Nestled in the heart of East Texas, Henderson is a charming city that plays a vital role in the region's cultural and economic landscape. Known for its rich history and vibrant community, Henderson serves as a hub for both residents and visitors seeking a taste of local life, including its bustling market for alcohol sales. This article delves into the latest data on alcohol sales within the city, offering a comprehensive analysis of trends and patterns that shape this dynamic market.
This data-driven examination begins with a detailed table and analysis of the top alcohol-selling establishments in Henderson, providing insights into where locals and visitors alike prefer to purchase their drinks. Following this, the report offers a breakdown of alcohol sales by zip code, highlighting which areas in Henderson see the highest concentration of sales activity. This geographic analysis reveals intriguing patterns about consumer behavior across the city.
Finally, readers will gain an understanding of how alcohol sales have evolved over the past year through a monthly trends analysis. This section tracks changes in consumer preferences and economic factors influencing sales, offering predictions for future market movements. Whether you're a business owner, policy maker, or curious resident, this comprehensive report provides valuable insights into Henderson's alcohol sales landscape as of April 2025.
Top 25 Henderson Businesses By August 2025 Alcohol Sales
| # | Establishment | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|
| 1. |
Tia Juanita's Fish Camp
|
$91,486 |
$61,986
|
$2,221
|
$27,279
|
| 2. |
Vernon's Lakeside
|
$63,455 |
$38,374
|
$3,715
|
$21,366
|
| 3. |
Athens Boathouse Restaurant
|
$61,313 |
$37,657
|
$10,088
|
$13,568
|
| 4. |
Fig & Parsley Steakhouse & Catering
|
$45,580 |
$17,579
|
$26,484
|
$1,517
|
| 5. |
Rita's
|
$45,414 |
$25,403
|
$65
|
$19,946
|
| 6. |
Pinnacle Golf Club LLC
|
$43,575 |
$27,501
|
$4,788
|
$11,286
|
| 7. |
Vfw Post 7103
|
$40,225 |
$21,033
|
$57
|
$19,135
|
| 8. |
The Dock at Zen Fin Landing
|
$39,849 |
$25,453
|
$10,614
|
$3,782
|
| 9. |
Hector's Mexican Restaurant
|
$35,466 |
$29,602
|
$361
|
$5,503
|
| 10. |
Chili's Grill & Bar #1029
|
$35,119 |
$18,770
|
$829
|
$15,520
|
| 11. |
Chili's Grill & Bar #1652
|
$34,966 |
$20,952
|
$637
|
$13,377
|
| 12. |
Moe Better's
|
$33,888 |
$0
|
$0
|
$0
|
| 13. |
Fig's Bakyard
|
$33,608 |
$20,940
|
$1,731
|
$10,937
|
| 14. |
Athens Country Club
|
$33,061 |
$16,326
|
$6,897
|
$9,838
|
| 15. |
Sisters Small Town Mix
|
$30,603 |
$20,268
|
$26
|
$10,309
|
| 16. |
Carol's Club
|
$28,655 |
$16,046
|
$212
|
$12,397
|
| 17. |
Ellio's Mexican Restaurant Bar & Grill
|
$28,279 |
$21,708
|
$0
|
$6,571
|
| 18. |
Garlow's
|
$28,008 |
$28,008
|
$0
|
$0
|
| 19. |
Walkers Landing
|
$25,663 |
$13,699
|
$14
|
$11,950
|
| 20. |
Applebee's Neighborhood Grill and Bar
|
$23,627 |
$15,213
|
$342
|
$8,072
|
| 21. |
Elements by 456
|
$23,119 |
$17,104
|
$2,158
|
$3,857
|
| 22. |
Good Guys Saloon & Sports Bar
|
$22,834 |
$22,834
|
$0
|
$0
|
| 23. |
Regatta Grill Club, Inc.
|
$21,091 |
$19,430
|
$480
|
$1,181
|
| 24. |
Whistle Stop Private Club
|
$20,356 |
$14,405
|
$4,304
|
$1,647
|
| 25. |
Los Hermanos 3
|
$19,473 |
$13,864
|
$318
|
$5,291
|
Top Alcohol-Selling Establishments
Tia Juanita's Fish Camp leads the pack in Henderson for August 2025, boasting total receipts of $91,486. This hotspot is particularly strong in liquor sales, pulling in $61,986, which is more than double its beer sales. It seems like this venue is the go-to place for those seeking a strong drink.
Coming in second, Vernon's Lakeside achieved $63,455 in total sales. Interestingly, this establishment also has a strong showing in liquor sales, which account for over half of its total. With wine sales at $3,715, Vernon's offers a well-rounded beverage selection.
Athens Boathouse Restaurant is another key player with $61,313 in total receipts. What's notable here is its significant wine sales at $10,088, suggesting this venue might cater to a more refined palate. Beer sales are comparatively lower, indicating a focus on quality over quantity.
Notable Trends and Facts
Fig & Parsley Steakhouse & Catering stands out with its $26,484 in wine sales, the highest among all establishments. This suggests a niche market for wine enthusiasts. Meanwhile, its beer sales are quite low, indicating a specialized target demographic.
In a more surprising twist, Moe Better's reports total receipts of $33,888 without any detailed breakdown for liquor, wine, or beer. This might be an area worth exploring for potential business insights or anomalies in reporting.
Garlow's and Good Guys Saloon & Sports Bar are interesting cases with all their revenue coming solely from liquor sales. This could indicate a straightforward, no-frills approach to their business model, focusing exclusively on spirits.
Henderson Zip Codes By August 2025 Alcohol Sales
| # | Zip Code | Establishments | Total | Liquor | Wine | Beer |
|---|---|---|---|---|---|---|
| 1. |
75156
|
15 | $329,152 |
$212,945
|
$9,178
|
$107,029
|
| 2. |
75751
|
17 | $317,348 |
$199,144
|
$11,965
|
$106,239
|
| 3. |
75148
|
7 | $111,868 |
$73,332
|
$11,114
|
$27,422
|
| 4. |
75752
|
2 | $101,538 |
$58,690
|
$10,145
|
$32,703
|
| 5. |
75163
|
3 | $57,195 |
$44,624
|
$4,304
|
$8,267
|
| 6. |
75758
|
2 | $26,342 |
$17,838
|
$1,648
|
$6,856
|
| 7. |
75778
|
1 | $0 |
$0
|
$0
|
$0
|
Top-Selling Areas
Looking at Henderson's zip codes, 75156 leads the pack with a whopping $329,152 in total sales across 15 establishments. Close behind is 75751, bringing in $317,348 from 17 establishments. These areas clearly have the highest concentration of alcohol sales, making them lucrative spots for businesses targeting adult beverages.
Sales Mix Variations
Interestingly, the sales mix reveals some intriguing patterns. Most zip codes show a strong preference for liquor, with percentages ranging from 58% to 78%. Wine sales are consistently low, peaking at 10% in zip codes 75148 and 75752. Beer remains a steady contender, forming a significant part of sales across the board.
Opportunities for New Establishments
Zip codes 75752 and 75758, with only two establishments each, represent potential growth opportunities. Despite their lower sales figures, the high percentage of liquor sales indicates a robust demand that savvy entrepreneurs could tap into with more outlets.
Interesting Patterns and Insights
It's noteworthy that zip code 75163, with only three establishments, has a high liquor sales percentage at 78%, suggesting a niche market for specialty liquor stores. Meanwhile, zip code 75778, despite having an establishment, shows no sales, pointing to potential issues that need addressing or perhaps an opportunity to revitalize the location.
Henderson Alcohol Sales Trends: Last 12 Months
| Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
|---|---|---|---|---|---|---|
| Aug 2025 | 61 | $1,213,300 |
$732,982
|
$81,598
|
$364,832
|
2.5%
↓
|
| Jul 2025 | 61 | $1,243,840 |
$780,105
|
$87,256
|
$376,479
|
5.9%
↑
|
| Jun 2025 | 59 | $1,174,606 |
$736,900
|
$72,003
|
$365,703
|
4.9%
↓
|
| May 2025 | 58 | $1,234,674 |
$770,814
|
$82,763
|
$379,605
|
9.8%
↑
|
| Apr 2025 | 58 | $1,124,001 |
$692,804
|
$68,896
|
$362,301
|
2.1%
↓
|
| Mar 2025 | 55 | $1,148,387 |
$690,795
|
$78,553
|
$361,022
|
27.9%
↑
|
| Feb 2025 | 55 | $898,146 |
$537,254
|
$73,176
|
$287,716
|
0.2%
↑
|
| Jan 2025 | 61 | $896,083 |
$547,758
|
$60,639
|
$287,686
|
5.1%
↓
|
| Dec 2024 | 60 | $943,890 |
$583,253
|
$67,539
|
$293,098
|
1%
↓
|
| Nov 2024 | 61 | $953,351 |
$576,676
|
$80,626
|
$296,049
|
0.7%
↓
|
| Oct 2024 | 59 | $960,492 |
$569,179
|
$67,633
|
$323,680
|
0.7%
↓
|
| Sep 2024 | 58 | $967,509 |
$582,685
|
$79,865
|
$304,959
|
0%
↑
|
Overview of Alcohol Sales Trends
Over the past year, Henderson's alcohol sales have shown some interesting fluctuations, with the peak in July 2025 when total receipts hit $1,243,840. This surge was driven by a notable increase in liquor sales, which reached $780,105, the highest in the period. However, August 2025 saw a slight dip of 2.46% in total receipts, indicating a possible seasonal adjustment post-summer.
Establishments and Market Dynamics
The number of establishments has generally hovered around the low 60s, with minor fluctuations. There was a significant jump in March 2025, with a 5.45% increase in establishments, coinciding with a 27.86% spike in total receipts. This suggests new entrants may have spurred competition and growth in the market during spring.
Product Sales Mix
The sales mix across liquor, wine, and beer revealed some telling patterns. Liquor consistently dominated sales, peaking in July 2025. Wine sales remained relatively stable, with a slight dip in August 2025. Beer sales showed less volatility, maintaining a steady contribution to total receipts, with minor peaks in May and July.
Seasonal and Year-Over-Year Insights
Seasonal patterns are evident, with higher sales during spring and summer months, potentially linked to social gatherings and warmer weather encouraging more consumption. Comparing year-over-year data suggests a healthy growth trajectory, particularly in liquor sales, which indicates a strong consumer preference shift towards spirits.
Overall, the data suggests a robust market with seasonal influences and a growing preference for liquor. Businesses might consider capitalizing on these trends by focusing on liquor promotions during peak months and exploring strategies to boost sales in less active periods.
Economic Overview
Henderson, Texas, boasts a diverse economic landscape that is anchored by agriculture, manufacturing, and retail industries. As the county seat of Rusk County, Henderson benefits from its strategic location in East Texas, providing a robust agricultural base with an emphasis on poultry, cattle, and timber. Manufacturing also plays a significant role, with several local companies specializing in machinery and fabricated metal products. The business climate in Henderson is characterized by a supportive local government and a community that values entrepreneurship and innovation.
Recent economic trends indicate a gradual shift towards technology and service-oriented sectors. This diversification is evident in the rise of small tech startups and professional services firms. The city has also invested in improving infrastructure to support business growth, including enhancements in transportation networks and broadband connectivity, making it an attractive destination for new businesses and investors.
Cultural Scene
Henderson is a city rich in cultural heritage and vibrant community events. The annual Heritage Syrup Festival is a standout attraction, drawing visitors with its celebration of the city's history and local crafts. This event showcases traditional syrup making and features live music, antique displays, and artisan vendors, providing a snapshot of the city's cultural tapestry.
Additionally, Henderson is home to several historical sites and museums, such as the Depot Museum, which offers insights into the region’s rail and agricultural history. The city also hosts a variety of performances at the Henderson Civic Theatre, fostering a thriving local arts scene that appeals to residents and visitors alike.
Lifestyle
Henderson offers a unique blend of small-town charm and modern amenities, making it an appealing place to live for families and professionals. The city's neighborhoods, such as Northside and Lake Forest, are known for their friendly communities and affordable housing options. These areas provide a peaceful residential atmosphere while still being close to the city's cultural and recreational offerings.
The downtown area serves as a hub for entertainment and dining, featuring a mix of local eateries, boutique shops, and community spaces. Residents enjoy a variety of outdoor activities, with several parks and trails that cater to hiking, biking, and family picnics. This vibrant lifestyle, coupled with a welcoming community spirit, makes Henderson an attractive destination for newcomers.
Future Outlook
Looking ahead, Henderson is poised for continued growth and development. The city has laid out strategic plans focused on expanding economic opportunities and enhancing the quality of life for its residents. Key projects include downtown revitalization efforts and the development of new residential and commercial areas.
Investments in education and workforce training are also at the forefront of Henderson's future outlook. Collaboration between local colleges and businesses aims to equip the workforce with skills needed for emerging industries. As a result, Henderson is expected to see steady population growth and increased interest from investors, driven by its strategic initiatives and community-focused vision.