Amarillo Alcohol Sales

Top Performers in Amarillo's Alcohol Scene

March 2026 has been a bustling month for Amarillo's alcohol scene, with Twin Peaks leading the charge. Located on S Soncy Rd, Twin Peaks raked in an impressive $223,233 in total receipts, with beer sales dominating at $133,214. Their liquor sales weren't far behind, contributing $88,184 to their total.

Bubba's 33 on W Interstate 40 followed closely, bringing in $201,547. Like Twin Peaks, beer was their top seller at $114,843, though their liquor sales also made a significant impact at $84,365. Meanwhile, Big Texan Steak Ranch showcased a more balanced offering with $196,615 in total receipts, and a notable $17,485 from wine sales.

Noteworthy Trends and Insights

One standout is The Barfield on S Polk St, which shows a strong preference for liquor with $114,693 in sales, the highest in this category among the top establishments. Their wine sales are also impressive, totaling $34,768. This suggests a potential niche for upscale or specialty liquor and wine offerings.

While beer remains the dominant force across most venues, Cask and Cork and Cellar 55 are notable for their wine sales. Cask and Cork's wine sales of $43,784 nearly match their liquor sales, indicating a strong wine market. Similarly, Cellar 55's wine sales are a close second to their liquor sales, highlighting a unique market segment.

Opportunities and Considerations

For potential investors or bar owners, the diversity in alcohol preferences across establishments is noteworthy. Venues like Hummers Sports Cafe and Texas Roadhouse show consistent beer and liquor sales, indicating that a balanced menu might cater to broader customer bases.

Lastly, Western Bowl Partners, LLC and La Paloma Liquor Club highlight the potential in niche markets like bowling alleys and private clubs. These establishments, despite having lower total receipts, maintain a strong presence with steady sales in their respective categories.

Top Performing Zip Codes

Amarillo's alcohol sales for March 2026 saw some clear frontrunners among its zip codes. Leading the pack is zip code 79109 with a whopping $1,522,838 in sales across 40 establishments. Close behind is 79119, which brought in $1,051,526 from 27 establishments. These areas clearly indicate a high demand for alcohol, making them hotspots for potential new businesses.

Alcohol Preferences by Zip Code

Examining the sales mix, zip code 79109 shows an interesting balance with 49% liquor, 5% wine, and 45% beer. On the other hand, 79101 has a strong preference for liquor, accounting for 60% of its sales, while beer only makes up 26%. Meanwhile, zip code 79104 stands out with a staggering 79% of its sales in liquor, suggesting a distinct preference that could guide stocking decisions for new or existing establishments.

Opportunities for New Establishments

With 185 establishments spread across 14 zip codes, there's an opportunity to fill gaps in areas with fewer outlets. For instance, zip code 79121 has only 2 establishments yet maintains sales of $160,416, indicating potential room for growth. Additionally, zip codes like 79111, with just one establishment, could benefit from an increased presence to capture more of the market share.

Interesting Patterns and Insights

The data reveals a fascinating trend: areas like 79110 and 79102 prefer liquor, with sales shares of 61% and 57% respectively, despite having a relatively low number of establishments. This suggests a dedicated customer base that new businesses could tap into. Moreover, the absence of wine sales in some areas, such as 79108 and 79103, might highlight an untapped market segment worth exploring.

Overall Sales Performance

Over the past year, Amarillo's alcohol sales have seen some interesting fluctuations. The year closed strong in December 2025, with the highest sales reaching $6,521,526. This peak was likely driven by holiday festivities, which typically boost liquor and wine sales. However, sales dipped significantly in January 2026, dropping by 20.41%, a common post-holiday trend as consumers tighten their belts after the holiday splurge.

Seasonal Patterns and Trends

December 2025 was the star of the year, with sales surging by 7.49% compared to November. This is a typical pattern as the holiday season encourages higher consumption of alcohol, especially liquor, which saw a significant spike. Post-holiday recovery began in February 2026, with receipts climbing by 9.72% from January. March continued this upward trend, registering a 3.51% increase, suggesting a return to normal purchasing behaviors as spring approached.

Shifts in Sales Mix

The sales mix over the year reveals a preference for liquor, consistently outperforming beer and wine. Liquor sales peaked at $3,460,495 in December, highlighting its popularity during celebratory times. Beer sales also showed resilience, maintaining a steady pace with occasional peaks, particularly in August 2025. Wine, although the smallest segment, experienced its highest sales in December, aligning with festive gift-giving and dining trends.

Changes in Establishments

The number of establishments showed some volatility, with a notable reduction from 202 in February 2026 to 185 in March. This decrease of 8.42% might suggest consolidation in the market or seasonal closures. Despite fewer establishments, sales in March continued to rise, indicating potentially more efficient operations or stronger individual sales performances.

Market Insights

These trends suggest that while Amarillo's alcohol market is subject to seasonal swings, overall demand remains robust, especially for liquor. Businesses might consider focusing on strategic promotions around the holiday season and exploring efficient distribution channels to capitalize on peak times. The reduction in establishments could also indicate opportunities for new players to enter the market or for existing businesses to expand their footprint.