Amarillo Alcohol Sales

Top Performers in Alcohol Sales

July 2025 saw Diamond Concessions of Amarillo leading the pack with total receipts reaching $232,983. Located on Buchanan Street, this venue showed a strong balance between liquor and beer sales, with liquor bringing in $118,933 and beer close behind at $112,277. Notably, wine sales were minimal at $1,773, suggesting a focus on more potent choices.

The iconic Big Texan Steak Ranch maintained its reputation as a top destination, generating $219,018 in total sales. Beer took the lead here with $117,723, followed by liquor at $83,260. This aligns with its family-friendly, casual dining atmosphere where beer complements the hearty meals on offer.

Noteworthy Trends and Insights

A surprise this month was The Barfield, which despite being fifth in overall receipts, dominated in wine sales with $37,666. This suggests a niche for upscale or wine-focused experiences, differentiating it from other top sellers that excel with beer and liquor.

Meanwhile, MJ's Saloon & Grill reported no revenue from alcohol sales, which could indicate a temporary closure or a strategic pivot away from alcohol sales altogether. This is a noteworthy anomaly, especially in comparison to its peers.

Emerging Patterns and Business Opportunities

Beer continues to be the top seller across most venues, with establishments like Twin Peaks and Preston West Golf Course showing strong beer sales at $115,075 and $83,798, respectively. However, there’s also a clear demand for diverse offerings, as seen with The Barfield and Cellar 55, both capitalizing on wine sales.

For those looking to enter the market or expand their business, it might be wise to consider the balance between liquor, wine, and beer sales. Establishments like Amarillo Country Club and Georgia Street Taphouse show that a varied portfolio can support substantial total receipts, appealing to a broader audience.

Top Performing Zip Codes

In July 2025, Amarillo's highest concentration of alcohol sales was in zip code 79109, with a staggering $1,448,003 in sales across 44 establishments. This area showed a balanced mix of preferences, with a strong leaning towards liquor (48%) and beer (36%). Close behind is zip code 79101, which brought in $998,770 from 31 establishments, with a significant preference for liquor at 60% of sales.

Alcohol Preferences and Trends

Different areas in Amarillo display unique preferences in alcohol types. For instance, zip code 79101 heavily favors liquor, while zip code 79124 sees high beer sales, making up 46% of its total. Meanwhile, zip code 79119 has a notable taste for wine, comprising 12% of its sales, the highest among all zip codes.

Opportunities for New Establishments

Considering the number of establishments and total sales, zip code 79118 presents an opportunity for new businesses. With only 9 establishments generating $378,170, there's room for growth, especially in beer sales which dominate at 44%. Similarly, zip code 79124 has only 13 establishments, suggesting potential for expansion given its substantial sales figures.

Interesting Patterns and Insights

It's intriguing to see zip code 79121 with just 2 establishments but a high liquor sales ratio of 60%. This indicates a strong niche market. Additionally, zip code 79107 has a high preference for beer at 61%, the highest among all, but shows zero wine sales, highlighting a specific market focus. These patterns may guide strategic decisions for targeting specific consumer groups.

Overall Sales Trends

Over the past year in Amarillo, alcohol sales have shown some interesting fluctuations. The most notable peak was in December 2024, where total receipts hit a high of $6.63 million. This seems to be a seasonal surge, likely driven by holiday celebrations, which typically boost liquor purchases significantly.

Monthly Variations

After the December peak, sales saw a notable drop in January 2025, plummeting by 21.3%, which is quite typical as holiday festivities wind down. However, there was a recovery trend seen in February and March, with sales rising again, albeit not reaching December's high. Interestingly, May 2025 saw a substantial increase of 13.35% compared to April, suggesting a potential early summer kickoff effect, driven possibly by events or warmer weather activities.

Sales Mix Insights

Liquor consistently dominated the sales mix across the months, indicating a strong preference or higher pricing strategy in this category. Beer followed, with wine consistently bringing in the least revenue. However, it's worth noting that wine sales had a slight bump in February 2025, which could point towards Valentine's Day promotions or preferences.

Establishments and Market Dynamics

The number of alcohol-selling establishments has been on a slow but steady rise, with a 1% increase in July 2025 from the previous month. This growth in establishments suggests a healthy demand and possibly a competitive market environment. The slight dip in total receipts in July 2025, despite the increase in establishments, could imply market saturation or a seasonal lull.

Implications for Business

For businesses, these trends indicate that strategic planning around peak seasons like December and early summer could be beneficial. Focusing on liquor promotions during these times might maximize revenue. Additionally, keeping an eye on the growing number of establishments could help in understanding market competitiveness and consumer preferences. The consistent growth suggests a robust market, but businesses should be prepared for seasonal dips.