Brownsville Alcohol Sales

Top Alcohol-Selling Establishments

Leading the pack in Brownsville's alcohol sales for November 2025 is the Lucky Barrel, boasting an impressive total of $167,462 in receipts. Notably, their beer sales accounted for a whopping $100,502, making it clear that beer is a fan favorite here.

The Bar follows closely with $139,706 in total sales. This establishment shines with its liquor sales, which brought in $75,046, showing a strong preference for spirits among its patrons.

Ojos Locos Sports Cantina rounds out the top three with $124,956 in total receipts, heavily driven by beer sales worth $83,139. It appears that this spot is a go-to for beer lovers looking for a vibrant sports bar atmosphere.

Trends and Insights

Interestingly, Ramses Tacos & Tequila is making a mark with its liquor sales, which constitute a significant portion of their $102,956 total, standing at $82,043. This suggests a strong appeal for tequila-based beverages in their offering.

The data indicates a fascinating trend where some establishments like The Broken Sprocket and Brewski's reported total sales figures but did not disclose specific sales for liquor, wine, or beer. This could hint at diversified revenue streams, including food or non-alcoholic options.

Notable Observations

Toscafino showcases a balanced approach with its wine sales being notably higher than others, contributing $17,217 to their total of $88,255. This could point to a unique clientele preferring wine over other alcoholic beverages.

Meanwhile, Texas Roadhouse and Chili's Grill & Bar continue to be popular spots, with each showing strong beer and liquor sales, reflecting their established reputations as reliable choices for dining and drinks in Brownsville.

Overview of Alcohol Sales in Brownsville

In November 2025, Brownsville witnessed a total of $3,391,278 in alcohol sales spread across 132 establishments. These sales were distributed among three zip codes, each showcasing unique sales patterns and opportunities for business ventures.

Zip Code 78526: The Sales Leader

Zip Code 78526 stands out as the top performer, with a staggering $1,818,125 in sales from 49 establishments. This area has a strong preference for liquor, which accounts for 46% of sales, while beer follows closely at 32%. With fewer establishments compared to 78520, there's room for more businesses to tap into this thriving market.

Zip Code 78520: A Close Competitor

Coming in second, Zip Code 78520 generated $984,196 in sales across 57 establishments. Liquor sales make up 31% of the total, indicating a balanced demand across different alcohol types. The higher number of establishments suggests a competitive market, where new entrants must differentiate to succeed.

Zip Code 78521: A Beer Lover's Hub

Though trailing in total sales, Zip Code 78521 achieved $588,957 with a notable 39% of sales coming from beer. This suggests a strong local preference for beer, making it a potential niche for businesses looking to specialize. With only 26 establishments, there's potential for growth, especially for beer-focused enterprises.

Insights and Opportunities

Across Brownsville, the consistent 3% wine sales highlight an opportunity for businesses to innovate and expand in the wine sector. Additionally, the varying sales mix in each zip code suggests tailored marketing strategies could enhance business success. With a clear leader in 78526 and opportunities for growth in 78521, understanding these dynamics is key for any new or expanding business.

Overview of Alcohol Sales Trends in Brownsville

Over the past 12 months, Brownsville's alcohol sales have seen quite a rollercoaster ride, with notable fluctuations in both total receipts and the number of establishments. November 2025 marked the highest point, with total receipts reaching a staggering $3,419,410 from 133 establishments. This growth represents a 7.56% increase from the previous month, highlighting a strong year-end surge in consumer spending.

Seasonal Patterns and Sales Fluctuations

Seasonal trends have played a significant role in the sales dynamics. Typically, sales have peaked around the end of the year, as seen in December 2024 with $3,227,751 in receipts. However, months like June and September saw noticeable declines, with total receipts dropping by 14.92% and 11.49% respectively. These dips might suggest a post-holiday slowdown and mid-year slump in consumer spending.

Changes in Sales Mix: Liquor, Wine, and Beer

The sales mix has also shifted throughout the year. Liquor consistently accounted for the largest portion of sales, with peaks in months like December 2024 and August 2025. Beer sales showed resilience, maintaining a stable presence across most months, while wine saw a more modest contribution, peaking in January 2025. This suggests a steady preference for liquor and beer among consumers, with wine catering to a smaller niche market.

Market Insights and Business Implications

For businesses, these trends underscore the importance of strategic planning around peak sales periods, such as the holiday season, when consumer spending is highest. The fluctuations in the number of establishments, particularly the notable increase in April 2025, suggest a dynamic market with potential opportunities for new ventures. Understanding consumer preferences, particularly the strong inclination towards liquor and beer, can guide inventory and marketing strategies to capture the burgeoning demand.