Lubbock County Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in June 2025, Little Woodrow's on 66th Street topped the charts with total receipts of $318,737. The establishment's sales were driven primarily by liquor at $190,592, followed by robust beer sales of $127,300. This bar seems to be the go-to spot for spirits lovers in Lubbock.

Twin Peaks Lubbock on Marsha Sharp Fwy claimed the second spot with total receipts of $271,318. Interestingly, this venue excelled in beer sales, raking in $160,601, which was the highest beer revenue among the top sellers. Their liquor sales were also impressive, contributing significantly to their total revenue.

Notable Trends and Insights

Among the top five, Chimy's Cerveceria on Broadway St stands out for its overwhelming preference for liquor, with $142,376 in sales out of a total of $168,290. This indicates a strong customer preference for cocktails and mixed drinks at this location.

It's worth noting that Las Brisas Southwest Steakhouse had a unique sales composition, with wine sales reaching $65,865, demonstrating a strong affinity for wine among its patrons. This contrasts with The Range, where no wine sales were reported, emphasizing its focus on liquor and beer.

Emerging Opportunities

For those looking into potential business opportunities, the data highlights a significant market for beer, which consistently accounted for a substantial portion of sales in several establishments, such as Caprock Cafe and Bubba's 33. Additionally, The Funky Door Wine Room showed a notable wine sales figure at $36,549, suggesting an opportunity for wine-focused venues.

Overall, Lubbock's alcohol sales landscape in June 2025 presents a dynamic mix of preferences, with some venues showing strong performances in specific categories, offering insights for potential investors and business owners in the hospitality sector.

Top Performing Zip Codes

The standout performer in Lubbock for alcohol sales in June 2025 is undoubtedly Zip Code 79424, boasting a whopping $2,698,616 in sales from 68 establishments. This area shows a strong preference for liquor, which makes up 57% of its sales. Following closely is Zip Code 79401, generating $1,623,648 in sales with a higher inclination towards liquor at 67%.

Alcohol Preferences Across Zip Codes

There's a noticeable trend where liquor tends to dominate the sales mix across most zip codes, with the exception of Zip Code 79416 where beer takes the lead at 51%. Another interesting outlier is Zip Code 79408, which has the highest wine sales proportion at 31%, although it's from a single establishment.

Opportunities for New Establishments

With an average of about 15 establishments per zip code, areas like Zip Code 79423 and Zip Code 79416 could potentially support more businesses, given their moderate sales figures and relatively fewer establishments compared to top-ranking zip codes. Exploring these areas could be beneficial for new entrants aiming to capture a share of the local alcohol market.

Interesting Patterns and Insights

While most zip codes have a balanced mix of liquor and beer sales, Zip Code 79382 presents an anomaly with zero recorded sales across all categories, which might suggest a data recording issue or an untapped market opportunity. Additionally, Zip Code 79363 stands out with a high liquor sales proportion at 72%, indicating a potential niche market for premium spirits.

Overview of Alcohol Sales in Lubbock

Over the past year, Lubbock has seen some interesting fluctuations in alcohol sales, with notable peaks and dips. The most striking highlight is the spike in May 2025, where total receipts reached a whopping $11.5 million. This represented a significant 16.6% increase from April, making it the highest sales month in the past year. The number of establishments slightly dipped by 1.08% from April to May, indicating that fewer businesses were driving a larger volume of sales.

Seasonal Patterns and Sales Mix

Analyzing the sales mix, liquor consistently outperformed wine and beer throughout the year. However, each category showed its own trends. For instance, beer sales in May 2025 were particularly strong at nearly $4 million, suggesting seasonal influences such as warmer weather or local events that encourage beer consumption. Interestingly, wine sales remained relatively stable, peaking slightly in December 2024, possibly due to holiday celebrations.

Trends and Market Insights

The data reveals that while the total number of establishments in Lubbock fluctuated slightly, the overall sales volume is more sensitive to seasonal factors and consumer behavior. The dip in June 2025, with receipts dropping by 21.33% from May, may indicate a post-peak lull as consumers perhaps dialed back after the high spending in May. This pattern suggests potential opportunities for businesses to strategize around key seasonal events to maximize sales.

Year-over-Year Observations

Looking back, the year-over-year performance seems robust, with several months in 2025 outperforming their 2024 counterparts, particularly in the spring and early summer months. For businesses, this indicates a growing market with opportunities to capitalize on peak periods. The consistent preference for liquor suggests that marketing campaigns and inventory strategies should prioritize this segment, while also acknowledging the steady demand for beer and wine during specific times of the year.