Midland County Alcohol Sales

Leading the Pack

Fair to Midland, LLC has topped the charts with an impressive total receipt of $368,222. Their liquor sales alone accounted for $258,079, making it a significant contributor to their revenue. It's clear that Midland's patrons are enjoying a robust selection of spirits at this hotspot.

Surprising Standout

The all-liquor sales at Momentum Bank Park reached $276,427, which is quite a feat considering there's no wine or beer in the mix. This makes it a unique player in the market, focusing solely on liquor sales, possibly due to event-driven demand.

Diverse Offerings

Cowboy Prime - Midland and Little Woodrow's both show balanced sales across liquor, wine, and beer, with Cowboy Prime raking in $258,515 and Little Woodrow's pulling $214,278. This variety could be appealing to patrons looking for more than just a standard drink menu.

Beer-Lovers' Favorites

Bubba's 33 took a substantial portion of its $192,623 in total sales from beer, at $126,422. Similarly, Texas Roadhouse-Midland saw $76,634 of its $136,224 total receipts from beer sales, indicating a strong preference among their clientele.

Trends and Observations

Overall, liquor sales dominate the revenue streams for many top establishments, but the presence of spots like Green Tree Country Club and Midland Country Club shows that a blend of offerings, including wine, can still hold appeal. Additionally, venues like The Tailgate and La Cheve-Ceria are capturing significant market share with their beer-focused sales.

Overview of Alcohol Sales in Midland for June 2025

In June 2025, Midland saw a total of $7,623,099 in alcohol sales spread across 157 establishments within six zip codes. The data reveals interesting trends and potential opportunities for business growth in the area.

Concentration of Alcohol Sales

Zip Code 79705 leads the pack with total sales of $2,663,948, supported by 54 establishments. Hot on its heels is Zip Code 79701 with $2,133,235 in sales from 50 establishments. These areas clearly have the highest concentration of alcohol sales, making them prime locations for potential new businesses looking to tap into a robust market.

Differences in Alcohol Sales Mix

There are notable differences in the types of alcohol sold across zip codes. While liquor is consistently the top seller, Zip Code 79706 stands out with liquor comprising 68% of its sales. In contrast, Zip Code 79782 is unique with 66% of its sales coming from beer, despite having only one establishment. This diversity in sales mix could guide businesses in tailoring their offerings to local preferences.

Opportunities for New Establishments

Given the current density of establishments, Zip Code 79703 and Zip Code 79782 present intriguing opportunities for new entrants. With only 5 and 1 establishments respectively, these areas might benefit from increased competition and diversity in alcohol offerings, particularly in wine, which appears underrepresented across the board.

Interesting Patterns and Insights

One intriguing pattern is the relatively low wine sales across all zip codes, with percentages not exceeding 8%. This suggests a potential niche market that is currently underserved, offering opportunities for specialized wine shops or expanded wine selections at existing establishments. Additionally, the dominance of liquor sales, especially in Zip Code 79706, indicates a strong local preference that businesses can capitalize on.

Overview of Alcohol Sales Trends in Midland

Over the past 12 months, Midland's alcohol sales have shown distinct seasonal patterns, with the highest sales occurring in December 2024, where total receipts reached a peak of $8,575,567. This spike is typical around the holiday season, reflecting heightened consumer demand for celebrations. The months following December generally saw a decline, with notable drops in January and February 2025.

Monthly Fluctuations and Establishment Changes

June 2025 recorded a total receipt of $8,153,372, marking a slight decrease of 3.93% from the previous month. Interestingly, the number of establishments showed a small increase, up by 1.22%, suggesting a growing market presence despite the drop in sales. These fluctuations indicate a dynamic market responsive to both seasonal influences and consumer trends.

Sales Mix: Liquor, Beer, and Wine

Liquor consistently dominated the sales mix, with the highest receipts recorded in December 2024 at $5,153,968. Beer sales remained relatively stable, with minor variances, peaking at $3,085,061 in March 2025. Wine, while the smallest contributor, saw its highest sales in December 2024. The sales mix suggests that liquor remains the consumer favorite, possibly driven by higher profit margins and consumer preference for premium spirits during celebratory times.

Market Insights

The data reveals a clear trend of increased sales during holiday periods, with a subsequent drop in the early months of the year. This pattern could guide businesses in adjusting inventory and marketing strategies to capitalize on peak times. The steady increase in establishments suggests a competitive market, where new players are entering, potentially driven by the consistent demand for alcohol.

Overall, businesses should focus on the lucrative December period, while also considering strategies to boost sales in slower months like January and February. Diversifying product offerings and enhancing marketing efforts during these times could help mitigate the seasonal downturns.