Hays County Alcohol Sales

Top Performers in Hays

Leading the pack this October in Hays is PEAK BEVERAGE TEXAS LLC with total receipts hitting $369,746. This establishment stands out with its impressive liquor sales, accounting for $213,158 of their total. Wine and beer also contribute significantly, making it a well-rounded performer.

Hot on their heels is CAMP LUCY, boasting $259,434 in total receipts. Unlike PEAK BEVERAGE, Camp Lucy has a more balanced alcohol sales distribution, with wine sales nearly matching liquor at $108,893. Beer sales, though lower, still make a notable contribution.

Noteworthy Establishments

LOGIES ON THE SQUARE and HAYS CITY STORE are neck-and-neck with total receipts of $233,870 and $231,009, respectively. LOGIES stands out with its high liquor sales, while HAYS CITY STORE offers a more diverse selection, with notable contributions from both beer and wine.

TWIN PEAKS and ZELICKS round out the top six, with TWIN PEAKS having the highest beer sales at $109,075, demonstrating a clear beer preference among its patrons.

Trends and Insights

Several establishments, such as FREDDY C'S LOUNGE/WILDFIRESMTX and CHIMY'S SAN MARCOS, focus heavily on liquor sales, with minimal to no wine sales. This could indicate a strategic focus on spirits, perhaps appealing to a specific clientele.

It's interesting to note that DRIPPING SPRINGS DISTILLING reports almost exclusively liquor sales, aligning with its identity as a distillery. Similarly, GREEN PARROT intriguingly reports no sales figures, which could warrant further investigation regarding its operations.

Potential Opportunities

For those in the business or looking to enter the market, the data suggests a strong preference for establishments offering diverse alcohol selections. However, niche markets like distilleries or beer-focused venues like TWIN PEAKS also show robust performance.

Overall, the Hays market presents a dynamic blend of opportunities, with a range of successful strategies in both focused and diverse alcohol sales. Understanding these trends can help new and existing businesses tailor their offerings to maximize profits and customer satisfaction.

Top Areas for Alcohol Sales

The zip code 78666 is leading the charge with a whopping $3,846,703 in total sales, accounting for nearly half of the total sales in Hays. This area hosts 90 establishments, making it a bustling hub for liquor, which dominates the sales mix with 61%.

Next in line is 78620, with total sales of $1,334,323 across 31 establishments. Here, liquor also takes the crown at 62%, but there's a notable higher interest in wine at 18% compared to other areas.

Alcohol Preferences by Zip Code

Across most zip codes, liquor is the top choice, but each area has its unique preferences. For instance, in 78676, wine sales are relatively higher at 12%, showing a different taste profile compared to 78666, where wine sales are only 4%.

Beer seems to be more popular in 78640, capturing 35% of the sales. This might indicate a stronger market for craft breweries or beer-focused events in that area.

Opportunities for New Establishments

With 11 establishments, 78619 shows potential for growth, especially since it has an even mix of wine and beer at 19%. New businesses might find opportunities by catering to these interests or expanding liquor selections.

Similarly, 78610, with 27 establishments and a solid preference for beer at 32%, could benefit from new entrants that focus on beer experiences or local brews.

Interesting Patterns and Insights

Overall, Hays showcases a strong preference for liquor across all zip codes, suggesting that new and existing businesses should emphasize this in their product offerings. However, the variations in wine and beer preferences point to niche opportunities for businesses to differentiate themselves.

The distribution of establishments and sales also suggests that areas like 78666, with a high density of businesses, might face stiff competition, whereas less saturated markets like 78619 could offer higher margins for new ventures.

Monthly Sales Overview

Over the past year, Hays has seen some interesting fluctuations in alcohol sales. The standout month was May 2025, with the highest total receipts of $9.5 million. This indicates a significant peak in consumer spending, possibly driven by seasonal events or promotions during that time. In contrast, January 2025 marked a low point with sales dipping to just over $6.1 million, showcasing a typical post-holiday sales slump.

Trends in Product Categories

The sales mix in Hays has consistently favored liquor, which has maintained the largest share of total receipts across all months. In May 2025, liquor sales reached a peak of $5.9 million, highlighting its dominant role in the market. Beer sales tend to follow liquor as the second most popular category, with a notable increase in May that aligns with the overall sales peak. Wine, while the smallest category, saw its highest sales in March 2025, suggesting a potential seasonal or event-driven spike.

Establishment Dynamics

The number of establishments has fluctuated slightly, with a high of 229 in April 2025 and a low of 217 in March 2025. Despite these changes, sales have shown resilience, indicating that consumer demand remains strong even as the market adjusts. The slight decline in establishments during high-sales months suggests that fewer locations may be capturing a larger share of the market.

Seasonal Patterns and Market Insights

Seasonal patterns are evident, with sales typically climbing from February through May before experiencing a dip in the summer months. This could reflect consumer behavior patterns, where spending increases during warmer months and around holidays. The marked increase in sales during these periods suggests opportunities for businesses to capitalize on promotional activities and targeted marketing strategies.

Year-Over-Year Comparisons

While exact year-over-year data isn't provided, comparing the recent trend to previous years' trends could provide insights into growth areas and market stability. The notable increases in March and May 2025, coupled with a strong rebound in October, may suggest a recovery or growth from the previous year's performance.