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Nestled in the heart of East Texas, Henderson is a charming city that plays a vital role in the region's cultural and economic landscape. Known for its rich history and vibrant community, Henderson serves as a hub for both residents and visitors seeking a taste of local life, including its bustling market for alcohol sales. This article delves into the latest data on alcohol sales within the city, offering a comprehensive analysis of trends and patterns that shape this dynamic market.

This data-driven examination begins with a detailed table and analysis of the top alcohol-selling establishments in Henderson, providing insights into where locals and visitors alike prefer to purchase their drinks. Following this, the report offers a breakdown of alcohol sales by zip code, highlighting which areas in Henderson see the highest concentration of sales activity. This geographic analysis reveals intriguing patterns about consumer behavior across the city.

Finally, readers will gain an understanding of how alcohol sales have evolved over the past year through a monthly trends analysis. This section tracks changes in consumer preferences and economic factors influencing sales, offering predictions for future market movements. Whether you're a business owner, policy maker, or curious resident, this comprehensive report provides valuable insights into Henderson's alcohol sales landscape as of April 2025.

Top 25 Henderson Businesses By April 2025 Alcohol Sales

The following table shows a list of the top alcohol-selling establishments in Henderson for April 2025, ranked by total sales. Includes a breakdown of liquor, wine, and beer sales.
# Establishment Total Liquor Wine Beer
1.
Tia Juanita's Fish Camp
$106,765
$71,002
$2,455
$33,308
2.
Athens Boathouse Restaurant
$54,110
$32,333
$9,983
$11,794
3.
Chili's Grill & Bar #1652
$46,021
$28,100
$975
$16,946
4.
Chili's Grill & Bar #1029
$45,198
$25,532
$1,143
$18,523
5.
Rita's
$45,063
$25,438
$50
$19,575
6.
Garlow's
$41,336
$41,336
$0
$0
7.
Vernon's Lakeside
$38,886
$23,181
$2,275
$13,430
8.
Vfw Post 7103
$37,563
$20,662
$31
$16,870
9.
Elements by 456
$32,239
$22,904
$3,184
$6,151
10.
Hector's Mexican Restaurant
$31,455
$25,716
$739
$5,000
11.
Applebee's Neighborhood Grill and Bar
$31,375
$19,009
$663
$11,703
12.
Pinnacle Golf Club LLC
$31,369
$18,016
$4,121
$9,232
13.
Fig's Bakyard
$29,428
$18,439
$2,400
$8,589
14.
Carol's Club
$29,017
$17,118
$267
$11,632
15.
Walkers Landing
$28,424
$15,768
$84
$12,572
16.
The Dock at Zen Fin Landing
$27,937
$18,087
$7,011
$2,839
17.
Whistle Stop Private Club
$27,423
$17,052
$7,690
$2,681
18.
Athens Country Club
$27,034
$13,632
$5,839
$7,563
19.
Fig & Parsley Steakhouse & Catering
$25,946
$12,332
$12,785
$829
20.
Whiskey Bent Steakhouse and Saloon
$24,900
$15,961
$266
$8,673
21.
Los Hermanos 3
$20,871
$14,949
$240
$5,682
22.
Wawa's Seafood Shack
$20,067
$7,607
$193
$12,267
23.
Cedar Creek Post No. 310, the American Legion, Dep
$19,875
$9,069
$70
$10,736
24.
First and Last Bar & Grill
$17,874
$8,415
$0
$9,459
25.
Jalapeno Tree Mexican Restaurant
$17,116
$12,000
$306
$4,810

Top Performers in Henderson Alcohol Sales

Leading the pack is Tia Juanita's Fish Camp, boasting impressive total receipts of $106,765. With liquor sales hitting $71,002, this establishment is clearly a favorite for those seeking a lively drink alongside their meal. Notably, their beer sales are also significant at $33,308, indicating a well-rounded offering.

Athens Boathouse Restaurant takes the second spot with $54,110 in total receipts. While their liquor sales are strong at $32,333, what stands out is their impressive wine sales of $9,983, suggesting a refined taste among their patrons. Their beer sales also contribute a solid $11,794 to the total.

Both Chili's Grill & Bar locations are performing closely, with total receipts just over $45,000 each. The Tyler Street location slightly edges out with a focus on liquor sales at $28,100, while the Main Street location sees a balanced split with $18,523 in beer sales. These figures highlight Chili's consistent appeal to a diverse crowd.

Noteworthy Trends and Observations

One interesting trend is the dominance of liquor sales across the board. For instance, Garlow's at 308 E Main St exclusively reports liquor sales, totaling $41,336. This suggests a niche market or a dedicated following for straight-up spirits.

On the other hand, wine sales show potential in certain spots, like Fig & Parsley Steakhouse & Catering, where wine accounts for nearly half of their total sales at $12,785. This could indicate a growing appreciation for wine-paired dining experiences in Henderson.

Beer remains a staple, with establishments like Rita's and VFW Post 7103 reporting strong beer sales. Rita's beer sales hit $19,575, while VFW Post 7103 isn't far behind with $16,870, showcasing beer's enduring popularity in social settings.

Conclusion

Overall, the April 2025 data for Henderson reflects a healthy appetite for alcohol sales across different categories. Whether it's the vibrant atmosphere at Tia Juanita's or the wine-focused dining at Fig & Parsley, businesses that cater to these preferences are thriving. Bar owners and potential investors should consider these trends when planning their next move in the Henderson market.

Henderson Zip Codes By April 2025 Alcohol Sales

The following table shows a breakdown of alcohol sales by zip code in Henderson for April 2025, ranked by total sales. Shows the number of establishments and a breakdown of sales types for each area.
# Zip Code Establishments Total Liquor Wine Beer
1.
75156
15 $360,473
$234,595
$10,562
$115,316
2.
75751
16 $325,308
$197,026
$11,966
$116,316
3.
75752
2 $91,673
$52,995
$10,014
$28,664
4.
75148
6 $80,590
$54,152
$7,367
$19,071
5.
75163
3 $54,826
$38,503
$7,690
$8,633
6.
75758
2 $29,584
$19,532
$2,403
$7,649

Top Sales Areas

In April 2025, Henderson's alcohol sales reached an impressive total of $942,454 spread across 44 establishments in 6 zip codes. Leading the pack is zip code 75156 with sales amounting to $360,473. This area boasts 15 establishments, making it not only the highest in sales but also rich in options for consumers. Zip code 75751 follows closely with $325,308 in sales and the highest number of establishments at 16, indicating a healthy competition in this area.

Alcohol Preferences by Zip Code

Liquor dominates the sales mix across all zip codes, with percentages ranging from 58% in 75752 to 70% in 75163. Interestingly, zip code 75752 shows a higher preference for wine at 11%, compared to other areas. Beer sales remain fairly steady, with a notable 36% in zip code 75751, suggesting a slightly stronger beer culture there compared to others.

Opportunities for New Establishments

With only two establishments each, zip codes 75752 and 75758 present potential opportunities for new businesses. Despite having fewer establishments, 75752 still generated $91,673, indicating a demand that new entrants could capitalize on. Similarly, in 75758, with total sales of $29,584, there appears to be room for growth, particularly in expanding the selection of liquor, which currently makes up 66% of sales.

Interesting Patterns and Insights

It's clear that liquor is the favorite across Henderson, but subtle variations in preferences for wine and beer could guide marketing strategies. Zip code 75148, while having moderate sales, shows a higher inclination towards wine at 9%, suggesting a niche market that could be further developed. The overall concentration of establishments in just a few zip codes also suggests potential for spreading out to underserved areas, enhancing convenience for consumers and tapping into unmet demand.

Henderson Alcohol Sales Trends: Last 12 Months

The following table shows a summary of the last 12 months of alcohol sales trends in Henderson. Includes total sales, number of establishments, and the percentage change from the previous month.
Month Establishments Total Liquor Wine Beer Monthly Change
Apr 2025 58 $1,124,001
$692,804
$68,896
$362,301
2.1%
Mar 2025 55 $1,148,387
$690,795
$78,553
$361,022
27.9%
Feb 2025 55 $898,146
$537,254
$73,176
$287,716
0.2%
Jan 2025 61 $896,083
$547,758
$60,639
$287,686
5.1%
Dec 2024 60 $943,890
$583,253
$67,539
$293,098
1%
Nov 2024 61 $953,351
$576,676
$80,626
$296,049
0.7%
Oct 2024 59 $960,492
$569,179
$67,633
$323,680
0.7%
Sep 2024 58 $967,509
$582,685
$79,865
$304,959
10.5%
Aug 2024 56 $1,081,231
$652,002
$94,308
$334,921
5.7%
Jul 2024 57 $1,022,730
$638,227
$58,339
$326,164
4.2%
Jun 2024 57 $1,067,964
$658,336
$63,530
$346,098
5.3%
May 2024 59 $1,128,050
$694,551
$65,030
$368,469
0%

Overview of Alcohol Sales Trends in Henderson

Over the past year, Henderson's alcohol sales have shown some intriguing patterns. March 2025 emerged as the standout month with total receipts hitting a high of $1,148,387. This was largely driven by increased liquor sales, which consistently dominated the sales mix throughout the year. However, April 2025 saw a slight dip of 2.12% in total receipts, despite an increase in the number of establishments.

Seasonal Patterns and Sales Fluctuations

Sales trends in Henderson showed a clear seasonal pattern. Notably, August 2024 saw a significant spike, with sales reaching $1,081,231. This could be attributed to summer activities and social gatherings. In contrast, the months following saw fluctuations, with a notable dip in September 2024, where sales decreased by 10.52% compared to the previous month.

Changes in Sales Mix

The sales mix over the year revealed a strong preference for liquor, consistently accounting for the largest portion of sales. For instance, in April 2025, liquor sales alone amounted to $692,804 out of the total receipts. Beer sales held steady, while wine sales showed more variability, peaking in August 2024 with $94,308 in sales before declining in subsequent months.

Market Implications

The increase in establishments from March to April 2025 suggests a growing market, possibly indicating new opportunities for business expansion despite the slight downturn in April receipts. The stable dominance of liquor sales suggests that businesses might benefit from focusing on premium and diverse liquor offerings to cater to consumer preferences.

Economic Overview

Henderson, Texas, boasts a diverse economic landscape that is anchored by agriculture, manufacturing, and retail industries. As the county seat of Rusk County, Henderson benefits from its strategic location in East Texas, providing a robust agricultural base with an emphasis on poultry, cattle, and timber. Manufacturing also plays a significant role, with several local companies specializing in machinery and fabricated metal products. The business climate in Henderson is characterized by a supportive local government and a community that values entrepreneurship and innovation.

Recent economic trends indicate a gradual shift towards technology and service-oriented sectors. This diversification is evident in the rise of small tech startups and professional services firms. The city has also invested in improving infrastructure to support business growth, including enhancements in transportation networks and broadband connectivity, making it an attractive destination for new businesses and investors.

Cultural Scene

Henderson is a city rich in cultural heritage and vibrant community events. The annual Heritage Syrup Festival is a standout attraction, drawing visitors with its celebration of the city's history and local crafts. This event showcases traditional syrup making and features live music, antique displays, and artisan vendors, providing a snapshot of the city's cultural tapestry.

Additionally, Henderson is home to several historical sites and museums, such as the Depot Museum, which offers insights into the region’s rail and agricultural history. The city also hosts a variety of performances at the Henderson Civic Theatre, fostering a thriving local arts scene that appeals to residents and visitors alike.

Lifestyle

Henderson offers a unique blend of small-town charm and modern amenities, making it an appealing place to live for families and professionals. The city's neighborhoods, such as Northside and Lake Forest, are known for their friendly communities and affordable housing options. These areas provide a peaceful residential atmosphere while still being close to the city's cultural and recreational offerings.

The downtown area serves as a hub for entertainment and dining, featuring a mix of local eateries, boutique shops, and community spaces. Residents enjoy a variety of outdoor activities, with several parks and trails that cater to hiking, biking, and family picnics. This vibrant lifestyle, coupled with a welcoming community spirit, makes Henderson an attractive destination for newcomers.

Future Outlook

Looking ahead, Henderson is poised for continued growth and development. The city has laid out strategic plans focused on expanding economic opportunities and enhancing the quality of life for its residents. Key projects include downtown revitalization efforts and the development of new residential and commercial areas.

Investments in education and workforce training are also at the forefront of Henderson's future outlook. Collaboration between local colleges and businesses aims to equip the workforce with skills needed for emerging industries. As a result, Henderson is expected to see steady population growth and increased interest from investors, driven by its strategic initiatives and community-focused vision.