Hill County Alcohol Sales

Top Performers in Hill's Alcohol Sales

Leading the pack this April is Lone Star Cafe with total receipts of $36,912. Impressively, their beer sales alone account for $18,845, making them a dominant player in the beer market. Their liquor sales are also strong at $17,621, which suggests a balanced offering that appeals widely to their patrons.

Close on their heels, Double J's Roadhouse amassed $31,202 in total receipts. While their beer sales of $17,473 are notable, it's their liquor sales of $13,685 that stand out, positioning them as a key spot for spirits lovers in the area. It's interesting to see that wine sales here are minimal, indicating a customer preference for harder drinks.

Noteworthy Trends and Observations

Overall, beer appears to be the beverage of choice across most establishments, with White Bluff Resort and Rumors on the Lake both showing strong beer sales of $10,991 and $10,967, respectively. Meanwhile, Bearded Wheat Distillery is unique in its exclusive focus on liquor, with all $14,296 of its sales coming from spirits.

Wine seems to be the least popular of the three categories, except at American Legion Post 522 Lake Whitney, where wine sales reached $3,462. This venue’s wine sales significantly exceed its liquor and beer sales, suggesting a niche market for wine enthusiasts.

Emerging Opportunities

For businesses looking to enter or expand in Hill, focusing on beer and liquor could be a winning strategy. Establishments like El Charro Mexican Restaurant Bar & Grill and Whiskey River Saloon & Grill show that a mix of both can drive substantial sales, while places like Frenkies Pasta & Pizza demonstrate that there might be untapped potential in creating a strong drink menu.

In summary, April's data reveals a healthy appetite for alcohol in Hill, with beer and liquor leading the charge. For those looking to invest, these insights could guide strategic decisions in menu offerings and target markets.

Top Performing Zip Codes

In April 2025, Hill's alcohol sales data shows that Zip Code 76645 leads the charge with a whopping $124,118 in sales across 11 establishments. This area clearly has a strong market presence, with liquor and beer being the top sellers. Meanwhile, Zip Code 76692 follows closely with $112,061 in sales from 8 establishments, showing a balanced demand across liquor, wine, and beer, though beer edges out slightly as the favorite.

Alcohol Preferences by Zip Code

Different areas in Hill exhibit distinct preferences in alcohol. For instance, in Zip Code 76645, liquor dominates the sales mix at 56%, while in Zip Code 76692, beer takes the lead with 50%. Surprisingly, Zip Code 76660 shows a strong preference for beer as well, comprising 55% of its total sales. Interestingly, Zip Code 76648 reports no sales in any category, suggesting potential data anomalies or a unique market condition.

Opportunities for New Establishments

With 21 establishments spread across four zip codes, there's a noticeable concentration in Zip Code 76645 and 76692. However, the lower sales and fewer establishments in Zip Code 76660 and 76648 might indicate opportunities for expansion. Entrepreneurs might find an untapped market in these areas, particularly in Zip Code 76648, where the absence of sales suggests room for growth or the introduction of new products.

Interesting Insights

One intriguing insight is the minimal presence of wine across all zip codes, maxing out at just 5% in Zip Code 76692. This could point to a missed opportunity for wine-focused businesses or targeted marketing efforts. Additionally, with the apparent zero sales in Zip Code 76648, further investigation could uncover whether this is due to data discrepancies or if there's a unique local factor at play. Such insights could be crucial for businesses looking to optimize their strategies in the Hill area.

Overview of Alcohol Sales in Hill

Over the past year, Hill has seen some dynamic shifts in alcohol sales, with a notable peak in May 2024, where total receipts reached a high of $292,737. This was driven largely by robust sales in liquor and beer. Liquor sales hit $140,010, while beer was close behind at $145,069. This month marked a significant uptick before the typical summer slowdown.

Seasonal Trends and Patterns

Interestingly, summer months like June and July saw a dip in sales, with July's receipts falling to $257,345. This could suggest a seasonal pattern where consumers perhaps indulge less in alcohol during the hotter months, possibly opting for lighter beverages or outdoor activities that don't revolve around drinking.

Shifts in Alcohol Preferences

Looking at the sales mix, beer continues to dominate the market, with consistently high sales figures. However, there's an intriguing upward trend in liquor sales, which have shown resilience even during months with overall declining receipts. Wine, while the smallest segment, saw a notable increase in April 2025, with sales jumping to $7,713, compared to March's $3,746. This might indicate a growing niche market or a successful promotional campaign.

Business Growth and Establishments

The number of establishments has fluctuated, peaking at 23 in October 2024 before dropping to 17 in March 2025, and then rebounding to 21 in April 2025. This volatility in the number of establishments could reflect broader economic factors or changes in local business regulations. Notably, April saw a 23.53% increase in establishments compared to March, which suggests a renewed interest or investment in the market.

Market Implications

Overall, the past year in Hill has showcased a resilient alcohol market with a few seasonal dips and shifts in consumer preferences. Businesses might want to focus on bolstering liquor offerings and capitalizing on the growing wine interest. Additionally, understanding the seasonal patterns could help in strategizing marketing campaigns to boost sales during typically slower months.