Hill County Alcohol Sales

Top Performers in Hill's Alcohol Sales

Leading the pack in Hill for the top alcohol-selling establishments is Lone Star Cafe, boasting total receipts of $31,749. With a strong preference for beer sales at $17,093, they also see significant revenue from liquor at $14,177, while wine remains a minor player.

Close on their heels, Double J's Roadhouse takes second place with total receipts of $30,734. Beer is their top seller at $17,894, and they also have a substantial liquor revenue of $12,794, though wine sales are minimal.

Rumors on the Lake and White Bluff Resort round out the top five, each with a balanced mix of liquor and beer sales. Rumors on the Lake has total receipts of $26,327, while White Bluff Resort reports $23,884, indicating a strong local or tourist draw at these locations.

Notable Trends and Insights

IHOP Applebee's, surprisingly, tops the list with total receipts of $44,776 but reports zero alcohol sales, suggesting food or non-alcoholic drinks are their primary revenue drivers. This could indicate a strategic focus on family dining or breakfast sales.

The Bearded Wheat Distillery, with its focus solely on liquor, generated $8,671 in total receipts, showing niche establishments can thrive by specializing in one category of alcoholic beverages.

Meanwhile, establishments like Whiskey River Saloon & Grill and El Charro Mexican Restaurant Bar & Grill each maintain a balanced approach between liquor and beer sales, enhancing their appeal to a broader customer base. Their total receipts of $16,576 and $17,603, respectively, reflect this strategy's success.

Opportunities and Considerations for Business Owners

For bar owners and investors, the dominance of beer sales across most establishments suggests a strong market preference. This is an opportunity for businesses to expand their beer offerings or partner with local breweries to attract more patrons.

Additionally, the success of niche establishments like the Bearded Wheat Distillery highlights the potential for businesses to specialize in a particular type of alcohol, catering to enthusiasts and creating a unique brand identity.

Overall, the data from Hill's top alcohol-selling establishments offers valuable insights for business owners looking to tap into the local market and capitalize on consumer preferences.

Top Performing Zip Codes

Looking at the numbers, Zip Code 76645 is the clear leader with total sales of $184,879 distributed across 14 establishments. This zip code alone accounts for more than half of the total sales in the area. With a diverse mix of liquor (39%), wine (2%), and beer (30%), it seems to cater to a wide range of preferences, though liquor is a significant part of the sales here.

Alcohol Sales Mix

In Zip Code 76692, beer is the dominant choice, making up 53% of sales, followed closely by liquor at 45%. Interestingly, wine sales are minimal here, just like in 76645. This could indicate a strong preference for beer and liquor among consumers in this area, suggesting potential for establishments to expand their beer and liquor selections.

Opportunities for Growth

While Zip Code 76660 has only one establishment, it still manages to achieve $16,576 in sales with a balanced mix of liquor and beer. This indicates a potential opportunity for new businesses to enter and capture more of the market, particularly if they can introduce wine offerings, which currently stand at 0%.

Underdeveloped Areas

Zip Code 76648 presents an interesting contrast with the lowest sales at $3,218 and only one establishment. With 61% of its sales from beer, there could be untapped potential in expanding liquor and introducing wine products. This area might benefit from new business ventures that can diversify the alcohol offerings to meet a broader range of consumer preferences.

Insights and Patterns

The data reveals a general trend where beer and liquor dominate sales across all zip codes, with wine lagging considerably. This might suggest a regional preference that businesses could leverage. Additionally, the discrepancy in establishment density and sales volume between the zip codes highlights opportunities for strategic expansion and targeted marketing to capture unmet demand.

Overview of Alcohol Sales in Hill

Over the past 12 months, Hill's alcohol market has experienced some intriguing shifts, with the most recent data from October 2025 showing a peak in sales. October saw total receipts of $315,848, a significant increase of 44.73% compared to the previous month. This spike suggests a boost in consumer spending or possibly successful promotions and events driving the demand.

Trends in Establishments and Receipts

Interestingly, the number of establishments has remained stable at 25 since September, following a slight increase from 22 in June. This stability, coupled with the rising receipts, could indicate that existing businesses are optimizing their operations or that there's a growing loyal customer base. The substantial jump in sales from May to October, with October surpassing May's previous high, suggests strong market momentum as we head toward the holiday season.

Liquor vs. Wine vs. Beer

When breaking down the sales mix, liquor consistently outperformed wine and beer in terms of individual growth. October's liquor sales reached $130,963, contributing significantly to the overall revenue. Beer also saw robust sales at $125,634, maintaining its position as a staple in consumer preferences. Interestingly, wine sales, although lower, showed a gradual increase, hinting at a niche yet growing segment possibly driven by higher-end purchases or changing consumer tastes.

Seasonal Patterns and Market Insights

Throughout the year, there were noticeable seasonal patterns. For instance, the market saw a dip from May's high of $309,896 in sales to a summer slump, reflecting perhaps a post-spring break lull. However, the market rebounded strongly in October, possibly due to fall festivities or pre-holiday stocking. This suggests that strategic promotions during these peak times could be highly beneficial for businesses looking to capitalize on consumer trends.

Conclusion

Overall, the data from the past year paints a picture of a dynamic and resilient alcohol market in Hill. Businesses that can adapt to these shifts, focusing on promotional timing and understanding consumer preferences in liquor and beer, are likely to thrive. As the holiday season approaches, maintaining this upward trend will be crucial for closing the year on a high note.