Midland Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Midland for May 2025 is Fair to Midland, LLC with a staggering total of $462,401 in alcohol sales. Liquor was their primary driver, contributing $330,505 to their receipts. This establishment seems to have mastered the art of mixing drinks, with beer sales also making a notable impact.

Coming in second, Cowboy Prime - Midland generated $255,535, with wine sales standing out at $63,668, indicating a preference for wine among their patrons. This makes Cowboy Prime a top spot for wine enthusiasts in Midland.

Noteworthy Sales Trends

Green Tree Country Club follows closely with $225,172, emphasizing liquor sales at $168,413. Their balanced offering of beer and wine suggests a diverse clientele with varied taste preferences.

Interestingly, The Tailgate and Little Woodrow's both showed strong beer sales, with The Tailgate pulling in $75,280 from beer alone. This highlights a trend where establishments with a casual, laid-back atmosphere tend to excel in beer sales.

Hidden Gems and Insights

Among the top 25, La Cheve-Ceria made a mark with $177,141 in total sales, focusing solely on liquor and beer—no wine sales here. This focus might appeal to those looking for a more straightforward beverage selection.

Bubba's 33 and Walk On's Sports Bistreaux are noteworthy for their robust beer sales, with Bubba's 33 generating $103,268 from beer, while Walk On’s brought in $88,628. These numbers suggest a solid patron base for sports enthusiasts who enjoy a good brew with their games.

Top Performing Zip Codes

In May 2025, zip code 79705 tops the list in Midland with a whopping $2,825,040 in alcohol sales spread across 51 establishments. This area boasts a diverse sales mix with liquor leading at 59%, followed by beer at 32%, and wine at 9%. Not far behind, zip code 79701 generated $2,140,848 in sales from 43 establishments, showing a similar preference for liquor at 61%.

Alcohol Preference Trends

Across Midland's zip codes, liquor consistently dominates the sales mix. Zip code 79706 has the highest liquor preference at 64%, with beer making up 34% and a minimal 2% for wine. On the other hand, zip code 79707 presents a noticeable beer preference at 41%, though liquor still leads at 56%.

Opportunities for New Establishments

With 143 establishments across 5 zip codes, there are intriguing opportunities for new ventures. Zip code 79703, despite having the lowest sales at $340,733, has only 4 establishments, suggesting potential for growth. Entrepreneurs might explore expanding offerings here, especially focusing on liquor and beer, as these account for 62% and 38% of sales respectively.

Interesting Patterns and Insights

It's clear that liquor is the favored choice across all zip codes, consistently taking the largest share of sales. However, the minimal wine sales, especially in zip codes like 79703 where it accounts for 0%, indicate a potential gap in the market. Businesses could explore introducing unique wine offerings or events to tap into this underserved segment.

Overview of Alcohol Sales in Midland

Over the past 12 months, alcohol sales in Midland have showcased some intriguing trends, particularly in terms of overall volume and the mix between liquor, wine, and beer. The highlight of the year was June 2024, which boasted the highest sales at $8,095,631. This peak was driven largely by liquor, with receipts totaling $4,883,599, indicating a strong preference for spirits during the early summer months.

Monthly Fluctuations and Seasonal Patterns

Seasonal trends are evident, especially when comparing the summer months, which saw a boost in sales, with the cooler months. June's impressive numbers were followed by a slight dip in July and a rebound in August with sales at $7,743,104. The holiday season in December also showed a significant uptick, with receipts reaching $8,094,367, reflecting the festive spirit.

Sales Mix: Liquor vs. Beer vs. Wine

Throughout the year, liquor consistently led the sales categories, often comprising over half of the total receipts. However, the wine segment fluctuated more, peaking in December at $577,226, likely due to holiday celebrations. Meanwhile, beer sales remained relatively steady, with slight peaks during the summer months, suggesting a steady demand irrespective of the season.

Market Dynamics and Business Implications

Interestingly, the number of establishments saw a decline from 159 in April 2025 to 143 in May 2025, despite a slight increase in total receipts. This indicates a potential consolidation in the market, where fewer players are capturing more of the market share. For businesses, this could mean a more competitive landscape where differentiation and customer loyalty are key.

Year-Over-Year Insights

While we lack direct year-over-year figures, the data suggests a resilient market with a slight upward trend in total receipts despite economic fluctuations. The consistent performance of liquor sales throughout the year underscores its importance in the market, while the variability in wine and beer may point to opportunities for niche marketing strategies.