Wise County Alcohol Sales

Top Alcohol-Selling Spots in Wise

April 2025 saw Chili's Grill & Bar #1017 leading the pack with a total of $55,597 in alcohol sales. Liquor was a major contributor, bringing in $31,739, followed by beer at $22,186. This establishment continues to be a strong performer in the area.

In second place, Rooster's Roadhouse Decatur posted $46,924 in total receipts, with beer sales significantly outpacing liquor, clocking in at $30,403. This suggests a strong preference for beer among patrons, possibly indicating a trend for similar establishments to consider.

Interestingly, the Rotary Club of Decatur Texas reported high total receipts of $44,776 despite showing no specific sales for liquor, wine, or beer. This could be due to event-based income or other non-alcoholic revenue streams.

Noteworthy Trends

The County Seat and Casa Torres, LLC are notable for their strong liquor sales, with $23,673 and $26,563 respectively. These establishments are capitalizing well on their liquor offerings, which may be a key area for potential growth or investment.

Trinity Street Coffee Bar offers a unique combination of coffee and alcohol, with a notable $6,310 from wine sales, indicating a diverse clientele with varied preferences.

Lower End of the Spectrum

At the lower end, establishments like Tako Libre and Over The Top Bar & Grill reported total receipts of $4,165 and $1,817 respectively. These figures suggest potential areas for improvement or marketing strategy adjustments to boost sales.

Taqueria Los Mirasoles and Nueva Era Taqueria reported minimal sales focused primarily on beer and liquor, which could indicate a niche market or a limited product offering.

Top Performing Zip Codes

In April 2025, Wise saw a total of $478,582 in alcohol sales across five zip codes. Leading the pack, Zip Code 76234 raked in a hefty $322,018, representing the lion's share of sales with 13 establishments. This area strongly favors liquor, accounting for 49% of its sales, while beer follows at 33% and wine at a minimal 3%.

Following closely, Zip Code 76426 posted $130,844 in sales from 10 establishments. Here, liquor also dominates at 41%, with beer at 25% and wine making a slightly larger showing at 5% compared to 76234.

Sales Composition by Alcohol Type

Analyzing the sales mix reveals some fascinating trends. Zip Code 76023, despite having only one establishment, shows a heavy preference for beer, making up 63% of its sales. Liquor accounts for 37%, and wine is completely absent. Conversely, Zip Code 76071, with two establishments, exhibits an even stronger beer preference at 92%, with a marginal 8% for liquor and none for wine.

In Zip Code 76431, beer is also popular at 59%, followed by liquor at 38% and a small 3% for wine. This indicates that while liquor is generally favored in Wise, beer is a strong contender in certain areas.

Opportunities for New Establishments

Examining the density of establishments and their sales could point to opportunities for expansion. Zip Code 76234 already has a high concentration of sales and establishments, indicating a robust market but possibly limited space for new entrants. In contrast, Zip Code 76023 and 76431, with fewer establishments, might benefit from additional venues to capitalize on the existing demand for beer and potentially liquor.

Furthermore, Zip Code 76071, with its skew towards beer sales, could present an opportunity for specialty beer shops or craft breweries to thrive, given the overwhelming preference for beer.

Insights and Patterns

It's clear that alcohol preferences vary significantly across Wise, with liquor leading in sales overall but beer showing strong local pockets of demand. This diversity suggests that businesses could tailor their offerings to match local tastes, potentially increasing sales by catering specifically to the predominant preferences in each zip code.

Overall, while liquor dominates in total sales, the substantial interest in beer, especially in zip codes with fewer establishments, highlights an opportunity for beer-focused businesses to tap into these niche markets.

Overview of Alcohol Sales in Wise

Over the past year, the alcohol sales landscape in Wise has shown some intriguing trends. The most recent month, April 2025, marked the highest sales in this timeframe with total receipts reaching $478,582. This represents a significant 10% increase from March, indicating a robust demand in the market. The number of establishments also grew to 27, a 22.73% increase, suggesting a healthy expansion in the industry.

Liquor, Wine, and Beer Sales Dynamics

Throughout the year, liquor consistently dominated the sales mix, although it experienced fluctuations. For instance, in March 2025, liquor sales accounted for $251,722, but dropped to $218,776 in April. Conversely, beer sales, which saw a peak in March at $165,517, slightly decreased to $159,397 in April. Wine sales showed a steadier trend, generally hovering around the $16,000 to $18,000 range, reflecting a stable but less dominant position in the market.

Seasonal Patterns and Market Implications

The data reveals some seasonal shifts. Notably, December 2024 saw a dip in total receipts to $370,544, a 16.03% decrease, likely due to the post-holiday slump. However, sales bounced back in subsequent months, showcasing a resilient market. The shifts in establishment numbers, such as the drop to 22 in March 2025, followed by a rise to 27 in April, indicate a dynamic environment where new players are entering the market.

Year-Over-Year Comparisons and Market Outlook

Comparing year-over-year data, there is a clear upward trajectory in sales and establishment numbers. For example, April 2025's sales exceeded those of May 2024 ($419,009), underscoring growth. This upward trend suggests a favorable market for potential business entrants and existing players looking to expand. The consistent demand across liquor, beer, and wine, despite minor fluctuations, indicates a diverse consumer base.