Midland County Alcohol Sales

Leading Alcohol Sellers in Midland

In August 2025, Fair to Midland, LLC at 1115 Tradewinds Blvd topped the charts with impressive total receipts of $405,527. This establishment clearly knows how to cater to liquor enthusiasts, with $293,521 of their earnings coming from liquor sales alone. Their beer sales also contributed significantly, pulling in $110,755.

Meanwhile, Cowboy Prime - Midland at 200 Spring Park Dr Ste 210 secured the second spot with total receipts of $292,051. Their focus seems to be on liquor, generating $184,551, followed by wine sales at $82,705. It's a clear indication that their patrons appreciate a good mix of spirits and fine wines.

Noteworthy Trends and Surprises

The data reveals some intriguing patterns, such as La Santa at 12504 State Highway 191, which reported total receipts of $246,008 without any apparent breakdown in liquor, wine, or beer sales. This anomaly suggests that there might be an error in reporting or a unique sales structure at play.

Momentum Bank Park offers another interesting case, with all its $168,812 in sales attributed to liquor. This suggests a focused marketing strategy or perhaps a niche event that month driving such results.

Insights for Business Owners

For those looking to enter or expand in the Midland market, it's crucial to note the diverse preferences in alcohol consumption. Little Woodrow's at 3415 N Loop 250 W balanced their offerings with liquor and beer almost equally, reflecting a versatile approach that could appeal to a broader customer base.

Additionally, Bubba's 33 at 3315 W Loop 250 N showed a strong preference for beer among their patrons, with $102,985 in sales, highlighting the potential for beer-focused promotions or events. Meanwhile, El Relajo at 1511 Rankin Hwy leaned heavily on liquor sales, bringing in $110,489, indicating a thriving cocktail scene that new bars might want to tap into.

Top Sales Areas

When it comes to alcohol sales in Midland, the standout performer is Zip Code 79705, boasting total sales of $2,700,058 across 54 establishments. Not far behind is Zip Code 79701, with sales reaching $2,373,406 from 48 establishments. These areas not only have the highest sales figures but also the most significant number of establishments, indicating a thriving market for alcohol sales.

Alcohol Preferences by Zip Code

The data reveals distinct preferences for types of alcohol across zip codes. In both 79705 and 79701, liquor dominates, making up 58% and 59% of sales, respectively. It's interesting to note that Zip Code 79706 has an even higher inclination towards liquor, with a whopping 67% of its sales coming from this category. Meanwhile, beer consistently holds a substantial share in every zip code, never dipping below 28%.

Opportunities for New Establishments

There's potential for growth in Zip Code 79703, where only 5 establishments generated $337,519 in sales. This suggests room for new players to enter the market, especially given the high demand for liquor, which accounts for 65% of the area's sales. Additionally, Zip Code 79782 only has one establishment, presenting a unique opportunity for expansion, albeit with caution due to its current low sales figures.

Interesting Patterns and Insights

While liquor is the leading category in most areas, it's notable that Zip Code 79707 has a more balanced mix, with beer representing a significant 38% of sales. This could indicate a demographic with varied tastes or a higher preference for social drinking settings. Additionally, wine sales are surprisingly low across the board, peaking at just 9% in 79705, which could hint at untapped potential for wine-focused venues.

Overall Sales Trends

Over the past 12 months, alcohol sales in Midland have showcased some interesting trends. December 2024 stood out with the highest total receipts at $8,575,567, reflecting the holiday season's impact on sales. The latest data for August 2025 shows a strong rebound with $8,568,560 in total receipts, marking a significant 19.11% increase from July 2025. This growth indicates a vibrant market, possibly fueled by summer events and gatherings.

Seasonal Patterns and Market Shifts

The data reveals a clear seasonal pattern, with spikes in sales around the holiday season in December and a dip in January 2025, which saw a 20.51% drop in total receipts compared to the previous month. This pattern suggests a typical post-holiday slowdown. Interestingly, the market picks up again in the spring, with March 2025 showing a 22.88% increase compared to February 2025, likely driven by events like St. Patrick's Day and the onset of warmer weather.

Liquor vs. Beer vs. Wine

Liquor consistently dominates the sales mix, peaking in December 2024 with $5,153,968. In contrast, wine sales are more modest, with their highest point also in December 2024 at $579,930. Beer sales show a more stable pattern but experienced a notable boost in March 2025, coinciding with increased social activities. This preference for liquor suggests that consumers in Midland favor spirits, possibly due to their versatility in cocktails.

Market Dynamics and Business Implications

Despite fluctuations in the number of establishments, which decreased slightly from 160 in December 2024 to 163 in August 2025, total receipts have generally trended upwards. This indicates that existing establishments might be capturing a larger share of the market. For businesses, these insights suggest opportunities for targeted promotions around holidays and events, as well as a potential focus on liquor offerings to align with consumer preferences.