Amarillo Alcohol Sales

Top Alcohol-Selling Establishments

The Big Texan Steak Ranch continues to dominate Amarillo's alcohol sales scene, boasting total receipts of $227,953. With a strong preference for beer, accounting for $128,751, it's clear that this iconic spot remains a go-to for beer lovers, while their liquor and wine sales are also impressive.

Following closely is The Barfield, which has carved out a niche with its focus on liquor sales, raking in $113,407. This establishment shows a notable contrast, with more modest beer sales at $15,603, suggesting a clientele that leans towards spirits and fine wines.

Trends and Insights

Diamond Concessions of Amarillo is making waves with its strong liquor sales of $104,332, combined with a healthy beer revenue of $61,640. This balanced approach seems to cater well to a diverse crowd, setting it apart from other establishments with a more single-focus beverage preference.

Preston West Golf Course is another interesting spot, with beer sales of $87,111 leading the way. Its patrons appear to favor beer significantly more than wine, which only brought in $3,616, highlighting a potential area for growth in wine offerings.

Notable Establishments

Georgia Street Taphouse and Bubba's 33 are neck and neck in overall sales, with each generating over $140,000 in total receipts. Both show a strong inclination towards beer sales, suggesting that casual, beer-friendly atmospheres are popular in Amarillo.

Meanwhile, establishments like Crush Wine Bar and Grill and Cellar 55 cater to a more wine-centric crowd, with wine sales at $19,918 and $37,101 respectively. These venues could be ideal models for those looking to capture the wine-loving segment of Amarillo's market.

Top Selling Areas

Amarillo's alcohol sales for July 2026 show a clear leader: Zip Code 79109 tops the chart with $1,230,608 in sales across 34 establishments. Following closely is Zip Code 79119, with $1,091,680 in sales from 28 places, and Zip Code 79106 with $1,006,603 across 35 spots. These areas are the hotspots for alcohol sales, indicating strong demand and established customer bases.

Alcohol Preferences by Area

The type of alcohol preferred varies across Amarillo. In Zip Code 79101, liquor is king, making up 63% of sales. Meanwhile, Zip Code 79107 shows a strong preference for beer, which makes up 61% of their sales. Notably, wine remains a smaller player across the board, with most areas having a single-digit percentage in wine sales, except for Zip Code 79101 and Zip Code 79102, where it reaches 12%.

Opportunities for New Establishments

With 180 establishments spread across 14 zip codes, there's still room for growth. Zip Codes 79118 and 79124 have fewer establishments (8 and 11 respectively), yet show significant sales, suggesting potential for new entries. Similarly, Zip Code 79121 has only 2 establishments but manages over $120k in sales, hinting at an underserved market.

Interesting Patterns and Insights

An intriguing trend is the dominant preference for liquor in most zip codes, making up more than half of sales in many areas. However, Zip Code 79118 bucks this trend with beer leading at 56%. Moreover, Zip Code 79104 shows the highest liquor percentage at 68%, which could point to specific consumer preferences or successful marketing strategies in that area.

Overview of Alcohol Sales in Amarillo

Over the past year, Amarillo's alcohol sales have shown some intriguing patterns, particularly in terms of seasonal shifts and changes in consumer preferences. The total receipts hit their peak in December 2025, with a substantial $6.52 million, likely fueled by holiday festivities and the end-of-year celebrations. In contrast, July 2026 saw a notable dip in sales, dropping to $5.58 million, which could be attributed to seasonal lulls and possibly fewer promotions or events during the summer months.

Trends in Establishment Numbers

The number of establishments selling alcohol in Amarillo has fluctuated slightly but remained relatively stable, with a minor decrease from 204 in October 2025 to 180 by July 2026. This decline in establishments could indicate a consolidation in the market or perhaps a shift towards larger venues absorbing smaller competitors. Despite these changes, the market appears to maintain a robust foundation, supporting a vibrant alcohol sales environment.

Liquor, Wine, and Beer Preferences

When breaking down the sales mix, liquor consistently leads the pack, accounting for over half of the total alcohol receipts each month. This dominance suggests a strong preference for spirits among Amarillo consumers. Meanwhile, beer maintains a solid second place, with its highest sales in December 2025, reaching $2.35 million. Wine, although the smallest segment, showed a significant spike in December 2025 at $550,274, hinting at its popularity during holiday celebrations.

Market Insights and Opportunities

The fluctuations in sales and establishment numbers suggest potential opportunities for businesses to capitalize on seasonal peaks and adjust strategies during off-peak months. The data indicates that promotions around the holiday season could significantly boost receipts, especially for wine. Additionally, the sustained preference for liquor suggests room for innovation and diversification in spirit offerings to capture a larger market share.