Nestled in the southeastern part of Texas, Liberty serves as a vibrant hub between Houston and Beaumont, embodying a unique blend of small-town charm and economic vigor. Known for its rich history and close-knit community, Liberty is now garnering attention for its dynamic alcohol sales market. This article delves into a comprehensive, data-driven analysis that unveils intriguing patterns and trends within the city's alcohol sales landscape, current as of April 2025.
The first segment of our analysis spotlights the top alcohol-selling establishments in Liberty, offering readers a detailed table and insightful commentary on where residents and visitors alike are choosing to purchase their beverages. Following this, we explore the geographical distribution of alcohol sales by zip code, illuminating which areas of Liberty are leading in sales and potentially why these trends are emerging. Finally, our monthly trends analysis offers a year-long view of how alcohol sales have evolved, providing valuable insights into seasonal fluctuations and consumer preferences.
Top 25 Liberty Businesses By August 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
Pueblo Viejo Mexican Restaurant
|
$51,478 |
$38,658
|
$180
|
$12,640
|
2. |
Dayton Sports Bar & Grill
|
$48,227 |
$25,507
|
$127
|
$22,593
|
3. |
Fiesta'z Bar & Grill LLC
|
$44,774 |
$0
|
$0
|
$0
|
4. |
Los Compadres Mexican Restaurant
|
$43,755 |
$26,519
|
$149
|
$17,087
|
5. |
Reyes Mexican Grill
|
$43,695 |
$31,713
|
$50
|
$11,932
|
6. |
Outlaw Jacks
|
$38,093 |
$22,723
|
$77
|
$15,293
|
7. |
Agave Mexican Restaurant
|
$36,531 |
$25,831
|
$137
|
$10,563
|
8. |
Bc Wagonwheel
|
$35,557 |
$17,562
|
$153
|
$15,662
|
9. |
Tia Juanita's Fish Camp
|
$28,908 |
$19,901
|
$807
|
$8,200
|
10. |
Mr. Sombrero Mexican Restaurant #4
|
$22,693 |
$17,305
|
$134
|
$5,254
|
11. |
Alas Locas
|
$22,268 |
$8,192
|
$0
|
$14,076
|
12. |
Buffalo Too
|
$21,509 |
$11,875
|
$9
|
$9,625
|
13. |
Los Compadres Club 2
|
$20,804 |
$15,506
|
$42
|
$5,256
|
14. |
La Costa Seafood & Bar
|
$20,160 |
$8,950
|
$0
|
$11,210
|
15. |
El Burrito Mexican Restaurant
|
$19,955 |
$0
|
$0
|
$0
|
16. |
Angel Lagoon
|
$18,263 |
$18,263
|
$0
|
$0
|
17. |
The 770 Club
|
$17,758 |
$8,437
|
$48
|
$9,273
|
18. |
Roosters Bar
|
$16,289 |
$8,785
|
$48
|
$7,456
|
19. |
Chili's Grill & Bar #1391
|
$15,080 |
$9,247
|
$457
|
$5,376
|
20. |
Mason Jar Bar & Grill
|
$12,638 |
$5,915
|
$10
|
$6,713
|
21. |
Nolan D Pickett Post #5621
|
$10,706 |
$5,128
|
$0
|
$5,578
|
22. |
The Grand Bistro and Bar
|
$10,522 |
$6,812
|
$996
|
$2,714
|
23. |
El Burrito Mexican Restaurant
|
$9,404 |
$0
|
$0
|
$0
|
24. |
Vfw Post 1839
|
$6,533 |
$2,585
|
$91
|
$3,857
|
25. |
1 De Mayo
|
$5,603 |
$3,502
|
$0
|
$2,101
|
Top Performers in August 2025
Leading the pack this August in Liberty is Pueblo Viejo Mexican Restaurant with total receipts of $51,478. A significant portion of their sales comes from liquor, accounting for $38,658, which is quite impressive. Beer also contributes a notable $12,640, while wine sales remain modest.
Hot on their heels, Dayton Sports Bar & Grill racked up $48,227 in total sales. Their beer sales are particularly strong at $22,593, almost neck and neck with their liquor sales of $25,507. This balanced mix of alcohol sales is notable for those considering a similar business model.
Trends in Alcohol Preferences
Fiesta'z Bar & Grill LLC and El Burrito Mexican Restaurant both reported zero sales in liquor, wine, or beer, which stands out as an anomaly among the top 25. Business owners might want to dig deeper into their strategy or operational challenges that could explain these numbers.
Among the establishments, Reyes Mexican Grill shows a strong preference for liquor sales, with a hefty $31,713, which is the second-highest liquor sales figure after Pueblo Viejo. Meanwhile, Los Compadres Mexican Restaurant also shows balanced sales, particularly excelling in liquor and beer.
Insights for Business Owners
For those interested in tapping into Liberty's bar and grill market, it's clear that establishments with a strong emphasis on liquor and beer sales are thriving. Outlaw Jacks and Agave Mexican Restaurant both highlight the importance of a robust liquor menu, each with over $22,000 in liquor sales.
Interestingly, Angel Lagoon focuses solely on liquor, with all their $18,263 in receipts stemming from this category. This strategy could be attractive for venues looking to specialize or diversify from traditional offerings.
Overall, the trends indicate that while traditional Mexican restaurants are performing well, sports bars and specialized venues also have a significant presence in Liberty's alcohol sales landscape. Adjusting inventory and marketing strategies accordingly could yield profitable results for current and prospective business owners.
Liberty Zip Codes By August 2025 Alcohol Sales
# | Zip Code | Establishments | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|---|
1. |
77327
|
14 | $314,450 |
$152,405
|
$1,525
|
$93,611
|
2. |
77535
|
9 | $173,815 |
$89,975
|
$339
|
$56,489
|
3. |
77575
|
11 | $158,938 |
$95,338
|
$1,517
|
$48,742
|
4. |
77582
|
1 | $17,758 |
$8,437
|
$48
|
$9,273
|
Alcohol Sales Overview in Liberty
In August 2025, Liberty's total alcohol sales amounted to $664,961 across 35 establishments. These sales were spread across four distinct zip codes, showcasing varying trends in alcohol preferences and business density.
Top Performing Zip Code: 77327
Leading the pack, zip code 77327 racked up a whopping $314,450 in sales from 14 establishments. The sales mix here was dominated by liquor at 48%, with beer also making a significant contribution at 30%. If you're looking to tap into an area with strong liquor sales, this could be your spot.
Sales Patterns in Other Zip Codes
Coming in second, zip code 77535 generated $173,815 with 9 establishments. Liquor also led the sales mix at 52%, slightly higher than in 77327, while beer sales were at 32%. Interestingly, wine sales were non-existent here and in most other areas, suggesting a potential niche market.
Zip code 77575 followed closely with $158,938 from 11 establishments. It had the highest proportion of liquor sales at 60%, paired with a small fraction of wine sales at just 1%. This indicates a strong preference for liquor over other types of alcohol.
Meanwhile, zip code 77582 posted the lowest sales at $17,758 from a single establishment. This location bucked the trend with a 52% sales mix in beer, indicating a unique preference compared to its neighboring zip codes.
Opportunities and Insights
Given the data, there's a clear opportunity to explore wine sales across most areas, as they are virtually untapped. Additionally, with zip code 77582 showing a high beer preference, there could be room for more establishments focusing on craft and specialty beers. Overall, the concentration of sales in 77327 suggests a thriving market, but also indicates potential competition for new businesses.
Liberty Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
Aug 2025 | 35 | $644,482 |
$348,740
|
$3,520
|
$211,972
|
4.6%
↑
|
Jul 2025 | 35 | $616,273 |
$331,644
|
$4,399
|
$200,380
|
2.4%
↑
|
Jun 2025 | 37 | $601,808 |
$338,689
|
$3,311
|
$204,410
|
22.7%
↓
|
May 2025 | 36 | $778,921 |
$383,659
|
$3,260
|
$218,991
|
4.1%
↑
|
Apr 2025 | 37 | $748,468 |
$339,718
|
$2,823
|
$216,222
|
33.3%
↑
|
Mar 2025 | 31 | $561,437 |
$344,090
|
$2,896
|
$202,697
|
14.4%
↑
|
Feb 2025 | 28 | $490,926 |
$300,883
|
$2,550
|
$185,895
|
25.4%
↓
|
Jan 2025 | 36 | $657,880 |
$322,823
|
$2,672
|
$197,280
|
2.6%
↑
|
Dec 2024 | 34 | $641,030 |
$340,056
|
$2,372
|
$207,953
|
0.4%
↓
|
Nov 2024 | 34 | $643,344 |
$349,403
|
$2,491
|
$200,389
|
6.5%
↓
|
Oct 2024 | 35 | $687,904 |
$346,686
|
$2,780
|
$203,392
|
17.1%
↑
|
Sep 2024 | 34 | $587,290 |
$345,985
|
$2,355
|
$192,975
|
0%
↑
|
Overall Sales and Establishment Trends
Over the past year, alcohol sales in Liberty have shown a mix of volatility and growth. The total receipts peaked in May 2025 at $778,921, marking it as a standout month. This peak followed a significant growth trend from March 2025, which saw a notable 33.31% increase in sales from the previous month. However, there was a sharp decline in June, with receipts down by 22.74% compared to May.
The number of establishments has fluctuated, with a notable increase at the start of 2025, peaking at 37 in both April and June. The fluctuation in the number of establishments suggests some instability or restructuring within the market. This could be due to seasonal factors or changes in consumer demand.
Liquor, Wine, and Beer Sales Mix
Liquor consistently dominates the sales mix, contributing the largest portion of total receipts each month. The highest liquor sales were in May 2025, coinciding with the overall sales peak. Beer sales also saw a high in May, but generally remained stable, indicating a steady demand.
Wine sales, on the other hand, have been relatively low throughout the year, with only slight variations. This trend suggests that wine might not be the primary choice for consumers in Liberty, or that it caters to a niche market segment.
Seasonal and Market Insights
The data suggests a potential seasonality in sales, with peaks in spring and early summer. The increase in sales during these months could be attributed to seasonal events or favorable weather conditions that drive more social gatherings.
Furthermore, the strong performance in the spring months followed by a decline in summer might indicate a saturation point or a shift in consumer spending habits post-peak. This pattern is critical for businesses to consider when planning inventory and marketing strategies.
Year-Over-Year Comparisons and Market Implications
Comparing year-on-year data, there is a clear indication of growth from September 2024 to August 2025, with most months showing an increase in total receipts compared to the previous year. This growth suggests a robust market with potential for further expansion.
For businesses, these trends highlight the importance of focusing on liquor sales while also recognizing the stable demand for beer. Understanding these dynamics can help tailor product offerings and marketing efforts to maximize revenue.
Economic Overview
Liberty, Texas, boasts a dynamic economic landscape driven by a blend of traditional and emerging industries. Historically anchored by agriculture and oil, the city has witnessed diversification with growth in manufacturing and logistics. The strategic location along major transportation corridors enhances its appeal for businesses seeking efficient supply chain solutions.
In recent years, Liberty has seen an uptick in small business ventures, which contribute to a robust local economy. The city's pro-business climate, underscored by favorable tax policies and supportive local governance, continues to attract entrepreneurs and investors. Economic development initiatives focus on sustainable growth, making Liberty a promising hub for innovation and investment.
Cultural Scene
Liberty's cultural scene is vibrant, reflecting its rich history and community spirit. The annual Liberty Jubilee is a highlight, drawing crowds with its blend of live music, artisanal crafts, and family-friendly activities. This festival not only celebrates the city's heritage but also fosters a sense of community pride.
For those interested in history, the Sam Houston Regional Library and Research Center offers a deep dive into Texas's storied past. Additionally, the Liberty Opry provides a unique entertainment experience with live performances that appeal to both locals and visitors, showcasing the area's appreciation for music and arts.
Lifestyle
Liberty offers a charming blend of small-town warmth and modern amenities, making it an attractive place to live and work. The city's neighborhoods range from historic districts with tree-lined streets to newer developments offering suburban comfort. Each area boasts its own unique character, catering to diverse lifestyle preferences.
Recreational opportunities abound, with numerous parks and outdoor spaces providing venues for sports, picnics, and community gatherings. The local dining scene, featuring a variety of cuisines, ensures residents have plenty of options for leisurely meals and social outings, contributing to a well-rounded lifestyle.
Future Outlook
Looking ahead, Liberty is poised for continued growth and development. Infrastructure improvements and strategic urban planning are set to enhance connectivity and support the city's expanding population. These efforts aim to maintain Liberty's appeal as a desirable location for both businesses and residents.
Economic forecasts indicate a positive trajectory, with new investments expected to further diversify the local economy. As Liberty continues to evolve, its commitment to preserving community values while embracing progress positions it as a city with a bright future for investors and residents alike.