Brownsville Alcohol Sales

Top Performers in Brownsville's Alcohol Sales

Leading the pack in Brownsville for August 2025 is OJOS LOCOS SPORTS CANTINA with total receipts of $160,190. This venue dominated beer sales, contributing $100,097 to its total, with liquor adding another $60,093. It's clear that Ojos Locos is a hot spot for beer enthusiasts.

Hot on their heels is THE BAR, which pulled in $152,097. Unlike Ojos Locos, The Bar sees a larger share of its earnings from liquor, totaling $85,203. This establishment appears to be the go-to for those seeking a strong cocktail experience.

Noteworthy Establishments and Trends

LUCKY BARREL is another major player, with $146,355 in total sales. Its beer sales are significant at $85,885, but it also maintains a strong showing in liquor. Meanwhile, TOUCAN LOUNGE is carving out its niche with total receipts of $106,385, favoring beer over liquor.

It’s interesting to note that venues like IBISSA LOUNGE BAR and MEL'S HONKY TONK N' GRILL reported zero in all categories, which could indicate a data anomaly or a different revenue structure not captured by this report.

Diverse Offerings and Strategic Insights

TOSCAFINO presents a balanced approach, with nearly equal contributions from liquor and wine, unlike most top venues that emphasize beer or liquor. Such diversity can be appealing to clients seeking a broader range of options.

The trends suggest that while many top earners favor beer, establishments like CHILI'S GRILL & BAR and BREWSKIES are thriving with a strong mix of liquor and beer. This could be a strategic insight for those looking to diversify their offerings and capture a wider audience.

Top Areas for Alcohol Sales

When it comes to alcohol sales in Brownsville for August 2025, Zip Code 78526 leads the pack with a staggering $1,867,009 in sales. This area, with its 48 establishments, clearly shows a high concentration of alcohol sales activity. It accounts for over half of the total sales in the region, making it a prime spot for alcohol-related businesses.

Alcohol Preferences by Zip Code

There's a noticeable difference in the type of alcohol consumers prefer across different zip codes. In 78526, beer is a favorite, comprising 38% of sales, while liquor dominates with 46%. Comparatively, in 78520, liquor sales are even higher, making up 49% of the sales, with beer at 27%. Interestingly, 78521 shows a more balanced mix with liquor at 43% and beer at 42%, suggesting diverse preferences in this area.

Opportunities for New Establishments

With 51 establishments, Zip Code 78520 might seem saturated, but its sales figures suggest room for growth, especially if you focus on the high-demand liquor segment. Meanwhile, 78526, despite its higher sales, has fewer establishments, indicating potential opportunities for new businesses to tap into the thriving market. Zip Code 78521, with only 25 establishments, presents a great opportunity for expansion in both beer and liquor offerings, given its balanced sales mix.

Insights and Patterns

A key insight from the data is the low percentage of wine sales across all zip codes, peaking at just 5% in 78520. This could point to an underexplored market segment that new establishments might capitalize on. Additionally, the variance in beer and liquor preferences suggests that businesses could benefit from tailoring their offerings to the dominant tastes in each zip code. Overall, the data highlights clear opportunities for growth and strategic positioning in Brownsville's alcohol market.

Overview of the Past Year

Over the past 12 months, Brownsville has seen some interesting shifts in alcohol sales, with August 2025 marking the peak of the period. Total receipts for August hit a high of $3,260,153, bolstered by a slight increase in the number of establishments. This suggests a growing market interest and possibly new entrants in the local scene.

Seasonal Patterns and Sales Dynamics

Throughout the year, there was noticeable fluctuation in sales with sharp rises and occasional dips. December 2024 and May 2025 also witnessed significant sales, each surpassing $3 million in total receipts. These peaks indicate a strong holiday and early summer demand, which is typical as consumers celebrate the festive season and welcome warmer weather.

Changes in Sales Mix

When breaking down the sales by type, liquor consistently led the pack, with significant contributions each month. August saw liquor sales at $1,513,719, followed by beer at $1,163,651, and wine trailing at $104,027. The dominance of liquor sales suggests a preference among consumers that businesses might capitalize on. However, beer sales have shown resilience, remaining strong throughout the year.

Establishment Trends and Market Implications

The number of establishments fluctuated, with a notable increase in April 2025 when 130 establishments were recorded. This boost hints at a competitive market landscape, possibly driven by new bars and retail outlets opening. However, the number of establishments tends to decrease slightly following these peaks, indicating possible market corrections or closures.

Year-over-Year Insights

Comparing year-over-year data, we see an overall increase in total receipts, underlining growth in the alcohol market despite monthly variances. The steady rise in sales, particularly in liquor and beer, suggests a stable consumer base and opportunities for further expansion or introduction of new products.