Waco Alcohol Sales

Top Performers in Waco's Alcohol Sales

The standout performer in Waco's December 2025 alcohol sales is Hotel 1928 on Washington Ave, leading the pack with total receipts of $155,207. Notably, liquor sales dominate their revenue at $101,717, showcasing a strong preference for spirits among their patrons. Wine and beer also contribute significantly, with $38,167 and $15,323 in sales, respectively.

Following closely is George's on Speight Ave, registering total receipts of $148,606. This establishment has a more balanced sales mix, with beer being a major draw at $66,547, almost equaling their liquor sales of $79,960. Wine, however, doesn't seem to be a major focus here, contributing only $2,099.

Notable Trends and Insights

A noticeable trend is the strong performance of venues with a diverse beverage offering. Tia Juanita's Fish Camp Waco and Hotel Herringbone both feature prominently in the top four, each boasting significant liquor sales complemented by beer and wine. This mix might suggest that variety is key to attracting a broad customer base.

Interestingly, La Fiesta Restaurant stands out for its high liquor sales relative to wine and beer, with liquor receipts at $87,864. This indicates a strong preference among its clientele for cocktails or other liquor-based drinks, which could be a niche worth exploring for similar establishments.

Insights for Business Development

For business owners and investors, these insights could guide decisions on inventory and marketing strategies. Establishments like Blacks Beverage Co and Casa Do Brasil Waco show that a strong wine selection can be a significant revenue driver, which might be an underexploited opportunity in some areas.

Additionally, the data suggests that locations with a strong focus on beer, such as Scruffy Murphy's and Texas Roadhouse, maintain a steady customer base, emphasizing the importance of tapping into popular beer trends and promotions.

Top Areas for Alcohol Sales

In December 2025, Waco's alcohol sales reached a total of $5,380,904, spread across nine zip codes. The standout area was Zip Code 76701, which brought in a whopping $1,439,280 from 40 establishments. It seems downtown Waco is bustling, with a preference for liquor, making up 63% of sales here.

Following closely is Zip Code 76706, with $1,193,425 in sales across 32 establishments. This area has a more diverse sales mix, with a significant portion of sales coming from beer (31%) and liquor (48%). It suggests a lively scene that attracts both liquor and beer enthusiasts alike.

Alcohol Preferences by Area

When diving into the types of alcohol sold, Zip Code 76710 mirrors downtown’s preference, with liquor comprising 64% of its $1,162,994 total sales. Meanwhile, Zip Code 76711 shows a different trend, where beer sales make up a hefty 45% of its total, indicating a strong local beer culture.

For wine lovers, Zip Code 76712 stands out, with wine accounting for 13% of its sales, the highest among all zones. This could indicate an opportunity for wine-focused businesses to cater to this niche market.

Opportunities for New Establishments

Despite its smaller sales figure, Zip Code 76707 presents a unique opportunity for new establishments. With only two businesses, the area achieved $9,400 in sales, suggesting room for growth and expansion in a less crowded market.

Similarly, Zip Code 76704 and Zip Code 76705 have relatively low numbers of establishments compared to their sales figures, indicating potential for new ventures to tap into these markets.

Additional Insights

Overall, liquor remains the dominant choice across most zip codes, though beer has a strong presence in certain areas like 76711 and 76706. This suggests a varied consumer base, with opportunities for businesses to tailor their offerings. Waco’s alcohol scene is vibrant and diverse, with each area displaying its unique character and preferences.

Overview of Alcohol Sales in Waco

The past year has been a rollercoaster for alcohol sales in Waco, with notable peaks and troughs. May 2025 stood out as the month with the highest sales, reaching a total of $5,818,142. This peak coincided with an increase in the number of establishments, suggesting that more venues might have opened to capitalize on the demand. In contrast, December 2025 saw a robust $5,008,127 in sales, marking a 7.01% increase from November, despite a slight drop in the number of establishments.

Seasonal Patterns and Trends

Alcohol sales in Waco displayed clear seasonal trends. For instance, there was a noticeable dip in sales during June and July, potentially due to a post-summer lull or holiday recovery period. However, sales rebounded in August with a significant 16.91% increase, perhaps driven by back-to-school events and end-of-summer gatherings. The fluctuations suggest that businesses should prepare for high demand in late spring and late summer.

Changes in Sales Mix

Throughout the year, liquor consistently dominated the sales mix, peaking at $3,432,582 in May. Meanwhile, beer sales showed a more erratic pattern, with notable highs in October and August. Wine sales remained relatively stable but lower compared to liquor and beer. This trend indicates a strong preference for liquor in the Waco market, suggesting businesses might benefit from focusing on liquor promotions and offerings.

Market Implications

The data suggests that the Waco market is responsive to seasonal events and changes in the number of operating establishments. The strong performance in liquor sales could indicate opportunities for businesses to expand their range of offerings in this category. Additionally, the fluctuations in beer and wine sales might reflect changing consumer tastes or seasonal preferences, which businesses should consider when planning inventory and promotions.

Year-over-Year Comparisons

Comparing year-over-year trends, there's a noticeable overall increase in total receipts from January to December. This upward trajectory could be a sign of a recovering or expanding market. Businesses should take note of these patterns to better strategize their operations, ensuring they can meet consumer demands during peak periods and adjust for slower months.