Henderson County Alcohol Sales

Top Performers in Henderson's Alcohol Sales

Leading the pack in Henderson for September 2025 is Tia Juanita's Fish Camp on State Highway 31 E, raking in a whopping $73,177 in total receipts. With liquor sales making up a significant $48,349, it's clear this spot knows how to draw in the cocktail crowd. Beer sales weren't far behind, with $23,200 contributing to their top position.

Next up is Athens Boathouse Restaurant, pulling in $47,542 overall. Their liquor sales were strong at $28,328, but it's their wine sales that stand out, with $8,129, indicating a diverse preference among patrons. The beer sales of $11,085 round out their offerings nicely.

Mid-Range Contenders

The Athens Country Club and Rita's both had total receipts hovering around the $39,000 mark. While Athens Country Club's sales leaned towards a balanced mix of $20,214 in liquor and $6,542 in wine, Rita's saw a heavier tilt towards liquor and beer, with minimal wine sales.

Chili's Grill & Bar has two locations that made the list, #1029 and #1652, both contributing over $30,000 each in total sales. Notably, the Tyler St. location (#1652) had a higher liquor sales figure, suggesting a preference for mixed drinks over beer and wine compared to its counterpart on Main St.

Unique Highlights and Trends

It's interesting to note that Garlow's had total receipts entirely from liquor, amounting to $29,570, with no contributions from wine or beer. This could indicate a specialized focus or niche market targeting liquor enthusiasts.

Meanwhile, Fig & Parsley Steakhouse & Catering stood out with a significant $15,898 in wine sales, suggesting a clientele with a taste for finer dining experiences. Conversely, The Bull reported high beer sales at $17,777, dominating its total receipts and highlighting a preference for casual, beer-centered gatherings.

Lastly, Good Guys Saloon & Sports Bar is another establishment with a single focus, bringing in $17,555 solely from liquor sales. This could reflect a targeted business model catering to a specific customer base.

Top Performing Areas for Alcohol Sales

In Henderson, the zip code 75156 stands out as the leader in alcohol sales, raking in a whopping $292,131 across 15 establishments. Not far behind, zip code 75751 brings in $269,918 with 17 establishments. These two areas together account for the majority of the total sales, highlighting them as key markets for alcohol retail.

Sales Mix Variations Across Zip Codes

When it comes to the types of alcohol sold, there are some interesting variations. Both 75156 and 75751 show a strong preference for liquor, each with a 62% sales mix. However, zip code 75778 is unique, with beer making up a massive 79% of its sales, suggesting potential for specialty beer retailers to thrive here.

Opportunities for New Establishments

Looking at the establishment density, zip code 75752 has only 2 establishments but generates $79,676 in sales. This indicates potential for further development. Similarly, zip codes 75163 and 75758, with 3 and 2 establishments respectively, show room for growth given their sales figures.

Interesting Patterns and Insights

Across the board, liquor dominates the sales mix, but wine consistently lags behind, making up no more than 10% of sales in any area. This suggests a potential market gap for wine-focused businesses to explore. Additionally, the overall sales distribution and establishment density hint at untapped potential in smaller zip codes that could benefit from targeted investments.

Overview of Alcohol Sales Trends

Over the past 12 months, alcohol sales in Henderson have shown some interesting fluctuations. The total receipts peaked in July 2025, hitting a high of $1,243,840. This was a 5.89% increase compared to June 2025, which suggests a strong summer seasonality effect likely driven by social gatherings and events typical of the summer months.

Monthly Variations and Patterns

Looking at the months leading to September 2025, there was a noticeable decline in sales after the peak in July. August saw a slight dip of 2.46%, and September witnessed a more significant drop of 19.74% in total receipts, bringing in $973,772. This indicates a possible post-summer slowdown, where consumer spending on alcohol tends to decrease as the season changes.

Sales Mix: Liquor vs. Wine vs. Beer

The sales mix over the year shows liquor consistently taking the largest share of total receipts. In July 2025, liquor sales alone accounted for $780,105, which is nearly two-thirds of the total sales. Beer and wine followed, with beer sales being more stable compared to wine. This trend suggests a strong preference for liquor in the local market, possibly driven by consumer tastes or promotional efforts by establishments.

Market Dynamics and Establishments

The number of establishments has seen slight fluctuations but remained fairly stable, with a high of 61 establishments in several months. Interestingly, the establishment count decreased slightly in September even as sales dropped, indicating possible market consolidation or closures. This stability in the number of establishments despite fluctuations in sales might point to a resilient market structure.

Insights and Implications for Businesses

For businesses, these trends underscore the importance of capitalizing on seasonal peaks, especially during the summer months. Additionally, the steady dominance of liquor sales suggests that businesses might benefit from focusing on diverse liquor offerings or promotions to maximize revenue. Finally, keeping an eye on the number of establishments and market dynamics can provide valuable insights for strategic planning and competition analysis.