Frisco Alcohol Sales

Top Performers in Frisco's Alcohol Scene

Leading the pack, the OMNI PGA Frisco Resort reigns supreme with an impressive total receipt of $1,214,248. This establishment's strong performance is driven by liquor sales, contributing over half of its total revenue. Its wine and beer sales are also significant, making it a well-rounded top performer.

Coming in second, Sidecar Social boasts a total receipt of $518,614. This venue excels in liquor sales, which account for a large portion of its revenue. Beer sales are also notable, while wine contributes a smaller share to the total.

Notable Trends and Highlights

Dee Lincoln Prime stands out for its wine sales of $180,162, surpassing its liquor receipts. This makes it a unique player among the top sellers, as most others are more liquor-focused.

Greenawalt Hospitality, LLC is a beer powerhouse with $181,995 in beer sales, indicating a strong market for beer enthusiasts. This contrasts with many other top venues, where liquor takes the lead.

Interesting Insights

Despite being lower in overall rankings, Concrete Cowboy Frisco at The Star shows a strong preference for liquor, with $222,023 in sales, significantly outpacing its beer and wine offerings.

Meanwhile, Perry's Steakhouse & Grille balances its offerings with nearly equal contributions from liquor and wine sales, appealing to a diverse clientele.

Top Performing Zip Codes

In September 2025, Frisco's zip code 75034 led the charge in alcohol sales with a staggering $8,834,909, accounting for the lion's share of the city's total. This area is clearly the hub of alcohol commerce with 138 establishments. Liquor is king here, making up 57% of sales, followed by equal parts wine and beer at 18% each.

Alcohol Preferences Across Zip Codes

While liquor dominates in most areas, each zip code shows unique preferences. Zip code 75033, the second strongest in sales, also favors liquor (57%), but has a higher beer preference at 30%. Meanwhile, zip code 75036 shows a notable interest in wine, with 31% of its sales coming from this category, the highest among the four.

Opportunities for New Establishments

With only 22 and 18 establishments respectively, zip codes 75035 and 75036 represent potential growth markets. Despite their lower sales figures, these areas could benefit from strategic openings that cater to their specific alcohol preferences, such as beer-focused venues in 75035 and wine-centric spots in 75036.

Intriguing Insights

The data indicates a strong preference for liquor across all zip codes, but the variance in beer and wine sales suggests opportunities for niche marketing. For instance, targeting beer enthusiasts in 75033 or wine aficionados in 75036 could be a lucrative strategy. Additionally, the dominance of 75034 suggests it might be nearing saturation, providing a ripe opportunity for entrepreneurs to explore untapped areas.

Overview of Alcohol Sales in Frisco

Over the past 12 months, Frisco has seen some interesting trends in alcohol sales. After a high in May 2025, where total receipts hit $12.04 million, sales dipped but have shown recovery signs in recent months. The latest data from September 2025 reflects a positive trend with total sales increasing by 6.09% compared to August, bringing in $10.78 million.

Seasonal Patterns and Peaks

May 2025 was the standout month with the highest sales, likely driven by spring events and holidays. Conversely, January saw a significant dip, with sales plummeting 19.44% compared to December 2024's holiday-induced peak. This suggests a strong seasonal influence on sales, with the winter months benefiting from holiday festivities.

Shifts in Sales Mix

The sales mix has been dominated by liquor, consistently accounting for the largest share of receipts. In September 2025, liquor sales alone made up $6.13 million of the total receipts. Beer sales have seen fluctuations, peaking during the holiday season in December 2024, while wine sales have remained relatively stable, with minor increases in May and December 2024.

Market Dynamics and Establishments

The number of establishments in Frisco has generally remained stable, with a slight increase from 219 in October 2024 to 228 in September 2025. This modest growth indicates a steady market environment, with new businesses slowly entering the scene. The minor fluctuations in establishment numbers haven't drastically impacted total sales, suggesting a resilient market.

Implications for the Industry

Overall, the data suggests a robust demand for alcohol in Frisco, with a clear preference for liquor. The seasonal peaks highlight opportunities for targeted marketing during specific months. Businesses might consider capitalizing on these trends by aligning their inventory and promotions with consumer preferences, especially leading up to high-demand periods like May and December.