Killeen Alcohol Sales

Top Performers in Killeen's Alcohol Sales

Leading the pack in November 2025, Tilted Kilt Pub & Eatery raked in a total of $105,724, with beer sales driving the majority at $55,306. Interestingly, they also showed a robust liquor sales figure of $50,000, making them a top contender in both categories.

Bubba's 33 came in second with $97,945 in total receipts, but they took the lead in liquor sales, hitting $60,308. Their solid performance in both liquor and beer sales indicates a well-rounded appeal to customers.

Noteworthy Trends and Insights

Texas Roadhouse and Chili's Grill & Bar are notable for their strong liquor sales, with Texas Roadhouse pulling in $40,462 and Chili's slightly higher at $42,862. These figures suggest a preference for mixed drinks at these establishments.

VFW Post 09191 is unique in its focus, bringing in $43,470 from liquor alone, with no wine sales reported. This highlights a niche market catering specifically to those preferring spirits over other alcoholic beverages.

Interesting Observations

Both Peekaboo Lounge LLC and Vadava Wings & Bar reported total receipts of $44,775, yet showed zero sales in liquor, wine, or beer categories. This anomaly suggests potential data entry errors or unique business practices worth further investigation.

Dave & Buster's also made a strong showing with $51,409, driven mostly by a healthy mix of liquor and beer sales, indicating a successful entertainment venue with a balanced beverage offering.

Overview of Alcohol Sales in Killeen

In November 2025, Killeen's alcohol market boomed with total sales reaching $1,469,615 across 78 establishments. These sales were spread over five distinct zip codes, each showcasing unique sales dynamics and consumer preferences.

Highest Sales Concentration

Zip code 76543 is the standout performer, generating a whopping $756,886, which accounts for over half of the total sales. With 21 establishments, the area shows a strong preference for liquor, which makes up 61% of its sales mix. This suggests a robust market for liquor-focused businesses in this zip code.

Alcohol Preferences by Area

While 76543 leads in liquor sales, zip code 76541 offers a more balanced mix, with liquor at 41% and beer at 23%, indicating diverse consumer tastes. Interestingly, 78600 stands out for its high wine sales percentage at 35%, even though it has the lowest overall sales. This could point to a niche market opportunity for wine enthusiasts.

Opportunities for New Establishments

Zip code 76549, with only 9 establishments but significant sales, could be ripe for new ventures, particularly those focusing on beer, which comprises 27% of sales. Meanwhile, 76542, with a moderate number of establishments, might benefit from businesses that can capitalize on its 51% liquor sales dominance.

Interesting Patterns and Insights

A key insight is the stark contrast in sales density, with 76543 and 76541 leading in both sales and establishment numbers. The one establishment in 78600, despite low total sales, shows a unique lean towards wine, suggesting an untapped potential for specialized wine outlets. Overall, the data highlights potential for growth in underrepresented areas and the need for tailored business strategies based on local consumer preferences.

Overview of Alcohol Sales Trends in Killeen

Over the past year, Killeen's alcohol sales have seen some interesting fluctuations. May 2025 was the standout month, with total sales peaking at $1,844,041, a significant jump of 13.18% from April. This surge was largely driven by a high demand for liquor and beer, with liquor sales reaching a whopping $1,044,456 and beer contributing $612,282. The increase in establishments during this period also suggests a growing market capacity.

Seasonal Patterns and Market Dynamics

Seasonal trends indicate that alcohol sales typically spike in the spring, particularly in May, possibly due to warmer weather and social events. In contrast, sales gradually tapered off in the summer, with November's total receipts seeing a decline of 1.56% compared to October. This suggests a potential seasonal cooling-off period post-summer festivities.

Changes in Sales Mix

Liquor consistently outperformed beer and wine throughout the year, highlighting its dominance in Killeen's market. However, the liquor sales saw a slight decline from their peak in May, falling to $779,591 by November. Beer sales remained relatively stable, although they experienced a noticeable dip in October and November. Wine, while the smallest category, maintained a steady yet minor role in the overall sales mix.

Market Insights and Future Considerations

The data suggests that Killeen's alcohol market is both dynamic and responsive to seasonal changes, with liquor clearly leading the charge. The slight decline in total receipts and establishments towards the year's end could indicate market saturation or a shift in consumer preferences. Businesses should consider these trends when planning inventory and marketing strategies to capitalize on peak sales periods, particularly in the spring and early summer.