Nestled in the heart of the Texas Panhandle, Amarillo is a vibrant city known for its unique blend of Western heritage and modern attractions. As a significant hub in the Lone Star State, Amarillo serves as a vital economic and cultural center, drawing visitors and residents alike with its dynamic offerings. This article delves into the city's alcohol sales landscape, providing a comprehensive, data-driven analysis that sheds light on Amarillo's thriving beverage market as of April 2025.
Our exploration begins with a detailed look at Amarillo's top alcohol-selling establishments, offering insights into the key players driving the market. Following this, we present a breakdown of sales by zip code, revealing intriguing patterns and highlighting areas with the highest concentration of alcohol transactions. Finally, we examine monthly trends to understand how the city's alcohol sales have evolved over the past year, offering a glimpse into consumer behavior and market shifts.
Top 25 Amarillo Businesses By May 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
Diamond Concessions of Amarillo
|
$205,952 |
$110,303
|
$1,691
|
$93,958
|
2. |
Big Texan Steak Ranch
|
$204,787 |
$72,965
|
$19,020
|
$112,802
|
3. |
Twin Peaks
|
$199,790 |
$81,300
|
$1,038
|
$117,452
|
4. |
Preston West Golf Course
|
$171,144 |
$78,607
|
$4,502
|
$88,035
|
5. |
The Barfield
|
$168,899 |
$122,390
|
$30,084
|
$16,425
|
6. |
Georgia Street Taphouse
|
$157,828 |
$74,458
|
$957
|
$82,413
|
7. |
Bubba's 33
|
$146,225 |
$61,145
|
$2,066
|
$83,014
|
8. |
Mulligans Sports Pub
|
$129,120 |
$90,552
|
$106
|
$38,462
|
9. |
Hummers Sports Cafe
|
$120,085 |
$55,864
|
$4,566
|
$59,655
|
10. |
Cactus Bar
|
$119,214 |
$12,334
|
$0
|
$106,880
|
11. |
Fuzzy's Taco Shop
|
$114,413 |
$75,812
|
$686
|
$37,915
|
12. |
Cinergy Entertainment Amarillo
|
$106,915 |
$70,952
|
$1,852
|
$34,111
|
13. |
Cask and Cork
|
$100,477 |
$53,450
|
$36,254
|
$10,773
|
14. |
Crush Wine Bar and Grill
|
$97,487 |
$0
|
$0
|
$0
|
15. |
La Paloma Liquor Club
|
$92,108 |
$47,668
|
$5,394
|
$39,046
|
16. |
Texas Firehouse Sports Bar & Grill
|
$86,753 |
$42,289
|
$657
|
$43,807
|
17. |
Texas Roadhouse
|
$86,300 |
$43,800
|
$2,750
|
$39,750
|
18. |
Drunken Oyster
|
$85,858 |
$60,307
|
$17,379
|
$8,172
|
19. |
Cellar 55
|
$84,632 |
$40,379
|
$39,626
|
$4,627
|
20. |
Six Car Pub & Brewery
|
$84,414 |
$43,276
|
$5,564
|
$35,574
|
21. |
Amarillo Country Club
|
$83,482 |
$43,346
|
$19,517
|
$20,619
|
22. |
Cassidy's Polo Club
|
$78,687 |
$0
|
$0
|
$0
|
23. |
Jorge's Mexican Bar & Grill
|
$76,021 |
$46,192
|
$1,012
|
$28,817
|
24. |
Saltgrass Steakhouse
|
$72,438 |
$42,804
|
$9,726
|
$19,908
|
25. |
Corkscrew Foods, LLC
|
$66,048 |
$30,477
|
$545
|
$35,026
|
Top Alcohol-Selling Establishments in Amarillo
In May 2025, Amarillo's alcohol sales saw some fascinating shifts among the top establishments. Leading the pack is Diamond Concessions of Amarillo with total receipts of $205,952. Liquor sales were particularly strong at $110,303, showing a clear preference for spirits among its patrons.
Following closely is the Big Texan Steak Ranch with $204,787 in total sales. Interestingly, beer led their sales at $112,802, surpassing liquor, which suggests a strong beer culture at this iconic spot. Meanwhile, Twin Peaks rounds out the top three with $199,790 in total receipts, driven by robust beer sales of $117,452.
One standout performer is The Barfield, which recorded $168,899 in total sales, with liquor making up a significant portion at $122,390. This indicates a potential trend among patrons preferring cocktails or premium spirits in a more upscale setting. On the other hand, Mulligans Sports Pub saw a remarkable $90,552 in liquor sales out of their $129,120 total, highlighting it as a hotspot for spirit enthusiasts.
Another interesting observation is Cactus Bar, which had a whopping $106,880 in beer sales, demonstrating its popularity as a go-to beer destination. Overall, beer sales appear to dominate in several venues, emphasizing Amarillo's strong beer-loving community.
Several establishments focused more heavily on wine, such as Cask and Cork, which reported $36,254 in wine sales. This shows a niche market for wine connoisseurs in Amarillo. Meanwhile, Crush Wine Bar and Grill seems to have had a reporting anomaly with zero recorded sales across all categories, which might require further exploration.
These trends and figures provide valuable insights not only into consumer preferences but also potential opportunities for business owners looking to capitalize on Amarillo's diverse alcohol market. Whether it's a focus on spirits, beer, or wine, the data reveals ample room for strategic adjustments and targeted marketing efforts.
Amarillo Zip Codes By May 2025 Alcohol Sales
# | Zip Code | Establishments | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|---|
1. |
79109
|
41 | $1,581,824 |
$736,543
|
$80,352
|
$686,242
|
2. |
79101
|
28 | $1,080,783 |
$597,434
|
$82,726
|
$303,136
|
3. |
79119
|
26 | $1,023,821 |
$556,825
|
$135,076
|
$331,920
|
4. |
79106
|
29 | $846,494 |
$442,486
|
$72,375
|
$331,633
|
5. |
79124
|
12 | $458,147 |
$224,162
|
$12,608
|
$221,377
|
6. |
79118
|
7 | $302,226 |
$109,531
|
$19,505
|
$173,190
|
7. |
79102
|
12 | $215,985 |
$117,520
|
$21,500
|
$76,965
|
8. |
79121
|
3 | $190,534 |
$105,747
|
$1,898
|
$82,889
|
9. |
79110
|
6 | $136,238 |
$79,425
|
$10,286
|
$46,527
|
10. |
79107
|
13 | $122,473 |
$29,632
|
$0
|
$67,504
|
11. |
79108
|
4 | $92,491 |
$51,003
|
$54
|
$41,434
|
12. |
79104
|
4 | $69,909 |
$48,006
|
$2,971
|
$18,932
|
13. |
79111
|
1 | $62,956 |
$33,026
|
$3,253
|
$26,677
|
14. |
79103
|
2 | $15,356 |
$9,665
|
$106
|
$5,585
|
Top Spots for Alcohol Sales in Amarillo
In May 2025, Amarillo's alcohol sales reached an impressive $6,199,237, spread over 188 establishments across 14 zip codes. Leading the pack is Zip Code 79109, boasting $1,581,824 in sales with 41 establishments. This area shows a balanced sales mix with 47% liquor and a notable 43% beer preference, making it a hot spot for both liquor and beer.
Sales Mix Across Zip Codes
The sales mix varies significantly across the city. Zip Code 79101 leads in liquor sales at 55%, while Zip Code 79107 stands out with a dominant 55% beer sales but no wine sales. Meanwhile, wine enthusiasts seem to be in Zip Code 79119, where wine accounts for 13% of sales, the highest among all areas.
Opportunities for New Establishments
With 28 establishments, Zip Code 79101 is ripe for new ventures, particularly given its strong liquor sales. On the other hand, Zip Code 79118 has only 7 establishments but a higher beer preference at 57%, indicating potential for growth in beer-focused outlets. Similarly, Zip Code 79121 with only 3 establishments, could benefit from more outlets given its high liquor sales proportion.
Intriguing Patterns and Insights
A noticeable pattern is the strong preference for liquor in most areas, consistently taking the largest share of sales. Zip Code 79103, despite having only 2 establishments, shows an intriguing 63% liquor sales mix, suggesting a targeted but effective market presence. This could indicate opportunities for specialized liquor stores in less saturated areas.
Amarillo Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
May 2025 | 187 | $6,198,307 |
$3,141,005
|
$442,710
|
$2,413,081
|
8.5%
↑
|
Apr 2025 | 197 | $5,713,398 |
$2,974,822
|
$437,529
|
$2,136,499
|
4.7%
↓
|
Mar 2025 | 183 | $5,997,502 |
$3,120,090
|
$471,063
|
$2,315,053
|
12.4%
↑
|
Feb 2025 | 190 | $5,335,249 |
$2,791,572
|
$493,554
|
$1,861,120
|
2.2%
↑
|
Jan 2025 | 200 | $5,220,818 |
$2,660,022
|
$410,466
|
$1,956,769
|
21.3%
↓
|
Dec 2024 | 200 | $6,633,721 |
$3,577,553
|
$547,104
|
$2,399,892
|
10.7%
↑
|
Nov 2024 | 197 | $5,990,503 |
$3,224,207
|
$504,440
|
$2,244,015
|
6.8%
↑
|
Oct 2024 | 202 | $5,607,019 |
$2,989,239
|
$447,003
|
$2,168,397
|
4.4%
↑
|
Sep 2024 | 198 | $5,372,323 |
$2,830,121
|
$411,172
|
$2,114,159
|
12.4%
↓
|
Aug 2024 | 196 | $6,132,055 |
$3,274,959
|
$547,890
|
$2,292,261
|
7.5%
↑
|
Jul 2024 | 196 | $5,702,693 |
$3,074,124
|
$421,915
|
$2,188,799
|
8.5%
↓
|
Jun 2024 | 192 | $6,232,921 |
$3,319,582
|
$490,686
|
$2,387,842
|
0%
↑
|
Overview of Alcohol Sales in Amarillo
Over the past 12 months, Amarillo's alcohol sales have shown some intriguing patterns. The data reveals a dynamic market with notable fluctuations in both total receipts and the number of establishments. December 2024 marked the peak of the year with total sales hitting $6.63 million, likely driven by holiday celebrations and gatherings. Conversely, January 2025 saw a significant dip, with sales dropping by 21.3%, a common trend following the holiday season as consumers tighten their belts.
Shifts in Establishments and Sales
The number of establishments has also experienced changes, with a notable decrease from 200 in January 2025 to 187 by May 2025. This decline might suggest a consolidation in the market or shifts in business strategies. Despite fewer establishments, total receipts in May 2025 rose by 8.49% compared to April 2025, indicating that remaining establishments are thriving, potentially due to increased consumer spending or more effective business operations.
Liquor, Wine, and Beer: Changing Preferences
Examining the sales mix, liquor consistently accounted for the largest share of sales, peaking in December 2024 at $3.58 million. However, even as liquor leads, beer saw a substantial rise in May 2025, reaching $2.41 million, suggesting a growing preference for beer as the weather warmed. Wine sales have been relatively stable, but with a slight uptick in February 2025 to $493,554, which could be attributed to Valentine’s Day celebrations.
Implications for the Market
These trends suggest that while there is a seasonal ebb and flow, particularly around major holidays, there is also an underlying growth in the market. The resilience seen in May 2025 despite fewer establishments points to a strong consumer base and potential opportunities for new or expanding businesses. Understanding these patterns can help industry players strategize effectively, targeting key sales periods and adjusting their offerings to match consumer preferences.
Economic Overview
Amarillo, Texas, plays a pivotal role in the region’s economy, driven by its strategic position as a transportation hub. The city is a key player in the agriculture and cattle industries, with a significant portion of its economic output tied to beef production. Additionally, Amarillo hosts a robust manufacturing sector, including aerospace and energy-related industries. Companies like Bell Helicopter and Pantex, a nuclear weapons assembly and disassembly facility, underscore the city’s importance in defense and high-tech manufacturing.
Recent years have seen a diversification in Amarillo's economic landscape, with growing sectors such as healthcare and education contributing to its development. The Texas Tech University Health Sciences Center is a major employer and provides a skilled workforce for the city’s expanding medical industry. Amarillo’s business climate is characterized by a low cost of living and favorable tax environment, making it attractive for startups and established businesses alike.
Cultural Scene
Amarillo boasts a vibrant cultural scene, with events and attractions that celebrate its rich heritage and contemporary arts. The annual Tri-State Fair & Rodeo is a highlight, drawing visitors from across the region to enjoy traditional rodeo events, live music, and local cuisine. The city is also home to the Amarillo Symphony and the Lone Star Ballet, which offer year-round performances that enrich the local arts community.
For those interested in visual arts, the Amarillo Museum of Art provides an impressive collection of works, while the Cadillac Ranch offers a unique blend of public art and roadside attraction. The city’s cultural calendar is filled with festivals such as the Amarillo Chamber of Commerce’s Good Times Celebration Barbecue Cook-Off, which showcases the area’s culinary talents and community spirit.
Lifestyle
Amarillo’s lifestyle is a blend of urban convenience and small-town charm, with neighborhoods that cater to diverse preferences. The historic district of Wolflin is known for its beautiful early 20th-century homes and tree-lined streets, while the trendy downtown area offers loft living and easy access to restaurants and entertainment venues. The newly developed areas in southwest Amarillo provide modern housing options and family-friendly amenities.
The city’s entertainment districts are bustling with life, particularly around Polk Street, which features an array of dining options, bars, and live music venues. Outdoor enthusiasts appreciate the proximity to Palo Duro Canyon State Park, offering hiking, biking, and stunning landscapes just a short drive from the city. The local character is marked by a friendly, welcoming atmosphere that makes Amarillo an appealing place to live and work.
Future Outlook
Amarillo is poised for continued growth, with several development projects underway that promise to enhance its economic and cultural landscape. The downtown revitalization efforts aim to attract new businesses, residents, and tourists, with plans for mixed-use developments and improved infrastructure. The city is also investing in its healthcare sector, with expansions at local hospitals and medical facilities to meet the needs of its growing population.
Long-term growth trends indicate a steady increase in population and economic output, supported by Amarillo’s strategic location and diverse industry base. As the city continues to evolve, it remains committed to preserving its unique character while embracing opportunities for innovation and modernization. For businesses and investors, Amarillo offers a dynamic environment with significant potential for future success.