Killeen Alcohol Sales

Top Performers in Killeen's Alcohol Sales

Leading the pack this July in Killeen is the Tilted Kilt Pub & Eatery with total receipts of $93,763. This venue is a standout, particularly with its beer sales contributing $49,554 to the total, making it the most beer-centric establishment among the top sellers.

Not far behind is Bubba's 33, which brought in $90,514. Bubba's shines with its liquor sales, totaling $58,107, surpassing all other establishments in liquor revenue. This could be a significant point of interest for those considering the influence of liquor options on sales.

Noteworthy Trends and Insights

Pluckers Wing Bar and Dave & Buster's are also notable contenders, with total receipts of $85,320 and $74,241, respectively. Pluckers showcases a balanced approach with strong liquor and beer sales, while Dave & Buster's emphasizes liquor, making up nearly 75% of its sales.

Interestingly, some venues like Texas Roadhouse and Chili's Grill & Bar focus heavily on liquor, with Texas Roadhouse generating $39,923 from liquor sales alone. This trend suggests a robust market for liquor over wine and beer in many establishments.

Unique Cases and Zero-Sales Surprises

A curious observation is the zero-revenue reports from Vadava Wings & Bar and Peekaboo Lounge LLC, which both list total receipts of $44,775 without any recorded sales in liquor, wine, or beer. This anomaly might indicate a reporting issue or a different revenue stream outside of alcohol.

Additionally, several establishments like Panama City Bar & Grill and Hangover Bar & Grill reported zero sales, which could be due to various operational reasons or changes in business strategy. These cases warrant further investigation for those interested in the market dynamics.

Top Sales by Zip Code

In July 2025, Killeen's alcohol sales were led by zip code 76543, which accounted for nearly half of the city's total at $777,763 from 21 establishments. The area demonstrated a strong preference for liquor, contributing 61% to the sales mix. This is notably higher compared to other zip codes.

Coming in second, zip code 76541 generated $332,740 through 32 establishments. While liquor was still a major player at 44%, this area showed a slightly higher diversity in alcohol preferences, with wine making up 5% of the sales mix.

Alcohol Preferences by Area

There are clear distinctions in alcohol preferences across Killeen's zip codes. Zip code 76542 had a significant liquor dominance at 51%, but interestingly, no wine sales were recorded. In contrast, zip code 78600, though contributing minimally to total sales, had a high wine sales percentage at 33%, suggesting a niche market for wine enthusiasts.

Meanwhile, zip code 76549 had a more balanced sales mix with liquor at 48% and beer at 27%. This indicates a potential opportunity for establishments focusing on beer to capture a larger market share.

Opportunities for New Establishments

With 32 establishments, zip code 76541 might seem saturated, yet its diverse sales mix suggests room for specialized establishments, particularly those offering wine. On the other hand, zip code 76549, with only 9 establishments, presents an opportunity for new ventures, especially those that can cater to beer and liquor consumers.

Zip code 78600, despite its low sales, shows an interesting skew towards wine, presenting an untapped potential for wine-focused establishments to explore this niche market.

Interesting Insights

Overall, Killeen's alcohol market shows a strong inclination towards liquor, particularly in zip codes 76543 and 76542. However, the presence of wine in zip code 78600 suggests emerging trends that could be capitalized on with targeted marketing and product offerings. The varying sales mixes across zip codes highlight the diverse consumer preferences within the city, offering strategic insights for businesses aiming to expand or optimize their operations.

Monthly Alcohol Sales Overview

Over the past year, Killeen's alcohol sales have seen a rollercoaster of trends. The peak month was May 2025, with total receipts soaring to $1,844,041. This was a significant highlight, marking a 13.18% boost from April. However, by July, the sales took a slight dip, settling at $1,604,516, a drop of 6.16% from June.

Trends in Establishments

The number of establishments in Killeen fluctuated throughout the year, peaking at 84 in both December 2024 and October 2024. Interestingly, the highest sales month, May 2025, had slightly fewer establishments at 83, suggesting that fewer venues might have driven more concentrated sales efforts or promotions. By July 2025, the establishments had decreased to 81, a 1.22% reduction from June.

Seasonal Patterns

The data reveals that Killeen experiences a seasonal boost in alcohol sales towards the end of the year, with December 2024 seeing a noticeable uptick. This trend aligns with holiday festivities, where alcohol consumption typically increases. Conversely, the start of the new year in January 2025 saw a dip, which could be attributed to post-holiday spending slowdowns.

Sales Mix Analysis

Liquor consistently dominated the sales mix, peaking at $1,044,456 in May 2025. This suggests a strong preference for spirits among Killeen’s consumers. Beer followed, with its highest sales also in May at $612,282, indicating a potential seasonal demand, possibly linked to warmer weather and outdoor events. Wine, on the other hand, remained the least popular, though it had a slight peek in April 2025 with $47,839.

Market Implications

The fluctuations in sales and the number of establishments suggest a dynamic market that responds to seasonal changes and possibly broader economic shifts. The strong performance of liquor might indicate opportunities for businesses to expand offerings in this category, possibly through premium or craft products. Meanwhile, the consistent but lower sales of wine could suggest a niche market that might benefit from targeted promotions or events to boost awareness and consumption.