Nestled in the vibrant Houston metropolitan area, Sugar Land, Texas, is a city known for its rapid growth and diverse community. As one of the state's economic powerhouses, Sugar Land boasts a thriving market for various industries, including the dynamic world of alcohol sales. This report delves into the city's alcohol sales landscape, offering a comprehensive, data-driven analysis for 2025.
Our exploration begins with a detailed table and analysis of the top alcohol-selling establishments in Sugar Land. Here, you'll discover which venues are leading the market and driving sales. We then move to a breakdown of alcohol sales by zip code, highlighting the areas with the highest concentration of sales and providing insight into local consumer behavior.
Finally, the report presents a monthly trends analysis, illustrating how alcohol sales have evolved over the past year. This section offers valuable perspectives on seasonal fluctuations and consumer preferences. Together, these insights paint a vivid picture of the alcohol sales market in Sugar Land, equipping readers with the knowledge to understand this bustling industry better.
Top 25 Sugar Land Businesses By September 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Smart Financial Centre at Sugar Land
|
$315,830 |
$190,762
|
$24,011
|
$101,057
|
| 2. |
Little Woodrow's
|
$289,001 |
$158,937
|
$5,316
|
$124,748
|
| 3. |
Perry's Grille & Steakhouse
|
$145,654 |
$71,229
|
$71,467
|
$2,958
|
| 4. |
Pappasito's Cantina
|
$126,201 |
$109,321
|
$2,243
|
$14,637
|
| 5. |
Baker St Pub & Grill
|
$117,081 |
$73,835
|
$3,338
|
$39,908
|
| 6. |
The Rouxpour
|
$115,572 |
$85,099
|
$24,954
|
$5,519
|
| 7. |
Bar Louie
|
$107,197 |
$81,138
|
$5,885
|
$20,174
|
| 8. |
Lago Mariscos
|
$99,379 |
$64,479
|
$2,110
|
$32,790
|
| 9. |
Flying Saucer Draught Emporium
|
$98,454 |
$13,101
|
$2,356
|
$82,997
|
| 10. |
Scholars & Scoundrels Bar & Grill
|
$79,964 |
$0
|
$0
|
$0
|
| 11. |
Sugar Creek Country Club
|
$75,765 |
$29,769
|
$22,851
|
$23,145
|
| 12. |
Brick House Tavern + Tap
|
$75,027 |
$35,123
|
$6,160
|
$33,744
|
| 13. |
Lupe Tortilla Mexican Resturant
|
$73,965 |
$62,610
|
$3,119
|
$8,236
|
| 14. |
Big Ben Tavern Sugarland
|
$69,330 |
$41,904
|
$1,611
|
$25,815
|
| 15. |
Los Tios Mexican Restaurant
|
$68,756 |
$60,414
|
$3,166
|
$5,176
|
| 16. |
Bb Italia Kitchen & Bar
|
$61,927 |
$29,055
|
$29,670
|
$3,202
|
| 17. |
Spectators Bar & Grill
|
$59,990 |
$34,085
|
$4,978
|
$20,927
|
| 18. |
Sweetwater Country Club
|
$59,210 |
$29,556
|
$17,433
|
$12,221
|
| 19. |
Sugar Land Marriott Towne Center
|
$56,358 |
$56,358
|
$0
|
$0
|
| 20. |
Gringo's Mexican Kitchen No. 13
|
$56,007 |
$47,207
|
$1,590
|
$7,210
|
| 21. |
Bullpen Pizza & Sports Bar
|
$55,001 |
$36,574
|
$1,293
|
$17,134
|
| 22. |
Gridiron Bar & Grill
|
$51,410 |
$32,881
|
$607
|
$17,922
|
| 23. |
Bj's Restaurants Inc
|
$50,665 |
$23,189
|
$7,742
|
$19,734
|
| 24. |
Spectators Bar and Grill
|
$48,608 |
$31,157
|
$3,279
|
$14,172
|
| 25. |
Keeper's Japanese Restaurant & Bar
|
$47,097 |
$28,543
|
$11,583
|
$6,971
|
Top Alcohol-Selling Venues
Leading the charge in Sugar Land's alcohol sales for September 2025 is the SMART FINANCIAL CENTRE AT SUGAR LAND with impressive total receipts of $315,830. This venue shines in liquor sales, pulling in $190,762, while also maintaining a strong beer sales figure at $101,057. The center's balanced offering across all categories speaks to its diverse audience appeal.
In a close second, LITTLE WOODROW'S brings in $289,001 in total receipts, with beer sales standing out at $124,748. This popular spot seems to be the go-to for beer enthusiasts, although its liquor sales are nothing to scoff at, contributing $158,937 to the total.
Noteworthy Establishments
PERRY'S GRILLE & STEAKHOUSE has carved out a niche with a strong wine presence, boasting wine sales of $71,467, almost equal to its liquor sales. This suggests a clientele that appreciates a fine dining experience with a glass of wine.
Meanwhile, PAPPASITO'S CANTINA focuses heavily on liquor, with $109,321 in sales compared to its modest wine and beer offerings. This trend may indicate a preference for cocktails and spirits among its patrons.
Interesting Trends
The beer-centric FLYING SAUCER DRAUGHT EMPORIUM stands out with beer sales hitting $82,997, a striking contrast to its much lower liquor and wine sales. This clearly positions it as a beer lover's haven.
THE ROUXPOUR shows a well-rounded approach, with liquor and wine sales both contributing significantly, at $85,099 and $24,954 respectively. This mix could reflect a balanced menu appealing to varied tastes.
Observations on Smaller Venues
Despite smaller overall sales, GRINGO'S MEXICAN KITCHEN NO. 13 impresses with its focus on liquor, achieving $47,207, which suggests a strong preference for margaritas and other cocktails typical of a Mexican culinary experience.
BIG BEN TAVERN SUGARLAND shows a similar trend, with a significant portion of its $69,330 total coming from liquor sales, indicating a potential hotspot for those seeking a hearty drink after work.
Sugar Land Zip Codes By September 2025 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
77479
|
56 | $2,318,730 |
$1,298,326
|
$311,582
|
$581,382
|
| 2. |
77478
|
48 | $1,277,912 |
$829,172
|
$146,695
|
$300,553
|
| 3. |
77498
|
9 | $158,845 |
$51,886
|
$1,697
|
$21,346
|
Top Alcohol Sales Areas in Sugar Land
When it comes to alcohol sales in Sugar Land for September 2025, Zip Code 77479 is the clear leader, boasting a whopping $2,318,730 in total sales. With 56 establishments, it seems this area is a bustling hub for alcohol enthusiasts. This suggests a high demand, making it an attractive spot for any new ventures.
The Alcohol Mix Across Zip Codes
It's interesting to see the differences in alcohol preferences across the zip codes. In 77479, liquor dominates with a 56% share, while beer takes up 25%, and wine lags behind at 13%. Meanwhile, 77478 has an even stronger tilt towards liquor at 65%, suggesting a robust market for spirits. Zip Code 77498 presents a different picture, where liquor still leads but at a lower 33%, with beer and wine making up a much smaller portion.
Opportunities for New Establishments
Considering the number of establishments, Zip Code 77498, with only 9 venues, seems under-served compared to its neighbors. Despite its lower overall sales of $158,845, the smaller number of establishments might indicate room for growth, especially if targeted with the right mix of products.
Interesting Patterns and Insights
Overall, liquor is the top choice across all zip codes, suggesting that any business looking to enter the market should consider focusing on spirits. The low percentage of wine sales in all areas might indicate an opportunity for niche wine bars or specialty stores to capture more market share. Additionally, with 77479 and 77478 already saturated with establishments, businesses might benefit from finding innovative ways to differentiate themselves in these competitive markets.
Sugar Land Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Sep 2025 | 112 | $3,735,724 |
$2,162,115
|
$459,176
|
$901,585
|
1.8%
↓
|
| Aug 2025 | 113 | $3,804,108 |
$2,310,677
|
$468,511
|
$943,464
|
9.1%
↑
|
| Jul 2025 | 113 | $3,487,884 |
$2,104,892
|
$442,400
|
$859,136
|
9.7%
↓
|
| Jun 2025 | 112 | $3,861,430 |
$2,311,050
|
$479,715
|
$909,029
|
7%
↓
|
| May 2025 | 113 | $4,154,055 |
$2,548,825
|
$527,158
|
$903,159
|
4.4%
↑
|
| Apr 2025 | 112 | $3,978,485 |
$2,389,986
|
$508,616
|
$955,143
|
5%
↑
|
| Mar 2025 | 100 | $3,790,135 |
$2,366,743
|
$497,138
|
$926,254
|
14.9%
↑
|
| Feb 2025 | 105 | $3,298,184 |
$2,037,294
|
$473,444
|
$742,205
|
3.7%
↑
|
| Jan 2025 | 113 | $3,179,711 |
$1,886,482
|
$427,196
|
$688,082
|
27.5%
↓
|
| Dec 2024 | 112 | $4,387,516 |
$2,620,230
|
$641,483
|
$1,020,982
|
12.7%
↑
|
| Nov 2024 | 112 | $3,891,578 |
$2,339,587
|
$526,157
|
$931,683
|
2.8%
↑
|
| Oct 2024 | 112 | $3,785,246 |
$2,253,477
|
$494,361
|
$988,032
|
0%
↑
|
Overview of Alcohol Sales in Sugar Land
Over the past year, Sugar Land's alcohol sales have shown intriguing trends, with December 2024 standing out as the peak month for sales. Total receipts hit a high of $4,387,516, driven by a surge in liquor sales, which reached $2,620,230. This spike is likely influenced by holiday celebrations and festive gatherings, a common seasonal pattern in the alcohol industry.
Monthly Fluctuations and Trends
After the December peak, there was a noticeable drop in January 2025, with sales plummeting by 27.53%. This post-holiday slump is typical, as consumers often cut back on spending after the holiday season. However, sales began to stabilize and gradually increase in the following months, with a significant rebound in March 2025, where receipts rose by 14.92% compared to February.
Changes in Sales Mix
Throughout the year, liquor consistently accounted for the largest portion of total sales, indicating a strong preference among consumers. However, beer and wine also played significant roles, particularly during months with overall higher sales, such as December 2024 and May 2025. These months saw wine and beer sales contributing more substantially to the total receipts, suggesting that when consumers are spending more on alcohol, they tend to diversify their purchases.
Market Dynamics and Establishments
The number of alcohol-selling establishments in Sugar Land remained relatively stable, with minor fluctuations. Notably, there was a 12% increase in establishments in April 2025, which coincided with a rise in receipts. This suggests that more outlets can lead to increased sales, likely due to improved accessibility for consumers. However, the slight declines in the number of establishments in some months did not significantly impact overall sales trends.
Implications for the Industry
For businesses in the alcohol industry, understanding these trends is crucial. The data suggests that aligning marketing efforts with seasonal patterns, such as the holiday season, can maximize revenue. Additionally, maintaining a diverse selection of alcohol types can cater to consumer preferences, especially during peak spending periods. Keeping a close eye on the number of establishments and their distribution can also play a key role in capturing market share.
Economic Overview
Sugar Land, Texas, is a thriving economic hub in the Houston metropolitan area, known for its diverse and robust business climate. The city is home to a number of major industries, including energy, healthcare, and technology, which have significantly contributed to its growth and prosperity. Major companies such as Fluor Corporation and Schlumberger have established headquarters here, underscoring Sugar Land's appeal as a business-friendly environment. The city's strategic location and well-developed infrastructure make it an attractive destination for both established businesses and startups.
In recent years, Sugar Land's economic landscape has been shaped by a strong focus on innovation and sustainability. The city has actively fostered an entrepreneurial spirit, supported by a range of business incubators and co-working spaces. This proactive approach has resulted in a steady influx of investments and a healthy job market, further cementing its reputation as a dynamic and forward-thinking city.
Cultural Scene
Sugar Land boasts a vibrant cultural scene that reflects its rich heritage and diverse community. The annual Cultural Kite Festival is a highlight, attracting visitors from across the region to celebrate the city's multicultural makeup. The Smart Financial Centre at Sugar Land is a premier venue for live entertainment, hosting concerts, theater productions, and other events that draw large audiences.
The city is also home to a number of museums and galleries, such as the Houston Museum of Natural Science at Sugar Land, which offer residents and tourists alike a chance to engage with art, history, and science. These cultural attractions, complemented by a calendar of festivals and community events, make Sugar Land a lively and engaging place to live and work.
Lifestyle
Sugar Land is known for its high quality of life, with a range of neighborhoods that cater to diverse lifestyles. Areas like Telfair and Riverstone are particularly popular, offering a mix of luxury homes, excellent schools, and convenient amenities. These neighborhoods are characterized by their family-friendly atmospheres and well-maintained public spaces, making them ideal for both families and young professionals.
The city's entertainment districts, such as Sugar Land Town Square, provide a blend of shopping, dining, and leisure activities. This bustling area is a central gathering point for residents, offering everything from upscale boutiques to casual eateries, and serves as a hub for community interaction and entertainment.
Future Outlook
Sugar Land is poised for continued growth and development, with several strategic initiatives underway to enhance its economic and social landscape. The city has outlined comprehensive development plans that focus on expanding infrastructure, enhancing public services, and promoting sustainable growth. These efforts are expected to attract new businesses and residents, further bolstering the local economy.
Future prospects for Sugar Land include a focus on smart city technologies and green initiatives, aligning with broader trends towards urban sustainability. With a strong foundation and a clear vision for the future, Sugar Land is well-positioned to remain a leading city in Texas, offering a wealth of opportunities for businesses and individuals alike.