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Nestled in the heart of Texas, Waller is a vibrant city that serves as a gateway between the bustling metropolis of Houston and the serene landscapes of the Texas Hill Country. Known for its rich history and close-knit community, Waller is more than just a stop along the highway—it's a thriving hub with a diverse economy. This article delves into a detailed, data-driven analysis of Waller's alcohol sales market, providing valuable insights into the dynamics of local consumption.

This report begins with an examination of the leading alcohol-selling establishments in Waller, offering a comprehensive table and analysis of where residents and visitors are most likely to purchase their spirits. Following this, a breakdown of alcohol sales by zip code reveals the areas with the highest sales concentrations, providing a geographic perspective on consumer habits. Finally, a monthly trends analysis tracks the trajectory of alcohol sales over the past year, highlighting seasonal fluctuations and emerging patterns in consumer behavior.

By exploring these key aspects, readers will gain a deeper understanding of Waller's alcohol sales landscape, equipping local business owners, policymakers, and consumers with the knowledge to make informed decisions in this vital sector of the economy.

Top 24 Waller Businesses By June 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Waller for June 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Houston Oaks Venture, L.p.
$106,375
$56,122
$36,160
$11,604
2.
Cedar Creek Saloon
$41,557
$22,880
$1,431
$17,246
3.
Citizens Coffee
$29,534
$0
$0
$0
4.
Las Fuentes Mexican Restaurtant #2
$26,062
$21,655
$207
$4,200
5.
Waller Feed Store
$25,038
$9,097
$446
$15,495
6.
Henry's Hideout
$24,980
$14,248
$210
$10,522
7.
Barra Brava 290 Sports & Grill
$23,974
$10,455
$36
$13,483
8.
The Oaks
$21,894
$12,249
$7,342
$2,303
9.
Yogi Bear's Jellystone Park Camp Resort Waller Tx
$17,828
$6,603
$0
$11,225
10.
Texas Thunder Saloon
$14,510
$6,571
$136
$7,803
11.
15 Acres
$11,336
$4,648
$3,627
$3,061
12.
440 Sports & Grill
$10,622
$8,912
$0
$1,710
13.
Erick's Mexican Restaurant
$7,739
$4,783
$50
$2,906
14.
El Corral De Hempstead
$7,425
$0
$0
$0
15.
Joe's Italian Grill
$7,009
$4,082
$1,470
$1,457
16.
El Taconaso
$5,841
$1,705
$0
$4,136
17.
The Cafe at Brookwood
$3,424
$2,771
$600
$53
18.
Hempstead Seafood and Steak
$3,056
$790
$740
$1,526
19.
Buckshots Roadhouse
$1,632
$1,232
$0
$400
20.
Limited Spirits, LLC
$0
$0
$0
$0
21.
Stubbys Bar & Grill
$0
$0
$0
$0
22.
Panther Plaza
$0
$0
$0
$0
23.
The Springs
$0
$0
$0
$0
24.
Panther Athletic Complex
$0
$0
$0
$0

Top Alcohol-Selling Establishments in Waller

June 2025 was a robust month for alcohol sales in Waller, with HOUSTON OAKS VENTURE, L.P. leading the pack by a significant margin. Their total receipts amounted to an impressive $106,375, with liquor sales contributing the most at $56,122. Wine and beer sales were also strong, accounting for $36,160 and $11,604 respectively.

Trailing far behind in second place is the CEDAR CREEK SALOON, which generated $41,557 in total receipts. This establishment saw a healthy mix of liquor and beer sales, earning $22,880 from liquor and $17,246 from beer, while wine sales were minimal at $1,431.

An interesting outlier is CITIZENS COFFEE with total receipts at $29,534, despite reporting no sales in liquor, wine, or beer. This indicates that their revenue streams are entirely separate from alcohol sales, suggesting a strong business model that might be worth investigating further.

LAS FUENTES MEXICAN RESTAURANT #2 and WALLER FEED STORE also made notable appearances in the top five. Las Fuentes reported $26,062 in total receipts, with a heavy emphasis on liquor sales at $21,655. Meanwhile, Waller Feed Store saw a balanced approach with $9,097 in liquor and $15,495 in beer sales, totaling $25,038.

One of the more curious cases is EL CORRAL DE HEMPSTEAD, which reported total receipts of $7,425 without any alcohol sales recorded. Similarly, several establishments like LIMITED SPIRITS, LLC and STUBBYS BAR & GRILL reported no sales at all, which could be indicative of temporary closures or operational changes.

The data highlights a strong preference for liquor sales across the board, with beer also maintaining a significant presence. Wine, while less dominant, still plays a crucial role, particularly in venues like THE OAKS and 15 ACRES, where wine accounted for a substantial portion of their sales. This trend suggests opportunities for new and existing businesses to tailor their offerings to these preferences.

Waller Zip Codes By June 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Waller for June 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
77445
10 $121,262
$52,382
$2,503
$29,418
2.
77484
7 $116,562
$58,463
$2,033
$56,066
3.
77423
3 $3,424
$2,771
$600
$53
4.
77446
1 $0
$0
$0
$0

Top Performing Areas

When it comes to alcohol sales in Waller for June 2025, Zip Code 77445 takes the lead with a whopping $121,262. This area boasts 10 establishments, which might explain its dominance. Close on its heels is Zip Code 77484, with total sales of $116,562 across 7 establishments.

Differences in Alcohol Preferences

There's a noticeable variation in alcohol preferences across the zip codes. In Zip Code 77484, beer lovers reign supreme, with 48% of sales going to beer. On the other hand, Zip Code 77423 has a strong preference for liquor, accounting for a massive 81% of its sales.

Opportunities for New Establishments

With just one establishment and $0 in sales, Zip Code 77446 presents a potential opportunity for new businesses to tap into. Additionally, Zip Code 77423, despite its high percentage of liquor sales, has only 3 establishments, suggesting room for growth.

Interesting Patterns

It's intriguing to see that Zip Code 77445 has a more balanced sales mix, with liquor, beer, and even a small percentage of wine contributing to its total sales. This diversity might indicate a wide range of customer preferences, offering a more stable market for various types of alcohol.

Waller Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Waller. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Jun 2025 24 $389,836
$188,803
$52,455
$109,130
21.8%
May 2025 23 $498,796
$265,093
$110,416
$115,862
18.6%
Apr 2025 24 $420,559
$232,752
$84,539
$103,268
15.3%
Mar 2025 21 $496,521
$264,202
$118,974
$113,345
43.9%
Feb 2025 21 $345,106
$181,673
$52,798
$110,635
17%
Jan 2025 22 $294,859
$152,360
$52,483
$90,016
25.2%
Dec 2024 22 $394,316
$195,678
$72,744
$108,819
1.8%
Nov 2024 22 $401,651
$208,243
$77,990
$115,418
2.2%
Oct 2024 23 $410,633
$235,828
$64,263
$110,542
25.9%
Sep 2024 22 $326,151
$154,719
$54,483
$116,949
9.8%
Aug 2024 23 $297,100
$154,214
$45,756
$97,130
10.3%
Jul 2024 23 $269,350
$145,737
$34,040
$89,573
0%

Overview of Alcohol Sales Trends in Waller

Over the past 12 months, Waller’s alcohol sales have shown dynamic shifts, driven by changes in both the number of establishments and consumer preferences. The peak month was May 2025, with total receipts hitting $498,796, while June saw a significant drop of 21.84% to $389,836, even as the number of establishments increased by 4.35%. This suggests a potential market saturation or a seasonal dip post the high sales in May.

Seasonal Patterns and Monthly Fluctuations

The data reveals some interesting seasonal patterns. May 2025 stood out not just in terms of overall sales but also in the mix, with liquor significantly contributing $265,093 to the total. In contrast, March and February also showed strong sales figures, driven by a similar surge in liquor sales, suggesting a possible correlation with social events or celebrations during these months.

Sales Mix: Liquor, Wine, and Beer

Liquor consistently dominated the sales mix throughout the year, peaking in May 2025. Wine sales saw variability, with a notable spike in May at $110,416, likely driven by specific events or promotions. Beer sales remained relatively stable, though it was the least volatile segment, suggesting a steady demand irrespective of seasonal changes.

Market Dynamics and Business Implications

The fluctuations in the number of establishments, notably the increase from March to April 2025, indicate a growing interest in entering the market, possibly due to the high sales observed earlier. However, the subsequent drop in total receipts in June despite more establishments implies increased competition or changing consumer preferences. Businesses might consider focusing on diversifying their offerings or enhancing customer experiences to capture market share.

Year-Over-Year Insights

Comparing year-over-year data, October 2024 saw a significant rise in sales by 25.9%, driven by liquor. This suggests a strong seasonal demand that businesses can capitalize on. The consistent presence of around 22-24 establishments throughout the year suggests a stable market, though with periodic fluctuations influenced by market conditions and consumer trends.

Conclusion

Waller’s alcohol sales landscape is marked by distinct seasonal peaks, driven primarily by liquor sales, with beer and wine playing supporting roles. The recent trends indicate both opportunities and challenges, with businesses needing to adapt to changing consumer preferences and competitive pressures. Strategic planning around key sales months could be crucial for maximizing profit margins.

Economic Overview

Waller, Texas, is strategically positioned within the Houston-The Woodlands-Sugar Land metropolitan area, offering a robust economic landscape characterized by its diverse industries. The city's economy is anchored by agriculture, manufacturing, and logistics, with several major companies operating within its vicinity. The presence of the Union Pacific Railroad and proximity to major highways bolster its role as a key logistics hub, facilitating trade and commerce. As the city continues to grow, businesses benefit from Waller's pro-business environment, which includes incentives and support for startups and established enterprises alike.

Cultural Scene

Waller boasts a vibrant cultural scene that reflects its rich heritage and community spirit. The city hosts several annual events and festivals that draw visitors and locals alike, such as the popular Waller County Fair and Rodeo, which showcases the region's agricultural roots and offers a range of family-friendly entertainment. Another cultural highlight is the annual Bluebonnet Festival, celebrating the state flower of Texas with arts and crafts, live music, and local food vendors. These events highlight the community's dedication to preserving its traditions while fostering a sense of unity and pride.

Lifestyle

The lifestyle in Waller is defined by its blend of rural charm and modern convenience, making it an attractive place for families and professionals. Popular neighborhoods such as Saddle Creek Forest and Century Oaks Estates offer spacious living with a focus on outdoor activities and community involvement. The city features a growing number of parks and recreational facilities, providing ample opportunities for residents to enjoy sports, hiking, and leisure activities. Local character is further enhanced by a variety of dining options, from cozy cafes to more upscale eateries, catering to diverse tastes.

Future Outlook

Waller is poised for significant growth, driven by ongoing development projects and infrastructure enhancements. The city is actively investing in expanding its transportation networks, including road improvements and public transit options, to accommodate the increasing population and business activities. Additionally, new residential and commercial developments are on the rise, signaling a strong demand for housing and business space. With its strategic location and supportive economic policies, Waller is set to become an increasingly attractive destination for businesses and residents seeking a balanced and prosperous future.