Harrison County Alcohol Sales

Top Performers in June 2025

June 2025 saw some interesting shifts in Harrison's alcohol sales. At the top of the list, we have Rosaria's of Marshall with total receipts of $44,775, though intriguingly, none of this was attributed to alcohol sales. This might indicate a strong focus on food or other non-alcoholic offerings that are drawing in customers.

The Ginocchio secured its place as the leader in actual alcohol sales with $25,634 in total receipts. Its liquor sales alone amounted to $16,001, showcasing its popularity as a spot to enjoy high-quality cocktails.

Strong Contenders

Both Chili's Grill & Bar and Applebee's Neighborhood Grill & Bar followed closely, with total sales just over $24,000 each. These establishments also showed a balanced mix of liquor and beer sales, appealing to a diverse customer base. Notably, Chili's had strong beer sales at $10,439, while Applebee's led slightly in liquor sales with $13,619.

El Taco Mexican Restaurant also stood out by securing $22,473 in total sales, with a significant portion from liquor. This highlights its appeal as a destination for margaritas and other popular mixed drinks.

Emerging Trends and Insights

Interestingly, High Horse 1898 made a solid impact with over $15,000 in sales, predominantly driven by liquor. This suggests a growing trend in patron preference for venues offering unique or premium liquor options.

Meanwhile, Legends Social Club and East End Pub showed competitive beer sales, indicating a strong market for beer-centric bars in the area. Both establishments reported nearly equal splits between liquor and beer sales, pointing to their dual appeal.

Other Notable Mentions

Among the lower-tier establishments, Blissmoor Valley Ranch Company Store demonstrated remarkable efficiency with $6,635 in sales, largely from liquor, which could suggest a niche market approach or an emphasis on quality over quantity.

It's worth noting the lack of sales from The Paresian Club and Chances II Social Club. This absence of sales data could indicate temporary closures or operational challenges that might be worth investigating for those considering business opportunities or partnerships in the area.

Concentration of Alcohol Sales

In June 2025, Harrison's alcohol sales tell an intriguing story across its three zip codes. Zip code 75605 leads the pack with an impressive $911,796 in total sales, representing nearly 78% of the overall sales in the area. This zip code also boasts the highest number of establishments at 38, making it a bustling hub for alcohol commerce.

Alcohol Type Preferences

Each zip code shows distinct preferences in alcohol consumption. In 75605, liquor dominates the sales mix at 57%, with beer and wine trailing behind. Meanwhile, 75672 has the highest proportion of beer sales at 41%, suggesting a different consumer preference in this area. Zip code 75670 offers a more balanced mix, though liquor still leads at 42%.

Opportunities for New Establishments

With 57 establishments spread across three zip codes, there's a noticeable concentration in 75605, but opportunities exist in other areas. Zip code 75672, with only eight establishments, could be ripe for growth, especially considering its unique inclination towards beer. Expanding here might cater to an underserved market.

Additional Insights

A closer look at the sales distribution suggests that while 75605 is the clear leader in total sales, the diversity in sales mix across the zip codes highlights varying consumer preferences. This information can be invaluable for businesses looking to tailor their offerings to local tastes and maximize potential revenue.

Monthly Sales Trends

Over the past year in Harrison, alcohol sales have shown some interesting patterns. June 2025 closed with a dip in total receipts, down by 8.5% from May, despite only a slight decrease in the number of establishments. May was the standout month, bringing in the highest sales at $281,617, likely due to a consistent number of establishments and strong liquor sales that month.

The early months of 2025 saw a rollercoaster in sales. February experienced a significant drop of 32.39% in receipts, possibly due to seasonal factors or post-holiday spending slowdowns. However, March rebounded with a 16.19% increase, maintaining momentum through April with another impressive 23.27% uptick as the number of establishments increased.

Seasonal Patterns

Looking at the latter half of 2024, December's sales surged by 36.23%, a clear holiday effect, with liquor sales leading the charge. November and October held steady, suggesting a seasonal build-up towards the holiday peak. The summer months, particularly July and August, were comparatively quieter, with July marking the lowest sales at $162,494.

Sales Mix Dynamics

Throughout the year, liquor was consistently the top performer across all months, with May 2025 being particularly strong at $136,494. Beer sales remained stable, peaking in May as well, aligning with warmer weather and likely outdoor events. Wine, while the smallest category, saw its highest sales in December, indicating a preference for wine during the festive season.

Market Implications

The fluctuations in sales and establishment numbers suggest a dynamic market in Harrison. The resilience in liquor sales, despite overall market dips, could indicate a steady demand for premium spirits. Meanwhile, the beer market appears sensitive to seasonal events, peaking during warmer months. For businesses, tapping into these patterns by aligning promotions and inventory with these trends could enhance profitability.