Hays County Alcohol Sales

Top Alcohol Sellers in Hays: April 2025

Leading the pack this month is Peak Beverage Texas LLC at Frog Pond Lane, raking in a whopping $273,735. Their sales were well-distributed across liquor, wine, and beer, with liquor leading at $130,594. This versatile sales mix could be a strategic advantage for prospective competitors looking to diversify their offerings.

Hays City Store on FM 150 W comes in second with $237,406. Interestingly, they have a strong emphasis on liquor sales, which accounted for $168,219 of their total revenue. This focus may appeal to businesses considering a similar approach in their product line.

Camp Lucy and Zelicks are also noteworthy, with total receipts of $191,756 and $188,777, respectively. Camp Lucy shows a balanced distribution between liquor and wine, while Zelicks is heavily invested in liquor sales. These establishments demonstrate how different sales strategies can yield comparable results.

Trends and Insights

One striking trend is the high level of liquor sales among the top establishments, indicating a robust demand for spirits in Hays. Establishments like Chimy's San Marcos and Freddy C's Lounge/WildfiresMTX have capitalized on this, with liquor accounting for a significant portion of their revenue.

Beer sales also play a crucial role, particularly for places like Twin Peaks and Maverick's Dance Hall, where beer sales are substantial. For business owners and real estate investors, this trend suggests that a strong beer selection could be a key driver of foot traffic and sales.

Notably, Dripping Springs Distilling stands out with its nearly exclusive focus on liquor, bringing in $93,306 solely from spirits. This specialization could be a model for niche market entrants aiming to establish a strong identity in the liquor-only segment.

Concentration of Alcohol Sales

In April 2025, the Hays area saw impressive alcohol sales totaling $7,931,844 across six zip codes. The standout performer was zip code 78666, which alone accounted for nearly half of the total sales, bringing in $3,516,513. This area not only boasts the highest sales volume but also the most establishments, with 89 locations offering alcoholic beverages.

Differences in Alcohol Preferences

While liquor was the top choice across all zip codes, there are some interesting variations. For instance, zip code 78666 leans heavily towards liquor, comprising 62% of sales, whereas beer is more popular in zip code 78640, accounting for 39% of purchases. Zip code 78619 is notable for having the highest percentage of wine sales at 19%, suggesting a potential niche market for wine enthusiasts.

Opportunities for New Establishments

With 214 establishments in the area, there's a varied landscape for potential new entrants. Zip code 78619, with only 11 establishments, presents an opportunity for new businesses to tap into the market. Similarly, zip code 78610 has a moderate number of establishments (25) but shows a balanced sales mix, making it a promising area for growth.

Interesting Patterns and Insights

One intriguing pattern is the consistent preference for liquor across all zip codes, which might influence future inventory decisions for new and existing businesses. Additionally, areas with a higher concentration of beer sales, like zip code 78640, may benefit from a focus on craft beer offerings to further boost sales. The data highlights Hays as a region with diverse consumer preferences, providing varied opportunities for tailored business strategies.

Overview of Alcohol Sales Trends in Hays

Over the past 12 months, Hays has seen some interesting shifts in alcohol sales. The standout month was May 2024, which recorded the highest total receipts of $8,878,145. Since then, we've observed a series of fluctuations, with a notable dip in January 2025, where sales dropped to $6,123,632. However, by April 2025, sales slightly recovered to $8,226,006, although this was still a decrease from March.

Sales Mix and Seasonal Patterns

Liquor consistently dominates the sales mix, contributing significantly more than beer and wine each month. In May 2024, liquor sales peaked at $5,568,808, indicating perhaps celebratory or seasonal purchasing trends. Beer sales also saw a high in October 2024 with $2,600,882, suggesting a possible link to social or sporting events. Wine, while the smallest segment, showed steady sales, with a peak in November 2024 at $780,862, possibly tied to holiday festivities.

Changes in Establishments and Market Dynamics

The number of establishments has generally been on the rise, increasing from 208 in May 2024 to 229 by April 2025. This growth might indicate a strengthening local market or increased competition. It's interesting to note that even with more establishments, total receipts in April 2025 decreased by 5.14% from the previous month, hinting at possible market saturation or changes in consumer spending habits.

Market Insights and Future Trends

The data suggests that while sales have been robust, they fluctuate with seasonal and possibly event-driven factors. Businesses could leverage these insights by tailoring their inventory and marketing efforts to align with these trends, such as stocking more liquor during peak months like May and exploring promotional activities during lower sales periods. As the market grows with more establishments, understanding these patterns will be crucial for maintaining a competitive edge.