Georgetown Alcohol Sales

Top Performers in Georgetown's Alcohol Sales

At the top of the list, Encantada Cocina + Cantina on 205 W 2nd St reigns supreme with total receipts amounting to $126,047. This establishment shows a strong preference for liquor, with $114,161 in sales, while wine and beer bring in $4,027 and $7,859, respectively. Encantada's focus on liquor sales might indicate a cocktail-centric menu that's resonating well with patrons.

The Golden Rule at 606 S Church St is close behind, pulling in $121,008 in total receipts. Interestingly, their sales are more balanced across categories, with a notable $96,294 from liquor but also significant contributions from wine ($12,214) and beer ($12,500). This balance suggests a well-rounded beverage program that caters to diverse tastes.

Rising Stars and Notable Trends

2020 Market Scratch Kitchen & Bar on Rivery Blvd shows a strong performance in the wine category, racking up $22,851 in sales. Their total receipts of $109,850 suggest a strategic focus on a more upscale dining experience. This could be an indicator for new establishments looking to cater to wine enthusiasts.

Another notable entry is Juniper Cocktails & Kitchen with $100,782 in total receipts. Their liquor sales of $79,761 dominate their beverage offerings, indicating a possible emphasis on signature cocktails or a vibrant bar scene. For those in the bar business, this highlights the potential of a cocktail-focused strategy in Georgetown.

Insights for New Ventures

For those considering new ventures, the data suggests a thriving market for both liquor-heavy and wine-focused establishments. City Post and Wildfire show significant wine sales, hinting at opportunities for wine bars or restaurants with extensive wine lists. City Post, in particular, has a whopping $33,438 in wine sales, which is quite impressive.

In contrast, Tejas Meat Supply demonstrates the potential for beer sales, with a substantial $38,242 in receipts from beer alone. This figure is a reminder of the growing craft beer scene, which could be a lucrative path for new establishments looking to tap into local and regional breweries.

Final Thoughts

The Georgetown market shows a dynamic range of preferences, with various opportunities for establishments to carve out their niche. From liquor-heavy bars to wine-centric dining and beer-forward pubs, there's a lot to learn from the current leaders in alcohol sales. As you consider your next business move, these insights could guide your strategy in capturing a piece of this vibrant market.

Georgetown's Alcohol Sales Overview

In August 2025, Georgetown's total alcohol sales reached an impressive $2,493,919 across 77 establishments. Covering three zip codes, the data highlights distinct differences in sales patterns and opportunities for business ventures. Let's dive into the specifics of each area.

Top-Selling Zip Code: 78626

Zip Code 78626 clearly leads the charge with $1,349,777 in alcohol sales, supported by 38 establishments. Liquor dominates the sales mix here at 63%, with wine and beer trailing at 16% and 17%, respectively. The high sales and number of establishments suggest a thriving market, but also a competitive one for new entries.

Emerging Market: Zip Code 78628

Zip Code 78628 follows closely with $1,006,867 in sales from 33 establishments. Liquor again takes the largest share at 55%, but beer sales are notably higher, making up 27% of the mix. This area might present opportunities for beer-focused establishments, given the relatively higher demand compared to other zip codes.

Growth Potential: Zip Code 78633

Despite having the smallest share, Zip Code 78633 still showcases potential with $137,275 in sales across just 6 establishments. Beer sales here are quite prominent at 38%, suggesting a unique preference in this area. With fewer establishments, there's room for growth and less competition for new players.

Insights and Opportunities

The data reveals a clear preference for liquor across all zip codes, but with varying demand for beer and wine. Zip Code 78626's high concentration of sales and establishments indicates a mature market, while 78628 and 78633 offer intriguing opportunities for niche offerings, particularly in beer. Entrepreneurs should consider these dynamics when planning new ventures in Georgetown.

Monthly Sales Overview

In the past year, Georgetown's alcohol sales have seen some interesting fluctuations. The highlight was in May 2025, where sales peaked at an impressive $2,663,825. This surge was driven by a strong demand for liquor, which alone accounted for $1,502,685. Interestingly, while May was the highest, the summer months of June through August showed a slight decrease, with sales bouncing between $2.2 million and $2.5 million. Despite this, August saw a healthy uptick of 9.56% compared to July, signaling a strong recovery as the summer wound down.

Liquor vs. Beer vs. Wine Trends

Throughout the year, liquor consistently dominated the sales mix, usually comprising over half of the total receipts. Beer, however, experienced more volatility. For instance, April saw a significant $671,913 in beer sales, which then tapered off in subsequent months. Wine sales remained relatively stable, fluctuating around the $350,000 to $420,000 mark, with a notable spike in December 2024, likely due to holiday festivities, when it hit $479,405.

Seasonal and Establishment Changes

Seasonal patterns were evident, with December 2024 seeing a festive spike in sales, only to drop sharply in January 2025 by 19.01%. Interestingly, the number of establishments also varied, peaking in October 2024 at 78, then declining and fluctuating slightly throughout the year. By August 2025, there was a modest increase in establishments, indicating potential growth in the market.

Market Implications

These trends suggest that Georgetown's alcohol market is robust, with liquor leading the charge. The fluctuations in beer sales may reflect shifting consumer preferences or seasonal demand, while the steady wine sales suggest a loyal customer base. The increasing number of establishments, especially in recent months, could indicate a competitive and expanding market, ripe for new business opportunities. Overall, businesses should focus on liquor sales while keeping an eye on beer trends and preparing for seasonal spikes.