Wise County Alcohol Sales

Top Performers in Wise's Alcohol Sales

Leading the pack in June 2025 is Rooster's Roadhouse Decatur with total receipts of $52,729. It's interesting to note that beer is their star performer, contributing a substantial $34,863 to their sales, which is nearly double their liquor sales.

Coming in second, The County Seat has a different profile, with liquor sales dominating at $26,816 out of a total of $46,072. This indicates a potential trend or preference for spirits among their patrons.

Establishments with Zero Alcohol Sales

It's noteworthy that Marker Cellars, Locality, LLC, and Oak and Eden all reported total receipts but no alcohol sales, suggesting that their revenue streams come from other offerings or services.

Similarly, both Newark Oven & Tavern and RB Golf Club and Resort reported no sales at all, which could indicate operational changes or temporary closures.

Interesting Sales Patterns

Casa Torres, LLC and Club Quitcherbichin both show a strong preference for liquor, with sales of $25,404 and $19,793 respectively. Conversely, Bridgeport Country Club, Inc. sees a heavier lean towards beer, with $16,102 in sales, highlighting the diverse tastes of their clientele.

A curious case is Trinity Street Coffee Bar, which has a balanced mix of liquor, wine, and beer sales, appealing to a wide range of customers and potentially setting a trend for other establishments to follow.

Top Performing Zip Codes

Examining the data for June 2025 in Wise, it's clear that Zip Code 76234 leads the pack with a whopping $266,009 in sales across 13 establishments. This area accounts for over half of the total sales, showing a robust market for alcohol, especially liquor, which makes up 55% of the sales here.

Coming in second, Zip Code 76426 also demonstrates strong sales at $205,375 with 10 establishments. Although the sales mix is more balanced, liquor still has a significant share at 26%, indicating a healthy demand for spirits.

Sales Mix Insights

Each zip code shows unique preferences in alcohol types. Zip Code 76234 is heavily skewed towards liquor, while Zip Code 76023 has a high inclination towards beer, making up 63% of its sales. This suggests that businesses might tailor their inventory based on local preferences to maximize profits.

Interestingly, Zip Code 76071 shows zero sales across all alcohol types, which might indicate an error in data or an opportunity for a new establishment to tap into an underserved market.

Opportunities and Patterns

With only one establishment each, Zip Codes 76023, 76071, and 76431 present opportunities for new businesses, especially considering their current low sales figures. Investing in these areas could prove fruitful if local demand is accurately assessed and targeted.

An interesting pattern is the minimal percentage of wine sales across all zip codes, with no area exceeding 3%. This might indicate an opportunity for niche marketing or events focused on wine to develop this segment further.

Overview of Alcohol Sales Trends

Over the past year, alcohol sales in Wise have shown some intriguing trends. The most notable peak occurred in May 2025, with total receipts hitting a high of $747,024. This was a significant jump of 56.58% compared to the previous month, indicating a strong uptick in consumer demand, possibly driven by seasonal events or promotions.

Monthly Sales Highlights

June 2025 saw a sharp decline in sales, with total receipts dropping by 33.63% from May. This decrease was accompanied by a reduction in the number of establishments, suggesting a consolidation in the market. The fluctuations in establishment numbers throughout the year reflect a dynamic market environment, with businesses opening and closing regularly.

Seasonal Patterns and Market Dynamics

The data reveals a seasonal pattern, with sales peaking in May and generally higher during the warmer months. This pattern suggests that outdoor events and social activities may drive alcohol consumption. On the other hand, the dip in December 2024, despite being a festive month, points to potential market saturation or increased competition.

Sales Mix: Liquor vs. Beer vs. Wine

Liquor consistently leads in sales, with May 2025 showing the highest liquor receipts at $233,872. Beer sales, while substantial, are more volatile, peaking alongside liquor in May. Wine sales, however, remain relatively stable but much lower in comparison, indicating a smaller market share. This sales mix highlights consumer preference trends that could inform inventory and marketing strategies.

Implications for the Market

The fluctuations in both sales and establishment numbers suggest that the Wise alcohol market is highly sensitive to external factors such as seasonal events and economic conditions. Businesses should consider these trends when planning inventory and promotional strategies. The strong preference for liquor and beer over wine could guide product offerings and marketing efforts to maximize sales.