Midland County Alcohol Sales

Top Performers

Leading the pack in Midland's alcohol sales for December 2025 is Cowboy Prime with impressive total receipts of $357,811. Their sales are dominated by liquor and wine, contributing $205,585 and $129,806 respectively, while beer trails at $22,420. This makes Cowboy Prime a top spot for high-end liquor and wine enthusiasts.

Close behind, Fair to Midland, LLC boasts total receipts of $316,592. Interestingly, liquor accounts for a whopping $241,975 of their sales, showing a strong focus on spirits. Beer sales are significant too, adding $73,804, while wine sales are relatively minimal at $813.

Notable Trends

Little Woodrow's and Bubba's 33 are neck and neck with total receipts of $192,642 and $192,397 respectively. However, their sales distribution is quite different. Little Woodrow's excels in liquor and beer, whereas Bubba's 33 leads in beer sales, reaching $123,488, the highest among the top five.

Leesco's/Sip Haus and Double Bar Saloon both have a heavy focus on liquor sales, with each establishment surpassing $100,000 in this category. Interestingly, Double Bar Saloon does not report any wine sales, suggesting a sharp focus on liquor and beer.

Interesting Observations

The Shack in the Back is a peculiar case with reported total receipts of $153,591, yet no sales attributed to liquor, wine, or beer. This anomaly might suggest reporting issues or an alternative revenue source that hasn't been categorized traditionally.

Opal's Table, LLC shows a balanced approach with significant contributions from liquor ($105,157) and wine ($55,242), indicating a diverse offering that caters to a wide range of preferences. Meanwhile, Walk On's Sports Bistreaux and Texas Roadhouse-Midland are popular beer destinations, with each reporting over $70,000 in beer sales.

Emerging Players

At the bottom of the top 25 list, El Relajo and Santomar Botana Y Precopeo are notable for their strong liquor sales, each surpassing $70,000. This focus on spirits could be a strategic move to capture a specific market segment looking for vibrant nightlife experiences.

The diverse sales strategies and customer preferences reflected in these numbers offer valuable insights for business owners and potential investors looking to understand Midland's alcohol sales landscape. Whether it's focusing on a particular type of alcohol or offering a balanced selection, these top establishments provide a blueprint for success in the local market.

High Sales Concentration Areas

In Midland, the zip codes showing the highest concentration of alcohol sales are 79705 and 79701, together accounting for nearly 68% of the total sales. Zip code 79705 leads the pack with sales amounting to $2,763,606, closely followed by 79701 with $2,587,783. These areas are home to the most establishments, with 56 in 79705 and 47 in 79701, making them vibrant spots for alcohol retail.

Alcohol Preferences by Zip Code

The preferences for types of alcohol vary across different zip codes. Both 79705 and 79707 show a similar preference, with liquor making up 54% of sales, while 79701 has an even stronger inclination towards liquor at 62%. Interestingly, 79703 stands out with a notable 67% of its sales from liquor, suggesting a strong preference in this smaller market.

Opportunities for New Establishments

Given the current establishment density, zip codes like 79706 and 79703 could present opportunities for new businesses. Despite having fewer establishments (22 and 5 respectively), they still generate significant sales, indicating potential for growth. Meanwhile, 79782, with just one establishment and minimal sales, might not be an immediate target for expansion.

Interesting Sales Patterns

One curious pattern is the complete absence of wine sales in zip codes 79703 and 79782. This could suggest a market opportunity for wine retailers looking to enter or expand in these areas. Additionally, the dominance of liquor sales across most zip codes highlights a consistent preference that new businesses might want to consider when planning their product offerings.

Overall Sales Trends

Midland's alcohol sales have been on quite the rollercoaster ride over the past year. The highest sales were recorded in December 2025, with total receipts hitting an impressive $8.6 million, marking a significant 16.21% increase from the previous month. This was a strong finish to the year, indicating a robust demand during the holiday season.

Monthly Fluctuations

The year saw notable fluctuations, with March and August also standing out due to significant increases in sales, up 22.88% and 15.24% respectively, compared to their preceding months. This suggests that certain times of the year, possibly driven by local events or seasonal celebrations, see higher alcohol consumption.

Changes in Sales Mix

Liquor consistently dominated the sales mix, making up the largest portion of total receipts each month. In December alone, liquor sales accounted for more than half of the total receipts at $4.86 million. Beer sales maintained a steady pace, generally following liquor as the second highest category, while wine sales, although much smaller, showed consistent demand with slight increases in certain months like October and April.

Market Dynamics and Business Implications

The data suggests that while the number of establishments fluctuated slightly, it did not significantly impact total sales, which were more affected by seasonal demand. The consistent performance of liquor sales across the year indicates a stable customer base, while the spikes in certain months could represent opportunities for targeted marketing or promotions.

Overall, businesses in Midland's alcohol industry might benefit from focusing on liquor offerings while keeping an eye on seasonal trends to maximize sales. Understanding these patterns can help in inventory planning and promotional strategies, ensuring that businesses are ready to meet the demand during peak periods.