Brownsville Alcohol Sales

Top Performers in Brownsville's Alcohol Scene

Leading the pack is The Bar at 1900 N Expressway, with impressive total receipts of $155,624. Notably, their liquor sales hit $87,318, indicating a strong preference among patrons. Beer sales were also significant, contributing $63,313 to their total.

Hot on their heels is Lucky Barrel on Ruben Torres Sr Blvd, which amassed $154,625 in total receipts. Beer is their primary seller, raking in $90,130, while liquor also made a solid contribution at $64,025.

Beer Dominance in Sports Bars

Ojos Locos Sports Cantina is a standout in the beer category, with $89,519 in sales. Although they recorded no wine sales, their total receipts were $145,960, largely driven by their reputation as a beer haven.

Meanwhile, Texas Roadhouse demonstrates balanced sales with $107,141 in total receipts. Their beer sales are robust at $59,310, complemented by liquor sales amounting to $44,408.

Interesting Trends and Observations

While beer remains the go-to choice at many establishments, Toscafino bucks the trend with a notable $13,106 in wine sales, contributing to their $84,013 total. This suggests a niche market for wine connoisseurs in the area.

In a surprising twist, Mel's Honky Tonk n' Grill and Shot Republic, LLC reported zero alcohol sales in all categories, raising questions about their operational activities during this period.

Opportunities and Insights

For those looking to penetrate the Brownsville market, locations on Pablo Kisel Blvd are showing potential, with multiple establishments like Mala Copa and Shots on Pablo posting substantial liquor sales. This area may offer lucrative opportunities for new entrants.

Overall, the data for June 2025 highlights a strong preference for beer across the board, with liquor sales also holding significant market share. Entrepreneurs and investors should consider these trends when making business decisions in Brownsville's vibrant alcohol scene.

Top Performing Zip Codes

In June 2025, Brownsville's alcohol sales were led by zip code 78526, boasting a whopping $1,655,493 in total sales across 49 establishments. This zip code accounts for over half of the city's total sales, making it a key player in the alcohol market. With its strong focus on liquor and beer, it’s a hotspot for both spirit enthusiasts and beer lovers alike.

Alcohol Preferences by Area

When diving into the sales mix, interesting differences emerge. Both zip codes 78526 and 78520 show a preference for liquor, making up 48% of their sales. However, 78521 presents a unique profile, with an almost equal split between liquor and beer sales, suggesting a more balanced demand for these beverages. Wine sales remain a minor player across all zip codes.

Opportunities for Expansion

With 123 establishments spread out over three zip codes, there's a notable opportunity for new businesses, especially in 78521 where fewer establishments (25) serve a substantial amount of the market. This could indicate room for growth, particularly for businesses that can cater to the balanced demand for both liquor and beer.

Additional Insights

Overall, Brownsville's alcohol market seems to favor liquor and beer, with wine trailing significantly behind. The concentration of sales in 78526 suggests it might be an area with high foot traffic or a strong local customer base, making it prime for further investment. Meanwhile, the diverse sales mix in 78521 could appeal to businesses looking to offer a wider variety of products.

Overview of Alcohol Sales in Brownsville

Over the past year, Brownsville's alcohol sales have shown notable trends and shifts. The highest sales were recorded in December 2024, with total receipts reaching a whopping $3,227,751. This peak is typically expected during the holiday season as festivities drive up demand. In contrast, June 2025 saw a dip, with sales dropping 8.05% from the previous month, indicating a slower summer start.

Trends in Liquor, Wine, and Beer Sales

Liquor consistently dominates the market, maintaining the highest share of sales each month. It peaked in December 2024 at $1,785,928, coinciding with the overall highest sales month. Beer sales have shown some fluctuation but remain a steady contributor, with its highest sales in December 2024 as well. Meanwhile, wine sales are more variable, peaking in January 2025, which might suggest a preference for wine in the post-holiday season.

Seasonal Patterns and Market Dynamics

Seasonal patterns are evident, with sales surging during the holiday months of December and November. This aligns with consumer behavior, where holiday gatherings and celebrations boost alcohol purchases. The decline seen in early summer months like June could be due to consumers shifting their spending towards travel and outdoor activities rather than indoor gatherings.

Establishment Changes and Market Implications

The number of establishments also fluctuated over the year, with a notable increase in April 2025, where the number rose by 19.27%. This could indicate new entrants in the market, likely trying to capitalize on the high sales periods. However, despite more establishments, sales did not always follow suit, suggesting potential market saturation or competitive pressures.

Year-over-Year Comparisons and Insights

Comparing year-over-year data, December 2024 outperformed the same period the previous year, indicating growth in consumer spending on alcohol. The consistent rise in liquor sales suggests a strong preference in the market, while beer and wine continue to play significant yet secondary roles. Businesses should consider these patterns when strategizing for inventory and marketing, especially around peak seasons.