Nestled in the heart of East Texas, Henderson is a charming city that plays a vital role in the region's cultural and economic landscape. Known for its rich history and vibrant community, Henderson serves as a hub for both residents and visitors seeking a taste of local life, including its bustling market for alcohol sales. This article delves into the latest data on alcohol sales within the city, offering a comprehensive analysis of trends and patterns that shape this dynamic market.
This data-driven examination begins with a detailed table and analysis of the top alcohol-selling establishments in Henderson, providing insights into where locals and visitors alike prefer to purchase their drinks. Following this, the report offers a breakdown of alcohol sales by zip code, highlighting which areas in Henderson see the highest concentration of sales activity. This geographic analysis reveals intriguing patterns about consumer behavior across the city.
Finally, readers will gain an understanding of how alcohol sales have evolved over the past year through a monthly trends analysis. This section tracks changes in consumer preferences and economic factors influencing sales, offering predictions for future market movements. Whether you're a business owner, policy maker, or curious resident, this comprehensive report provides valuable insights into Henderson's alcohol sales landscape as of April 2025.
Top 25 Henderson Businesses By June 2025 Alcohol Sales
# | Establishment | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|
1. |
Tia Juanita's Fish Camp
|
$90,259 |
$62,833
|
$2,105
|
$25,321
|
2. |
Vernon's Lakeside
|
$64,670 |
$36,656
|
$3,048
|
$24,966
|
3. |
Athens Boathouse Restaurant
|
$56,581 |
$32,336
|
$11,191
|
$13,054
|
4. |
Fig's Bakyard
|
$52,782 |
$41,762
|
$1,774
|
$9,246
|
5. |
Pinnacle Golf Club LLC
|
$43,696 |
$25,755
|
$6,628
|
$11,313
|
6. |
Rita's
|
$41,956 |
$23,074
|
$25
|
$18,857
|
7. |
Athens Country Club
|
$36,290 |
$18,099
|
$5,160
|
$13,031
|
8. |
Hector's Mexican Restaurant
|
$35,671 |
$29,652
|
$654
|
$5,365
|
9. |
Vfw Post 7103
|
$35,618 |
$18,337
|
$75
|
$17,206
|
10. |
Fig & Parsley Steakhouse & Catering
|
$34,648 |
$15,956
|
$17,908
|
$784
|
11. |
Chili's Grill & Bar #1029
|
$34,331 |
$19,438
|
$766
|
$14,127
|
12. |
Moe Better's
|
$33,888 |
$33,888
|
$0
|
$0
|
13. |
Chili's Grill & Bar #1652
|
$32,900 |
$19,688
|
$775
|
$12,437
|
14. |
The Dock at Zen Fin Landing
|
$30,408 |
$20,656
|
$7,480
|
$2,272
|
15. |
Applebee's Neighborhood Grill and Bar
|
$30,354 |
$20,184
|
$464
|
$9,706
|
16. |
Garlow's
|
$29,848 |
$29,848
|
$0
|
$0
|
17. |
Carol's Club
|
$28,857 |
$16,932
|
$188
|
$11,737
|
18. |
Walkers Landing
|
$26,690 |
$14,308
|
$92
|
$12,290
|
19. |
Elements by 456
|
$24,510 |
$17,831
|
$2,231
|
$4,448
|
20. |
Whistle Stop Private Club
|
$22,398 |
$15,469
|
$5,649
|
$1,280
|
21. |
Cedar Creek Brewery
|
$21,432 |
$7,233
|
$507
|
$13,692
|
22. |
Jalapeno Tree Mexican Restaurant
|
$20,367 |
$14,617
|
$140
|
$5,610
|
23. |
Los Hermanos 3
|
$19,931 |
$14,573
|
$345
|
$5,013
|
24. |
Good Guys Saloon & Sports Bar
|
$17,545 |
$17,545
|
$0
|
$0
|
25. |
First and Last Bar & Grill
|
$17,404 |
$8,957
|
$8
|
$8,439
|
Top Performers in Henderson Alcohol Sales
Leading the pack for June 2025, Tia Juanita's Fish Camp on State Highway 31 E topped the charts with total receipts of $90,259. The establishment demonstrated a healthy balance in its offerings, with liquor sales at $62,833, complemented by solid beer and wine sales. It's a clear favorite among locals and visitors alike.
Vernon's Lakeside and Athens Boathouse Restaurant also made impressive showings with total receipts of $64,670 and $56,581, respectively. Vernon's Lakeside had a nearly equal distribution of liquor and beer sales, while the Athens Boathouse stood out for its strong wine sales, which accounted for nearly 20% of its total revenue.
Surprising Standouts and Trends
Fig's Bakyard surprised many by achieving $52,782 in total sales, driven primarily by its liquor offerings, which made up almost 80% of its revenue. Meanwhile, Pinnacle Golf Club LLC and Rita's followed with steady performances, showing a preference for liquor and beer among their patrons.
It's interesting to note that Moe Better's and Garlow's sold only liquor, with both establishments recording $33,888 and $29,848 in sales, respectively. This focus on liquor sales indicates a niche market strategy that seems to be paying off for these venues.
Insights for Business Opportunities
For bar owners and business real estate investors, these figures provide valuable insights. Establishments with a diverse offering, like Tia Juanita's Fish Camp, show the benefits of catering to a wide range of preferences. In contrast, businesses like Moe Better's demonstrate that specializing can also be lucrative.
The data suggests opportunities in expanding wine selections, as seen in the success of Athens Boathouse Restaurant and Fig & Parsley Steakhouse & Catering. Additionally, venues with strong community ties, such as VFW Post 7103, continue to show stable sales, reinforcing the value of building a loyal customer base.
Henderson Zip Codes By June 2025 Alcohol Sales
# | Zip Code | Establishments | Total | Liquor | Wine | Beer |
---|---|---|---|---|---|---|
1. |
75156
|
15 | $337,763 |
$219,616
|
$11,119
|
$107,028
|
2. |
75751
|
16 | $290,894 |
$181,351
|
$10,097
|
$99,446
|
3. |
75752
|
2 | $92,199 |
$50,673
|
$11,266
|
$30,260
|
4. |
75148
|
7 | $88,688 |
$52,136
|
$7,854
|
$28,698
|
5. |
75163
|
3 | $54,376 |
$40,465
|
$5,649
|
$8,262
|
6. |
75758
|
2 | $26,856 |
$18,208
|
$1,858
|
$6,790
|
Top Sales by Zip Code
In June 2025, Henderson's alcohol market was buzzing with a total of $890,776 in sales spread across 45 establishments. The standout area was Zip Code 75156, which led the pack with sales of $337,763 from 15 establishments. Following closely was Zip Code 75751, boasting $290,894 in sales across 16 establishments. These two areas alone accounted for a significant portion of the market, making them key players in Henderson's alcohol scene.
Alcohol Sales Mix
Liquor was the top pick across all zip codes, consistently making up over half of the sales in each area. The highest concentration was in Zip Code 75163, where liquor sales hit 74%. Interestingly, wine sales remained low across the board, never surpassing 12%. Beer sales varied, with the highest being in Zip Code 75751 at 34%.
Opportunities for New Establishments
With only 2 establishments each, Zip Codes 75752 and 75758 represent potentially untapped markets. Expanding in these areas could cater to the existing demand and enhance the variety for consumers. Particularly, 75752 shows a more balanced sales mix, suggesting room for diverse offerings.
Interesting Patterns and Insights
The dominance of liquor across all zip codes suggests a strong consumer preference, possibly indicating a cultural or seasonal trend. The minimal wine sales could be an opportunity for niche marketing strategies or specialized wine offerings. Overall, the data points to robust market potential in the higher sales areas and growth opportunities in less saturated zip codes.
Henderson Alcohol Sales Trends: Last 12 Months
Month | Establishments | Total | Liquor | Wine | Beer | Monthly Change |
---|---|---|---|---|---|---|
Jun 2025 | 59 | $1,175,695 |
$736,851
|
$72,003
|
$364,864
|
4.8%
↓
|
May 2025 | 58 | $1,234,674 |
$770,814
|
$82,763
|
$379,605
|
9.8%
↑
|
Apr 2025 | 58 | $1,124,001 |
$692,804
|
$68,896
|
$362,301
|
2.1%
↓
|
Mar 2025 | 55 | $1,148,387 |
$690,795
|
$78,553
|
$361,022
|
27.9%
↑
|
Feb 2025 | 55 | $898,146 |
$537,254
|
$73,176
|
$287,716
|
0.2%
↑
|
Jan 2025 | 61 | $896,083 |
$547,758
|
$60,639
|
$287,686
|
5.1%
↓
|
Dec 2024 | 60 | $943,890 |
$583,253
|
$67,539
|
$293,098
|
1%
↓
|
Nov 2024 | 61 | $953,351 |
$576,676
|
$80,626
|
$296,049
|
0.7%
↓
|
Oct 2024 | 59 | $960,492 |
$569,179
|
$67,633
|
$323,680
|
0.7%
↓
|
Sep 2024 | 58 | $967,509 |
$582,685
|
$79,865
|
$304,959
|
10.5%
↓
|
Aug 2024 | 56 | $1,081,231 |
$652,002
|
$94,308
|
$334,921
|
5.7%
↑
|
Jul 2024 | 57 | $1,022,730 |
$638,227
|
$58,339
|
$326,164
|
0%
↑
|
Overview of Alcohol Sales in Henderson
Over the past year, Henderson's alcohol sales have shown some fascinating trends. The total receipts peaked in May 2025, reaching an impressive $1,234,674. This boom in sales coincided with a steady number of establishments, suggesting that demand rather than expansion drove this increase. However, June saw a slight dip of 4.78% in total receipts, which could indicate a post-peak cooldown.
Monthly Sales Trends
The spring months were particularly strong for sales, with March 2025 witnessing a significant 27.86% increase in total receipts compared to February. This surge might reflect seasonal factors, such as outdoor events or holidays driving higher consumption. Interestingly, despite the high sales, the number of establishments didn't grow during this period, pointing to existing businesses capturing more market share.
Shifts in Product Preferences
Liquor consistently dominated the sales mix throughout the year, with its highest sales in May at $770,814. Beer held a stable second place, and wine, while less significant, showed some interesting fluctuations, notably peaking in August 2024 with $94,308. These changes might suggest evolving consumer preferences or effective promotional strategies targeting specific beverages.
Market Dynamics
From a market perspective, the number of establishments has shown slight variations, with a growth trend evident in recent months. This could indicate a healthy market environment with new entrants or expansions in anticipation of future demand. Despite the establishment count dipping in February 2025, the overall trend points to business confidence in the market's potential.
Opportunities and Considerations
For businesses looking to enter or expand in Henderson's alcohol market, the data suggests a robust opportunity, particularly in capitalizing on the high demand for liquor. Understanding the seasonal sales patterns could help in strategic planning, ensuring stock and marketing efforts align with peak periods. Keeping an eye on consumer preferences and adjusting offerings accordingly will be key to capturing a larger share of this dynamic market.
Economic Overview
Henderson, Texas, boasts a diverse economic landscape that is anchored by agriculture, manufacturing, and retail industries. As the county seat of Rusk County, Henderson benefits from its strategic location in East Texas, providing a robust agricultural base with an emphasis on poultry, cattle, and timber. Manufacturing also plays a significant role, with several local companies specializing in machinery and fabricated metal products. The business climate in Henderson is characterized by a supportive local government and a community that values entrepreneurship and innovation.
Recent economic trends indicate a gradual shift towards technology and service-oriented sectors. This diversification is evident in the rise of small tech startups and professional services firms. The city has also invested in improving infrastructure to support business growth, including enhancements in transportation networks and broadband connectivity, making it an attractive destination for new businesses and investors.
Cultural Scene
Henderson is a city rich in cultural heritage and vibrant community events. The annual Heritage Syrup Festival is a standout attraction, drawing visitors with its celebration of the city's history and local crafts. This event showcases traditional syrup making and features live music, antique displays, and artisan vendors, providing a snapshot of the city's cultural tapestry.
Additionally, Henderson is home to several historical sites and museums, such as the Depot Museum, which offers insights into the region’s rail and agricultural history. The city also hosts a variety of performances at the Henderson Civic Theatre, fostering a thriving local arts scene that appeals to residents and visitors alike.
Lifestyle
Henderson offers a unique blend of small-town charm and modern amenities, making it an appealing place to live for families and professionals. The city's neighborhoods, such as Northside and Lake Forest, are known for their friendly communities and affordable housing options. These areas provide a peaceful residential atmosphere while still being close to the city's cultural and recreational offerings.
The downtown area serves as a hub for entertainment and dining, featuring a mix of local eateries, boutique shops, and community spaces. Residents enjoy a variety of outdoor activities, with several parks and trails that cater to hiking, biking, and family picnics. This vibrant lifestyle, coupled with a welcoming community spirit, makes Henderson an attractive destination for newcomers.
Future Outlook
Looking ahead, Henderson is poised for continued growth and development. The city has laid out strategic plans focused on expanding economic opportunities and enhancing the quality of life for its residents. Key projects include downtown revitalization efforts and the development of new residential and commercial areas.
Investments in education and workforce training are also at the forefront of Henderson's future outlook. Collaboration between local colleges and businesses aims to equip the workforce with skills needed for emerging industries. As a result, Henderson is expected to see steady population growth and increased interest from investors, driven by its strategic initiatives and community-focused vision.