Amarillo Alcohol Sales

Top Performers in January 2026

Twin Peaks on S Soncy Rd is leading the pack with a staggering total of $223,988 in alcohol sales. The breakdown shows a strong preference for beer, which accounts for $131,221 of their sales. It's clear that Twin Peaks is a beer lover's paradise, with liquor sales also contributing significantly at $91,175.

Bubba's 33 isn't far behind, securing the second spot with total receipts of $143,325. Their sales are well-balanced between liquor and beer, with $59,955 and $81,771 respectively. Interestingly, wine sales remain modest across the board, with Bubba's hitting $1,599.

Noteworthy Trends

Preston West Golf Course has shown a strong performance, particularly in liquor sales, which are higher than their beer sales at $67,553. This might suggest a clientele that favors cocktails or spirits over beer. Wine sales are also notable at $5,816, indicating a diverse beverage offering.

The Barfield, while fourth in total sales, leads in liquor and wine sales with $92,714 and $28,358 respectively. This indicates a premium drinking experience, possibly appealing to a more upscale crowd or offering a sophisticated menu.

Interesting Observations

Georgia Street Taphouse and Texas Firehouse Sports Bar & Grill are neck and neck, with total sales around the $125,000 mark. Both establishments have a similar distribution in their sales, with beer slightly outpacing liquor. This suggests a consistent preference for casual beer drinking among their patrons.

At the other end of the spectrum, Cask and Cork shows a unique sales pattern with a significant portion of their sales coming from wine at $23,783. This could highlight a niche market or a dedicated wine-loving customer base.

Opportunities and Insights

For those looking to invest or expand in Amarillo's alcohol sales scene, it's clear that establishments with a strong beer offering, like Twin Peaks and Bubba's 33, are thriving. However, there's also a promising opportunity in the premium liquor and wine market, as demonstrated by The Barfield and Cask and Cork.

Understanding these trends and the preferences of Amarillo's drinkers could guide strategic decisions for bar owners and business real estate investors looking to tap into this market.

Top Performing Zip Codes

The data from January 2026 shows that Zip Code 79109 is leading the charge in Amarillo with a whopping $1,364,032 in total alcohol sales. This area boasts 42 establishments, making it a hot spot for liquor sales, which account for 51% of purchases. Following closely is Zip Code 79119 with $923,944 in sales from 26 establishments, where liquor also dominates at 52% of the sales mix.

Alcohol Type Preferences

Liquor seems to be the go-to choice across many zip codes, with Zip Code 79101 showing the highest preference at 62% of total sales. However, Zip Code 79124 bucks the trend by leaning slightly more towards beer, which accounts for 51% of its sales. This suggests a varied preference in different parts of Amarillo, likely influenced by local demographics and establishment types.

Opportunities for New Establishments

With a total of 196 establishments spread across 14 zip codes, there are potential opportunities for new businesses. Zip Codes like 79118 and 79121, with only 8 and 2 establishments respectively, might be ripe for new entrants looking to tap into underserved markets. The relatively high sales per establishment in these areas indicate a robust demand that could support additional venues.

Insights and Trends

It's interesting to note the absence of wine sales in certain areas, such as Zip Codes 79107 and 79108, where beer and liquor are the clear favorites. This could present an untapped market for wine-focused establishments. Overall, the data suggests that while liquor is generally the most popular choice, beer maintains a strong presence, particularly in areas like 79118 and 79107, where it leads the sales mix. These insights could help tailor business strategies for existing and new alcohol retailers in Amarillo.

Overview of Alcohol Sales in Amarillo

In Amarillo, the past year has seen some interesting trends in alcohol sales, with fluctuations that seem to align with seasonal festivities and consumer behaviors. The holiday season in December 2025 marked the peak of alcohol sales, with receipts hitting a high of $6,521,526. Conversely, January 2026 saw a significant drop, with total receipts falling by 20.41% to $5,190,174, which is quite the post-holiday slump.

Trends in Alcohol Categories

Looking at the sales mix, liquor consistently tops the charts, with December 2025 showing an impressive $3,460,495 in sales. Wine and beer also saw their highest sales in December, with $550,274 and $2,349,037, respectively. However, liquor's dominance is evident throughout the year, suggesting a strong preference among consumers compared to beer and wine.

Seasonal Patterns and Market Insights

There’s a clear seasonal pattern in the data. Sales tend to increase leading up to the holiday season, as seen with the steady rise from September through November 2025. This trend hints at a robust holiday market, likely driven by consumer gifting and celebrations. Interestingly, the number of establishments fluctuated slightly, peaking in April 2025, which may reflect business adaptations to seasonal demand.

Market Implications and Future Outlook

For businesses, the data suggests the importance of gearing up for the holiday season with increased inventory and marketing efforts. The consistent preference for liquor over beer and wine could guide product stocking decisions. Establishments should also be prepared for the post-holiday sales dip, possibly by running promotions to sustain consumer interest.