Killeen Alcohol Sales

Top Performers in October 2025

Leading the charge in Killeen's October 2025 alcohol sales is the Tilted Kilt Pub & Eatery, boasting an impressive total of $120,577. The establishment is a beer lover's haven, with $64,781 in beer sales, far outpacing its liquor and wine sales.

Another standout is Bubba's 33, raking in $91,167. This spot seems to have a strong liquor game, with $56,016 in sales, indicating a robust cocktail menu that appeals to its patrons.

Rising Stars and Interesting Trends

Pluckers Wing Bar shows a balanced approach with its notable liquor sales of $50,286 and beer sales at $37,568, bringing their total to $87,904. This balance might be the key to their continued success in the competitive market.

Meanwhile, Texas Roadhouse has carved out a niche with its solid liquor sales of $38,830, contributing to its total of $63,368. Wine sales here are surprisingly higher than average, suggesting a diverse offering that attracts different customer bases.

Unexpected Players

It’s intriguing to see Peekaboo Lounge LLC and Vadava Wings & Bar both reporting total receipts of $44,775, yet with no sales breakdown. This could indicate a reporting anomaly or an alternative revenue stream outside traditional alcohol sales.

Similarly, Panama City Bar & Grill shows total receipts at $29,850 with no itemized alcohol sales, hinting at possible future growth opportunities in an untapped market segment.

Staying Competitive

Chili's Grill & Bar and Dave & Buster's are neck and neck, with total receipts of $51,316 and $49,151, respectively. Both establishments focus heavily on liquor, suggesting that a robust cocktail selection is a winning strategy in Killeen.

For those interested in tapping into the Killeen market, analyzing these trends can offer valuable insights on consumer preferences and successful business models. Whether it's a beer-centric approach or a balanced offering of liquor and beer, there's plenty to learn from this month's top performers.

High-Performing Areas in Alcohol Sales

Looking at the numbers, Zip Code 76543 is clearly leading the charge with a whopping $778,368 in sales, representing over half of the total sales for Killeen. With 21 establishments, this area seems to have a strong demand, particularly for liquor, which makes up 59% of its sales. This might indicate a robust market for spirits-focused businesses here.

Alcohol Preferences by Zip Code

It's fascinating to see how the types of alcohol sold vary across the zip codes. While liquor dominates in most areas, Zip Code 78600 stands out with a significant 35% of its sales coming from wine. In contrast, wine is nearly non-existent in other regions like 76542 and 76549. This could suggest unique opportunities for wine-centric venues in 78600.

Opportunities for New Establishments

With 31 establishments, Zip Code 76541 has the highest density of places selling alcohol, yet its total sales are only about a third of 76543's. This might indicate a saturated market or a need for differentiation among businesses here. Meanwhile, 76549, with only 9 establishments, might be ripe for new ventures, particularly those focusing on liquor and beer.

Interesting Patterns and Insights

Despite being the area with the least sales, Zip Code 78600 shows a balanced mix of alcohol preferences, with liquors, wines, and beers each holding a fair share of the market. This variety might reflect diverse customer preferences, suggesting a potential niche for businesses offering a wide range of alcohol options. Overall, understanding these patterns can help businesses tailor their offerings to meet local demands more effectively.

Overview of Alcohol Sales in Killeen

Over the past 12 months, Killeen's alcohol sales have experienced significant fluctuations, with a notable high in May 2025. The total receipts for May reached a peak of $1,844,041, reflecting a strong demand during that period. In contrast, months like January and February 2025 saw lower sales, indicating potential seasonal influences or economic factors at play.

Establishments and Market Dynamics

The number of establishments has seen a slight decline from a high of 84 in December 2024 to 78 by October 2025. This could suggest a consolidation trend in the local market or a shift in consumer preferences towards fewer but possibly larger or more specialized outlets. Despite a decrease in establishments, the overall sales have shown resilience, especially in liquor and beer.

Liquor vs. Beer vs. Wine: Sales Mix

Liquor consistently dominated the sales mix, peaking in May 2025 at $1,044,456. This trend highlights a robust demand for spirits, possibly due to consumer preferences or effective marketing strategies. Beer sales also played a significant role, with notable strength in May and March 2025. Meanwhile, wine sales remained relatively steady, though they contribute less to the total sales figures, indicating a niche but stable market segment.

Seasonal Patterns and Market Insights

Seasonal trends are evident, with spikes in sales around May, potentially due to events, holidays, or climatic factors that drive social gatherings. The decline in sales during early 2025 compared to late 2024 could be attributed to post-holiday spending fatigue or economic adjustments. The year-over-year figures suggest a growing market, with a 4.19% increase in December 2024 compared to the previous month, reflecting a healthy end-of-year surge.

Implications for Business

For businesses in Killeen, understanding these trends is crucial for strategic planning. The dominance of liquor sales presents opportunities for promotions and product diversification in this category. Meanwhile, the steady performance of beer suggests potential for growth, especially during peak months. With the number of establishments slightly decreasing, competition may intensify, urging businesses to innovate and differentiate to capture market share effectively.