Amarillo Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in Amarillo this month is Twin Peaks on S Soncy Rd, with total receipts of $205,245. They have a strong beer following, raking in $121,582 from beer sales alone, which is more than any other establishment.

Close on their heels, the Big Texan Steak Ranch and Bubba's 33 also show robust performance with total receipts of $186,305 and $177,186, respectively. Both locations show a balanced mix in their sales, but Bubba's 33 edges out Big Texan in liquor sales with $72,628.

Trends and Insights

The Barfield stands out with an impressive liquor sales figure of $110,051, making them the leader in this category, despite having lower overall total receipts than the top three establishments. This highlights a strong preference for liquor among their patrons.

Cellar 55 and Cask and Cork both reveal a significant inclination towards wine, each with over $30,000 in wine sales. This suggests a niche market for wine enthusiasts in Amarillo, which could be a valuable insight for businesses considering their product offerings.

Noteworthy Mentions

Georgia Street Taphouse is another notable establishment, balancing their sales between liquor and beer quite equally, while Hacienda Meche LLC appears to have reported zero sales across all categories, which could be due to a reporting error or other business changes.

Finally, Fenducci, Inc. and Buffalo Wild Wings show a strong preference towards beer sales, with beer sales accounting for the majority of their total receipts. This indicates a continued strong market for beer-centric venues in the area.

Top Sales Areas

In Amarillo, Zip Code 79109 leads the pack with a whopping $1,441,115 in alcohol sales spread over 43 establishments. This area stands out not only for its total sales but also for its balanced mix of alcohol types, with a slight preference for liquor. Following closely is Zip Code 79101, which generated $928,810 across 31 establishments, with liquor sales making up more than half of the total.

Alcohol Type Preferences

Liquor takes the crown in several zip codes, especially in 79110, where it accounts for 62% of sales. Beer, however, dominates in 79118, comprising 55% of sales, indicating a strong beer culture in that area. Meanwhile, wine remains a minor player across most regions, peaking at 13% in 79119.

Opportunities for New Establishments

Zip Code 79121 presents an intriguing opportunity. Despite having only two establishments, it still managed to rack up $121,039 in sales, suggesting untapped potential. Similarly, areas like 79103 and 79111 with minimal establishments might benefit from new entrants to meet potential demand.

Interesting Patterns

An interesting pattern emerges in Zip Code 79124, where beer sales slightly edge out liquor, potentially indicating a preference shift or demographic influence. On the other end of the spectrum, 79107 shows strong beer sales with zero wine sales, highlighting a unique market characteristic. These insights can guide tailored marketing strategies for businesses looking to expand or optimize their offerings in Amarillo.

Overview of Alcohol Sales in Amarillo

Over the past 12 months, Amarillo's alcohol sales have shown some interesting dynamics, with a notable peak in December 2024. This surge in December saw total receipts hit a high of $6,633,721, likely driven by holiday festivities and increased social gatherings. Liquor sales were particularly robust, contributing over half of the total receipts.

Seasonal Patterns and Trends

Seasonal fluctuations are evident, with December consistently outperforming other months. Conversely, a significant dip was observed in January 2025, with sales dropping by 21.3% compared to December. This could be attributed to post-holiday slowdowns and New Year resolutions impacting alcohol consumption.

Sales Mix: Liquor, Wine, and Beer

The sales mix over the year shows liquor as the dominant force, frequently accounting for the largest share of receipts. December 2024 saw liquor sales peak at $3,577,553. Beer sales remained relatively stable, while wine, although the smallest segment, showed sporadic peaks, such as in February 2025, possibly due to Valentine's Day celebrations.

Market Dynamics and Business Implications

Despite fluctuations in total receipts, the number of establishments remained fairly stable, with minor changes. The increase in establishments in April 2025, with a 7.65% rise, suggests business optimism and potential market expansion. However, the recent dip in total receipts by 3.48% in September 2025 highlights the need for businesses to innovate and adapt to consumer preferences.

Year-over-Year Insights

Comparing year-over-year trends, December 2024's 10.74% increase in receipts from the previous period underscores the growth potential during holiday seasons. Businesses should capitalize on these spikes by enhancing their marketing strategies and inventory management to maximize sales during peak times.