Amarillo Alcohol Sales

Top Alcohol-Selling Establishments in Amarillo

In October 2025, Amarillo's top alcohol-selling establishment is TWIN PEAKS on S Soncy Rd, leading the charge with total receipts of $230,748. A significant portion of their sales comes from beer, totaling $136,186, indicating a strong preference among patrons for this beverage.

Following closely is the BIG TEXAN STEAK RANCH on E Interstate 40, with total receipts of $191,358. This iconic spot is renowned for its beer sales, contributing $104,508 to the total, while also having a notable wine selection with sales of $17,109.

THE BARFIELD on S Polk St stands out as the go-to for liquor lovers, with the highest liquor sales at $109,596 despite having a lower total receipt of $156,925. This indicates a focused clientele that favors spirits over other alcoholic beverages.

Exploring Trends and Insights

Rounding out the top five, BUBBA'S 33 and PRESTON WEST GOLF COURSE show strong performances with total receipts of $152,103 and $146,555, respectively. Both establishments have a balanced mix of liquor and beer sales, appealing to a diverse crowd.

Interestingly, MJ'S SALOON & GRILL and CASSIDY'S POLO CLUB reported zero sales across all categories, highlighting a possible data anomaly or a shift in operational focus. This could be an area worth investigating for potential business opportunities or changes in the market.

Noteworthy Mentions

The GEORGIA STREET TAPHOUSE, with total receipts of $144,900, has an impressive beer sales figure of $76,595, suggesting a strong patronage of beer enthusiasts. Meanwhile, CELLAR 55 shows a unique trend with wine sales of $44,015 surpassing both liquor and beer, catering to a niche market of wine aficionados.

Overall, the data highlights a diverse landscape in Amarillo's alcohol sales, with beer taking a significant lead in several top establishments, while select spots like THE BARFIELD and CELLAR 55 cater to specific tastes. These insights can guide business decisions for bar owners and potential investors looking to tap into Amarillo's vibrant alcohol market.

Highest Concentration of Alcohol Sales

When it comes to alcohol sales in Amarillo for October 2025, Zip Code 79109 leads the charge with a whopping $1,581,643 in sales across 43 establishments. This area seems to be a hub of activity, especially for beer lovers, with beer sales making up 36% of the mix. Close behind is Zip Code 79101, pulling in $943,777 with a strong preference for liquor, which accounts for 56% of sales.

Alcohol Preferences by Zip Code

There's a fascinating diversity in alcohol preferences across the different zip codes. For instance, Zip Code 79101 and 79110 both have a high demand for liquor, with it constituting 56% and 60% of their sales, respectively. Conversely, Zip Code 79124 is a beer-dominated area, with beer making up 52% of its sales. Wine, while less popular overall, finds its highest share in Zip Code 79102, comprising 14% of the sales mix.

Opportunities for New Establishments

With 205 establishments spread across 14 zip codes, there are some intriguing opportunities for new ventures. Zip Code 79121, despite its substantial sales, only has 2 establishments, suggesting a potential market gap. Similarly, Zip Code 79111 and 79103 have very few establishments, indicating opportunities for new businesses to tap into these markets.

Interesting Patterns and Insights

Overall, Amarillo's alcohol market shows a significant preference for liquor, which dominates the sales mix in most zip codes. However, beer also maintains a strong presence, especially in areas like Zip Code 79118 and 79107. The low percentage of wine sales across the board suggests that wine-focused businesses might either face challenges or find untapped potential in a niche market. Additionally, the concentration of sales and establishments in certain zip codes highlights potential growth areas in less saturated markets.

Overview of Alcohol Sales in Amarillo

In Amarillo, the past 12 months have seen some fascinating trends in alcohol sales. The total receipts have fluctuated, with the highest sales recorded in December 2024 at $6,633,721. This peak is likely due to holiday festivities, which traditionally boost alcohol purchases as people celebrate the season. The month of January 2025 saw a sharp decline of 21.3% in sales, which is typical as consumers tighten their belts after the holiday splurge.

Monthly Sales Patterns

Throughout the year, there have been significant monthly variations. For instance, May 2025 experienced a notable increase in total receipts by 13.35%, reaching $6,476,156. This could be attributed to the start of warmer weather encouraging social gatherings. Conversely, June 2025 saw an 8.2% drop, aligning with a typical mid-year dip as people recover from holiday spending.

Breakdown by Alcohol Type

Liquor consistently dominated the sales mix, peaking in December 2024 with $3,577,553. Wine sales, while more stable, reached their highest at $547,104 in the same month. Beer sales also saw a rise in December but remained relatively steady throughout the year, with a slight drop in February 2025 at $1,861,120. This indicates that while beer is a staple, liquor and wine see more seasonal spikes.

Market Dynamics

The number of establishments has shown a gradual increase, growing from 197 in November 2024 to 204 by October 2025. This suggests a healthy market expansion, potentially offering more variety to consumers. The steady growth in establishments, even when sales dipped, indicates confidence in the market's potential.

Implications for Business

For businesses, these patterns highlight opportunities for targeted promotions. The holiday season remains a lucrative period, and businesses could benefit from enhancing their marketing efforts during this time. Additionally, understanding the slight downturns in early and mid-year could help in planning inventory and promotional strategies to maintain steady sales throughout the year.