conversely, the summer months, particularly July, saw a marked decrease, highlighting a lull in demand when the student population dwindles.
Sales Mix Analysis
The sales mix reveals interesting shifts in consumer preferences. Liquor consistently leads in terms of revenue, reaching its peak in November 2024 with over $4.5 million in sales. Beer sales also saw a noteworthy spike in the same month, contributing significantly to the overall revenue boost. Wine sales, while smaller in comparison, exhibited steady performance with occasional spikes, such as in December 2024.
Market Indicators
Monthly fluctuations in the number of establishments, such as the 5.8% drop in February 2025, suggest some volatility in the market environment. However, the overall increase in sales from month to month, particularly the 20.11% rise in November 2024, indicates strong consumer demand, likely driven by local events and seasonal celebrations.
Implications for Business
For businesses in College Station, understanding these trends is crucial. The significant surge in sales during specific months underscores the importance of aligning inventory and staffing with peak demand periods. Additionally, the dominance of liquor sales suggests opportunities for targeted promotions or expanded product offerings in this category. Overall, staying attuned to these patterns could provide a competitive edge in a dynamic market.
Economic Overview
College Station, Texas, is a dynamic hub of economic activity, largely driven by the presence of Texas A&M University, one of the largest public universities in the United States. This academic giant not only attracts a significant student population but also fosters a robust research and development sector, contributing to innovations in technology, agriculture, and engineering. Additionally, the city has a growing healthcare industry, with numerous medical facilities and services catering to the needs of the local and regional populations.
The business climate in College Station is characterized by a supportive environment for startups and small businesses, bolstered by resources such as the Texas A&M University Research Park and the McFerrin Center for Entrepreneurship. This has led to a burgeoning tech scene alongside the already established educational and research sectors. Economic trends indicate steady growth, with a focus on expanding infrastructure to accommodate the increasing population and business activities.
Cultural Scene
College Station boasts a vibrant cultural scene, with a variety of events and festivals that reflect its rich heritage and diverse community. The city is home to the George H.W. Bush Presidential Library and Museum, a major attraction that draws visitors from across the nation. Additionally, the Brazos Valley Symphony Orchestra and local theater productions provide a range of performing arts experiences.
Annual events such as the Texas A&M University’s Aggie Muster and the Brazos Valley Fair & Rodeo celebrate the area's traditions and community spirit. The city's cultural landscape is further enriched by art galleries, music festivals, and food events, offering residents and visitors a chance to engage with local artists and creators.
Lifestyle
College Station offers a balanced lifestyle with a mix of suburban comforts and vibrant city life. Popular neighborhoods like Southwood Valley and Pebble Creek are known for their family-friendly environments, excellent schools, and attractive residential options. These areas provide a sense of community and accessibility to the city's amenities.
The Northgate District serves as the entertainment epicenter, featuring an array of dining, shopping, and nightlife options, appealing to both the student population and permanent residents. The city’s numerous parks and recreational facilities, including the Lick Creek Park and Veterans Park, provide ample outdoor activities, contributing to an active and engaging lifestyle.
Future Outlook
College Station is poised for significant growth, with development plans focused on expanding infrastructure and enhancing the quality of life for its residents. The city is investing in transportation improvements, such as road expansions and public transit enhancements, to accommodate anticipated population increases.
Future prospects are promising with ongoing developments in the biotech and technology industries, supported by the research and innovation ecosystem of Texas A&M University. As the city continues to attract new businesses and residents, it is expected to maintain its trajectory of sustainable growth, fostering an environment that is both economically vibrant and culturally rich.