Killeen Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Killeen's alcohol sales for September 2025 is Bubba's 33, boasting impressive total receipts of $112,571. Their liquor sales alone hit $69,817, making them a top spot for spirits. Beer sales also contributed significantly, with $41,676 in revenue.

Coming in second is Tilted Kilt Pub & Eatery with total sales of $104,793. Interestingly, their beer sales outperformed liquor, bringing in $53,875. This suggests a strong preference for beer among their patrons.

Noteworthy Trends and Observations

Dave & Buster's demonstrated a heavy reliance on liquor sales, with $50,631 out of their $68,263 total receipts coming from spirits. This trend indicates a strong cocktail culture at this entertainment venue.

Texas Roadhouse maintained a balanced approach, with liquor sales at $50,404 and beer following at $29,578. Their wine offerings, while modest at $1,910, show a diverse beverage menu.

Unique Insights

Two establishments, Vadava Wings & Bar and Peekaboo Lounge LLC, reported identical total receipts of $44,775 but curiously listed $0 for liquor, wine, and beer. This anomaly might suggest a reporting error or a unique business model.

Taqueria Mexico #4 and Los Cabos Seafood Bar both show a strong preference for liquor sales over beer, which is notable given the generally beer-heavy sales trends in other establishments. This highlights a potential niche for tequila or other spirits in Mexican cuisine settings.

Locations and Their Impact

The concentration of top performers along E Central Texas Expy suggests a location-based advantage, with many high-receipt venues like Texas Roadhouse, Bubba's 33, and Tilted Kilt benefiting from high traffic and visibility.

Meanwhile, Joker's Icehouse Bar & Grill on S Clear Creek Rd is a standout with solid beer sales of $34,352, indicating a loyal customer base willing to travel for a good brew.

Concentration of Alcohol Sales

Looking at the data, Zip Code 76543 stands out as the clear leader in alcohol sales, raking in a whopping $797,751. This area not only accounts for more than half of Killeen's total alcohol sales but also has a significant number of establishments, 21 to be exact. The dominance in sales here suggests a strong demand, especially with 59% of those sales coming from liquor.

Alcohol Preferences Across Zip Codes

It's interesting to see how preferences vary by location. While Zip Code 76542 shows a high preference for liquor, with 67% of its sales in this category, Zip Code 78600 stands out with a higher proportion of wine sales at 31%. In contrast, Zip Code 76543 has a more balanced approach, though still leaning heavily towards liquor.

Opportunities for New Establishments

With 32 establishments, Zip Code 76541 is the most saturated, yet it still garners significant sales, indicating a robust market. However, Zip Code 76549 might present the best opportunity for new businesses. Despite having only 9 establishments, it manages to generate $182,383 in sales. This suggests untapped potential if more businesses were to enter this area.

Additional Insights

One particularly surprising insight is the performance of Zip Code 78600. Even with just a single establishment, it manages to draw in a diverse mix of sales, particularly in wine. This could indicate a niche market that could be further developed with additional wine-focused venues. Overall, liquor dominates the sales mix across Killeen, but the subtle variation in preferences hints at opportunities for specialization.

Overall Trends and Market Dynamics

Over the past year, Killeen's alcohol sales have shown some interesting patterns, with a few peaks and troughs. The total receipts have fluctuated, reaching their highest point in May 2025 with $1,844,041. This spike indicates a possible seasonal trend, perhaps linked to warmer weather or local events that encourage more social gatherings.

Shifts in Sales Mix

Liquor consistently dominates the sales mix, accounting for the majority of receipts each month. In May 2025, liquor sales reached a high of $1,044,456, which suggests a strong preference or increased demand during this period. Beer follows as the second most popular category, peaking at $612,282 in May, while wine remains a smaller but steady contributor to overall sales.

Seasonal Patterns and Monthly Changes

The data reveals a clear seasonal pattern, with significant increases in total receipts during the spring months. March 2025 saw a remarkable 25.24% jump in sales, which could be attributed to spring festivities or promotions. Conversely, the summer and early fall months have seen a gradual decline in sales, with September 2025 showing a 2.54% decrease in total receipts compared to the previous month.

Establishment Changes

The number of establishments in Killeen has also varied, peaking at 84 in December 2024. Since then, there has been a slight downward trend, with 80 establishments recorded in September 2025. This decline may reflect market consolidation or the closure of underperforming venues, which could impact local competition and sales dynamics.

Implications for the Market

The data suggests that businesses in Killeen should prepare for seasonal fluctuations, with potential opportunities for increased sales in spring and early summer. The dominance of liquor sales implies a strong consumer preference, which businesses could capitalize on through targeted promotions and inventory management. Additionally, the trend of decreasing establishments might indicate a shift toward larger, more successful venues, possibly reshaping the competitive landscape in the area.