Victoria County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Victoria's alcohol sales for June 2025 is Texas Roadhouse on N Navarro Street, boasting impressive total receipts of $83,130. With almost equal sales of liquor and beer, they maintain a balanced offering. Close on their heels is Froggy's Grub and Pub, also on N Navarro Street, with total sales amounting to $72,200, where liquor sales clearly dominate.

Liquor Lovers' Favorites

Palmas Mexican Cafe stands out with a remarkable $56,544 from liquor sales alone, making it a go-to spot for those seeking a strong drink. La Cantina Tacos & Tequila also shines in this category, with liquor sales of $37,555, while beer sales trail far behind.

Beer-Centric Venues

When it comes to beer, Buffalo Wild Wings Grill & Bar takes the crown with $46,569 in beer sales, despite having lower liquor sales compared to others. Casa Jalisco is unique with 100% of its $38,918 in total sales coming exclusively from beer, indicating a solid niche market.

Wine's Minor Role

Wine remains a minor player in the overall sales mix. Victoria Country Club leads in wine sales with $16,460, yet it still represents a smaller segment compared to their liquor sales. Most other establishments report minimal wine sales, showcasing a preference for stronger beverages in the local market.

Interesting Trends and Notes

An intriguing observation is the absence of any alcohol sales data from Shadow's Bar, Campomar Seafood & Mexican Cuisine, and Rumorz, despite having reported total receipts. This anomaly could indicate non-alcoholic offerings or accounting discrepancies worth investigating for interested business parties.

Overview of Alcohol Sales in Victoria

In June 2025, Victoria's total alcohol sales reached an impressive $1,655,062 across 67 establishments spread over four zip codes. The majority of these sales are concentrated in two main areas—zip codes 77904 and 77901—which together account for nearly the entire market.

Sales Concentration by Zip Code

Zip Code 77904 leads with $829,520 in sales, supported by 29 establishments. Its high sales numbers are driven primarily by liquor, which makes up 55% of total sales, with beer also playing a significant role at 37%.

Not far behind, Zip Code 77901 reports $784,087 in sales across 33 establishments. Liquor is also a dominant force here, contributing 44% to the sales mix, with beer following closely at 32%.

Varied Alcohol Preferences

When it comes to specific preferences, Zip Code 77905 shows a distinct favor towards beer, which accounts for 58% of its $24,062 sales, despite being the smallest player in the market with just three establishments. Interestingly, this area records no wine sales at all.

Meanwhile, Zip Code 77968 stands out with 59% of its $17,393 sales coming from liquor, suggesting a niche market for spirits within its two establishments, even though its overall sales are modest.

Opportunities and Insights

There are clear opportunities for new businesses, especially in zip codes 77905 and 77968, where the number of establishments is low, and sales are not yet saturated. Entrepreneurs might consider opening new locations focused on the dominant preferences, such as beer in 77905 and liquor in 77968.

Overall, the data suggests a strong inclination towards liquor across Victoria, though beer sales remain significant. The minimal presence of wine sales in all areas could indicate an underserved market or a clear preference for other types of alcohol.

Trends in Establishments and Sales

Over the past year, Victoria's alcohol market has shown quite a dynamic landscape, with fluctuations in both the number of establishments and total sales. From July 2024 to June 2025, the number of establishments varied between 61 and 72, peaking in May 2025. Notably, May 2025 also marked the highest sales month, with total receipts hitting $1,814,868, a significant 10.88% increase from April. This suggests a strong correlation between the number of establishments and sales performance, likely driven by increased consumer access and choice.

Seasonal Patterns and Sales Peaks

Seasonally, there's an evident spike in sales during the warmer months, particularly noticeable in December and May. December 2024 saw a considerable boost with a 5.73% increase in receipts, reaching $1,631,735. This aligns with holiday celebrations and warmer weather encouraging more social gatherings. Similarly, May 2025's peak suggests seasonal festivities or events that drive up consumer spending on alcohol.

Shifts in Alcohol Preferences

Looking at the sales mix, liquor consistently leads the charge in terms of receipts, although its share fluctuates. Beer also plays a substantial role, particularly in months like March and October 2024, where beer receipts were notably high at $638,285 and $685,975, respectively. Wine, on the other hand, remains a smaller but steady player, with minor fluctuations. The data indicates a steady preference for liquor, though beer spikes in popularity during certain months, perhaps linked to specific events or promotions.

Market Insights and Strategic Implications

For businesses in the alcohol industry, these trends suggest several strategic opportunities. The correlation between establishment numbers and sales highlights the potential benefit of expanding outlets during peak seasons. Additionally, marketing efforts could be tailored to leverage the seasonal spikes in liquor and beer sales, particularly around holidays and local events. Understanding these patterns can help businesses optimize their inventory and promotional strategies to maximize profitability.