Guadalupe County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Guadalupe's alcohol sales for June 2025 is EVO Entertainment with impressive total receipts of $102,974. The venue's strong suit appears to be liquor sales, contributing $60,056, while beer and wine make up the rest. This entertainment hub seems to capitalize on a broad audience seeking both entertainment and a diverse beverage selection.

Not far behind, Longshotz Sports Bar and Old Main Icehouse both demonstrate robust sales figures, with receipts of $86,132 and $84,211, respectively. Longshotz shows a strong preference for liquor, much like EVO, while Old Main Icehouse balances its sales more evenly between liquor and beer.

Trends and Insights

An interesting trend is the consistent strength of liquor sales across the top establishments. Los Cucos Mexican Cafe XI Inc and Lake Breeze Ski Lodge Inc also exhibit high liquor sales, with Los Cucos reaching $59,764. Wine sales, however, appear to be a smaller segment, with Lake Breeze achieving one of the higher wine sales figures at $16,054.

In contrast, The Bandit Golf Club shows a significant preference for beer, clocking in at $32,968, which is on par with its liquor sales. This could indicate a targeted strategy towards patrons who prefer a more relaxed, beer-centric environment.

Notable Mentions

Despite being lower on the overall sales list, Ernie's and Old Times Restaurant & Bar report zero sales across all categories, which might suggest operational changes or reporting issues. Meanwhile, Varsity Inn, with a more balanced approach, maintains a steady flow of liquor and beer sales, revealing the potential for diverse business models in Guadalupe's alcohol market.

Observing these patterns can offer valuable insights for business owners looking to enhance their offerings or considering new ventures in the area. The dominance of liquor sales suggests a lucrative opportunity, while the variance in beer and wine preferences highlights the importance of understanding your customer base.

Concentration of Alcohol Sales

In June 2025, Guadalupe saw total alcohol sales reach a significant $1,189,449 across seven zip codes. The lion's share of these sales came from zip code 78155, which alone accounted for over half of the total sales with $628,291. This area not only had the highest sales but also the most establishments at 34, indicating a bustling market for alcohol sales.

Alcohol Preferences by Zip Code

When it comes to the types of alcohol being sold, there are some interesting trends. For instance, zip code 78123 stands out with a strong preference for liquor, which makes up 68% of its total sales, much higher than other areas. Meanwhile, zip code 78155 had a more varied mix, with liquor, wine, and beer contributing 51%, 3%, and 38% respectively to its sales.

Opportunities for New Establishments

Looking at the distribution of establishments, there appears to be a potential opportunity for growth in zip codes like 78124 and 78683, despite their low sales figures of $3,524 and $3,191 respectively. These areas have fewer establishments, suggesting that new entrants could tap into an under-served market, especially considering their high beer sales percentages.

Additional Insights

One peculiar finding is from zip code 78670, which reported no sales despite having an establishment. This might indicate an operational issue or a recent opening that has yet to gain traction. Overall, the data reveals a diverse market landscape with varying preferences and opportunities for business expansion in Guadalupe's alcohol sector.

Overall Trends in Alcohol Sales

Over the past 12 months in Guadalupe, alcohol sales have experienced some interesting shifts. The most notable spike occurred in May 2025, where total receipts reached their peak at $2,072,927. This represents a significant 20.34% increase from the previous month, April 2025. However, sales dropped by 7.5% in June 2025, indicating a potential seasonal fluctuation or market correction following the high in May.

Seasonal Patterns and Market Dynamics

Examining the data reveals a possible seasonal pattern. For instance, December 2024 saw a slight decline compared to November despite the holiday season, but this was followed by a spike in January 2025. This could suggest post-holiday promotions or increased consumer spending at the beginning of the year. Another notable trend is the consistent establishment growth. The number of establishments increased from 69 in February 2025 to 81 by June 2025, indicating a robust market expansion.

Sales Mix Insights

Liquor consistently dominated the sales mix, with May 2025 showing the highest liquor sales at $1,077,438. This strong preference for liquor might suggest consumer preference for spirits over other alcoholic beverages. Meanwhile, beer sales peaked in May 2025 as well but showed a more volatile trend, possibly reflecting differing consumer occasions or preferences.

On the other hand, wine sales have been relatively stable, albeit the smallest segment, with a slight peak in February 2025 at $120,687. This stability might point to a dedicated but smaller consumer base compared to those of liquor and beer.

Implications for the Industry

The fluctuations in sales figures and establishment numbers suggest several opportunities and challenges for businesses in the alcohol sector. The growth in establishments indicates a competitive market with potential for new entrants. However, businesses must be mindful of the apparent seasonal sales patterns and adjust their strategies accordingly. For instance, leveraging promotions during slower months and capitalizing on peak periods like May could enhance sales performance.

Overall, the data highlights the importance of understanding consumer preferences and market dynamics to successfully navigate the alcohol sales landscape in Guadalupe. Maintaining a diverse product offering and staying attuned to consumer trends can provide a competitive edge in this evolving market.