Nestled in the heart of Texas, Hays stands as a vibrant community, blending the charm of small-town living with the dynamism of a growing urban area. Its strategic location, just a stone's throw from bustling cities like Austin and San Antonio, positions it as a significant player in the region's economic landscape. Among its many facets, the alcohol sales market in Hays offers intriguing insights into local consumer behavior and business trends.
This article presents a data-driven analysis of alcohol sales in Hays, shedding light on the businesses and areas that drive this segment of the market. In the first section, readers will discover a meticulously curated table that ranks the top alcohol-selling establishments, accompanied by an analysis of what sets these venues apart. The following section delves into zip code-specific sales data, revealing which neighborhoods boast the highest concentrations of alcohol purchases.
To round off the exploration, a monthly trends analysis will trace the ebb and flow of alcohol sales over the past year, highlighting seasonal patterns and economic influences. Whether you're a business owner, a resident, or simply curious about the local economy, this detailed report offers a comprehensive view of Hays's alcohol sales landscape as of April 2025.
Top 25 Hays Businesses By December 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Hays City Store
|
$203,894 |
$143,258
|
$10,216
|
$50,420
|
| 2. |
Peak Beverage Texas LLC
|
$200,239 |
$127,537
|
$40,900
|
$31,802
|
| 3. |
Neon Armadillo Wtx LLC
|
$165,057 |
$118,361
|
$8,573
|
$38,123
|
| 4. |
Zelicks
|
$157,975 |
$107,146
|
$1,184
|
$49,645
|
| 5. |
Twin Peaks
|
$156,744 |
$57,461
|
$1,468
|
$97,815
|
| 6. |
Whiskey Ridge
|
$150,128 |
$105,392
|
$35,185
|
$9,551
|
| 7. |
Logies on the Square
|
$148,358 |
$107,585
|
$520
|
$40,253
|
| 8. |
Maverick's Dance Hall
|
$148,075 |
$93,412
|
$323
|
$54,340
|
| 9. |
Camp Lucy
|
$143,396 |
$66,231
|
$65,809
|
$11,356
|
| 10. |
Trattoria Lisina
|
$141,211 |
$50,571
|
$86,592
|
$4,048
|
| 11. |
Nate's at Buda Mill and Grain, Inc.
|
$138,692 |
$92,481
|
$7,360
|
$38,851
|
| 12. |
Mayloo's
|
$136,461 |
$0
|
$0
|
$0
|
| 13. |
Freddy C's Lounge/wildfiresmtx
|
$130,701 |
$103,253
|
$46
|
$27,402
|
| 14. |
Taste on Main Steak & Seafood
|
$108,729 |
$68,550
|
$32,367
|
$7,812
|
| 15. |
Railhouse
|
$105,277 |
$63,136
|
$491
|
$41,650
|
| 16. |
Creek House
|
$104,514 |
$66,130
|
$21,302
|
$17,082
|
| 17. |
Green Parrot
|
$101,208 |
$0
|
$0
|
$0
|
| 18. |
Chimy's San Marcos
|
$98,892 |
$76,727
|
$0
|
$22,165
|
| 19. |
Lupe Tortilla Mexican Restaurant
|
$94,704 |
$75,542
|
$3,619
|
$15,543
|
| 20. |
San Marcos Es Catering Co
|
$94,255 |
$58,780
|
$8,613
|
$26,862
|
| 21. |
54th Street
|
$93,240 |
$56,373
|
$6,238
|
$30,629
|
| 22. |
Black Rabbit Saloon / Shade Rooftop Patio
|
$92,746 |
$74,588
|
$818
|
$17,340
|
| 23. |
Evo Entertainment Center
|
$91,792 |
$51,941
|
$3,791
|
$36,060
|
| 24. |
Nephew's
|
$90,352 |
$64,005
|
$2,523
|
$23,824
|
| 25. |
The League
|
$90,099 |
$47,055
|
$25,121
|
$17,923
|
Top Performers in Alcohol Sales
Leading the pack for December 2025, HAYS CITY STORE on FM 150 W took the top spot with impressive total receipts of $203,894. They dominated the liquor category with $143,258, making it their strongest performer. Peak Beverage Texas LLC closely followed with $200,239, but they had a more balanced mix across liquor, wine, and beer, with wine sales notably higher than most others at $40,900.
Interesting Shifts and Trends
Neon Armadillo WTX LLC secured the third spot, emphasizing liquor sales at $118,361 out of their total $165,057. Meanwhile, Twin Peaks showed a unique sales pattern, heavily leaning towards beer at $97,815, which was the highest in beer sales among the top five. This could indicate a strong beer culture or specific promotions favoring beer at this establishment.
Noteworthy Observations
Camp Lucy and Trattoria Lisina are worth mentioning for their wine sales, with Trattoria Lisina leading in wine at $86,592. Both establishments show a preference for wine, possibly catering to a clientele with a taste for more refined offerings. In contrast, Mayloo's and Green Parrot reported zero sales across all categories, which might suggest data reporting issues or unique business models not reliant on direct alcohol sales.
Insights for Business Opportunities
For those in the business or looking to invest, the mixed success of establishments like Whiskey Ridge and Logies on the Square highlight the potential for specialization. Whiskey Ridge's substantial wine sales at $35,185 and Logies' focus on liquor with $107,585 suggest that tailored offerings can carve out niche markets. Observing these trends can help new entrants or existing businesses refine their strategies to maximize sales and customer satisfaction in Hays.
Hays Zip Codes By December 2025 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
78666
|
90 | $3,388,911 |
$1,931,107
|
$169,927
|
$953,752
|
| 2. |
78610
|
26 | $1,070,259 |
$585,272
|
$87,391
|
$352,820
|
| 3. |
78620
|
31 | $901,605 |
$565,952
|
$162,370
|
$144,508
|
| 4. |
78640
|
31 | $864,386 |
$499,157
|
$36,307
|
$287,782
|
| 5. |
78676
|
22 | $816,140 |
$524,810
|
$104,827
|
$186,503
|
| 6. |
78619
|
11 | $620,377 |
$380,216
|
$138,759
|
$101,402
|
Top Performing Areas
When it comes to alcohol sales in Hays for December 2025, the standout performer is clearly Zip Code 78666. With total sales hitting a whopping $3,388,911, this area makes up nearly half of Hays' total alcohol revenue. It's home to 90 establishments, indicating a bustling market for alcohol-related businesses.
Alcohol Preferences by Zip Code
Across the different zip codes, liquor dominates the sales mix. However, Zip Code 78620 shows a distinct preference, with 63% of its sales coming from liquor, closely followed by wine at 18%. In contrast, areas like Zip Code 78666 and Zip Code 78640 see a higher proportion of beer sales, accounting for 28% and 33% respectively. This suggests varied consumer preferences that businesses can tailor their offerings to.
Potential for New Establishments
Looking at the number of establishments relative to sales, Zip Code 78610 presents an interesting opportunity. Despite having only 26 establishments, it generated over $1 million in sales. This might indicate room for new players to enter and capture a share of the market.
Interesting Patterns
One intriguing insight is the relatively high wine sales percentage in Zip Code 78619, where wine sales account for 22% of the total. This is the highest across all zip codes, suggesting a niche market that could be further developed. Additionally, with just 11 establishments, there's potential for growth in both product range and business presence.
Hays Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Dec 2025 | 223 | $7,915,315 |
$4,624,083
|
$759,376
|
$2,119,735
|
3.1%
↑
|
| Nov 2025 | 226 | $7,678,687 |
$4,505,992
|
$774,754
|
$2,077,807
|
11.2%
↓
|
| Oct 2025 | 225 | $8,642,543 |
$5,219,276
|
$786,230
|
$2,485,877
|
13.1%
↑
|
| Sep 2025 | 226 | $7,641,345 |
$4,689,058
|
$656,887
|
$2,239,292
|
2.7%
↓
|
| Aug 2025 | 224 | $7,853,980 |
$4,895,215
|
$610,486
|
$2,166,837
|
9.4%
↑
|
| Jul 2025 | 227 | $7,181,897 |
$4,432,644
|
$546,315
|
$2,045,324
|
5.8%
↓
|
| Jun 2025 | 225 | $7,621,787 |
$4,681,977
|
$636,052
|
$2,172,646
|
19.8%
↓
|
| May 2025 | 227 | $9,501,453 |
$5,855,682
|
$821,147
|
$2,583,225
|
15.3%
↑
|
| Apr 2025 | 229 | $8,237,212 |
$4,945,537
|
$754,475
|
$2,350,051
|
5%
↓
|
| Mar 2025 | 217 | $8,672,189 |
$5,315,138
|
$872,283
|
$2,461,806
|
29.9%
↑
|
| Feb 2025 | 217 | $6,676,038 |
$4,117,744
|
$604,433
|
$1,881,105
|
9%
↑
|
| Jan 2025 | 228 | $6,123,632 |
$3,751,978
|
$557,171
|
$1,766,352
|
0%
↑
|
Overview of Alcohol Sales in Hays
Over the past year, alcohol sales in Hays have shown some interesting fluctuations. Total receipts peaked in May 2025, hitting a high of $9.5 million, buoyed by strong liquor and beer sales. This surge represents a significant increase of 15.35% from the previous month. However, the months following May saw a notable decline, particularly in June, where sales dropped by nearly 20%.
Seasonal Trends and Patterns
Looking at the seasonal trends, it seems that spring, particularly March to May, was a robust period for alcohol sales. March stood out with a remarkable 29.9% increase in sales, suggesting strong consumer demand possibly tied to local events or seasonal activities. In contrast, summer months like July experienced a dip, with total receipts falling by 5.77%, indicating a potential seasonal lull or market saturation.
Changes in Sales Mix
Examining the sales mix, liquor consistently dominated the market, making up the majority of sales each month. However, beer sales showed some interesting shifts, peaking in May alongside liquor, which could point to seasonal preferences or promotional activities. Wine, while the smallest segment, had its highest sales in March, possibly due to special events or tastings boosting demand.
Market Implications
The data suggests that while there is a strong baseline demand for alcohol in Hays, the market is susceptible to seasonal influences and external events. The drop in establishments by December, despite a rise in total receipts, might indicate consolidation in the market or a shift towards larger outlets. Businesses should consider these trends when planning inventory and marketing strategies, particularly focusing on peak months like March and May.
Economic Overview
Hays, Texas, is a burgeoning hub that benefits from its strategic location between Austin and San Antonio, two of the state's economic powerhouses. The city's economy is diverse, with significant contributions from the technology sector, manufacturing, and education services. Hays has attracted a range of tech startups, capitalizing on the talent pool from nearby universities and the vibrant entrepreneurial ecosystem. Additionally, the manufacturing industry, particularly in advanced materials and machinery, plays a crucial role in the local economy.
The business climate in Hays is characterized by a supportive local government that fosters innovation and growth. Incentive programs and a streamlined permitting process make it an attractive destination for new businesses. Over recent years, there has been a noticeable trend of increasing investment in infrastructure, which has further stimulated economic development and created a robust environment for business expansion.
Cultural Scene
Hays boasts a rich cultural scene that reflects the diversity and creativity of its residents. The city is known for its annual festivals, such as the Hays Arts and Music Festival, which draws artists and musicians from across Texas and beyond. This event, among others, has positioned Hays as a cultural destination in the region.
For art enthusiasts, the local galleries and public art installations offer a constant source of inspiration and connection to the community. The Hays Cultural Center frequently hosts exhibitions and performances, making it a cornerstone of the city's cultural life. These events and attractions not only enrich the community but also attract visitors, contributing to the local economy.
Lifestyle
Hays offers a unique lifestyle that combines the charm of a small town with the conveniences of urban living. Popular neighborhoods such as Plum Creek and Sunfield provide residents with a variety of housing options, from modern apartments to family-friendly homes. These areas are known for their community spirit and accessibility to parks and recreational facilities.
The city's entertainment districts are vibrant with a mix of local eateries, boutique shops, and entertainment venues. Downtown Hays is particularly popular for its eclectic mix of independent businesses and lively street markets. The local character is defined by a strong sense of community and a commitment to sustainability, making it an appealing place for families and young professionals alike.
Future Outlook
The future of Hays looks promising, with several development plans aimed at accommodating its growing population while maintaining its unique character. Infrastructure projects are underway to improve transportation links and support economic growth, including expansions to road networks and public transit systems.
Hays is experiencing a steady influx of new residents and businesses, driven by its attractive quality of life and economic opportunities. The city is actively planning for sustainable growth, ensuring that development projects align with environmental and community goals. As Hays continues to evolve, it remains a compelling prospect for investors and businesses looking to tap into its dynamic market and thriving community.