Amarillo Alcohol Sales

Top Performers in Amarillo

Leading the pack for November 2025 in Amarillo is CORKSCREW FOODS, LLC, with total alcohol sales hitting $273,449. They have a particularly strong showing in beer sales, raking in $155,270. Following closely behind is TWIN PEAKS, with total receipts of $215,509, where beer sales also dominate at $126,969.

The BIG TEXAN STEAK RANCH continues to be a major player with $174,687 in total sales, with a balanced contribution from liquor and beer, but an interesting increase in wine sales compared to others, at $14,914. THE BARFIELD stands out with the highest wine revenue among the top establishments, bringing in $33,760 from wine alone, contributing to their total of $166,993.

Mid-Range and Notable Insights

Among the mid-range earners, BUBBA'S 33 shows a strong affinity for beer, contributing $92,834 to their total of $158,982. Meanwhile, GEORGIA STREET TAPHOUSE and PRESTON WEST GOLF COURSE demonstrate a similar trend, with beer driving their sales at $72,240 and $67,144, respectively.

Interestingly, MJ'S SALOON & GRILL and CASSIDY'S POLO CLUB reported zero sales in liquor, wine, and beer. These anomalies could suggest reporting issues or temporary closures, which might be worth investigating for interested business parties.

Emerging Trends and Highlights

CINERGY ENTERTAINMENT AMARILLO had a strong performance in liquor, contributing $68,849 to their total of $110,387. On the other hand, HUMMERS SPORTS CAFE and MULLIGANS SPORTS PUB show robust liquor sales, suggesting a strong cocktail culture at these venues.

Lastly, CELLAR 55 stands out with a remarkable proportion of sales coming from wine, totaling $46,937. This indicates a potential niche market for wine enthusiasts that other establishments might look to capitalize on.

Top Areas for Alcohol Sales

In Amarillo for November 2025, the zip code 79109 leads the pack with total sales of $1,667,125 across 44 establishments. This area shows a diverse sales mix with a significant 43% going towards liquor and 35% to beer. Following closely is 79101, bringing in $1,170,692 from 31 establishments, with a noteworthy 55% of sales in liquor.

Trends in Alcohol Preferences

Analyzing the sales mix, it's clear that liquor is a dominant choice across many zip codes. In 79110 and 79104, a substantial 60% of alcohol sales are attributed to liquor. Meanwhile, 79118 and 79124 show a strong preference for beer, making up 53% and 51% of their sales, respectively. Wine sales are generally low across the board, with few areas exceeding 10%.

Opportunities for New Establishments

With 202 establishments spread across 14 zip codes, certain areas present opportunities for new ventures. Notably, 79121 has only 2 establishments yet manages to generate $132,462 in sales, indicating potential for growth. Similarly, 79103, with just 2 establishments and sales of $26,660, could benefit from more options to meet consumer demand.

Interesting Patterns and Insights

It's interesting to observe that despite a lower number of establishments, certain zip codes like 79119 and 79106 still manage to bring in significant sales, suggesting a high demand per establishment. Additionally, wine remains a minor player in the sales mix, presenting a potential niche market for businesses looking to differentiate themselves in Amarillo's alcohol scene.

Overview of Alcohol Sales in Amarillo

Over the past year, Amarillo has seen some interesting trends in alcohol sales. The month with the highest sales was December 2024, with total receipts reaching an impressive $6,633,721. This seasonal spike is typical, as holiday festivities often drive up demand for alcohol. In contrast, January 2025 saw a significant drop, with sales down by 21.3% from the previous month, bringing in $5,220,818. This drop reflects a common post-holiday slowdown.

Monthly Sales Dynamics

Throughout the year, total receipts fluctuated, with notable increases in May 2025, when sales jumped 13.35%, and March 2025, which saw a 12.41% increase. These peaks align with significant events and warmer weather, which often encourage more social gatherings and consequently, higher alcohol sales. Conversely, months like June and September experienced declines of 8.2% and 7.73%, suggesting a possible impact from seasonal lulls or consumer spending adjustments post-summer.

Shifts in Sales Mix

The sales mix between liquor, wine, and beer has remained relatively consistent, though liquor continues to dominate the receipts. For instance, in November 2025, liquor sales accounted for nearly half of the total receipts at $3,025,617. Beer follows in popularity, with sales reaching $2,248,399 the same month. Wine, although less significant, maintains a steady presence, with sales generally hovering around the $400,000 mark.

Market Implications

The data indicates a resilient market in Amarillo, with a steady increase in total receipts despite slight fluctuations. The rise in establishments in early 2025, particularly in April, when there was a 7.65% increase, suggests growing business confidence in the local alcohol industry. However, the slight decline in establishments in recent months could signal a consolidation phase or increased competition.

Conclusion

Overall, Amarillo's alcohol market appears robust, with seasonal trends and consumer behavior shaping sales patterns. The dominance of liquor sales suggests opportunities for businesses to capitalize on this demand, while the steady beer and wine sales indicate a stable consumer base. Understanding these dynamics can help businesses tailor their strategies to maximize sales throughout the year.