Guadalupe County Alcohol Sales

Top Performers in Alcohol Sales

Leading the pack in Guadalupe's alcohol sales for December 2025 is EVO Entertainment with total receipts of $109,081. This venue has a balanced mix of sales with liquor bringing in $63,016, wine at $7,656, and beer at $38,409. Their entertainment-driven atmosphere seems to be a big draw for patrons.

Following closely is LongShotz Sports Bar with $96,091 in total sales. They surpass EVO in liquor sales, generating $63,535, but lag slightly in beer and wine. Their focus on sports and drinks makes them a popular spot for sports enthusiasts.

Noteworthy Establishments

Los Cucos Mexican Cafe XI Inc ranks third, amassing $77,831, primarily through liquor at $54,656. Their strong emphasis on cocktails complements the Mexican dining experience, setting them apart from other dining establishments.

Old Main Icehouse and Willie's Grill & Icehouse also make strong showings with total receipts of $70,916 and $56,298 respectively. Both venues show a balanced distribution between beer and liquor sales, indicating a diverse clientele.

Interesting Trends and Changes

Notably, Varsity Inn and The 1908 are neck and neck with just a $23 difference in total sales. Varsity Inn leans heavily on liquor sales, while The 1908 also has a focus on cocktails. This suggests a competitive atmosphere in the local bar scene.

Meanwhile, The Archive Coffee & Cocktail Bar shows zero alcohol sales, possibly indicating a temporary closure or a shift in business focus. Similarly, Backwoods Ice House also reports no alcohol sales, which stands out against the other bustling establishments.

Opportunities for Growth

With many businesses located along Interstate 35, proximity to this major highway appears advantageous for attracting customers. New businesses looking to enter the market might consider locations with high visibility and accessibility.

Additionally, venues with a strong theme or niche, such as sports bars or Mexican cafes, seem to perform exceptionally well. This could be a strategic consideration for new entrants aiming to carve out a distinct place in Guadalupe’s vibrant nightlife scene.

Top Performing Zip Codes

In December 2025, the alcohol sales landscape in Guadalupe was dominated by two key players. Zip Code 78155 led the charge with total sales reaching $585,347 across 30 establishments. Close on its heels, Zip Code 78108 posted impressive sales of $409,460 from 15 establishments. Together, these two zip codes accounted for a whopping 95% of the total sales, clearly marking them as the commercial hubs for alcohol sales in the region.

Alcohol Preferences by Area

While liquor consistently took the largest slice of the sales pie in most areas, preferences varied. In Zip Code 78155 and 78108, liquor dominated, accounting for over half of the sales. Interestingly, Zip Code 78638 bucked the trend with beer making up 51% of its sales, showing a clear preference for hops over hard spirits in this area.

Opportunities for Expansion

Given the high sales concentration in a few zip codes, there are intriguing opportunities for new establishments in underrepresented areas. Zip Codes 78123, 78124, and 78683 together have only four establishments yet show a decent mix of sales, indicating potential for growth. Conversely, Zip Code 78670 showed no sales despite having an establishment, pointing to possible market entry challenges or untapped potential.

Key Insights and Patterns

Overall, the data reveals a strong preference for liquor across most regions, yet pockets of beer dominance suggest diverse consumer tastes. With seven zip codes but only 52 establishments, there's room for market expansion, particularly in areas with fewer outlets. Understanding these nuanced preferences can help businesses tailor their offerings to meet local demand effectively.

Overall Trends and Highlights

The past year in alcohol sales in Guadalupe has been anything but predictable. May 2025 was the standout month, boasting the highest total receipts at $2,072,927. This spike was driven by a notable increase in liquor sales, which soared to $1,077,438. The trend suggests that events or seasonal factors might have played a significant role in the uptick.

Seasonal Patterns and Fluctuations

Interestingly, the months leading up to May showed a gradual buildup, with March and April both witnessing steady growth in sales, hinting at a possible pre-summer rush. However, the months following May saw a notable decline, particularly in June, where receipts dropped by 13.6%. This drop could suggest a post-peak slump, common after major holiday or event seasons.

Sales Mix: Liquor, Wine, and Beer

Throughout the year, liquor consistently led the sales mix, peaking in May. Beer sales also showed resilience, maintaining a solid presence with minor fluctuations, while wine sales remained relatively stable but less significant in comparison. Notably, wine peaked in February at $120,687, which might be attributed to Valentine's Day celebrations.

Market Dynamics and Establishment Changes

The number of establishments varied, peaking in October with 83 establishments, which also corresponded with a significant rise in total receipts. This suggests a competitive market where new entrants or seasonal pop-ups may influence overall sales. The fluctuation in establishment numbers appears to correlate with sales trends, indicating a dynamic market responding to consumer demand.

Implications for Business

For businesses looking to capitalize on these trends, understanding the seasonal spikes and the composition of sales can be crucial. Focusing on liquor promotions during peak months and leveraging beer's steady demand could maximize sales potential. Moreover, keeping an eye on establishment dynamics could provide insights into market saturation and opportunities for strategic expansion or differentiation.