Amarillo Alcohol Sales

Top Alcohol-Selling Establishments in Amarillo

In May 2025, Amarillo's alcohol sales saw some fascinating shifts among the top establishments. Leading the pack is Diamond Concessions of Amarillo with total receipts of $205,952. Liquor sales were particularly strong at $110,303, showing a clear preference for spirits among its patrons.

Following closely is the Big Texan Steak Ranch with $204,787 in total sales. Interestingly, beer led their sales at $112,802, surpassing liquor, which suggests a strong beer culture at this iconic spot. Meanwhile, Twin Peaks rounds out the top three with $199,790 in total receipts, driven by robust beer sales of $117,452.

One standout performer is The Barfield, which recorded $168,899 in total sales, with liquor making up a significant portion at $122,390. This indicates a potential trend among patrons preferring cocktails or premium spirits in a more upscale setting. On the other hand, Mulligans Sports Pub saw a remarkable $90,552 in liquor sales out of their $129,120 total, highlighting it as a hotspot for spirit enthusiasts.

Another interesting observation is Cactus Bar, which had a whopping $106,880 in beer sales, demonstrating its popularity as a go-to beer destination. Overall, beer sales appear to dominate in several venues, emphasizing Amarillo's strong beer-loving community.

Several establishments focused more heavily on wine, such as Cask and Cork, which reported $36,254 in wine sales. This shows a niche market for wine connoisseurs in Amarillo. Meanwhile, Crush Wine Bar and Grill seems to have had a reporting anomaly with zero recorded sales across all categories, which might require further exploration.

These trends and figures provide valuable insights not only into consumer preferences but also potential opportunities for business owners looking to capitalize on Amarillo's diverse alcohol market. Whether it's a focus on spirits, beer, or wine, the data reveals ample room for strategic adjustments and targeted marketing efforts.

Top Spots for Alcohol Sales in Amarillo

In May 2025, Amarillo's alcohol sales reached an impressive $6,199,237, spread over 188 establishments across 14 zip codes. Leading the pack is Zip Code 79109, boasting $1,581,824 in sales with 41 establishments. This area shows a balanced sales mix with 47% liquor and a notable 43% beer preference, making it a hot spot for both liquor and beer.

Sales Mix Across Zip Codes

The sales mix varies significantly across the city. Zip Code 79101 leads in liquor sales at 55%, while Zip Code 79107 stands out with a dominant 55% beer sales but no wine sales. Meanwhile, wine enthusiasts seem to be in Zip Code 79119, where wine accounts for 13% of sales, the highest among all areas.

Opportunities for New Establishments

With 28 establishments, Zip Code 79101 is ripe for new ventures, particularly given its strong liquor sales. On the other hand, Zip Code 79118 has only 7 establishments but a higher beer preference at 57%, indicating potential for growth in beer-focused outlets. Similarly, Zip Code 79121 with only 3 establishments, could benefit from more outlets given its high liquor sales proportion.

Intriguing Patterns and Insights

A noticeable pattern is the strong preference for liquor in most areas, consistently taking the largest share of sales. Zip Code 79103, despite having only 2 establishments, shows an intriguing 63% liquor sales mix, suggesting a targeted but effective market presence. This could indicate opportunities for specialized liquor stores in less saturated areas.

Overview of Alcohol Sales in Amarillo

Over the past 12 months, Amarillo's alcohol sales have shown some intriguing patterns. The data reveals a dynamic market with notable fluctuations in both total receipts and the number of establishments. December 2024 marked the peak of the year with total sales hitting $6.63 million, likely driven by holiday celebrations and gatherings. Conversely, January 2025 saw a significant dip, with sales dropping by 21.3%, a common trend following the holiday season as consumers tighten their belts.

Shifts in Establishments and Sales

The number of establishments has also experienced changes, with a notable decrease from 200 in January 2025 to 187 by May 2025. This decline might suggest a consolidation in the market or shifts in business strategies. Despite fewer establishments, total receipts in May 2025 rose by 8.49% compared to April 2025, indicating that remaining establishments are thriving, potentially due to increased consumer spending or more effective business operations.

Liquor, Wine, and Beer: Changing Preferences

Examining the sales mix, liquor consistently accounted for the largest share of sales, peaking in December 2024 at $3.58 million. However, even as liquor leads, beer saw a substantial rise in May 2025, reaching $2.41 million, suggesting a growing preference for beer as the weather warmed. Wine sales have been relatively stable, but with a slight uptick in February 2025 to $493,554, which could be attributed to Valentine’s Day celebrations.

Implications for the Market

These trends suggest that while there is a seasonal ebb and flow, particularly around major holidays, there is also an underlying growth in the market. The resilience seen in May 2025 despite fewer establishments points to a strong consumer base and potential opportunities for new or expanding businesses. Understanding these patterns can help industry players strategize effectively, targeting key sales periods and adjusting their offerings to match consumer preferences.