Brazoria County Alcohol Sales

Top Performers in Brazoria's Alcohol Sales

Leading the pack in Brazoria for October 2025 is Gringo's Mexican Kitchen on Broadway Street, boasting impressive total receipts of $148,259. Notably, liquor sales dominate here, contributing a hefty $125,773 to the total. If you're looking to capitalize on high liquor demand, this spot's success is a clear indicator.

Coming in second is another Gringo's Mexican Kitchen location on Kirby Drive, with total receipts of $119,306. While this location also excels in liquor sales, it shows a slightly stronger focus on beer compared to its Broadway counterpart. This suggests a flexible business model that caters effectively to different customer preferences.

Trends and Noteworthy Insights

Stadia Sports Grill stands out for its balanced approach between liquor and beer, with both categories contributing significantly to its $104,352 total. This balance might provide insights for establishments looking to diversify their offerings.

Killen's Steakhouse is noteworthy for its strong wine sales, pulling in $42,070 out of its $94,686 total. This focus on wine differentiates it from other top sellers, highlighting a niche market that other venues might explore further.

Interesting Observations

Surprisingly, Beachfront Seafood Restaurant reports zero sales across liquor, wine, and beer despite a total receipt of $87,998. This anomaly could indicate reporting errors or a unique business model worth investigating for those considering the beachside market.

For those eyeing a focus on beer, Bogie's Pub and Grill and Buffalo Wild Wings - Pearland show strong performances with beer sales contributing significantly to their totals. This trend highlights the potential profitability of beer-focused businesses in Brazoria.

Top Performing Zip Codes

The data for October 2025 shows that Zip Code 77584 leads the pack with a whopping $1,547,675 in total alcohol sales, spread across 56 establishments. This area heavily leans towards liquor, which makes up 63% of its sales. Following closely is Zip Code 77581, generating $988,607 in sales from 34 establishments, also with a strong preference for liquor.

Sales Mix Variations

While liquor dominates in most areas, the sales mix varies across zip codes. For instance, Zip Code 77566 has a notable 32% of sales coming from beer, which is higher compared to other areas. In contrast, Zip Code 77578 has a unique mix with 35% of sales in wine, suggesting a different consumer preference in that region.

Opportunities for New Establishments

With 218 establishments spread over 13 zip codes, some areas still show potential for growth. Zip Codes like 77578 and 77480, with only 2 establishments each, might benefit from additional businesses to meet untapped demand. The low density could present a lucrative opportunity for new entrants aiming to capture market share.

Interesting Patterns and Insights

An interesting observation is Zip Code 77430, where beer sales dominate the mix at 66%, indicating a strong local preference for beer. Additionally, Zip Code 77583 shows a significant decrease in liquor sales percentage, suggesting potential for market expansion in other categories like beer or wine.

Overall Sales Trends

Over the past 12 months in Brazoria, alcohol sales have shown some interesting patterns. The data indicates that May 2025 was the peak month for sales, with total receipts reaching a whopping $5,599,464. This high suggests a strong seasonal influence, possibly linked to graduation celebrations and the onset of summer, which typically boost social gatherings and, consequently, alcohol consumption.

Monthly Fluctuations and Seasonality

There's a noticeable ebb and flow throughout the year. After the May peak, sales dipped in the following months, with a notable drop in June by 12.66%. However, by October, sales rebounded with a 10.38% increase from the previous month. This suggests a potential buildup towards the holiday season, a period known for increased festivities and parties.

Changes in Sales Mix

The sales mix is heavily skewed towards liquor, which consistently dominates the receipts. In May, liquor sales alone brought in $3,338,511, more than half of the total sales. Beer follows as the second favorite, with wine trailing behind. This indicates a strong preference for liquor among consumers in Brazoria, possibly reflecting local taste preferences or marketing efforts.

Establishment Growth and Market Dynamics

There has been a slight but steady increase in the number of establishments over the past year, growing from 192 in December 2024 to 209 by October 2025. This growth suggests a healthy market with new players entering to capture the rising demand. Additionally, the sharp increase in establishments by 17.54% in April points to a potential market expansion, possibly driven by improved business conditions or strategic initiatives by retailers.

Market Implications

For businesses looking to capitalize on these trends, it's clear that aligning marketing efforts with seasonal peaks could be beneficial. The dominance of liquor sales suggests a lucrative market for premium and specialty spirits. Moreover, the gradual increase in establishments indicates a competitive yet growing market, offering opportunities for new entrants and existing players to expand their footprint.