Hays County Alcohol Sales

Top Performers in Hays Alcohol Sales

Leading the pack in June 2025 is HAYS CITY STORE with total receipts hitting $234,310. Liquor sales are the major contributor here, accounting for $171,543 of the total. This establishment clearly has a strong pull in the liquor market, with beer sales also notable at $54,313.

CAMP LUCY follows closely, amassing $209,874 in total receipts. Unlike HAYS CITY STORE, wine sales for CAMP LUCY are significant, contributing $79,348, which is almost equal to their liquor sales. It's interesting to see such a balanced distribution between liquor and wine sales here.

Beer-Centric Establishments

TWIN PEAKS stands out with its beer sales leading the charge at $104,175, making it a popular spot for beer enthusiasts. Despite a lower contribution from wine, their total receipts reach $164,825, showing strong performance in the beer category.

ZELICKS also makes its mark with a total receipt of $162,955. Here, liquor takes the top spot in sales, but beer follows closely, indicating a well-rounded appeal to customers seeking both spirits and brews.

Noteworthy Trends and Insights

Among the top sellers, NATE'S AT BUDA MILL AND GRAIN, INC. is noteworthy with its strong liquor sales at $91,513, contributing significantly to its total receipts of $147,604. Such a focus on liquor might suggest a specialized offering or customer preference.

In the mid-range, TRATTORIA LISINA demonstrates a distinct preference for wine with $77,578 in wine sales, nearly double its liquor sales. This may indicate a niche market focused on wine lovers, differentiating itself in the competitive market.

At the lower end of the top 25, DRIPPING SPRINGS DISTILLING is unique in its exclusive focus on liquor, with no wine or beer sales reported. This specialization might cater to a specific clientele or reflect the establishment's branding strategy.

Top Performers in Alcohol Sales

When looking at alcohol sales in Hays for June 2025, Zip Code 78666 clearly leads the pack with a whopping $3,184,653 in sales, which is nearly half of the total sales across all zip codes. With 89 establishments, it boasts the highest concentration of sales, primarily driven by liquor, which makes up 60% of its sales mix.

Sales Mix Variations

Different zip codes in Hays show distinct preferences for types of alcohol. For instance, Zip Code 78620 stands out with a higher wine preference, as wine accounts for 16% of its sales—much higher than in other areas. On the other hand, Zip Code 78640 has the highest beer sales percentage at 38%.

Opportunities for New Establishments

With a total of 212 establishments across six zip codes, there's a noticeable variance in business density. Zip Code 78619 has the fewest establishments (11) but still manages substantial sales. This could indicate an opportunity for new businesses to tap into a potentially underserved market, especially in areas with fewer outlets like 78619 and 78676.

Interesting Patterns and Insights

It's noteworthy that liquor consistently dominates the sales mix across all zip codes, ranging from 53% to 66%. This strong preference for liquor suggests that new businesses might benefit from focusing on liquor offerings. Additionally, the relatively even distribution of beer sales across zip codes indicates a stable demand that could be leveraged by new and existing establishments alike.

Overview of Alcohol Sales in Hays

Over the past 12 months, alcohol sales in Hays have shown some interesting trends, with notable fluctuations in both total receipts and the number of establishments. The month of May 2025 stood out with the highest sales, reaching an impressive $9.5 million in total receipts, which was a significant 15.35% increase from April. This spike suggests a seasonal boost, possibly due to events or holidays driving higher consumption.

Monthly Fluctuations and Trends

June 2025, however, saw a noticeable drop to $7.76 million, an 18.33% decrease from May. This decline might indicate a post-peak slump, which is common after a high sales month. Interestingly, the number of establishments remained relatively stable throughout the year, with a slight decrease in June, down by 0.88% from May.

Sales Mix: Liquor, Wine, and Beer

When examining the sales mix, liquor consistently accounted for the largest share of sales, peaking at $5.86 million in May. Beer and wine followed, with beer sales reaching $2.58 million in the same month. This trend highlights a strong preference for liquor in Hays, although beer and wine sales also saw notable increases during peak months.

Year-over-Year Insights

Looking at the data from late 2024, we see that October had a significant sales boost compared to the preceding months, with total receipts climbing by 8.46% from September. This upswing suggests a pattern where the fall season may encourage higher alcohol consumption, possibly linked to social events and gatherings leading into the holiday season.

Market Implications

For businesses, understanding these trends is crucial for inventory planning and marketing strategies. The May sales peak suggests opportunities for targeted promotions and events, while the post-peak dip in June warns of potential overstocking risks. The steady dominance of liquor sales indicates that businesses might benefit from focusing on premium liquor offerings to capture the largest share of the market.