Orange County Alcohol Sales

Top Performers in Orange's Alcohol Sales

Leading the pack in December 2025, Tia Juanita's Fish Camp made a splash with total receipts of $95,612. Liquor sales were the standout, accounting for a substantial $69,239, while beer contributed $24,270. This indicates a strong preference for cocktails at this popular spot.

Spanky's Bar-B-Que, Inc. follows closely behind with total sales of $85,110. Their clientele seems to enjoy a mix, with beer sales slightly edging out liquor at $35,518 compared to $48,075. The balance between beer and liquor sales suggests a diverse customer base with varied tastes.

Notable Trends and Insights

Brick and Barley, with receipts totaling $46,998, showcases a nearly even split between liquor and beer sales, suggesting a balanced menu catering to both preferences. Interestingly, Rikenjacks Brewing Company aligns closely in sales figures, with a strong showing in both liquor and beer, indicating a competitive market for casual drinkers.

Tequilas and La Cantina Mexican Grill are notable for their significant liquor sales, with both establishments focusing heavily on spirits over beer or wine. Tequilas, in particular, logged $27,098 in liquor sales out of $39,163 total, highlighting its niche appeal.

Emerging and Smaller Venues

On the smaller scale, Just One More and Texas Ave Tavern NP show potential with sales nearing the $28,000 mark. Despite their smaller size, these establishments have a strong community presence, evident from their consistent liquor and beer sales.

The Frosty Flamingo stands out with zero sales, potentially indicating a temporary closure or operational changes. Meanwhile, lower-tier establishments like Lili's Tacos & Tequila and Casa Ole' #4627 continue to cater to niche markets, focusing primarily on liquor sales to maintain their presence.

Top Performing Zip Codes

When we look at the numbers, it's clear that Zip Code 77630 is leading the charge in Orange with a whopping $359,989 in sales. This area not only has the highest sales but also the most establishments, with 14 in total. The sales mix here is interesting too, with a heavy leaning towards liquor at 63%.

Sales Mix Insights

Each zip code has its unique preference when it comes to alcohol types. In Zip Code 77611, liquor also takes the lead but with a slightly lower percentage at 56%, while beer accounts for 44%. Interestingly, Zip Code 77632 has a similar preference with 60% liquor and 40% beer, showing a consistent trend across different areas.

Opportunities for Growth

If you're looking to tap into an underserved market, Zip Code 77662 might be worth exploring. Despite having only five establishments, this area still managed to generate $51,520 in sales. The relatively lower establishment density compared to sales could suggest room for growth.

Interesting Patterns

One oddity in the data is the low percentage of wine sales across all zip codes, with no zip code surpassing even 1% in wine sales. This could indicate an opportunity for wine-focused establishments or promotions. Overall, liquor seems to dominate the sales mix, but beer is not far behind, especially in areas like 77611 and 77662.

Monthly Sales Trends

Over the past year, Orange experienced some interesting fluctuations in alcohol sales. The month of May was a standout, with total receipts reaching a peak of $918,458. This surge in sales was likely driven by a combination of warmer weather and social events that typically ramp up during late spring. In contrast, November saw a significant dip, with sales dropping by 27.8% to $589,860, possibly due to post-summer winding down and pre-holiday budgeting by consumers.

Shifts in Alcohol Preferences

Liquor consistently held the lead in sales, making up the largest share each month. However, the proportion of beer sales showed resilience, maintaining a relatively stable share despite the overall sales fluctuations. Wine sales, while the smallest category, had an interesting spike in May, suggesting a possible trend towards luxury or celebratory purchases during that month. This could indicate a market opportunity for premium or seasonal wine offerings.

Changes in Establishments

The number of establishments selling alcohol saw some variation, peaking at 35 in September. This growth in establishments could be attributed to new businesses opening after the summer rush or temporary licenses for seasonal events. However, by December, the number of establishments had decreased to 28, a likely result of the market correcting itself or a shift in consumer spending patterns.

Implications for the Market

The data hints at several potential strategies for businesses. The spike in May suggests that businesses could capitalize on increased demand during late spring with targeted promotions or events. Meanwhile, maintaining a diverse product offering, particularly focusing on liquor and beer, seems prudent given their consistent demand. The fluctuating number of establishments also points to a competitive market, where businesses might need to differentiate themselves to maintain consumer interest.